This report examines the process of managing a successful business project, focusing on Tesco's initiative to develop an interactive website for customer engagement. The project aims to analyze the significance of digital technology in business, evaluate the impact of an interactive website, and determine its potential to enhance customer satisfaction and boost sales. The report utilizes a comprehensive project management plan, incorporating cost, time, scope, quality, risk, communication, and resource management. Qualitative research methods, including questionnaires and interviews, are employed to gather data from a sample of 30 individuals. The findings reveal the potential benefits of an interactive website for customer engagement and sales growth, while also highlighting potential challenges such as increased operational costs and resource requirements. The report concludes with recommendations for Tesco to effectively implement the interactive website project, including employee training, policy adjustments, and the recruitment of digital technology experts.
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