Managing a Successful Business Project - Assignment

GLOBALISATION

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 describe the aims and objective of the Nike For summer shoe.........................................1
P2 produce a project management plan that covers the cost, time, scope,
quality,communication, risk and resources for the shoe making...........................................2
P3 work breakdown structure and Gantt chart for the time management and stages
completions.............................................................................................................................4
LO2..................................................................................................................................................6
P4 research methods for the summer shoes............................................................................6
LO3..................................................................................................................................................9
P5 research methods to fulfil aims and objectives of the project...........................................9
P6 Recommendation from the result and findings from the data analysis...........................18
LO4................................................................................................................................................19
P7 Explain value to undertake the research..........................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22
Project log book....................................................................................................................24

INTRODUCTION
Globalisation is the process by which organisation or business expand and develop
international influence and start international operations (Järvenpää, Kopra and Lanz, 2016). Or
it can be says that expand business beyond the boundaries of the country is called globalisation.
Globalisation is not common earlier but in last few decades its became in trend due to internet
and online business. This report is based on the managing a successful business project.
Successful business is based on the proper planning and the execution of the planning. This
report will includes the aim and objectives of the business. Further this report will include project
management plan that covers the cost, time, scope, quality, communication, risk and resources
for the shoe making and work breakdown structure and Gantt chart for the time management and
stages completions
LO1
P1 describe the aims and objective of the Nike For summer shoe.
Aim
To determine challenges that faced by fashion company to create and market a brand new
summer shoe to compete with big brands: A study on Nike
Objective
To understand effectiveness of creating new summer shoe for Nike
To examine various factors that may impact on creating and marketing a brand new summer
shoe
To evaluate relationship between manufacturing of new brand summer shoe and competitive
advantage to business
Literature review
As per the view of Järvenpää, Kopra and Lanz, (2016) it is very important for company
to create new summer shoes of new products, it helps business in gaining attention of new buyers
and also support in increasing sales of business unit. If companies want to sustain in market for

longer duration, then these firms have to offer variety of items so that it can deal with different
end users. This thing is effective in gaining competitive advantage and raising satisfaction level
of consumers to great extent.
Marilungo and et.al., (2016) stated that price factor is the major factor that impact on
creating and marketing a new product. If economic condition is favourable and people have
adequate income sources, then it supports companies in selling new product to consumers easily.
If consumers are getting cost effective products, then they will defiantly pay for the same.
Furthermore, need of consumers or social elements are major factor due to which companies
have to create new item, by this way they gain attention of mass audience and enhance their
loyalty towards the brand. People now a days like to have many shoes because it is comfortable
for them to wear in summer season.
According to Mikkelsen and Johnsen, (2019) if companies create or develop new product
then it would support in attracting new buyers and increasing sales of business unit. This gives
positive results to business unit, if firms fail to offer products asper needs of buyers the it would
be difficult to sustain in such competitive environment for longer duration.
P2 produce a project management plan that covers the cost, time, scope, quality,communication,
risk and resources for the shoe making.
Cost of the project
as the part of project it incurred so many costs and the financial needs (Mikkelsen and Johnsen,
2019). Which is the part of the making of shoes. it includes the estimation of the cost that to be
incurred on the making of Nike summer shoe. Cost is the one of the most important aspect that
should be consider while making any new product or designing a project. This gives the idea
about the how much should be spend on the project.
Items cost
Leather 65 pound
Permission from library 25 pound

Other raw material 15 pound
Printing questionnaire 20 pound
Electricity bill 10 pound
Other expenses 35 pound
total 170 pound
Time: - estimation of time is also important to complete a project (Wowak and et.al., 2016).
Time management help in the estimation of the ask time and divide the work into small parts so
that each part can be completed in time and each task can give the result with in the pre decided
time this will help to complete the task before the launching event. As it already knows that
launching event is scheduled on the London fashion week which is held on the December 16-20
2019 and the time taken to manufacture a summer shoe is 12 weeks.
Scope: - this project have very good scope in the future because as it knows that duration of
summer is increase day by day and demand of the summer shoe is increasing rapidly due to
increase in the summer duration. And if a well known brand launch a new product than it must
be increase the demand because the the brand reputation and the fame (Marilungo and et.al.,
2016). This product will going to earn huge profit for the company because the sales of the
product is going to increase in the future and this will gives huge revenue for the firm
Quality: - Nike is a brand which is famous for its product quality, it always provide quality
products so that this new summer shoe is also going to be a good quality product. Quality of the
product also effect on the sales of the product if the product quality is good and it meet the
expectation and fulfil the demand of the consumers than it will increase the sale of the products
otherwise if it will not be adequate and do not fulfil the expectation than the sales may be
decrease. But Nike always provide the qualitative product so the quality of the summer shoe is
definitely good. This will increase the revenue of the company (Kumar, 2019).
Communication: - “communication is important to prevent the mistakes” this sentence makes
sense because if the communication between the all the teams, department, employees and
employers. So it will cause the less chances of errors and this will help to work done without
conflicts. Effective communication helps to do task on time and without any problems. Owner of
Nike and researcher have to communicate to each other for the better results (Kumar, 2019).

Risk: - fears of failure is counted as the as the risk, increase in the cost of the product. Lack of
man power will also a risk for the company.
Resources: - Resources means the requirement from the completion of the projects. Company
have to try the effective and efficient utilisation of the resources so that it can be gives the
optimum results
P3 work breakdown structure and Gantt chart for the time management and stages completions
Work Breakdown Structure (WBS)
it is a graphical division of the different task by the leaders for the employees so that task
can completed in time and it can be easily doable (Wowak and et.al., 2016). Or it can be says
that the devide the whole task in small parts and that can be easily done by the workers. In this
project of summer shoe the work breakdown will be meeting for the project, research, analysis
of the research etc. further this task can be divided in small parts so that task can easy to look and
small parts can be done on time. This will help to do a complex task dividing into small easy
parts.
Gantt chart
it is a graphical presentation of the project scheduling. it is a clear presentation of
different task and the allowed time limit for the different tasks. It shows that which task should
be done after the which task and it allows that how much time will take how much time. In Gantt

chart whole project is divided into small parts on the basis of the time limit allowed to complete
the project (Kumar, 2019). In the making of the summers shoes 12 weeks are allowed to
complete the project so that this will divided the activities into 12 weeks in different parts as
shown below in the chart

LO2
P4 research methods for the summer shoes
Research method is a systematic plan which is used to do research by a researcher. This
are tools which help to conducting research smoothly for any organisation. There are various
types of methods which can be used for the investigation in a good manner. It is essential so
every researcher to follow the methods of the research according to the needs of the projects.

Research methodology is a systematic way to conduct research. There are various
techniques used in the research which is used by the investigator. It becomes integral part for the
investigator to use appropriate approach or methodology towards individual needs to implement
the methodology on the project to complete the project. The methods can be quantitative as well
as qualitative. They are both different from each other (Bresler and Stake, 2017).
Qualitative Research:
The fashion company can perform various qualitative activities like group discussion on
what fashion to choose and what are the marketing practices to be applied on the brand new
summer shoe to compete with big brands, what are the approaches used by the big brands to
market their product and studying the strategies used by them fastidiously, another activity can
be sample size it will bring precision to the estimates and based on such a powerful study
drawing conclusion (Alvesson and Sköldberg, 2017).
Quantitative Research:
Unlike qualitative research quantitative research involves more numerical data for its research
and this the fashion company must also use it by using statistics, surveys etc. they are more
structured compared with qualitative research.
Research can be divided in two types:-
primary research:- the research which is done for the fresh data. This is the first hand research
which can b use as the primary source of the data. The research is directly done from the primery
sources like population, or target sector. Example of primary research are census.
Secondary research:-this research is done from the process of the available old data. The research
is done with the help of the primary data. This research is done by the processing of the primery
collected data and making new results with the help of the old data. Example, using census data
calculate the male and female population of the country (Fletcher, 2017).
Research philosophy:
Collecting information and is done by the researcher by different modes and methods. There
are two majorly used classifications and they are Interpretative and Positivism. Positivism: This
is quantitative philosophy which involves formulation and computation and focuses on figures
and facts. The fashion company can collect the data of numbers of the successful marketing plan
and based on that it can evaluate how much sales can be achieved via numbers for the summer
shoes, what is the percentage etc. Interpretative: This philosophy involves theories and model,

The fashion company should focus on the successful marketing plans which will made the
product successful and what modification the fashion company can make in the plan. This
philosophy is taken for the research by the researcher because it gives more accurate result and
more effective results via collection of qualitative data related with the summer shoes (di
Ruffano and et.al., 2017).
Research design:
They are of three types, Descriptive, Exploratory and casual research. Here for the fashion
company Descriptive Research is taken by the researcher as it involves study of characteristics
involving techniques such as observation method, etc. excluding formulations. This will help in
analysing the comfort level of the shoes in the summers (Corbin, Strauss and Strauss, 2015).
Sampling:
It is done to do study of whole data. For the fashion company random sampling method is
used by the researcher. This involves collection of samples on random basis and does not have
process or criteria for the collection. Which removes in bias sample selection. In the report of the
fashion company 20 samples are collected.
Data collection:
Collecting those facts and figures that are integral and informative and also relevant, forms
major part for conducting research and also dominant for conclusions. There two sources for data
collection, primary and secondary. Primary data involves the data which is relevant and
generated by the researcher interacting with the samples by data interview, questionnaire, etc.
Secondary methodology involves studying the data which is already researched. Study of books,
magazines and any website is included in it. In the research of the fashion company both the
methods are being into used by the researcher for the research (Barnham, 2015).
Data Analysis:
In the current research of the fashion company the researcher has used the Thematic analysis
which includes formulation of different themes used for analysing information collected.
Involves breaking the information into different parts for making tables and charts which are
used by the researcher for interpretation and which helps in getting conclusions.
Ethical Consideration:
it is about the declaration that the researcher deed not force the responders to speak about
the topic or the survey of the research. It also includes the researcher have conduct survey by

following the roles and code of conducts he did not misrepresent any fact and the questions so
that it is the correct survey. it also declaration that research is conducted and not copied from any
where else (Corbin, Strauss and Strauss, 2015).
LO3
P5 research methods to fulfil aims and objectives of the project
Questionnaire analysis
Age group:- 18-30 year generation
Sample size:- 20
mode of survey:- direct interrogation/ personal meetings
Theme: 1 awareness about Nike product
Q:1. Are you aware about the product
categories of Nike?
Frequency
Yes 15
No 4
Not sure 1
Total 20
Interpretation:-from the above data it can be interpreted that the Nike has good awareness of its
product in public. Research conducted by direct interrogation with the public and it show that the
15 out of 20 peoples knows about the products of the Nike. There are 75% public know about the
products of the Nike. Majority of the public is from the age group of the 18-30 years which is
youth of the country. Nike have opportunities of the the development of product for the rest of
the 25% of the public which is not aware about the products of the Nike.

Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency
Theme: 2 will you buy trendy shoes launched by Nike
Q:2. Will you buy trendy shoes launched by
Nike
Frequency
Strongly agree 11
Agree 4
Neutral 2
Disagree 3
Strongly disagree 0
Total 20
Interpretation:- the above data can interpreted that if the Nike launch the trendy shoes that there
are so many peoples who will buy those products of the Nike. Nike have an opportunity that it
can launch new product for the increase in the options for selecting the trendy products. Above
data show that the if Nike launch the trendy products than 11 out of 20 people are strongly agree
to buy the product and 4 peoples are agree to buy the products. Also Nike have the opportunity
to capture the market by launching new products.

11
4
2
3
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Theme: 3
Nike brings innovations it its products
Q:3 Nike brings innovations it its
products?
Frequency
Strongly agree 12
Agree 3
Neutral 0
Disagree 3
Strongly disagree 2
Total 20
Interpretation:- from the above report it can be interpreted that the Nike always brings
innovations in its products. There 75% peoples are agreed that Nike always brings innovations in
its product and this always attract the costumers for the purchase of the new and innovative
products. This also help to increase the market share and the innovations in the products. Rest of
25% also can be attracted by the launching of the summer shoes in the markets

Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0 2 4 6 8 10 12
12
3
0
3
2
Frequency
Theme: 4 company manufacture the cost efficient product will it increase the sales
Q:4 If company manufacture the cost efficient
product will it increase the sales?
Frequency
Yes 16
No 4
Total 20
Interpretation:- from the above report it can be interpreted that if the Nike will launch the cost
efficient products than it will help in the increase the sales of the Nike because if the Nike will
launch the cost efficient products than it will attract the 80% people who are agreed with the
launching of the low cost shoes, because all knows that Nike has high range products which can
not be affordable by all the public so this low cost products will help to increase that costumer
base.

16
4
Yes
No
Theme: 5 preference to wear in summer
Q:5 what do you wear in summer? Frequency
Sandals 5
Shoes 11
Slippers 4
Total 20
Interpretation:- from the above report it can be interpreted that if Nike will launch the summer
shoes than it will be profitable for the company because the 55% public like to wear the shoes in
the summer. And if there will be option like the summers shoes it will also attract the peoples
who wear sandals and slippers In the summers. So this will be beneficial of the Nike.

Sandals Shoes Slippers
0
2
4
6
8
10
12
Frequency
Theme: 6 price of summer shoes
Q:6 What should be the price of summer
shoes?
Frequency
500-1000 4
1000-2000 13
2000-3000 2
More than 3000 1
Total 20
Interpretation:- from the above report it can be interpreted that price should be in between the
1000-2000 because the 65% of people are agree to buy the product on this price range. This will
help to increase the costumer base and this also help to gain more profit pro the organisation.
Generally public prefers the mid range products that fulfil there needs from the products. Nike
should try to produce the product in this range and try to fulfil the needs of the public.

4
13
2
1
500-1000
1000-2000
2000-3000
More than 3000
Theme: 7 shoes pairs do you have
Q:7 How many shoes pairs do you have? Frequency
0-3 3
3-6 9
6-10 4
10-15 4
Total 20
Interpretation:- from the above report it can be interpreted that generally a person have 3-6 pairs
of shoes and if the company launch new product than it have great opportunities to lunch the
product like summer shoe because people will buy it because buying one more unit will not cost
higher them or it will not increase there expenditure.

3
9
4
4
0-3
3-6
6-10
10-15
Theme: 8 product do you prefer in summer
Q:8 What type of product do you prefer in
summer?
Frequency
Leather 3
Fabric 4
Mixed 13
Total 20
Interpretation:- from the above report it can be interpreted that in the line of the selection of the
new products people generally like the products which are made of leather and fabric mixed.
This is an idea for the Nike that it should use both the material while making the new product
summer shoe so that it attract the public and it increase the sales of the organisation. This also
help in the generating more profit and costumer base for the Nike.

Leather Fabric Mixed
0
2
4
6
8
10
12
14
Frequency
Theme: 9 satisfaction of Nike products
Q:9 Are you satisfy with the products of Nike? Frequency
Yes 15
No 5
Total 20
Interpretation:- from the above report it can be interpreted that the data shows that the 75% of the
of the public is satisfying with the products of the Nike. It shows a huge costumer satisfaction
rate. In above report we have conduct a survey in which 15 out of 20 people are satisfied with the
products of the Nike. But there are 25% more people who are not company should try to find the
reasons behind that try to get satisfy them also so that satisfaction will be more as possible.

15
5
Yes
No
P6 Recommendation from the result and findings from the data analysis
Finding: -
From the above literature review it is found that consumers like to wear shoes in summer
hence if companies manufacture this product then it would help the firm in gaining competitive
advantage. From the data analyse it is found that people are ready to pay heavy amount to get
such stylish shoes in summer. They have many pair of shoes and still they want such trendy and
amazing summer shoes. Literature review stated that cost effective products always bought by
consumers and from data analyses it is found that such cost effective items or shoes like by end
users which gives benefit to company in raising profit to great extent. from the above study it can
be concluded that the if the Nike launch the summer shoe with the consideration of the above
research product will definitely going to successful and it will give more profit to the company
so that it helps in to getting the more share in the market. With the launch of the product it
increases the sales of the company and it give profit and generate more revenue
Recommendation: -
from the above it can be recommended that the main are where Nike should target is the
age group of the 18-30 years and the and the price of the product should be in between the 1000-
2000 and this will gives the best results and and the Nike should launch this product. Also Nike

should increase the its marketing strategies so that it helps to get the those market sections who
are not aware about the products of the company.
Nike should launch the summer shoes with comfort and the trendy look so it attract the
potential buyers of the company to buy the product
.
LO4
P7 Explain value to undertake the research
I have learnt many things from this research, I realized that companies have to face many
challenges at the time of designing and market the new product. Consumers have different need
it is very difficult to analyses needs of different buyers. This things create problem for the
organization in taking correct decision of creating new product. New summer shoe is the high
demand of buyers now a days hence enterprise has to ensure to design great quality shoes so that
sales can be increased. This research project has improved my knowledge about topic. Apart
from this, my research capabilities have been improved. Before that I was not having great
knowledge about research and sources of research. I got to know tools that are used in different
research project and have understood importance of these research projects significantly. Now I
am able to implement correct techniques which may give me positive results in researches.
This research has improved my technical skill, early I have never used excel but during
this project I had to use excel to form graphs. This has improved my understanding about uses of
excel and I can use this software now easily. Apart from this, I got to know importance of
scheduling task ad continuous monitoring. This can help me in future in completing task on time
and avoiding missing deadlines. My time management skill has been developed, now I can
priorities my work and can manage it properly. But still I realize that presentation skill is weak in
me, I sometimes feel under confident when I have to present myself in front of many people. I
will have to work on my this skill.
CONCLUSION
From the above report it can be concluded that the globalisation is important for the every
organisation, it help to expand the business and it also help to get the more profitability. It also
included that companies should consider the price and age group that to be target for the
sections. This research helps to increase the sales and revenue.

The first objective was effectiveness of creating new summer shoe for Nike, this
objective has been achieved by this study, as it is identified hat if companies are making new
summer shoes then it will increase demand because consumers are ready to buy comfortable and
cost effective new shoes.
Another objective of this research was to examine various factors that may impact on
creating and marketing a brand new summer shoe. It is found that cost, quality are major factors
that may help in marketing of new summer shoes. Hence, this objective has been achieved
successfully by this research.
Furthermore, purpose of study was to evaluate relationship between manufacturing of new
brand summer shoe and competitive advantage to business. It is found that if new product is
launched by Nike as per need of buyers then it would help in attract in new buyers and satisfying
their needs as well.

REFERENCES
Books and Journals
Järvenpää, E. M., Kopra, M. J. and Lanz, M., 2016. Challenges of knowledge and information
management during new product introduction: Experiences from a Finnish multinational
company. Interdisciplinary Journal of Information, Knowledge, and Management. 11.
pp.285-308.
Mikkelsen, O. S. and Johnsen, T. E., 2019. Purchasing involvement in technologically uncertain
new product development projects: Challenges and implications. Journal of Purchasing
and Supply Management. 25(3). pp.100496.
Wowak, K. D. and et.al., 2016. Toward a “theoretical toolbox” for the supplier‐enabled fuzzy
front end of the new product development process. Journal of Supply Chain
Management. 52(1). pp.66-81.
Marilungo, E. and et.al., 2016. Open Innovation for ideating and designing new Product Service
Systems. Procedia CIRP. 47. pp.305-310.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
di Ruffano, L. F. and et.al., 2017. Research waste in diagnostic trials: a methods review
evaluating the reporting of test-treatment interventions. BMC medical research
methodology. 17(1). pp.32.
Corbin, J., Strauss, A. and Strauss, A. L., 2015. Basics of qualitative research. sage.
Barnham, C., 2015. Quantitative and qualitative research: Perceptual foundations. International
Journal of Market Research. 57(6). pp.837-854.

APPENDIX
Name
Age
Gender
Q:1. Are you aware about the product categories of Nike?
 Yes
 No
 Not sure
Q:2. Will you buy trendy shoes launched by Nike
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q:3 Nike brings innovations it its products?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q:4 If company manufacture the cost efficient product will it increase the sales?
 Yes
 No
Q:5 what do you wear in summer?
 Sandals
 shoes
 slippers
Q:6 What should be the price of summer shoes?
 500-1000
 1000-2000

 2000-3000
 more than 3000
Q:7 How many shoes pairs do you have?
 0-3
 3-6
 6-10
 10-15
Q:8 What type of product do you prefer in summer?
 Leather
 Fabric
 Mixed
Q:9 Are you satisfy with the products of Nike?
 Yes
 No

Project log book

performance review