Project Management and Research Methodologies
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This assignment provides an overview of project management plans, including templates and structures such as Gantt charts, Work-Breakdown Structures (WBS), and Earned Value Project Management. It also covers various research methodologies used in business studies, including phenomenology, cross-border mergers and acquisitions, and environmental pressure on foreign firms.
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TABLE OF CONTENTS
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
P1 Devise Aim and Objectives...............................................................................................1
Rationale.................................................................................................................................2
P2 Project Management Plan..................................................................................................2
P.3. Work break down structure and Gantt Chart..................................................................3
................................................................................................................................................5
................................................................................................................................................5
P.4. Research Methodologies.................................................................................................6
P.5. Analyse the research and data findngs............................................................................8
P6 RECOMMENDATION..................................................................................................19
P.7. REFLECTION..............................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
P1 Devise Aim and Objectives...............................................................................................1
Rationale.................................................................................................................................2
P2 Project Management Plan..................................................................................................2
P.3. Work break down structure and Gantt Chart..................................................................3
................................................................................................................................................5
................................................................................................................................................5
P.4. Research Methodologies.................................................................................................6
P.5. Analyse the research and data findngs............................................................................8
P6 RECOMMENDATION..................................................................................................19
P.7. REFLECTION..............................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
TOPIC:
“To investigate the impact of Multinational Corporation in the business environment of
host country (India). A study on Marks and Spencer”.
INTRODUCTION
The role played by multinational company in globalisation process is very important.
Multinational Corporation (MNC) is a corporate organisation which owns or control the
production of products and services in at least one country pother than other country (Vahlne,
and Jonsson, 2017). There are many benefits, a developing countries are enjoying with the
emergence of Multinational organisation. The scale of investment is likely to very important
when MNC's invests in a host country (Deng and Yang, 2015). There are so many advantages of
investing in host country as the economic, social, environment and financial factors are
positively influenced. It improves the balance of payments as direct flows of capital into the
country. MNCs also provides employment in the host country as they used to recruit local
residence which is also a financial and economics benefits to the host country (Impact of
globalisation on business, 2018). MNC's are the sources of tax revenues, technology transfer and
many other benefits.
Thus, in this present research paper, researcher will investigate the impact of
Multinational Corporation (Marks and Spencer) in the business environment of host country
(India) with the application of various methods and technologies.
Background of the Research
The present research is based on Marks and Spencer. The topic is to investigate the
impact of MNC's on the host country. Marks and Spencer is a major British multinational
retailers which have chains of stores at global level. Emerging country like India provides
attractive foreign direct investment so that investor invest there capital which in turn leads to
development of economy. Mainly the economic, social and financial conditions of the host
country is influenced by Multinational corporations as they improve balance of payments,
providing employment, they are source of tax revenue and many other benefits are there (Selmer
and Lauring, 2015). So, this research will use various methods and techniques to evaluate the
impact of MNC's in the business environment of host countries.
P1 Devise Aim and Objectives
Aim:
1
“To investigate the impact of Multinational Corporation in the business environment of
host country (India). A study on Marks and Spencer”.
INTRODUCTION
The role played by multinational company in globalisation process is very important.
Multinational Corporation (MNC) is a corporate organisation which owns or control the
production of products and services in at least one country pother than other country (Vahlne,
and Jonsson, 2017). There are many benefits, a developing countries are enjoying with the
emergence of Multinational organisation. The scale of investment is likely to very important
when MNC's invests in a host country (Deng and Yang, 2015). There are so many advantages of
investing in host country as the economic, social, environment and financial factors are
positively influenced. It improves the balance of payments as direct flows of capital into the
country. MNCs also provides employment in the host country as they used to recruit local
residence which is also a financial and economics benefits to the host country (Impact of
globalisation on business, 2018). MNC's are the sources of tax revenues, technology transfer and
many other benefits.
Thus, in this present research paper, researcher will investigate the impact of
Multinational Corporation (Marks and Spencer) in the business environment of host country
(India) with the application of various methods and technologies.
Background of the Research
The present research is based on Marks and Spencer. The topic is to investigate the
impact of MNC's on the host country. Marks and Spencer is a major British multinational
retailers which have chains of stores at global level. Emerging country like India provides
attractive foreign direct investment so that investor invest there capital which in turn leads to
development of economy. Mainly the economic, social and financial conditions of the host
country is influenced by Multinational corporations as they improve balance of payments,
providing employment, they are source of tax revenue and many other benefits are there (Selmer
and Lauring, 2015). So, this research will use various methods and techniques to evaluate the
impact of MNC's in the business environment of host countries.
P1 Devise Aim and Objectives
Aim:
1
“To investigate the impact of Multinational organisation on the business environment of
India. A study on Marks and Spencer”.
Objectives:
To identify the current trend of multinational operations with regards to globalization.
To assess the trend of Indian business environment from the economic, social and
financial perspective.
To assess the influence of M&S on the business environment of India.
To provide recommendations to Marks and Spencer for sustainable business practices in
host countries.
Research Question:
1. What are trend of multinational operations with regards to globalization?
2. What are the trend of Indian business environment from the economic, social and
financial perspective?
3. What is the influence of M&S on the business environment of India?
4. What are the recommendations to Marks and Spencer for sustainable business practices
in host countries?
Rationale
The reason behind choosing the topic the impact of Multinational Corporation (Marks
and Spencer) in the business environment of host country (India) as with the emergence of global
brands is that the economy of country is greatly influenced with the establishment of MNC's.
The business environment consist of economic, social and financial factors which leads to both
positive and negative impact on the nations (Kim, Moon and Yin, 2016). The reason for
choosing India as host country because, India is an emerging country where many MNC's are
developing their business because of attractive foreign direct investment policy. Thus, research
will evaluate the pros and cons of economic, social and financial factors in order to investigate
the impact of the MNC's on the host country.
P2 Project Management Plan
2
India. A study on Marks and Spencer”.
Objectives:
To identify the current trend of multinational operations with regards to globalization.
To assess the trend of Indian business environment from the economic, social and
financial perspective.
To assess the influence of M&S on the business environment of India.
To provide recommendations to Marks and Spencer for sustainable business practices in
host countries.
Research Question:
1. What are trend of multinational operations with regards to globalization?
2. What are the trend of Indian business environment from the economic, social and
financial perspective?
3. What is the influence of M&S on the business environment of India?
4. What are the recommendations to Marks and Spencer for sustainable business practices
in host countries?
Rationale
The reason behind choosing the topic the impact of Multinational Corporation (Marks
and Spencer) in the business environment of host country (India) as with the emergence of global
brands is that the economy of country is greatly influenced with the establishment of MNC's.
The business environment consist of economic, social and financial factors which leads to both
positive and negative impact on the nations (Kim, Moon and Yin, 2016). The reason for
choosing India as host country because, India is an emerging country where many MNC's are
developing their business because of attractive foreign direct investment policy. Thus, research
will evaluate the pros and cons of economic, social and financial factors in order to investigate
the impact of the MNC's on the host country.
P2 Project Management Plan
2
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3
I
llustration 1: Project Management Plan
(Source: Project Management Plan, 2018)
I
llustration 1: Project Management Plan
(Source: Project Management Plan, 2018)
It is a plan which very important in managing successful business project. It is the
systematic way in which it adds structure to the process by assigning an order to all essential
parts included in the plan. Here are the basic elements of project management plan that are
required to be considered -
Cost: This is first and fundamental element of the research where enumerator have to
plan the budget so that the project is completed on available resources or cost (Project
Management Plan, 2018). Each and every task has been allotted specific cost in which they have
to complete the entire research in a systematic manner. This present research required £7000.
Communication: Communication is also very important part in project management
plan. It is the responsibility of researcher to communicate each and every thing to all the people
which are straight or indirectly involved in the investigation. To get the better of the
communication gap, researcher uses circulars, emails and messenger to communicate all the
important informations to staff members (Kerzner and Kerzner, 2017).
Scope: Scope means the range of study where it can be use. The scope of this present
research paper is very broad as it is useful in both corporate and academic sectors. It is useful for
companies who are operating at global levels, for countries who allows MNC's to conduct there
business. In addition to this, the scope of this research is not limited to corporate level but it is
also very useful at academic sector. Students who are doing studies on globalisation and
liberalisation can be very helpful from this research. They will learn and understand about the
impact of MNC on business environment of host nation.
Resources: Resources are also one of the most essential elements as these are one's who
leads research to its conclusion (Fleming and Koppelman, 2016). Without adequate resources,
research study is not able to complete. In this present research, laptops, stationery items, USB,
people, equipment, funding and facilities etc. are required to complete the research.
Quality: In order to maintain the reliability and validity of research, quality plays an
essential role. From starting to end conclusion, it is very important that scholar should ensure the
standard needed to maintain the quality of research. Key performance of indicator is one of the
best way to maintain the quality (Fleming and Koppelman, 2016).
Time: Time is very important factor in project management plan as it is very important as
it is very important that researcher should plan the activities as per the time because if there is
delay in work it will affect the quality of study. This present study will be completed in 35 days.
4
systematic way in which it adds structure to the process by assigning an order to all essential
parts included in the plan. Here are the basic elements of project management plan that are
required to be considered -
Cost: This is first and fundamental element of the research where enumerator have to
plan the budget so that the project is completed on available resources or cost (Project
Management Plan, 2018). Each and every task has been allotted specific cost in which they have
to complete the entire research in a systematic manner. This present research required £7000.
Communication: Communication is also very important part in project management
plan. It is the responsibility of researcher to communicate each and every thing to all the people
which are straight or indirectly involved in the investigation. To get the better of the
communication gap, researcher uses circulars, emails and messenger to communicate all the
important informations to staff members (Kerzner and Kerzner, 2017).
Scope: Scope means the range of study where it can be use. The scope of this present
research paper is very broad as it is useful in both corporate and academic sectors. It is useful for
companies who are operating at global levels, for countries who allows MNC's to conduct there
business. In addition to this, the scope of this research is not limited to corporate level but it is
also very useful at academic sector. Students who are doing studies on globalisation and
liberalisation can be very helpful from this research. They will learn and understand about the
impact of MNC on business environment of host nation.
Resources: Resources are also one of the most essential elements as these are one's who
leads research to its conclusion (Fleming and Koppelman, 2016). Without adequate resources,
research study is not able to complete. In this present research, laptops, stationery items, USB,
people, equipment, funding and facilities etc. are required to complete the research.
Quality: In order to maintain the reliability and validity of research, quality plays an
essential role. From starting to end conclusion, it is very important that scholar should ensure the
standard needed to maintain the quality of research. Key performance of indicator is one of the
best way to maintain the quality (Fleming and Koppelman, 2016).
Time: Time is very important factor in project management plan as it is very important as
it is very important that researcher should plan the activities as per the time because if there is
delay in work it will affect the quality of study. This present study will be completed in 35 days.
4
Risk: In order to carry out investigation efficaciously it is very essential that there should
be becoming assessment of risk that will help the firm and researcher to keep the effectiveness of
the study of the investigation. There are many hazard like as theft of data, security issues etc.
thus, it is very essential that researcher should ensue and mitigate the risk by making proper plan
and management.
Milestone: Researcher have set some milestone which they will achieve completing the
study which are as follows-
Quality standard will be achieved.
Data sources are evaluated.
Ethical standards are ensured.
P.3. Work break down structure and Gantt Chart.
Work Breakdown Structure: A work-breakdown structure in project management and systems
engineering, is a deliverable-oriented breakdown of a project into smaller components. A work
breakdown structure is a key project deliverable that organizes the team's work into manageable
sections
Risks High Low Medium
Theft of data
Security issues
Leaving Respondents
from survey
5
be becoming assessment of risk that will help the firm and researcher to keep the effectiveness of
the study of the investigation. There are many hazard like as theft of data, security issues etc.
thus, it is very essential that researcher should ensue and mitigate the risk by making proper plan
and management.
Milestone: Researcher have set some milestone which they will achieve completing the
study which are as follows-
Quality standard will be achieved.
Data sources are evaluated.
Ethical standards are ensured.
P.3. Work break down structure and Gantt Chart.
Work Breakdown Structure: A work-breakdown structure in project management and systems
engineering, is a deliverable-oriented breakdown of a project into smaller components. A work
breakdown structure is a key project deliverable that organizes the team's work into manageable
sections
Risks High Low Medium
Theft of data
Security issues
Leaving Respondents
from survey
5
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6
Illustration 2: Work-break Down Structure
Illustration 2: Work-break Down Structure
Task Name Duration Start Finish Predecessors
Research proposal 2 days Mon 18-03-19 Tue 19-03-19
Aims and objectives 4 days Wed 20-03-19 Mon 25-03-
19 1
Research
methodologies 7 days Wed 20-03-19 Thu 28-03-19 1
Data collection 8 days Tue 26-03-19 Thu 04-04-19 2
Data analysis 4 days Fri 29-03-19 Wed 03-04-
19 3
Data interpretation 5 days Fri 05-04-19 Thu 11-04-19 4
Finding and
conclusion 2 days Fri 05-04-19 Mon 08-04-
19 2,4
Recommendations 1 day Fri 12-04-19 Fri 12-04-19 5,6
Execute the plan 1 day Tue 09-04-19 Tue 09-04-19 7
Submission 1 day Mon 15-04-19 Mon 15-04-
19 8,9
Gantt Chart: A chart in which a series of horizontal lines shows the amount of work done or
production completed in certain periods of time in relation to the amount planned for those
periods.
7
Research proposal 2 days Mon 18-03-19 Tue 19-03-19
Aims and objectives 4 days Wed 20-03-19 Mon 25-03-
19 1
Research
methodologies 7 days Wed 20-03-19 Thu 28-03-19 1
Data collection 8 days Tue 26-03-19 Thu 04-04-19 2
Data analysis 4 days Fri 29-03-19 Wed 03-04-
19 3
Data interpretation 5 days Fri 05-04-19 Thu 11-04-19 4
Finding and
conclusion 2 days Fri 05-04-19 Mon 08-04-
19 2,4
Recommendations 1 day Fri 12-04-19 Fri 12-04-19 5,6
Execute the plan 1 day Tue 09-04-19 Tue 09-04-19 7
Submission 1 day Mon 15-04-19 Mon 15-04-
19 8,9
Gantt Chart: A chart in which a series of horizontal lines shows the amount of work done or
production completed in certain periods of time in relation to the amount planned for those
periods.
7
Milestone Schedule
ACTIVITIES TIME
Research proposal 5 days
Aims and objectives 2 days
Research methodologies 3 days
Selection of research methodologies
Data collection 5 days
8
ACTIVITIES TIME
Research proposal 5 days
Aims and objectives 2 days
Research methodologies 3 days
Selection of research methodologies
Data collection 5 days
8
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Primary
Formulated Questionnaire
Meet responders
Data analysis 7 days
Evaluation of qualitative and Quantitative
Methods
Data interpretation 4 days
Preparation of themes
Finding and conclusion 4 days
Recommendations 6 days
Task Name Duration Start Finish Predecessors
Research
proposal 4 days Wed 15-05-
19
Mon 20-05-
19
Aims and
objectives 1 day Tue 21-05-19 Tue 21-05-19 1
Research
methodologies 5 days Wed 22-05-
19 Tue 28-05-19 2
Selection of
research
methodologies
1 day Wed 29-05-
19
Wed 29-05-
19 2,3
Data collection 6 days Thu 30-05-19 Thu 06-06-19 3,4
Primary 0 days Thu 06-06-19 Thu 06-06-19 4,5
Formulated
Questionnaire 1 day Thu 30-05-19 Thu 30-05-19 4
Meet responders 1 day Fri 07-06-19 Fri 07-06-19 5
Data analysis 7 days Fri 07-06-19 Mon 17-06-
19 6
Evaluation of
qualitative and
Quantitative
Methods
1 day Fri 07-06-19 Fri 07-06-19 6
9
Formulated Questionnaire
Meet responders
Data analysis 7 days
Evaluation of qualitative and Quantitative
Methods
Data interpretation 4 days
Preparation of themes
Finding and conclusion 4 days
Recommendations 6 days
Task Name Duration Start Finish Predecessors
Research
proposal 4 days Wed 15-05-
19
Mon 20-05-
19
Aims and
objectives 1 day Tue 21-05-19 Tue 21-05-19 1
Research
methodologies 5 days Wed 22-05-
19 Tue 28-05-19 2
Selection of
research
methodologies
1 day Wed 29-05-
19
Wed 29-05-
19 2,3
Data collection 6 days Thu 30-05-19 Thu 06-06-19 3,4
Primary 0 days Thu 06-06-19 Thu 06-06-19 4,5
Formulated
Questionnaire 1 day Thu 30-05-19 Thu 30-05-19 4
Meet responders 1 day Fri 07-06-19 Fri 07-06-19 5
Data analysis 7 days Fri 07-06-19 Mon 17-06-
19 6
Evaluation of
qualitative and
Quantitative
Methods
1 day Fri 07-06-19 Fri 07-06-19 6
9
Data
interpretation 4 days Fri 31-05-19 Wed 05-06-
19 7
Preparation of
themes 1 day Fri 31-05-19 Fri 31-05-19 7
Finding and
conclusion 4 days Mon 10-06-
19 Thu 13-06-19 8
Recommendatio
ns 1 day Tue 18-06-19 Tue 18-06-19 9
10
interpretation 4 days Fri 31-05-19 Wed 05-06-
19 7
Preparation of
themes 1 day Fri 31-05-19 Fri 31-05-19 7
Finding and
conclusion 4 days Mon 10-06-
19 Thu 13-06-19 8
Recommendatio
ns 1 day Tue 18-06-19 Tue 18-06-19 9
10
P.4. Research Methodologies
Introduction
Research methodology is very essential chapter of the investigation. It is the process
which is used to collect the information and data for the purpose of making business decisions. It
is very important to choice the most suitable and most suitable research methods to gather the
information. Survey, interview, publication research and other techniques are included in the
methodologies.
Research Type
Investigation is careful consideration of study regarding specific concern or issues with
the application of scientific techniques or methods (Israel and et.al., 2019). Quantitative and
Qualitative are techniques on which the research study is based on. The techniques on which the
data is collected, analyses and interpreted by using numeric and statical data is called as
qualitative research. On the contrary, the data which is collected, analysed and interpreted by
using non-numeric techniques or observation is called as Quantitative data (Briggs, 2016). This
present research is based on qualitative technique as the scholar has collected data through
survey which is non-numeric and based on feelings or emotions. Hence, with the application of
qualitative methods or techniques investigate the impact of Multinational organisation
corporation in the business environment of host country (India).
Research Approach
In research onion, research approaches are on second number. It is because, after
selection of research type or methods, researcher have to start evaluating various research
approaches so that research questions are addressed in effective way (Sekaran and Bougie,
2016). The plan and process which consist of the steps of wide assumptions to deep
11
Introduction
Research methodology is very essential chapter of the investigation. It is the process
which is used to collect the information and data for the purpose of making business decisions. It
is very important to choice the most suitable and most suitable research methods to gather the
information. Survey, interview, publication research and other techniques are included in the
methodologies.
Research Type
Investigation is careful consideration of study regarding specific concern or issues with
the application of scientific techniques or methods (Israel and et.al., 2019). Quantitative and
Qualitative are techniques on which the research study is based on. The techniques on which the
data is collected, analyses and interpreted by using numeric and statical data is called as
qualitative research. On the contrary, the data which is collected, analysed and interpreted by
using non-numeric techniques or observation is called as Quantitative data (Briggs, 2016). This
present research is based on qualitative technique as the scholar has collected data through
survey which is non-numeric and based on feelings or emotions. Hence, with the application of
qualitative methods or techniques investigate the impact of Multinational organisation
corporation in the business environment of host country (India).
Research Approach
In research onion, research approaches are on second number. It is because, after
selection of research type or methods, researcher have to start evaluating various research
approaches so that research questions are addressed in effective way (Sekaran and Bougie,
2016). The plan and process which consist of the steps of wide assumptions to deep
11
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understanding of data gathers, analysis an interpretation. Inductive and Deductive approach are
two fundamental classification of research approaches. The approach that is begins with the
collection of data on the topic, after the scholar looks for the pattern for data, working to develop
a theory which could explain those patters. On the contrary, researcher aimed and testing and
aimed theory (Bozalek and Zembylas, 2018). Scholar has applied inductive approach as it is
most suitable approach when research is qualitative. Hence, with the application of inductive
approach or techniques investigate the impact of Multinational organisation corporation in the
business environment of host country (India).
Research Philosophy
Research philosophy is a broad topic as it deals with the nature, source and development
of knowledge. It is belief about the manner in which information about a phenomenon must be
gathered, analysed and interpreted. Positivism and Interpretivism are two fundamental research
philosophies which are applied in the research. The data collected in the application of
positivism philosophy are highly structured and large sample and data analysis methods is
quantitative bit can use qualitative methods (Padilla-Díaz, 2015). On the contrary, the
information collected in the application of interpretivism philosophy is small sample in depth as
well as investigation is based on qualitative methods. Scholar has applied interpretivism
philosophy as the outcomes are more reliable and authentic because it is mainly used in
qualitative studies (Chen, Delmas and Lieberman, 2015). Hence, with the application of
Interpretivism philosophies or techniques investigate the impact of Multinational organisation
corporation in the business environment of host country (India).
Sampling
In terms of research, sampling plays a very important role. Sample is the bunch of
indivisual, items or objects which has taken from larger population. It is very essential to choice
the size and kind of sample before collecting the information (Etikan, Musa and Alkassim,
2016). The purpose for selecting the sample is that it is not possible for scholar to collect the
information from large population because of lack of resources and time. Probabilistic and Non-
Probabilistic sampling are two main classification of sampling. Enumerator has decided to use
Probabilistic sampling where representatives have equal chances to be selected in the sample.
12
two fundamental classification of research approaches. The approach that is begins with the
collection of data on the topic, after the scholar looks for the pattern for data, working to develop
a theory which could explain those patters. On the contrary, researcher aimed and testing and
aimed theory (Bozalek and Zembylas, 2018). Scholar has applied inductive approach as it is
most suitable approach when research is qualitative. Hence, with the application of inductive
approach or techniques investigate the impact of Multinational organisation corporation in the
business environment of host country (India).
Research Philosophy
Research philosophy is a broad topic as it deals with the nature, source and development
of knowledge. It is belief about the manner in which information about a phenomenon must be
gathered, analysed and interpreted. Positivism and Interpretivism are two fundamental research
philosophies which are applied in the research. The data collected in the application of
positivism philosophy are highly structured and large sample and data analysis methods is
quantitative bit can use qualitative methods (Padilla-Díaz, 2015). On the contrary, the
information collected in the application of interpretivism philosophy is small sample in depth as
well as investigation is based on qualitative methods. Scholar has applied interpretivism
philosophy as the outcomes are more reliable and authentic because it is mainly used in
qualitative studies (Chen, Delmas and Lieberman, 2015). Hence, with the application of
Interpretivism philosophies or techniques investigate the impact of Multinational organisation
corporation in the business environment of host country (India).
Sampling
In terms of research, sampling plays a very important role. Sample is the bunch of
indivisual, items or objects which has taken from larger population. It is very essential to choice
the size and kind of sample before collecting the information (Etikan, Musa and Alkassim,
2016). The purpose for selecting the sample is that it is not possible for scholar to collect the
information from large population because of lack of resources and time. Probabilistic and Non-
Probabilistic sampling are two main classification of sampling. Enumerator has decided to use
Probabilistic sampling where representatives have equal chances to be selected in the sample.
12
Researcher has selected 25 senior managers of Marks and Spencer to answer the research
questions.
Data Collection
After the selection of sample, researcher starting collecting the data from representatives.
Data collection is the process or techniques used to gather the information from all relevant
sources. Primary and Secondary are two techniques used to collect the data (Data Collection
Process, 2018). When researcher collect the data through observation, interview, survey is
information collected from primary sources (Guerra-Santin and Tweed, 2015). On the contrary,
when scholar used to collect the data through books, journals, articles etc. is the information
collected from secondary sources. Enumerators has collected the data from primary sources
through questionnaire (Day, Boardman and Krueger, 2017). Hence, with the application of
primary techniques, scholar has investigated the impact of Multinational organisation
corporation in the business environment of host country (India).
Data Analysis
Once the data is gathered, now it is time to analysis the data. Data Analysis is the process
which is used to clean, mould and transfer the raw information into meaningful and systematic
way (Wickham, 2016). The information collected by researcher is of no use without its analysis.
Qualitative and Quantitative are two methods of data analysis used to analysis the data. In this
present research study scholar has used for data analysis is qualitative methods (Chesterman,
2016). In qualitative methods, scholar has used thematic analysis where scholar has presented the
data by presenting the data in graph, charts and tables.
The research methods which are selected by the researcher is accurate and reliable as the
outcomes of the research are accurate as the research questions are addressed. In research,
researcher has used inductive research approach because of its suitability on qualitative study.
On the contrary researcher do not include the deductive research approach because the outcomes
of research will not be accurate because this research type is mainly appropriate on the
quantitative study. In addition to this, researcher has selected qualitative research methods for the
collection of data, analysis and interpretation because it provides depth and detailed as well as
13
questions.
Data Collection
After the selection of sample, researcher starting collecting the data from representatives.
Data collection is the process or techniques used to gather the information from all relevant
sources. Primary and Secondary are two techniques used to collect the data (Data Collection
Process, 2018). When researcher collect the data through observation, interview, survey is
information collected from primary sources (Guerra-Santin and Tweed, 2015). On the contrary,
when scholar used to collect the data through books, journals, articles etc. is the information
collected from secondary sources. Enumerators has collected the data from primary sources
through questionnaire (Day, Boardman and Krueger, 2017). Hence, with the application of
primary techniques, scholar has investigated the impact of Multinational organisation
corporation in the business environment of host country (India).
Data Analysis
Once the data is gathered, now it is time to analysis the data. Data Analysis is the process
which is used to clean, mould and transfer the raw information into meaningful and systematic
way (Wickham, 2016). The information collected by researcher is of no use without its analysis.
Qualitative and Quantitative are two methods of data analysis used to analysis the data. In this
present research study scholar has used for data analysis is qualitative methods (Chesterman,
2016). In qualitative methods, scholar has used thematic analysis where scholar has presented the
data by presenting the data in graph, charts and tables.
The research methods which are selected by the researcher is accurate and reliable as the
outcomes of the research are accurate as the research questions are addressed. In research,
researcher has used inductive research approach because of its suitability on qualitative study.
On the contrary researcher do not include the deductive research approach because the outcomes
of research will not be accurate because this research type is mainly appropriate on the
quantitative study. In addition to this, researcher has selected qualitative research methods for the
collection of data, analysis and interpretation because it provides depth and detailed as well as
13
the subject matter is evaluated in greater detail. But on the flip side, data rigidity is more difficult
to assess and demonstrate and it is very time consuming techniques as compare to quantitative
research methods.
P.5. Analyse the research and data findings.
QUESTIONNAIRE
Name of Organisation: Marks and Spencer
Designation of Respondents: Senior Manager
Name of Respondents:
Age:
Gender:
1. From how long you are working in Marks and Spencer?
2 to 4 years
4 to 6 years
6 to 8 years
More than 8 years
2. Do you think your organisation is creating opportunities in the host country (India)?
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
3. Do you think India is one of the best county attracts foreign investors?
Yes
No
Not Sure
4. Do you think, your company provides employment opportunities in host country?
Highly Agree
Agree
Highly Disagree
Disagree
14
to assess and demonstrate and it is very time consuming techniques as compare to quantitative
research methods.
P.5. Analyse the research and data findings.
QUESTIONNAIRE
Name of Organisation: Marks and Spencer
Designation of Respondents: Senior Manager
Name of Respondents:
Age:
Gender:
1. From how long you are working in Marks and Spencer?
2 to 4 years
4 to 6 years
6 to 8 years
More than 8 years
2. Do you think your organisation is creating opportunities in the host country (India)?
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
3. Do you think India is one of the best county attracts foreign investors?
Yes
No
Not Sure
4. Do you think, your company provides employment opportunities in host country?
Highly Agree
Agree
Highly Disagree
Disagree
14
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Neutral
5. According to what are the advantages that your company in enjoying operating in host
country, India?
Accesses to Labour
Stable political condition
Transfer of Technology
All the above
6. Do you think your organisation is raising competition in retail sector of India?
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
7. Do you think MNC's are source of tax for host countries?
Yes
No
Not Sure
8. According to you, what is the impact of MNC's on host county i.e. India?
Raises the pressure on home companies
Raise competition
Uncertainty
Low Skilled Employment
9. What are the challenges your organisation faced while operating in India?
Diverse Culture
Recruitment
Infrastructure
…................
Theme 1: Majority of managers are working for last 6 to 8 years in Marks and Spencer.
PARTICULARS MARKETING MANAGER
15
5. According to what are the advantages that your company in enjoying operating in host
country, India?
Accesses to Labour
Stable political condition
Transfer of Technology
All the above
6. Do you think your organisation is raising competition in retail sector of India?
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
7. Do you think MNC's are source of tax for host countries?
Yes
No
Not Sure
8. According to you, what is the impact of MNC's on host county i.e. India?
Raises the pressure on home companies
Raise competition
Uncertainty
Low Skilled Employment
9. What are the challenges your organisation faced while operating in India?
Diverse Culture
Recruitment
Infrastructure
…................
Theme 1: Majority of managers are working for last 6 to 8 years in Marks and Spencer.
PARTICULARS MARKETING MANAGER
15
2 to 4 years 6
4 to 6 years 4
6 to 8 years 9
More than 8 years 2
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that there are 9 senior most managers who are selected in the
sample who are working in the company for last 6 to 8 years. Further, there are 6 managers who
are working for last 2 to 4 years. 4 respondents are employed in the company for last 4 to 6
years. Rest of two are working for more than 8 years.
Theme 2: Organisation creates opportunities in the host country (India).
PARTICULARS MARKETING MANAGER
Highly Agree 7
Agree 6
Highly Disagree 5
Disagree 4
Neutral 3
16
2 to 4 years
4 to 6 years
6 to 8 years
More than 8 years
0
1
2
3
4
5
6
7
8
9
MARKETING MANAGER
4 to 6 years 4
6 to 8 years 9
More than 8 years 2
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that there are 9 senior most managers who are selected in the
sample who are working in the company for last 6 to 8 years. Further, there are 6 managers who
are working for last 2 to 4 years. 4 respondents are employed in the company for last 4 to 6
years. Rest of two are working for more than 8 years.
Theme 2: Organisation creates opportunities in the host country (India).
PARTICULARS MARKETING MANAGER
Highly Agree 7
Agree 6
Highly Disagree 5
Disagree 4
Neutral 3
16
2 to 4 years
4 to 6 years
6 to 8 years
More than 8 years
0
1
2
3
4
5
6
7
8
9
MARKETING MANAGER
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that organisation creates opportunities in the host country India as 7
are highly supporting. They said that there company provides employment opportunities,
improve the balance of payment of country and many other advantages. 6 managers are also
supporting with the same reason as they said that M&S is also one of the sources of tax revenue
for Indian government which is also an opportunity for India. On the contrary, 5 managers are
disagreed and they are against of this, they said that M&S creates opportunities but it also creates
pressure on the economy as well as on home companies. 4 respondents are also not supporting
with the same reason as given by 4 respondents. Rest of three do not have sophisticated answer.
Theme 3: India is one of the best county attracts foreign investors.
PARTICULARS MARKETING MANAGER
Yes 17
No 5
Not Sure 3
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that India is one of the best country that attracts the foreign
investors to invest in the business as 17 managers are highly supporting. They said that in the
17
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
0 1 2 3 4 5 6 7
MARKETING MANAGER
Spencer and it was identified that organisation creates opportunities in the host country India as 7
are highly supporting. They said that there company provides employment opportunities,
improve the balance of payment of country and many other advantages. 6 managers are also
supporting with the same reason as they said that M&S is also one of the sources of tax revenue
for Indian government which is also an opportunity for India. On the contrary, 5 managers are
disagreed and they are against of this, they said that M&S creates opportunities but it also creates
pressure on the economy as well as on home companies. 4 respondents are also not supporting
with the same reason as given by 4 respondents. Rest of three do not have sophisticated answer.
Theme 3: India is one of the best county attracts foreign investors.
PARTICULARS MARKETING MANAGER
Yes 17
No 5
Not Sure 3
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that India is one of the best country that attracts the foreign
investors to invest in the business as 17 managers are highly supporting. They said that in the
17
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
0 1 2 3 4 5 6 7
MARKETING MANAGER
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trade policies are vert attractive and stable which allows to grow and expand the business more
and more. On the contrary, 5 respondents are against of this, as they gave there justification that
it is very complex to understand the diverse culture of India. They also said that in 2018 the flow
of FDI has dropped by 41 percent due to tax reforms carried out by Trumps. In addition to this,
3 people are not sure about there answer.
Theme 4: Company provides employment opportunities in host country.
PARTICULARS MARKETING MANAGER
Highly Agree 8
Agree 5
Highly Disagree 4
Disagree 3
Neutral 2
18
Yes
No
Not Sure
and more. On the contrary, 5 respondents are against of this, as they gave there justification that
it is very complex to understand the diverse culture of India. They also said that in 2018 the flow
of FDI has dropped by 41 percent due to tax reforms carried out by Trumps. In addition to this,
3 people are not sure about there answer.
Theme 4: Company provides employment opportunities in host country.
PARTICULARS MARKETING MANAGER
Highly Agree 8
Agree 5
Highly Disagree 4
Disagree 3
Neutral 2
18
Yes
No
Not Sure
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that company provides employment opportunities in host country
as 8 respondents are highly supporting. They said that M&S in Jaipur, Bangalore, UP, Delhi, all
the employees are localised which shows that organisation provided employment opportunities
to India. 5 respondents are agreed as they are supporting with the same reason as before. On the
contrary, 4 respondents are not supporting as they are disagreed as they said that organisation
provided employment opportunities but MNCs has decreases the wages of labours. 3 are also not
supporting with the same reason. Rest of 2 do not have particular single answer.
Theme 5: Different advantages M&S enjoys operating in host country.
PARTICULARS MARKETING MANAGER
Accesses to Labour 4
Stable political condition 5
Use of advance technology 7
All the above 9
19
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
8
MARKETING MANAGER
Spencer and it was identified that company provides employment opportunities in host country
as 8 respondents are highly supporting. They said that M&S in Jaipur, Bangalore, UP, Delhi, all
the employees are localised which shows that organisation provided employment opportunities
to India. 5 respondents are agreed as they are supporting with the same reason as before. On the
contrary, 4 respondents are not supporting as they are disagreed as they said that organisation
provided employment opportunities but MNCs has decreases the wages of labours. 3 are also not
supporting with the same reason. Rest of 2 do not have particular single answer.
Theme 5: Different advantages M&S enjoys operating in host country.
PARTICULARS MARKETING MANAGER
Accesses to Labour 4
Stable political condition 5
Use of advance technology 7
All the above 9
19
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
8
MARKETING MANAGER
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that there are various advantages M&S is enjoying operating in
India are as follows- accesses to labour, stable political condition, transfer of skills ad expertise.
Out of 25, 9 managers said that organisation is enjoying all these benefits from India. 7 managers
are supporting that the rate of labours is cheap as compare to other countries which in turn
control the cost of production. 5 managers are favouring that India has stable political condition
which is key to growth and develop the business. 7 respondents said that India is one of the
technological advancement country which is also one of the advantage that organisation enjoys.
Theme 6: Organisation raise the competition in retail sector of India.
PARTICULARS MARKETING MANAGER
Highly Agree 9
Agree 3
Highly Disagree 5
Disagree 4
Neutral 2
20
Accesses to Labour
Stable political condition
Use of advance technology
All the above
Spencer and it was identified that there are various advantages M&S is enjoying operating in
India are as follows- accesses to labour, stable political condition, transfer of skills ad expertise.
Out of 25, 9 managers said that organisation is enjoying all these benefits from India. 7 managers
are supporting that the rate of labours is cheap as compare to other countries which in turn
control the cost of production. 5 managers are favouring that India has stable political condition
which is key to growth and develop the business. 7 respondents said that India is one of the
technological advancement country which is also one of the advantage that organisation enjoys.
Theme 6: Organisation raise the competition in retail sector of India.
PARTICULARS MARKETING MANAGER
Highly Agree 9
Agree 3
Highly Disagree 5
Disagree 4
Neutral 2
20
Accesses to Labour
Stable political condition
Use of advance technology
All the above
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INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that organisation is raising the competition level in retail sector as 9
respondents are highly supporting. They said that, there organisation has created high level of
competition in the market of food, accessories and Fashion brands. 3 respondents are supporting
that organisation raise the competition level in retail sector of India. On the contrary, 9 are
against of this, they said that 5 managers are against of this as they said that in retail sector, there
was already high level of competition, M&S is not only the one. 4 are also not supporting with
the same reason as before. Rest of two does not have any suitable answer.
Theme 7: MNC's are source of tax for host countries.
PARTICULARS MARKETING MANAGER
Yes 17
21
Spencer and it was identified that organisation is raising the competition level in retail sector as 9
respondents are highly supporting. They said that, there organisation has created high level of
competition in the market of food, accessories and Fashion brands. 3 respondents are supporting
that organisation raise the competition level in retail sector of India. On the contrary, 9 are
against of this, they said that 5 managers are against of this as they said that in retail sector, there
was already high level of competition, M&S is not only the one. 4 are also not supporting with
the same reason as before. Rest of two does not have any suitable answer.
Theme 7: MNC's are source of tax for host countries.
PARTICULARS MARKETING MANAGER
Yes 17
21
No 5
Not Sure 3
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that Multinational organisation are the sources of tax for India
government as 17 respondents are highly supporting. They said that profits of multinationals will
be subject to local taxes in most cases, which will provide a valuable source of revenue for the
domestic government which results in increasing the economy of country. Rest of three are not
sure about there answer.
Theme 8: MNC's has raised the pressure on home countries.
PARTICULARS MARKETING MANAGER
Raises the pressure on home companies 9
Raise competition 5
Uncertainty 8
Low Skilled Employment 3
22
Yes
No
Not Sure
0 2 4 6 8 10 12 14 16 18
MARKETING MANAGER
Not Sure 3
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that Multinational organisation are the sources of tax for India
government as 17 respondents are highly supporting. They said that profits of multinationals will
be subject to local taxes in most cases, which will provide a valuable source of revenue for the
domestic government which results in increasing the economy of country. Rest of three are not
sure about there answer.
Theme 8: MNC's has raised the pressure on home countries.
PARTICULARS MARKETING MANAGER
Raises the pressure on home companies 9
Raise competition 5
Uncertainty 8
Low Skilled Employment 3
22
Yes
No
Not Sure
0 2 4 6 8 10 12 14 16 18
MARKETING MANAGER
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that MNC's creates pressure on home companies and it is true as 9
managers of M&S are supporting, They said that with the emergence of global brands in host
country, domestic organisation has lost there market share. 5 managers said that MNC's has
raised the competition in the host countries. They justified that local retail industries face severe
impact, because the existence of newly arrived multinationals raise the competition in the
economy as well as because multinationals should be able to produce at a lower cost.
In addition to this, 8 manages said that MNC's creates uncertainty as these organisations
are raising the footloose which means that they can move as well as alter at very small notice that
creates uncertainty for host nation. 3 respondents committed that MNC's have created jobs but
they do not provide employment for low skilled people.
Theme 9: Diverse Culture is one of the challenge that organisation faced operating in India.
PARTICULARS MARKETING MANAGER
Diverse Culture 11
Recruitment 9
23
Raises the pressure on home
companies
Raise competition
Uncertainty
Low Skilled Employment
Spencer and it was identified that MNC's creates pressure on home companies and it is true as 9
managers of M&S are supporting, They said that with the emergence of global brands in host
country, domestic organisation has lost there market share. 5 managers said that MNC's has
raised the competition in the host countries. They justified that local retail industries face severe
impact, because the existence of newly arrived multinationals raise the competition in the
economy as well as because multinationals should be able to produce at a lower cost.
In addition to this, 8 manages said that MNC's creates uncertainty as these organisations
are raising the footloose which means that they can move as well as alter at very small notice that
creates uncertainty for host nation. 3 respondents committed that MNC's have created jobs but
they do not provide employment for low skilled people.
Theme 9: Diverse Culture is one of the challenge that organisation faced operating in India.
PARTICULARS MARKETING MANAGER
Diverse Culture 11
Recruitment 9
23
Raises the pressure on home
companies
Raise competition
Uncertainty
Low Skilled Employment
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Infrastructure 5
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that diverse culture is one of the challenge that organisation faced
in operating in India has diversified culture as 11 are supporting. So, people have different
beliefs, values so it is difficult to underhand the diversified culture. In addition to this, 9
managers are supporting recruitment as they have to recruit the employees of domestic country.
5 are supporting with infrastructure challenges as organisation faced challenges in setting up the
infrastructure because of high cost.
P6 RECOMMENDATION
From the above primary analysis, researcher has identified various recommendation by
using survey as a tool for investigation and suggestions for Marks and Spencer regarding
sustainable business practices in India or any other host countries too are as follows-
From above questionnaire, researcher has recommended that Marks and Spencer should
conduct the best ethical practices so that it has it is easy and effective for home countries
too (Harzing and Pudelko, 2016).
24
Diverse Culture Recruitment Infrastructure
0
2
4
6
8
10
12
MARKETING MANAGER
INTERPRETATION: The above survey conducted from 25 managers of Marks and
Spencer and it was identified that diverse culture is one of the challenge that organisation faced
in operating in India has diversified culture as 11 are supporting. So, people have different
beliefs, values so it is difficult to underhand the diversified culture. In addition to this, 9
managers are supporting recruitment as they have to recruit the employees of domestic country.
5 are supporting with infrastructure challenges as organisation faced challenges in setting up the
infrastructure because of high cost.
P6 RECOMMENDATION
From the above primary analysis, researcher has identified various recommendation by
using survey as a tool for investigation and suggestions for Marks and Spencer regarding
sustainable business practices in India or any other host countries too are as follows-
From above questionnaire, researcher has recommended that Marks and Spencer should
conduct the best ethical practices so that it has it is easy and effective for home countries
too (Harzing and Pudelko, 2016).
24
Diverse Culture Recruitment Infrastructure
0
2
4
6
8
10
12
MARKETING MANAGER
From above questionnaire, researcher has recommended that M&S needs to address the
well-being of all stakeholders and not just the shareholders of company.
From above survey, researcher has recommended that M&S should provide employment
opportunities so that economy of the host country is developed as well as they can get
skilled and knowledgeable workforce.
From above survey, researcher has recommended that Marks and Spencer should follow
all, the norms and laws of working in Indian economy so that ethical business practices
are followed and regulated.
P.7. REFLECTION
The experience from this present research is very good and effective as it was very
helpful to develop my skills and knowledge of research. I also came to understand the deep
insight of the topic globalisation and its impact on economy. I also learned about the operations
and function of Multinational corporations in the economy. After understanding the topic, I have
formulated the aims and objectives which I face some difficulty because I have to narrow down
my research study so that I can reach the end conclusion. But after taking the suggestions from
tutors and batch mates I have formulated my aim. After that I have formulated a project
management plan which is also an amazing experience of this research. In addition to this, In
collection of data, I gave gain deep knowledge and the operations of company in host countries.
Collection of data is another one of the best experience I have got from the entire research. Thus,
from this study, I have understood and realised that the impact of MNC's on national economy is
both positive and negative. AT the end, I like to share my view that I am very happy that I have
learned so many things which is very useful and fruitful for my career.
The entire project management process is highly effective as it can be judge with the
outcomes of the research. The research tools used are perfect and as per the research. Further, the
primary research conducted was also very accurate and authentic as it is free from personal
interest and bias. Further, the research is also completed on give time and cost which also present
the effectiveness of the project management process.
CONCLUSION
From the above research study, it has been concluded that the impact of multinational
corporations are positive on the host economy. MNC's raise employment opportunities, raise the
25
well-being of all stakeholders and not just the shareholders of company.
From above survey, researcher has recommended that M&S should provide employment
opportunities so that economy of the host country is developed as well as they can get
skilled and knowledgeable workforce.
From above survey, researcher has recommended that Marks and Spencer should follow
all, the norms and laws of working in Indian economy so that ethical business practices
are followed and regulated.
P.7. REFLECTION
The experience from this present research is very good and effective as it was very
helpful to develop my skills and knowledge of research. I also came to understand the deep
insight of the topic globalisation and its impact on economy. I also learned about the operations
and function of Multinational corporations in the economy. After understanding the topic, I have
formulated the aims and objectives which I face some difficulty because I have to narrow down
my research study so that I can reach the end conclusion. But after taking the suggestions from
tutors and batch mates I have formulated my aim. After that I have formulated a project
management plan which is also an amazing experience of this research. In addition to this, In
collection of data, I gave gain deep knowledge and the operations of company in host countries.
Collection of data is another one of the best experience I have got from the entire research. Thus,
from this study, I have understood and realised that the impact of MNC's on national economy is
both positive and negative. AT the end, I like to share my view that I am very happy that I have
learned so many things which is very useful and fruitful for my career.
The entire project management process is highly effective as it can be judge with the
outcomes of the research. The research tools used are perfect and as per the research. Further, the
primary research conducted was also very accurate and authentic as it is free from personal
interest and bias. Further, the research is also completed on give time and cost which also present
the effectiveness of the project management process.
CONCLUSION
From the above research study, it has been concluded that the impact of multinational
corporations are positive on the host economy. MNC's raise employment opportunities, raise the
25
living standard of people, bring improvement in balance of payment and many others. Further,
report also concluded that MNC's also creates pressure on the home companies which in turn has
raised the level of competition but still for the development and growth of any economy, it is
important to allow the foreign investors to invents in the country.
26
report also concluded that MNC's also creates pressure on the home companies which in turn has
raised the level of competition but still for the development and growth of any economy, it is
important to allow the foreign investors to invents in the country.
26
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REFERENCES
Books and Journals
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Briggs, S., 2016. Critical and Creative Research Methodologies in Social Work, Lia Bryant (ed.).
Chen, C.M., Delmas, M.A. and Lieberman, M.B., 2015. Production frontier methodologies and
efficiency as a performance measure in strategic management research. Strategic
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Chesterman, A., 2016. Gabriela Saldanha and Sharon O’Brien, Research methodologies in
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Day, M., Boardman, M.C. and Krueger, N.F. eds., 2017. Handbook of research methodologies
and design in neuroentrepreneurship. Edward Elgar Publishing.
Deng, P. and Yang, M., 2015. Cross-border mergers and acquisitions by emerging market firms:
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Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
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Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
27
Books and Journals
Bozalek, V. and Zembylas, M., 2018. Practicing Reflection or Diffraction? Implications for
Research Methodologies in Education1. Socially Just Pedagogies: Posthumanist, Feminist
and Materialist Perspectives in Higher Education. p.47.
Briggs, S., 2016. Critical and Creative Research Methodologies in Social Work, Lia Bryant (ed.).
Chen, C.M., Delmas, M.A. and Lieberman, M.B., 2015. Production frontier methodologies and
efficiency as a performance measure in strategic management research. Strategic
Management Journal. 36(1). pp.19-36.
Chesterman, A., 2016. Gabriela Saldanha and Sharon O’Brien, Research methodologies in
translation studies.
Day, M., Boardman, M.C. and Krueger, N.F. eds., 2017. Handbook of research methodologies
and design in neuroentrepreneurship. Edward Elgar Publishing.
Deng, P. and Yang, M., 2015. Cross-border mergers and acquisitions by emerging market firms:
A comparative investigation. International Business Review, 24(1). pp.157-172.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Vahlne, J.E. and Jonsson, A., 2017. Ambidexterity as a dynamic capability in the globalization of
the multinational business enterprise (MBE): Case studies of AB Volvo and
IKEA. International Business Review, 26(1), pp.57-70.
Guerra-Santin, O. and Tweed, C.A., 2015. In-use monitoring of buildings: An overview of data
collection methods. Energy and Buildings, 93, pp.189-207.
Harzing, A.W. and Pudelko, M., 2016. Do we need to distance ourselves from the distance
concept? Why home and host country context might matter more than (cultural)
distance. Management International Review. 56(1). pp.1-34.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kim, N., Moon, J.J. and Yin, H., 2016. Environmental pressure and the performance of foreign
firms in an emerging economy. Journal of business ethics. 137(3). pp.475-490.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
27
Selmer, J. and Lauring, J., 2015. Host country language ability and expatriate adjustment: The
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Padilla-Díaz, M., 2015. Phenomenology in educational qualitative research: Philosophy as
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