This presentation focuses on managing a successful business project, specifically designing an interactive website for engaging with customers. The study is based on the business activities of Sheldon, a global leading brand, and aims to understand customer requirements. The presentation includes themes such as the use of social media, customer service benefits, preferred social media platforms, digitalization, customer engagement, and cost-effectiveness. The conclusion highlights the long-term profitability of technical advancements and the importance of an interactive website design for Sheldon UK's business activities.