This presentation explores the strategies and initiatives to build a diverse and inclusive workforce in a study on Reebok. It aims to understand the concept of equality and diversity, identify various strategies used by the company, evaluate their impact on the workforce, and recommend suggestions for improvement. The research methodology includes qualitative research with a deductive approach and interpretivism philosophy. Data collection methods include primary and secondary sources, and data analysis is done through thematic data analysis. The presentation concludes that promoting equality and diversity creates a positive working environment.