Managing a Successful Business Project: Cope up with Digital Disruption and Transformation: A Case Study of ALDI

MANAGING A SUCCESSFUL BUSINESS PROJECT

Cope up with digital disruption and transformation: A case study of ALDI
Table of Contents
Introduction.....................................................................................................................................3
LO 1...............................................................................................................................................4
P1 Devise project aims and objectives for the chosen scenario................................................4
P2 Produce a project management plan that covers the aspects of cost, scope, time, quality,
communication, risk and resources...........................................................................................5
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
of completion..............................................................................................................................6
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project........................8
LO2..............................................................................................................................................11
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives...............................................................11
M2 Evaluate the accuracy and reliability of different research methods applied.....................15
D1 Critically evaluate the project management process and appropriate research
methodologies applied.............................................................................................................16
LO3..............................................................................................................................................17
P5 Analyze research and data using appropriate tools and techniques...................................17
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...................................................................................18
LO4..............................................................................................................................................20
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance........................................................................................................20
M4 Evaluate the value of the project management process to meet the stated objectives and
support own learning and performance...................................................................................21
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Cope up with digital disruption and transformation: A case study of ALDI
D2 Critically evaluate and reflect on the project outcomes, the decision- making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project...................................................................22
Performance review........................................................................................................................23
Conclusion....................................................................................................................................25
References.....................................................................................................................................26
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Cope up with digital disruption and transformation: A case study of ALDI
Introduction
Digital technology has made an impressive change in the business activities and thus many
business sectors have been amazingly improved in terms of business performance. Digital
technology has changed the business sector in terms of innovation. It made different kinds of
activities including marketing, inventory management, production procedure and other
operational activities easier to execute. The entrepreneurs have been able to gain more profit
with the sophisticated digital platform. The new procedures that are being applied to perform
business activities are completely based on digital technology in this recent era. Digital
technology has also helped the enterprises to reduce operational cost providing with efficient
process at comparatively lower cost than the labor cost. Here, in this study ALDI, a retailer has
been taken to analyse how it has been able to become more successful with taking help of digital
technology which has replaced its traditional procedure of doing business.
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Cope up with digital disruption and transformation: A case study of ALDI
LO 1
P1 Devise project aims and objectives for the chosen scenario
Aim
The aim of the study is to analyse how ALDI has implemented digital technology in its business
activities
Objective
● To analyse the impact of digital technology in sales and marketing department of ALDI
● To evaluate the role of digital technology in inventory control in ALDI
● To analyse the implementation of digital technology in product quality control in ALDI
● To recommend more advanced operational strategies to make ALDI more successful
Project strategy
The project has included the departments of inventory control, sales and marketing and product
quality control of ALDI.
Performance, cost and time objective
The researcher will take interviews of the managers of ALDI to understand the level of digital
technology implemented. The cost to complete the project is £600 and the defined time is 7
weeks.
Project scope statement
● Included scope- The project has included the departments of logistics, sales and
marketing and inventory control departments to analyse the usage of digital technology in
performing business activities
● Excluded scope- The research has not included the role of technology in the production
department as the chosen company is not a production company
Project assumptions
● The researcher has been provided adequate resources
● The respondents of the interviews and the surveys have responded to their best known
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Cope up with digital disruption and transformation: A case study of ALDI
P2 Produce a project management plan that covers the aspects of cost, scope,
time, quality, communication, risk and resources.
A project development process consists of the following stages.
Planning- According to Loebbecke and Picot (2015, p.150), a plan is produced to have a
direction and expected outcomes so that the whole research can go to the right direction.
Execution- The planned activities must be implemented properly so that the predefined activities
can get completed successfully.
Monitoring- After execution, the activities must be monitored so that any dispute in the working
procedure can be identified.
Control- As opined by Holmlund et al. (2017, p.230), the identified issues must be regulated so
that the process can move forward smoothly and the management must be ready to replace the
existing strategy with new one.
The following factors are to be considered to conduct a research.
Cost- The estimated cost of the research is £600 to collect the potential resources.
Scope- The research will help the managers of ALDI to take proper strategies in those sectors.
Time- The researcher needs 7 weeks to complete the research
Quality-The research will be evaluated based on the authentic views of the professionals of the
company
Communication- The research paper will be communicated to the managers of the company
both in the form of hardcopy and softcopy.
Risks- The whole process may face some risks including unwillingness among the employees to
get habituated with new advanced technology
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