Challenges and Obstacles in Talent Management in Marketing Sector

The key challenges and
obstacles facing different
business sectors in terms of
talent management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Project Aim and Objectives....................................................................................................3
P2 Project management Plan.......................................................................................................4
P3 Work Breakdown Structure and Gantt Chart.........................................................................5
LO 2.................................................................................................................................................6
P4 Project Research Methodology...............................................................................................6
LO 3.................................................................................................................................................9
P5 Data Analysis..........................................................................................................................9
P6 Conclusion and Recommendations......................................................................................14
LO 4...............................................................................................................................................15
P7 Personal performance review...............................................................................................15
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................19

INTRODUCTION
Talent Management is basically a constant process which deals in developing the skills of
the employees, motivating them so that their performance can be improved which helps in
attracting and retaining high-quality employees. The main goals behind managing the talent in
the organisation is creating motivated workforce who will stay with the company for the long
time (Whysall, Owtram and Brittain, 2019). Unilever which is headquartered in London,
England is a multinational company deals in consumer goods such as food, cleaning agents,
coffee, personal care products, baby products, healthcare products, pet food and many more
(Unilever, 2021). The project will be based on the challenges which will be faced by the
marketing sector of Unilever in managing the talent of its employees and various
recommendations will be given which will help in meeting those challenges.
LO 1
P1 Project Aim and Objectives
Aim: To identify the key challenges and obstacles faced by the marketing sector of UK in terms
of talent management. A study on Unilever.
Objectives
 To evaluate the concept of talent management in the marketing sector of UK.
 To examine the major challenges faced by the marketing companies like Unilever in UK
in managing the talent at the organisation.
 To recommend various strategies which can help to improve the talent management at the
organisations in marketing sector of UK.
Research Questions
 What is the concept of talent management in the marketing sector of UK?
 What are the major challenges faced by the marketing companies like Unilever in
managing the talent at the organisation?
 What strategies can be recommended to the marketing organisations to improve the talent
management at their workplace?
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P2 Project management Plan
It is a formal document which helps in defining the ways in which the project will be
carried out. It also helps in outlining the goals, scope, budget, deliverables and timeline of the
project which are much necessary to keep the project on track.
Deliverables: The project will be broken down into various deliverables such as talent
management strategies for the Unilever and the related companies in marketing sector of UK and
also deep insight about the challenges which are faced by these companies. This will help in
attracting and retaining the skilled and talented employees.
Time: The time required for the completion of this project will be 12 weeks approx. and in this
time all the tasks like deciding the objective, selecting the research methods, conducting primary
and secondary research, gaining the findings and conclusion and making recommendations
(Ørngreen and Levinsen, 2017). This help in meeting the scheduled deliverables and also
completing the project before the completion date.
Quality: The project will be able to meet the need of the customers, employees as well as the
stakeholders from the project deliverables. The activities and the processes carried out in the
project will help in achieving the quality of the deliverables.
Risk: There can be various risks during the project such as cost risks if the cost estimating
accuracy is poor, schedule risks as the activities may take longer time than expected which will
increase the costs and also performance risk if the project fails to produce the consistent results
(Snyder, 2019).
Communication: The communication between the team and the stakeholders will be handled
throughout the project effectively so that the decision making can be improved and effective.
Resources: This includes the budget and other resources which are as follows:
Particulars Cost (in £)
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