Tesco Project: Designing Interactive Website for Engaging Customers

This report details Tesco's business project focused on designing an interactive website to enhance customer engagement and address declining sales. The project aims to determine the feasibility and impact of using digital technology to improve customer relations. The report outlines specific project objectives, including analyzing the significance of an interactive website, evaluating the impact of digital technologies, and determining how a website can boost customer satisfaction and sales. A project management plan is presented, covering aspects like cost, time, scope, quality, risk, communication, and resources. The research methodology emphasizes qualitative research, employing a sample size of 30 individuals to gather reliable data. The report also includes a timeframe based on objectives, utilizing a Gantt chart for project activity scheduling. Ultimately, the project seeks to provide recommendations for Tesco based on the research findings to inform their decision on developing the interactive website.