Managing a Successful Business Project: A Comprehensive Guide to Digital Technology Integration

This report explores the impact of digital technology on the functions and operations of East End Computing and Business College (ECBC). It examines the college's current use of IT systems and investigates the potential for transforming its activities into a digital technology-driven approach. The research, conducted through primary and secondary sources, analyzes the views of students, staff members, and relevant stakeholders. The report outlines a comprehensive project management plan, including aims, objectives, cost, scope, time, quality, communication, risks, and resources. It also presents a work breakdown structure and Gantt chart to provide timeframes and stages for completion. The research methodology, including qualitative and quantitative approaches, is critically evaluated, and recommendations are provided based on the analysis of data and information. The report concludes by reflecting on the value of the research and its implications for the college's future.

Managing a Successful Business Project
1

Contents
Introduction.................................................................................................................................................3
Executive summary.....................................................................................................................................4
P1 Devise project aims and objectives for chosen scenario.........................................................................5
P2 produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risks and resources.......................................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion..............................................................................................................................................9
M1 Produce a comprehensive project management plan, milestone schedule and project schedule for
monitoring and completing the aims and objectives of the project......................................................11
P4 carry out small-scale research by applying qualitative and quantities research methods appropriate
for meeting project aims and objectives...............................................................................................12
P5 analyse research and data using appropriate tools and techniques.................................................15
P6 Communicate appropriate recommendations as a result of research and data analysis to draw valid
and meaningful conclusions..................................................................................................................19
M2 Evaluate the accuracy and reliability of different research methods applied..................................20
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations...................................................................................................21
D1 critically evaluate the project management process and appropriate research methodologies
applied...................................................................................................................................................22
P7 reflect on the value of undertaking the research to meet stated objectives and own learning and
performance..........................................................................................................................................23
M4: Evaluate the value of the project management process and use of quality research to meet state
objectives and support own learning and performance........................................................................24
D2: Critically evaluate and reflect on the project outcomes, the decision making process and changes
or developments of the initial project management plan to support justification of recommendations
and learning during the project.............................................................................................................25
Conclusion.................................................................................................................................................26
Project Logbook Template........................................................................................................................27
References.................................................................................................................................................32
2

Introduction
In this report the description is made about the digital technology and its uses in the ECBC
College in its functions and operations. It is considered that innovation is the good achievement
in technology for better growth and development of colleges, staff members and students.
Innovation is the creation of new ideas which reduces the impact of traditional research functions
used in the processing. In this report research is conducted by collecting the information from
primary and secondary resources and adopting several tools and techniques.
3

Executive summary
Digital technology makes a great impact on the functions and operations of business. East End
Computing and Business College is a high education college of London. The college adopts the
IT systems in its business functions and operations but it sin not able to transform its activities
into digital technology method. So research is conducted and collecting the views from students,
staff members and may concern person.
4

P1 Devise project aims and objectives for chosen scenario
Over view of project management definition of digital technology: Digital technology covers
all kinds of electronic equipment and systems that use the information in numeric form. This is
branch of engineering and scientific knowledge that deal with practical use of computerised
methods, systems and devices etc.
Phase of project management: The phases of project management are divided into project
initiation, project control, project closure and title of the project.
Project initiation: The project is started from 1st Week of March 2018 for the integration of
digital marketing which reduces the dependency on one channel of recruitment.
Project control: This project of digital marketing is controlled by project manager of the ECBC
Project closure: The closing date of the project is 4rth Week of May
Project title: Integrated Digital Marketing
Project aim: Implementations of digital marketing in ECBC for the better growth and
development of students and staff
Project objectives: The objective of the project is to develop the digital technology which
reduces the old function of ECBC and its dependency on the single channel of recruitment. The
digital technology increases the functions in accounting, marketing and operations of the college.
The objective of the project must be clear which defines what is achieved in complete project
plan.
Budget/Cost: The project cost is depends on the budget of college. It covers a cost of 1 million
Euros. Cost includes several things such as installation of updated systems; fees of IT
experienced person, new equipment’s etc.
Time: Time is the essential factor of the project management. The project should be completed
as per decided time period then objectives of the plan are attained properly. The time period of
12 weeks is sufficient to complete the project plan.
Quality: It is the essential factor of planning. It is important to maintain the quality of systems,
methods; processes etc are used in the digital marketing. The information is gathered from the
quantitative and qaulitative methods so the products and services delivered to staff and students
are of good quality.
Research: Research is conducted before launching a product in the college, the views and
opinions of staff members, students etc about the digital technology and its benefits in
functioning of the college (Analysis tabs, 2012).
5

P2 produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risks and resources.
Project management plan is described as follows:
Task activity Time Cost No of
people
Risk Quality
1. Management approval 1st week 0 2 The approval
received or
not from the
higher
authority for
the
installation
of digital
technology in
college.
The approval
of
management
is required for
the adoption
and
installation of
digital
technology
methods in
the college.
2. Research survey
2.1Questionnaire
2.2 Collection data
2.3 Analysis of data
2nd to 8th
weeks
2 to 3
weeks
4 to 5
weeks
6 to 8
weeks
.3 million
Euros
10
people
Risk is
uncertain in
research
methods
whether the
people will
respond
positively.
The research
is conducted
properly or
not (Bernard,
2017).
The
researcher
prepared some
methods to
conduct the
research such
as
Questionnaire,
interviews,
face to face
interviews etc.
The data and
information is
collected from
the research
survey and
analyses them
properly.
3. Research on digital
technology
8 to 9
weeks
.2 million
Euros
4 People The
technology
systems,
products,
The research
on digital
technology
includes the
6

processes, etc
are installed
in ECBC
uses of
systems,
processes and
method in the
process of
recruitment
process in the
college and
other
functions of
college such
as operations
and
accounting
etc. (Neuman,
and Robson,
2014).
4.Quotation
supplier/installation/health
and safety
10th week .3 million
Euros
2 people Health and
safety issues
in the
installation
of digital
technology
The proper
evaluation of
all the
required
process and
systems in
digital
technology as
per the safety
and health of
staff and
students.
5. Training of staff and
students
11th week .1 million
Euros
4 people The level of
students and
staff, their
interest in
digital
technology
or not
(Bernard,
2017).
Training is
provided to
the staff and
students
related to the
new digital
technological
equipment’s.
6. Trail and test period 12th week .1 million
Euros
2 people The process
is
successfully
This is the last
stage of
project
7

accomplished
or not.
management
plan and
launches the
project.
TOTAL Total 12
weeks
1 million
Euros
8

P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for completion.
9

10
Project
management plan
(WBS)
1. Management
approval
Time: 1 week
Cost: 0
Number of People:
2
2. Research survey
Time: 7 Weeks
Cost: .3 Million
Euros
No of People: 10
3. Research on
digital technology
Time: 2 Week
Cost: .2 Million
Euros
No. of People: 4
4.Quotation
supplier/installatio
n/health and safety
Time: 1 Week
Cost: .3 Million
Euros
No. of People: 2
5. Training of staff
and students
Time: 1 week
Cost: .1 Million
Euros
No. of People: 4
6. Trail and test
period
Time: 1 Week
Cost: .1 Million
Euros
No. of People: 2

Gantt
11

M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
The project management plan is framed by the college in best and effective manner. It shows that
project is managed, controlled and observed in best manner. The project management plan of the
collge is as given;
Planning activities: College can plan the activities to accomplish the project on time. It is
completed as per the needs and desires of students and staff members.
Resources: Resources are the most essential part for completing the research. ECBC College
deals with several functions such as human resources, operations etc.
Time: Time is the significant factor of the research it is completed within the specified time
period (Biber, et. al., 2017)
Risk: Risk is taken by researcher and project manager in implementing the plan without it
objectives are not attained.
12

P4 carry out small-scale research by applying qualitative and quantities research methods
appropriate for meeting project aims and objectives
Questionnaire
Name:
Age:
Gender:
1. Is college working with updated digital technology?
 Yes
 No
2. What are the challenges faced by college in executing such digital methods?
 Resistance to change
 High cost
 Issues in adaptation
3. What is the effect of the use of digital technology?
 Positive
 Negative
4. How college increases its current condition?
 Using digitalised technology
 Optimum utilisation of resources
5. Will execution of technology helps to increase the efficiency of functions?
 Yes
 No
13

Research methodology
Qualitative vs. quantitative research: The research methods are divided into two sections. The
qualitative research deals with several theories and studies. The information is collected in the
manner of communication, interviews, taken from the students and staffs of the college. The
quantitative research method is in numerical form which helps the researcher in maintaining the
data accuracy which is received from the staff and students of the college (Biber, et. al., 2017)
According to Burke, (2013) digital technology plays an important role in the growth and
development of students and staff members of the ECBC. The college is currently using the
traditional marketing function which is depends on the single channel of distribution. With the
introduction of digital technology the college is bale to recruit the staff members such as
teachers, accountants, etc from the online recruiting sites. For example monster.com, shine.com
etc, such websites are used for recruiting the person as per specification. The big data technology
is used which identifies and develops the requirements and need of students and members. A
college has strong capital to launch the digital technology which is very beneficial for the future
and growth of students in their studies (Burke, 2013)
This system is depends on the big data technology which helps in the recruitment process in
college at wider level. The numerical for of data and information are collected from the students
and its authenticity is properly maintained. The data must be unique in this evaluation for better
result (Program Success. 2011),
 Primary secondary research: In this method of research the data and information are
collected directly to the student and staff members of the college, such as conducting
surveys, interviews from students, etc. secondary research is conducted from the
published data and information. There is no direct contact with the students of college.
 Sampling: Sampling is distributed into probability and non probability. In probability
every member has a non zero ratio of probability, and it covers random sampling,
systematic sampling etc. in the non-probability samples are collected by the manner of
non-random basis. Convenience sample is one of the methods of non-probability method
(Chron.2017),
 Random technique: The researcher is using the random sampling method in this project
management plan.
 Data source: Data are collected from the students and staff members of the college.
 Sampling method and sample size: the sample size of the research is 100 respondents
which includes students and staff members (Davies, 2016).
 Research instrument: The some types of research instruments are undertaken such as
face to face interactions, interviews, questionnaires etc.
 Reliability and validity: The accurate and reliable information are taken in the research.
No any fake and unreliable sources are collected which may create any hurdles in project
plan. There are no requirements of changes to be made in the responses of staff members
and students.
14

 Ethics: It is considered as the significant part of research analysis to conduct the research
in fair manner. All the ethical norms, standards and principles of the research are
followed regularly. The information collected from quantitative research is framed
ethically so there will be no harms to any particular person (Davies, 2016).
 Limitations: Several limitations are faced by researcher that students are not showing
their interest in questionnaires, interviews, lack of coordination and cooperation from the
students and staff members.
15

P5 analyse research and data using appropriate tools and techniques
The author of the project management plan has taken the approach of quantitative data and
collection method for example questionnaires. The questionnaires are prepared of 5 questions
from the 100 respondents of staff members and students of the college. The random sampling is
method is used to conduct the research analysis. The outcomes are achieved from the students
and college members are shown below:
1. Is college working with updated digital technology?
60%
40%
Yes
No
It is shown from the above diagram, that 60% of the students and college members are favour
towards the updated digital technology use in the college in the functions and operations of the
marketing, human resource and operational working. On the other hand 40% of the respondents
are not favour of it (Financial Times. 2017),
16

2. What are the challenges faced by college in executing such digital methods?
70%
30%
yes
No
It is clear from the above pie diagram shows that 70% of the respondents are favour that there are
several, issues faced by college in adoption of new digital technology methods and remaining
believes that no such issues are arise
3. What is the effect of the use of digital technology?
60%
40%
Yes
No
It is depicts in the above diagram that 60% of the respondents gives positive response that digital
technology provides good effect on the functions and operations of college and 40% of the
17

respondents believes that this technology is not useful and makes negative impact on the student
future.
4. How college increases its current condition?
50%50% yes
no
It is shown from the above diagram that 50% of the respondents believe that college increases its
current position by using the optimum utilization of resources by using the digital technology.
On the other hand 50% of the respondents believe that by using the digital technology there will
no improvements in the current condition of technology (Financial Times. 2017),
5. Will execution of technology helps to increase the efficiency of functions?
18

40%
60%
yes
no
It is shown from the above diagram that 40% of the respondents believe that digital technology
increases the efficiency of operational functions, marketing functions, human resource functions
of the college but 60% of the respondents think that this is not so much beneficial for the
operational functions of college.
19

P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions
From the whole survey report it is concluded that respondent’s reactions are majorly positive
towards the integration of digital technology and marketing in the college functions and
operations. It will also very beneficial for the growth and success of students in their future. It is
considered that college will attain several strategic benefits due to the adoption of digital
technology. It is also determined that technology has many disruptions in the installation and
execution of system in college, so it creates great impact on traditional functioning of the
college(King and Baatartogtokh, 2015).It is clear that technology is based on human task force
so college has to work effectively on digital technology integration. It is considered that
preferences is given to the student’s choice and desires before launching the digital technology
systems in college operations.
20

M2 Evaluate the accuracy and reliability of different research methods applied
The research is depends on the reliability and accuracy of research data and information. This is
analysed by taking the consideration of collection sources of data and information.
Qualitative research: This is defined as data that deals with several theories and studies. The
researcher used several peer views and collect extra information for better growth of the project.
It is determined that qualitative research has no chances of repletion of information and
knowledge. The researcher of the project used his own experience and understanding into the
collection of information.
Quantitative data: It is said that this research is free from any type of repetition and duplication
in results get by the questionnaires which is used in numerical form and to maintain the
accuracy of informational and data. The random sampling method is used for the collection of
information from students and staff members (King and Baatartogtokh, 2015)
21

M3 Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations
The technique and tools that were used by the researcher in project planning were correct and
accurate and data that were received in numerical form. In this report, it is ensured that data a d
collected information was not unfair and biased because it is based on random sampling
technique to fulfil the purpose of questionnaires. The quantitative methods are used to collect the
data from students and staff members on the basis of small scale research of 100 respondents. In
qualitative research method there minimum chances of repetition and duplication and own
experience and knowledge was induced (Larson and Gray, 2013).
22

D1 critically evaluate the project management process and appropriate research
methodologies applied.
The process of management is planning, controlling and organising the activities of research.
Planning g means such activities which are to be performed by the college and collecting the
resources after that proper execution of such resources are undertaken. Digital technology is very
beneficial for the growth and development of students as well as functioning of the college.
The two methods are used in this process such as qualitative and quantitative with having own
features. Quantitative methods is used for the research which covers the questionnaires, surveys
interviews, face to face interaction, with the use of secondary data like journals, articles,
newspaper etc. (Larson and Gray, 2013)
23

P7 reflect on the value of undertaking the research to meet stated objectives and own
learning and performance
The aim of the research is evaluate the impact of digital technology in the functions and
operations of college. There are several disruptions are also present in adoption of digital
technology which may crate bas impact on the growth and success of college. The college is
much reputated and deals with traditional method of recruitment which is based on single
channel of distribution. It creates a bas impact on the growth of college so there is essential
requirement of digital technology. For the better establishment of project the negative approach
of digital technology reduces from the mind of staff members and students. The impact of digital
technology is as below;
Administration: The administration department of the college will gain better function due to
adoption of digital technology and dependency on single method of distribution.
Communication: The communication between staff members and students are increased due to
the development of new methods.
There are several advantages gained by the college due to the innovation of digital technology in
functions of college (Nadsoft, 2015).
24

M4: Evaluate the value of the project management process and use of quality research to
meet state objectives and support own learning and performance
This is very critical process due to involvement of more experience and skilled labour force. The
process is analysed critically with the major impact of digital technology in college functions. It
is also determined that several issues are solved by this technology with thy experience of
experts in it. It is necessary that proper availability of time is required to handle the project
management and is able to solve the issues which may arise in future (Li and Lu, 2016).
25

D2: Critically evaluate and reflect on the project outcomes, the decision making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
The results of the research project supports the researcher is determining the process of
management project and collecting the information of critical nature as well as efforts of the
experts are also helped so much in whole project. It is also noted that research is conducted is
conducted by analysing the several positive and negative factors preset in the collection of data
and to maintain its authenticity (Li and Lu, 2016).
26

Conclusion
It is concluded that digital technology plays significant role in the growth and development of
every industry. ECBC conducted the research on digital technology for the advancement of
college functions and operations at wider level rather than depends on the single distribution
channel. The digital technology has several disruptions in the market so there was survey
conducted among 100 respondents from the students and staff members of the college. The
positive and negative views are gathered by the qualitative and quantities research method with
primary and secondary sources of the research. The digital technology has several benefits for
long run and sustainability of the college.
27

Project Logbook Template
Project Title –
Write your Title: Integrated Digital Marketing
Weekly Updates On –
Points to consider:
What have you completed?
 In the First week information is collected which was desired
Did you fulfil task requirements?
 Yes, all tasks are fulfilled as per the project plan
Are you on track and within deadlines set?
28

 Yes, tasks are completed as per the decided time period
Did you need to make any changes to your project management plan?
 There is no requirement to make any changes
Any risks and/or issues identified?
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
 Yes, there are some issues in the installation of digital technology equipments
Did you identify any additional risks/issues that have an impact on the project management plan
 There are no more issues which cant be controlled
Problems encountered
29

Points to consider:
What barriers did you face?
 Collecting the correct data
 Cooperation and support of respondents
How did you overcome them?
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problem?
 Negative impact on the project manager
Did I find it useful to complete the tasks?
 It is beneficial for the collecting the data from the College
30

How well have I performed? What did I contribute?
 Guidance and opinions of experts helps me to accomplish the project.
What can I improve on next week?
 Improvement should be carried out in the collection of accurate information
How might this learning apply in the future?
 Learning is helpful to maintain the effectiveness
Project plan status to date
(on, ahead, behind)
Performance Review
31

What was the project supposed to accomplish?
 The main objective of project is to create the understanding related to project plan.
Did the project succeed in its aims? How do you know? Specifically, please outline an assessment
undertaken.
 Yes, project succeeded with aims and objectives of the successful business project.
What things do you think worked well and why?
Evaluate all aspects of the project activities and project outcomes) from a range of perspectives.
 Data and information are collected from several sources.
What problems emerged during the project and how were they tackled? Were there issues and resolution
during the project process?
 Problems such as handling and controlling the technical issues, collection of data, conflicts between
each other.
What did you learn from undertaking the project?
 The researcher collects the information from different sources and managing them.
How would you rate your performance as project manager?
32

 The performance is measured between the scale of 1 to 10
What strengths and weaknesses of your performance did you identify?
 Time management is the strength of plan
 Handing the incorrect information from respondents
How will this inform and support your continuous professional development?
 By the classification of team work and positioning of members.
33

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Innovation as Policy Disruption: From the Model T to Airbnb.
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Conversation.
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innovation?. MIT Sloan Management Review, 57(1), p.77.
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