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P3 Work breakdown structure and a Gantt chart to provide time frames and stages

   

Added on  2021-02-20

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Managing a Successful BusinessProject

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1: Project aims and objectives..............................................................................................3P2 Project management plan that covers various aspects including cost, scope, time, quality,communication and resources................................................................................................4P3 Work breakdown structure and a Gantt chart to provide time frames and stages............6TASK 2 ...........................................................................................................................................8P4 Carrying out Small-scale research by applying qualitative and quantitative researchmethods...................................................................................................................................8TASK 3..........................................................................................................................................11P5: Research analysis along with data using an appropriate tools and techniques..............11P6 Appropriate recommendations as a result of research and data analysis.......................21TASK 4..........................................................................................................................................22P7 Value of undertaking the research...................................................................................22CONCLUSION.............................................................................................................................22REFERENCES..............................................................................................................................24APPENDIX...................................................................................................................................27

TITLE "To identify the ways through which Burberry can easily create and market a brand newsummer shoes with purpose to compete with the big brand name." – A study on Burberry”INTRODUCTIONManaging of projects can be defined as a combination of activities or functions thatcomprises of scheduling, planning, controlling or closing of project. Apart from that,Globalisation is a process in which people of different location interacts so as to developing theirinternational presence in marketplace. Due to Globalisation process, transportation andcommunication are also increasing day by day across the world this is the reason behind hugecompetition of marketplace. Chosen organisation for this project is Burberry which is a leadingfootwear and clothing brand along with based in London, UK. In this project, aims andobjectives along with a project management plan will be framed. In addition, WBS and Ganttchart along with small scale research will also discussed in this report. At last, some suggestionwill also given by researcher to management of organisation that what measures should be takenby them so as to increasing sustainability in market.TASK 1P1: Project aims and objectivesBackground of the project- Burberry is a big name in footwear and clothing industry asit offers a large number of shoe care products, shoes, bags, and various fashionable products etc.to their customers. Now company wants to create a brand new summer shoe and introduce itduring the London Fashion Week which will be organise between 16-20th February 2019. mainreason behind introduction of this product is to competing with the giant competitors which arealready selling similar products in market (Ariely, 2012). Aim – "To identify the ways through which Burberry can easily create and market a brand newsummer shoes with purpose to compete with the big brand name." – A study on Burberry”Objective To develop basic knowledge regarding the marketing? To identify ways through which company can create and market a brand new summershoes?

To find out the challenges faced by Burberry while launching new summer shoe inLondon Fashion Week. To determine various ways by which Burberry can easily deal with challenges that ariseswhile launching of new summer shoes in London Fashion Week. P2 Project management plan that covers various aspects including cost, scope, time, quality,communication and resourcesIt refers to a blue print of project that is used by management for identifying each aspectof the project so as to making success of it. Additionally, this plan defines the action and buildscoordination among investigator and resources of research so that valid outcome can be providedto Burberry for taken decision. During the preparation of this plan, Investigator should considerseveral factors so that any problem wouldn't be arise during executing the project. Some of thesefactors are defined as below: Cost: It can be considered as a main aspect during the execution of research as withoutestimation of cost any plan can't become successful. Therefore, this is very essential forresearcher and project manager to analyse the cost that would be require for implementing theplan. For successfully completing the project, project managers of Burberry have estimated anamount of 95000 pound which is used in promoting and manufacturing new summer shoe alongwith hiring experienced sales representatives for successfully launching the product in LondonFashion Week. whereas, 10000 pound has been demanded by researcher for executing researchprogramme effectively (Boserup, Tan and Toulmin, 2013). Scope: Scope of this project is high for Burberry as it will help them in competing withgiant rivals of market. By launching of new summer shoe in London Fashion Week Burberrywill be able in building their global presence in market which is beneficial for customer base andsales figures of firm. Whereas, through completing this investigation researcher will be able inunderstanding the factors which can affect launching of new product in market that will supportsthem in executing same projects in future.Time: This aspect should be considered by Project managers or researchers effectivelybecause without considering it aims and objectives will not fulfilled timely which leads theproject towards failure. So that, this is important for project manager and investigator to estimatea proper time-frame for completing the project effectively. For this project, Project managers of

Burberry have calculated a time period of 6 month for successfully launching new summer shoein London Fashion Week whereas, time period of 3 month is given to the researcher so as toexecuting the research project effectively (Davies and Hughes, 2014).Quality: It can be considered as the most important aspect while executing the project aswithout it researcher can't execute research programme in desired manner. Quality of research isdepends on methods that are used by investigator for executing the investigation because of thisreason researcher who is hired by Burberry have to collect primary kind of data so that validoutcomes will achieved at last of investigation. Whereas, management of Burberry have decidedto launch new summer shoe in London Fashion Week. Therefore, it is very important for them toimplement updated tools and techniques in manufacturing process of new summer shoe becauseif this will launched with errors then respective firm will not achieved desired competitiveness inmarket. So that, it is important to use updated tools and techniques in manufacturing process ofnew summer shoe which is beneficial in launching quality shoes in event that will helps the firmin grabbing growth and success in market (Florén and Frishammar, 2012).Communication: It is a crucial aspect during the project as it helps the project managersand investigators in bringing the project to conclusion. Different departments are made by themanagement of Burberry so as to operating their functions effectively. Due to which,management have decided to use effective communication channels such as KPI, ERP softwareat workplace so as to completing project activities in desired way. Whereas, researcher havedecided to use several communication methods like phone calls, emails or messages so as tocommunicating with respondents for collecting the data.Risk: There are several risk that can be faced by researcher such as lack of funds,communication skills, understanding of language etc. which should be analysed by investigatorbefore executing the research programme because it can impact on the execution ofinvestigation. Whereas, management of Burberry have decided to launch new summer shoe inLondon therefore, they should evaluate the risk of competition, lack of knowledge andexperience within the staff members regarding use of technique in manufacturing process. Resources:Several resources are needed by Burberry so as to completing the projecteffectively. These resources consists of funds, skilled and efficient human resources, machinesetc. for performing operations of business. Whereas, researcher should also make arrangement of

several resources like internet connection, travelling funds etc. so that research programme canbe conducted without any difficulty (Furlong, 2013).P3 Work breakdown structure and a Gantt chart to provide time frames and stagesWork break down structure – It is a type of project categorisation tool which helpscompanies to divide their large projects into simpler projects so they can get things done fasterand more efficiently. Furthermore, it also help companies to record their activities on basis ofweeks, days or hours which helps them to understand very quickly if their estimate will increasefrom their actual results (Lientz and Rea, 2016). If Mark and Spencer want to increase their selland grow in the market then they should adopt WBS. As Burberry is launching summer shoe inthe market, so they should break their work according to the employees efficiency. If they breaktheir component according to this so they will able to create a big place in the market and caneasily compete their competitors. It will helps them to break their large task in the different levelof details. By using this method they can improve their productivity and profitability becausediversion of work inspire the employees to work with more efficiency.

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