Managing a Successful Business Project

Managing a Successful
Business Project

Table of Contents
TOPIC..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Define aims and objectives of project....................................................................................3
LITERATURE REVIEW.......................................................................................................4
Meaning of equality and diversity at workplace....................................................................4
Possible merits and demerits of accretive workplace equality and diversity.........................5
Challenges and consequences that are faced by a company due to the diverse workforce....5
Develop a project management plan......................................................................................6
RISK REGISTER...................................................................................................................8
Work break down structure and Gantt chart...........................................................................9
LO 2...............................................................................................................................................10
Conduct a small scale research by using qualitative as well as quantitative research.........10
LO 3...............................................................................................................................................13
Analysis of data and findings...............................................................................................13
Recommendation..................................................................................................................23
LO 4...............................................................................................................................................24
Reflection.............................................................................................................................24
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................26
APPENDIX I.................................................................................................................................27
APPENDIX II................................................................................................................................29

TOPIC
“To analyse the initiatives and strategies which require to be plan and implemented by a
business organisation in order to bringing equality and diversity at workplace.” A case study on
Bentley Motors.
INTRODUCTION
Managing a successful business organisation consider as a critical task that need various
skills and abilities in order to conduct the independent investigations for achieving the goals and
objectives (Scott, 2017). Whereas, equality as well as diversity become inherent for all
corporations because of demographic as well as globalisation characteristics of an environment.
Every workers have different culture and background as there needs and wants are also different
that might leads in conflicts as well as stressful workplace. For this, initiatives and strategies are
required to formulate by management in order to overcome from barriers and issues as well as
develop equality working environment. In this research report a case of Bentley Motors is taken
which is a British manufacturer as well as marketers of luxury cars. It was founded in 1998 that
headquarters in England, United Kingdom. Under this report discussed about the project aims
and objectives for preparing a project management plan that includes several aspects like cost,
quality, risk and so on. Work breakdown structure as well as Gantt chart also study in order to
conduct a small scale research. Also, facilitates appropriate recommendation as well as reflection
on this project.
LO 1
Define aims and objectives of project.
Purpose of research:
Continuous analysis or research of market environment is important for an organisation
in order to manage their operational activities as it facilitates the reliable and detailed
information that are required to take effective decisions (Brennan, 2018). This insure better
findings and interpretation of environmental factors as well as cognition and behaviours of
personnel and provide a clear view about marketing concepts and theories.
Overview of company:
Bentley Motors consider as a multinational company that deals in Luxury cars and
vehicles which headquarters in England, United Kingdom but having its business operations

worldwide. In order to that it become essential for the company to analyse and formulate
initiatives and strategies for managing equality as well as diversity at working place. This report
is based on the research about Bentley Motors in order to that prepare some aims and objectives.
This research is conducted appropriately in an ethical manner by following the moral principles
of an individual instead of time or places. Research ethics includes the clear objectivity,
integrity, openness, respect, confidentiality, honesty, responsible publications and so on which
helps in completing research project in an ethical and systematic manner.
Aim:
The aim of this research report is “To analyse the several strategies as well as initiatives
which require to be planned, formulated and implemented by Bentley Motors in order to brining
equality and diversity at workplace by create diverse as well as comprehensive workers.”
Objectives: Some of the main objectives are discussed as follows:
 To realise the meaning of equality and diversity development at working environment.
 To analyse the several kinds of initiatives as well as strategies which can be formulated
and implemented by Bentley Motors in order to build diverse and comprehensive
workforce.
 To ascertain the merits and demerits of increasing workplace equality as well as diversity
of a company.
 To determine the challenges as well as consequences which can be faced by Bentley
Motors due to the diverse workforce.
Questions:
 What are the views and implications of equality as well as diversity development at
workplace?
 What kind of initiative and strategies which can be planned and implemented by Bentley
Motors to create diverse as well as comprehensive workforce?
 What are the possible merits and demerits of accretive workplace equality as well as
diversity at company's environment?
 What kind of challenges and consequences which can be faced by Bentley Motors due to
the diverse workers?

LITERATURE REVIEW
Meaning of equality and diversity at workplace.
According to the Ruth Mayhew (2017), equality and diversity are very different concepts
as equality refers to the concept of treating all workers with the equally consideration and
diversity means the availability of differences in the employees on the basis of generation, race,
culture as well as ethics. Whereas, as per the views of Louise Petty (2016), the main aim of
equality and diversity is to make sure that all employees access same level of opportunities and
fairly treated within an organisation. As it is essential to know about the concepts of that so a
company can operates businesses in their own policies that results in making completable
workers and maintain healthy as well as positive workplace. Also, it will assist in increasing the
efficiency level along with the productive results which will create better benchmark for their
competitors.
Possible merits and demerits of accretive workplace equality and diversity.
According to the views of Fraser Sherman (2019), in the company's workplace it needs to
recognise the talent and performance of all people regardless of their attributes like age,
nationality, gender etc. As one of the most important advantages of workplace equality is the
culture where all individual's feel valued and contribute more efforts for the performance. This
also helps in welcoming and managing diverse workers but treats them in equal manner which
makes more attraction towards the talented job candidates. But the demerits of workplace
equality is that the communication may be more tough among diverse people even all speaking
English as well as many individual suffers from the classifying about their different genders,
nationality, races etc.
According to the Lynne MacDonald (2019), Workplace are increasingly diverse in an
organisation. A diverse sets of workers should reflect society's in which a business operates on
the basis of race, mental ability, gender etc. It is benefited for a company as it can help in
increasing the creativity by encouraging the diverse perspectives and opinions as well as have
wide range of talented pool who have different sets of ideas and thoughts. Whereas, it has many
demerits such as the communication may be negatively impacted if the workers first language is
not English. Also, it requires more time to investigate about the workers complaints towards the
adverse attitudes and harassment.

Challenges and consequences that are faced by a company due to the diverse workforce.
As per the views of Rose Johnson (2019), diversity at workplace comes from the hiring
of different sets of people who belongs to the different sex, age, caste, religion and so on factors.
Diverseness in an organisational working premises termed as an investment but at a same time it
mat creates huge conflicts within the workforce because of the difference in their skills, ideas as
well as thoughts that also impacts on the competitiveness of company's as well as workers.
Several kinds of issues are faced by the company due to the communicational barriers because of
language difference, varied range of thoughts for brining changes in organisation, management
of mixed sets of individual's and so on. Whereas, in the context of Bentley motors they faced
issues regarding the lack of acceptation by all employees on a single decision, barriers of
different languages and communication as well as moral principle and social differences.
Develop a project management plan.
Project management plan: It refers to the process of analysing the aims and objectives
of a business organisation to set up realistic and careful plan for conducting the research in
accordance of the fulfilment of them in an appropriate manner (Bryson, 2018). This plan is to be
used in order to develop action plan after predicting the issues as well as risks and satisfactory
organised and manage the entire activities of this project. This leads in the minimisation of costs,
efforts as well as risk in order to control and monitor in well defines manner after analysing all
aspects of this. In this, various aspects that are cost, quality, scope, risk, time, communication as
well as research that are required to plan in efficient manner to bring equality and diversity at
Bentley Motors working environment.
Aspects Benefits
Cost It can be easily said that cost plays the most important role in any of the work
it decides that whether work can be conducted successfully or not. It will
include the overall cost of any of project for the purpose of fulfilling the
objectives in best possible manner. In context of Bentley Motors, they have
allocated £800000 for the purpose of introducing new technologies with their
car where they will spend money in giving training to employees, research
and development department will also require huge sum of capital and
expenses will occur at the time of bring new assets in the company. This will

be the amount which can help to utilise every resources in systematic manner.
In terms of researcher, the estimation cost of conducting the whole research
will require approximately £17000.
Quality It is necessary during the course of conducting research that collected
information must be reliable so that company as well as researcher can take
the benefit. In context of research, they will required to collect the
information from the method of qualitative as well as quantitative way. In
case of Bentley Motors, they can only take the advantage out of those data
which are reliable for executing the necessary activities within the given time
period (Skjerven, 2019).
Resources In any of the project it is necessary that resources should be available so that
work can be done easily. In context of the research they will required to have
some of the sources such as capital, time, support of respondents etc. While
talking about Bentley Motors, they will require advance technologies, fund,
skilled R&D department etc.
Scope It creates number of opportunities for both researcher as well as organisation
as it will help both of them to survive for longer period of time and even
earning will automatically increase. Research will have the knowledge about
latest technologies and how it has been helping the world to attain their goals.
In case of Bentley Motors, company will be able to compete with their
rivalries firm for longer period of time (Stone, 2019).
Communication Communication always plays the crucial role in attaining the positive goals in
given time period. It is their choice that how they uses it for attaining their
personal milestones. In case of research, they can use different
communication system such as email, telephonic discussion, face to face
interview for doing effective communication for this respective research. In
case of Bentley Motors, they will have the option to use oral as well as written
communication which will help them to take effective decision for attaining

the goals of a company.
Time Researcher will have the option to complete whole of the research within the
time period of 7 weeks where as Bentley motors will require at least 6 months
to implement the changes which they are willing to do for attaining the goals
of a company (Todorova, 2019).
Risk Whenever of the work is to be done then there are number of risk which is
needed to be faced by researcher as well as company. In case of researcher,
some of the risk that will occur during the research are related with lack of
available time, inappropriate reply from respondent and capital in some of the
cases. In case of Bentley motors, they will have the risk that whether company
will be able to attract the customers or not.
RISK REGISTER
It is defined as a important tool that assist the manager in order to manage risks and entire
project activities which impacts on the performance of tasks. Several tools and techniques are
used for determining the reasons of risk as well as provide adequate solutions to reduce their
impacts. The risk faced by Bentley motors and its impacts can be discussed by using risk register
that are as follows:
Risk Description Risk level Likelihood of
events
Mitigation
strategy
Financial risk It is related to the
unsystematic
investment or
uses of funds in
an organisation. It
occurs due to the
changes in prices.
The level of
financial risk is
low which can be
avoided by the
applying some
strategic tools and
strategies.
It results in the
ineffective
utilisation of
resources as well
as inefficient
decision-making
process in a firm.
Budget estimation
as well as
portfolio
management need
to be developed
for reducing the
financial risk.
Cost estimation
risk
It is related to the
calculation of
required cost for
The level of cost
estimation is
medium.
The occurrence of
cost estimation
risk is not likely
It can be
mitigated
effectively by