Managing a Successful Business Project: A Case Study of CSR Implementation in Barclays Bank

MANAGING A SUCCESSFUL
BUSINESS PROJECT
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TABLE OF CONTENTS
Introduction......................................................................................................................................5
Task 1...............................................................................................................................................6
P1 Device clear aims and objectives for your project.................................................................6
P2 Produce a project management plan incorporating the cost, scope, time, quality,
communication, risk and resources..............................................................................................8
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project......................11
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion............................................................................................................................12
Task 2.............................................................................................................................................15
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................15
M2 Evaluate the accuracy and reliability of different research methods applied......................17
Task 3.............................................................................................................................................18
P5 Analyze research and data using appropriate tools and techniques for the chosen project..18
P6 Recommendations and conclusions (M3)............................................................................26
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance (M4)...............................................................................................................27
Conclusion.....................................................................................................................................29
References......................................................................................................................................30
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LIST OF TABLES
Table 1: Estimated cost for this project...........................................................................................9
Table 2: milestone schedule of this project plan...........................................................................11
Table 3: Gantt chart for this CSR project......................................................................................13
Table 4: Communication plan.......................................................................................................14
Table 5: CSR Project logbook.......................................................................................................16
Table 6: Performance review.........................................................................................................27
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LIST OF FIGURES
Figure 1: Work breakdown structure.............................................................................................12
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Introduction
Corporate social responsibility is the type of the international private business or self-regulation
which is related to the organizations. This will include the responsibilities of the private
organization regarding the society and the people living the society just for their welfare. There
are various types of benefits then will be achieved by the organization by implementing the CSR
activities in their business which will be cover in this report. This report will conduct the small
project of CSR implementation in the Barclays Bank which is based in the UK for their
sustainability in this competitive market. This report will include the well structured plan for the
project implementation by covering the aims and objectives. The research will also be conducted
by the researcher to get the suggestions and feedback of the society regarding CSR activities
conducted by the organization. In the end of this report, some of the recommendations will also
be provided to improve the plan and its implementation for more benefits.
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Task 1
P1 Device clear aims and objectives for your project
Project definition
Project is the set of management which involves the planning, organizing, monitoring and
controlling activities to implement the project and achieve the aims and objectives of their
project.
Project title
The project is related to the corporate social responsibility (CSR) and its effectiveness for the
organization to sustain in this competitive market.
Project statement
The project statement defines the document which helps to describe the whole project scope and
the activities involved in the project including cost and timeframe. This project is related to the
CSR and issues related to its implementation faced by the organization and how the issues are
managed with the monitoring and controlling measures of the business.
Project strategy
The issues faced by the organization while conducting the CSR activity in the organization.
There are various types of strategies which are available for the project management (Grayson
and Hodges, 2017). CSR in the business can adopt the traditional approach that include the five
important stages such as- initiate, plan, design and controlling of the project system.
Project aim
The project aim is related to implement the corporate social responsibility and its activities in
Barclays Bank so that they can sustain in this competitive market.
Project objectives
 To implement the CSR activities in the Barclays Bank based in the UK. To identify the importance of CSR to sustain in the market and achieve competitive
benefits.
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 To identify the issues faced by the organization while implementing the activities of CSR
in the organization (Michelson, et.al, 2016). The objective is related to measure the approaches and stages through which they reduce
the issues involved in its implementation.
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P2 Produce a project management plan incorporating the cost, scope, time, quality,
communication, risk and resources
Project scope
The scope of the project shows its importance and success point in the organization. This will
describe the activities and work which are required for delivering the products and services as
per the appropriate functions and features which are related to the project. The scope of this
project is related to the importance of CSR activities for the organization through which they can
sustain in the market and achieve the competitive benefits. This step of the organization shows
the importance of society and people in the mind of the organization and they can create their
goodwill and reputation in the market between the people.
Success criteria
This will show the success criteria of project which describe the identified project output which
help to reach at the aims and objectives of the project (Zheng, et.al, 2015). This will describe
about the project and how this will help the organization to meet the needs and expectations of
the stakeholders. This project help the organization to identify and fulfil the requirements of the
external stakeholders and achieve the high profit as compare to earlier.
Project assumption
The project assumptions are related to the implementation of CSR in the Barclays Bank which
increase their goodwill in the market and improve reputation in the competitive brands. The
assumption is made by the team of the organization which is relates to the competitive
achievements achieved by the organization by conducting activities of CSR.
Performance, time and cost objectives
The project performance present the estimated success of the project related to the CSR
implementation in the Barclays Bank (Chuang and Huang, 2016). Time show the total duration
required to complete this project and it is estimate that CSR implementation project require 2
months. Following is the estimated cost which is evaluated for this project:
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