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Research Project Part 2

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Added on  2023-03-16

Research Project Part 2

   Added on 2023-03-16

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RESEARCH
PROJECT (PART 2)
Research Project Part 2_1
THEME 1: Social media affect the
purchase decision of customers
Q1) Does social media affect
the purchase decision of
customers?
Frequency
Yes 30
No 20
Yes No
0
5
10
15
20
25
30
Column B
Research Project Part 2_2
THEME 2: Major challenges face by firm
during use of social media
Q2) What are the major
challenges face by firm during use
of social media to interact with
customers?
Frequency
Complex process 24
Time consuming 15
Frequent changes 11
Complex process
Time consuming
Frequent changes
Research Project Part 2_3
THEME 3: Main benefit of use social
media in business operations
Q3) What is the main benefit of
use social media in business
operations?
Frequency
Attract large number of customers 20
Provide competitive benefit 16
Support in expand operations 14
Attract large number of customers
Provide competitive benefit
Support in expand operations
0
5
10
15
20
25
Column B
Research Project Part 2_4

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