Research Methodology and Challenges in Digital Technology Transition

This assignment explores the concept of research methodology among management academics, revisiting the conceptual framework of language teacher education. It also examines emerging fields in operational research, methodology for societal complexity, and the role of dynamic capabilities in responding to digital disruption. The document includes a work breakdown structure illustration and references various studies on topics such as pay satisfaction, service satisfaction, and social entrepreneurship in the hotel industry.

Managing a Successful
Business Project

Table of Contents
Title: To identify implementation of digital disruption and transformation to face major
challenges in hospitality industry – A Case Study on Marriott hotel..............................................4
LO 1.................................................................................................................................................4
P1 Aims and objectives for research project...............................................................................4
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources......................................................................................................................................5
P3 WBS, Gantt chart and time frame with stages of completion................................................7
LO 2.................................................................................................................................................9
P4 Small scale research with apply qualitative and quantitative research methods ...................9
LO 3...............................................................................................................................................13
P5 Appropriate results with using tools and techniques...........................................................13
P6 Communicate appropriate recommendations with data analysis results.............................14
LO 4...............................................................................................................................................15
P7 Reflection to take value regarding learning and performances...........................................15
REFERENCES..............................................................................................................................17

Title: To identify implementation of digital disruption and transformation to
face major challenges in hospitality industry – A Case Study on Marriott
hotel.
LO 1
P1 Aims and objectives for research project
Background
In the different enterprises, core disruptive and transformative force is existed that is
human. When customers are disrupted, businesses are also disrupted. In order to implement
digital technology, it can be stated that every industry face major challenges. This is because,
changes take place with new tools and techniques. However, challenges impact negatively on the
functions and operations of industry (Majchrzak, Markus and Wareham, 2016.). Businesses are
also disrupted so that it is important to reduce these challenges with using effective tools and
techniques. Hence, it is important to create proper shape to operate resist change. Furthermore,
businesses can consider smart innovation so that technology enable to make creative results at
workplace.
Rationale
With respect to implement digital technology implementation in Marriott, it can be stated
that manager able to reduce their issues regarding different aspects such as data handling,
transformation solution, etc. (Damodaran and Burrows, 2017). In order to conduct present
research, challenges also identify that could be occurs in the business with implementation of
digital disruption and transformation. It assists to make solution regarding issues and problems
that occurs due to digital technological implementation. On the basis of effective results, it can
be stated that chosen enterprise able to deliver successful outcomes.
Aims and Objective

Aim: To identify implementation of digital disruption and transformation to face major
challenges in hospitality industry – A Case Study on Marriott hotel.
Objectives:
 To understand concept of digital disruption and transformation in hospitality industry.
 To identify major challenges that face by Marriott to implement digital technology.
 To interrelate digital disruption and transformation to face challenges in hospitality
businesses. To recommend ways through major challenges of hospitality industry could be reduced
easily.
Research questions
 What do you understand concept of digital disruption and transformation in hospitality
industry?
 What are the major challenges that face by Marriott to implement digital technology?\
 How to interrelate digital disruption and transformation to face challenges in hospitality
businesses?
 What are recommendation will you provide through major challenges of hospitality
industry could be reduced easily?
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources
In order to consider effective project management plan, there are several tools exist that
implement to develop successful plan. With the help of planned activities and develop research,
activities determines in which researcher need to concentrate to attain desired results (Rasli,
Zulkefli and Basir, 2018). On the basis of project management plan, organisation also able to
communicate results and meet with systematic work performances. Following are certain tools
consider at workplace: Cost: In order to conduct present research, there are several activities consider by
researcher to perform functions and operations. With the help of aims and objectives,
researcher set their outcomes. Total £780 budget has been set to accomplish desired
results in the business. These amount assists to collect primary and secondary
information regarding business (Saunders and Bezzina, 2015).

 Risk: In the research, limited time and cost are major risks that create negative impact on
the functions. Due to facing this issue, researcher unable to get positive responses from
their respondents. On the basis of these risks, it need to consider that proper and effective
information must be gather at workplace to attain desired results (Nakata, 2015). Scope: In order to conduct the research, there is wide scope to consider digital
technologies. Increment in revenue and profits require maintain effective functioning. As
results, innovation assists to create different strategies to target different people in
creative manner (DeTombe and Weber, 2015). Time: In order to accomplish desired results and outcomes, time is also important
consideration on which researcher need to focus. On the basis of each activity time, it can
be stated that findings will be develop successfully. There is around 2 weeks taken to
accomplish desired results (Lee, 2016). Quality: Quality is also important parameter that used by researcher to maintain standards
in results and outcomes. Hence, they need to collect primary data to obtain fresh and
relevant information in the business unit. As results, organisation able to meet with goals
and targets easily. Furthermore, secondary information also gather from proper published
resources that need to attain creative work performances. It is more suitable technique to
create systematic results (van der Rest and Schwartz, 2016). Communication: Communication is one of the important perspective that assist to
maintain more desired results at workplace. On the basis of proper communication,
researcher able to develop their successful program with different respondents. It helps to
gather relevant information in enterprise (Jung and Yoon, 2015).
 Resources: With respect to focus on effective research, it can be stated that there are
different types of resources must be carry. On the basis of aims and objectives, these
informations could be gather from primary and secondary data. There are primary and
secondary information will be gather to obtain proper and effective results in the business
(Subramanian, Gunasekaran and Gao, 2016).

P3 WBS, Gantt chart and time frame with stages of completion
Illustration 1: Work break down structure
§
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Research Project 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Planning 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Finding of the topic 3 days Mon 6/18/18 Wed 6/20/18
Auto
Scheduled Statements of problems 1 day Tue 6/19/18 Tue 6/19/18 1
Auto
Scheduled
Time frame and
allocation of resources 2 days Tue 6/19/18 Wed 6/20/18 2
Auto
Scheduled Implementation 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Literature review 5 days Thu 6/21/18 Wed 6/27/18 3
Auto
Scheduled
Selection of correct
research methodologies 1 day Wed 6/20/18 Wed 6/20/18 4
Auto
Scheduled
Data analysis and
interpretation 2 days Thu 6/21/18 Fri 6/22/18 5

Auto
Scheduled
Evaluation of results and
outcomes 2 days Thu 6/21/18 Fri 6/22/18 5
Auto
Scheduled Project closer 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled
Giving conclusion and
recommendation 1 day Tue 6/19/18 Tue 6/19/18 6
Illustration 2: Gantt chart

Illustration 3 Network diagram
LO 2
P4 Small scale research with apply qualitative and quantitative research methods
1 Do you understand the meaning of digital disruption and transformation ?
 Yes
 No
2 Is digital technology help of Marriott hotel in increasing speed of business operation ?
 Yes
 No
 Can't say
3 Which kind of challenges majorly faced by corporation at the time of digital transformation
and implementation ?
 Lack of knowledge
 Invest high level capital
 Insufficient time
 Regular update
4 Do you agree that digital technology helps in increasing customer satisfaction and
communication ?

 Strongly agree
 Agree
 Disagree
 Strongly disagree
5 Is digital disruption and transformation helps to Marriott hotel in facing major challenges
regarding business operation ?
 Satisfied
 Can't say
 Dissatisfied
6 Do you agree that digital technology helps to business unit in improving performance and
business activities ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
7 Recommend the strategy through which Marriott hotel can overcome the challenges ?
----------------------------------------------------------------------------------------
Theme 1: Employees are aware about the meaning of digital disruption and transformation
Do you understand the meaning of digital disruption and
transformation ? Frequency
Yes 18
No 2

Interpretation: By this section it has been assessed that many of the respondents in the survey
are well aware about the meaning and concept about digital disruption and transportation. From
the survey, out of 20 employees of Marriott hotel, 18 respondents said that they are well aware
about the digital transformation and disruption. On the other hand only 2 respondents are aware
about the same concept. Thus, from this collected data it has been analysed and assessed that
many of the workers are aware about these concepts that means, Marriott hotel is effectively
using this technology in its working and business operations.
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 2:Digital technology help of Marriott hotel in increasing speed of business operation
Is digital technology help of Marriott hotel in increasing speed of
business operation ? Frequency
Yes 15
No 3
Can't say 2
Yes
No
Can't say

Interpretation: While this question asked in the survey from the 20 employees of Marriott hotel
then many of the respondents said yes upon the statement that digital technology help of Marriott
hotel in increasing speed of business operation. From 20 employees of Marriott hotel, 15
respondents said yes upon the statement. On the other hand 3 employees said no and 2
employees said can't say. Thus, by this collected information it has been analysed that digital
technology actually helps to business in increasing the speed of business activities and operation.
Theme 3:Challenges majorly faced by corporation at the time of digital transformation and
implementation
Which kind of challenges majorly faced by corporation at the time of
digital transformation and implementation ? Frequency
Lack of knowledge 13
Invest high level capital 3
Insufficient time 2
Regular update 2
Lack of knowledge
Invest high level capital
Insufficient time
Regular update

Interpretation: While this question asked in the survey from 20 employees of Marriott hotel then
majority of personnels said that lack of knowledge among the workers and employees is one of
the major challenge at the time of implementation of digital technology. From 20 respondents, 13
respondents said that lack of knowledge is major issue at the time of implementation of digital
technology. Thus, from this collected data it has been determined that in order to operate
technology in the company, it is very important to have skilled employees and proper
knowledge. If company do not have skilled workers then it is quite difficult to operate the digital
transformation within the Marriott hotel.
Theme 4: Digital technology helps in increasing customer satisfaction and communication
Do you agree that digital technology helps in increasing customer
satisfaction and communication ? Frequency
Strongly agree 14
Agree 3
Disagree 2
Strongly disagree 1

Interpretation: By this collected data in the survey it has been found that from 20 employees of
Marriott hotel 14 respondents said yes upon the statement that digital technology help of Marriott
hotel in increasing speed of business operation. On the other hand only 1 respondents said no
upon the same statement that is digital technology help of Marriott hotel in increasing speed of
business operation. Thus, from this collected information it can be said that digital technology
Strongly agree
Agree
Disagree
Strongly disagree
0 2 4 6 8 10 12 14 16
Frequency

helps in improving communication as company can directly get touch with customers on the
social media and other platform of internet.
Theme 5: Digital disruption and transformation helps to Marriott hotel in facing major
challenges regarding business operation
Is digital disruption and transformation helps to Marriott hotel in facing
major challenges regarding business operation ? Frequency
Satisfied 16
Can't say 2
Dissatisfied 2
Satisfied
Can't say
Dissatisfied

Interpretation: By this section it has assessed that digital transformation and disruption assist to
Marriott hotel in facing major challenges regarding the operation and business activities. By
implementation of this digital platform within business unit, company can easily overcome the
issue regarding business and improve sped of business. From the collected data it has been
founded that 16 employees are satisfied with statement that digital disruption and transformation
helps to Marriott hotel in facing major challenges regarding business operation.
Theme 6:Digital technology helps to business unit in improving performance and business
activities
Do you agree that digital technology helps to business unit in improving
performance and business activities ? Frequency
Strongly agree 15
Agree 3
Disagree 1
Strongly disagree 1

Interpretation: By this collected information in the survey it has been found that digital
technology helps to business unit in improving the performance and business activities. While
this question asked in the survey from 20 respondents then 15 employees said that they are
strongly agreed with statement that digital technology helps to business unit in improving
performance and business activities. Thus, from this collected information it can say that digital
Strongly agree
Agree
Disagree
Strongly disagree
0 2 4 6 8 10 12 14 16
Frequency

technology assists to company in increasing its speed of business operation a well as business
performance.
LO 3
P5 Appropriate results with using tools and techniques
In order to collect useful information, there are different kinds of techniques consider
obtaining relevant information. In this way, digital technology play very important role to make
successful results. Hence, growth and innovations could be develop successfully with using
following tools: Introduction: In order to conduct research, it can be stated that there are different
functions and operations consider with using tools and techniques. There are different
kinds of data also collected to create positive impact. Growth and innovation of the small
business accomplish to maintain systematic work performances (Yeh, Ma and Huan,
2016). Research design: Research design is important perspective that assists to solve issues and
problems that occurs in the business and create negative impact on results. It also help to
make systematic process to gain information and attain goals and objectives. There are
different kinds of research design exist such as experimental, exploratory, descriptive,
etc. Researcher select descriptive research design that help to focus on maintain creative
work performances in business (van der Rest and Schwartz, 2016). Research philosophy: Research philosophy is important tool that help to gather relevant
results with using functions and operations. Researcher has two options such as
interpretivism and positivism. On the basis of interpretivism philosophy, researcher
collect data to undertake relevant information at workplace. This strategy used to gather
fresh and relevant information to attain aims and objectives. Beside this, positivism
philosophy consider for ascertain subjective theory and information (DeTombe and
Weber, 2015). Research approach: In this aspect, researcher has two elements to collect relevant
information such as inductive and deductive. From the both researcher concentrate on
deductive approach that assists to find relevant information with subjective measurement.
Hence, it impacts positive to accomplish desired goals.

 Collection of data: Collection of data is also important consideration that used to
describe and attain successful results at workplace. On the basis of questionnaire, it can
be stated that primary data will be collected to obtain systematic information. It is the
best way to attract several customers in business. On the other hand, secondary
information gather from using previous research, online article, magazines, etc. These
tools assists to gather more effective knowledge to maintain creative work performances.
On the basis of these informations, researcher able to consider successful program
(Subramanian, Gunasekaran and Gao, 2016). Analysis of data: Analysis of data implement to undertake systematic functioning with
different tools. On the basis of researcher roles and responsibilities techniques consider to
gain relevant information towards aims and objectives. There are mainly two kinds of
tools implement to analysis data such as qualitative and quantitative. With using
qualitative tools, questionnaire, survey, etc. conducted. On the other hand, quantitative
tools assists to develop program with using Z test, chi square test, chi square test, etc.
(Jung and Yoon, 2015).
 Sampling: In this consideration, researcher need to develop their systematic functions to
attain goals and objectives at workplace. On the basis of different aspects to take sample,
researcher able to find useful information. There are two types of tools exist such as
probabilistic and non-probabilistic. In the present research, non-probabilistic tool used in
which simple random sampling method mainly consider find useful results. Furthermore,
20 sample size has been selected that are employees of the chosen business (van der Rest
and Schwartz, 2016).
P6 Communicate appropriate recommendations with data analysis results
In accordance to report it has been analysed that digital advancement is disputation of the
hospitality industry as it comes up with big time changes in organisational functions. From the
discussion, it has been outlined that it is important for the Marriott hotel to organise training
session for employees in order to make employee aware about the advancement of techniques
and their uses. In accordance it has been summarized that implementing digital tool requires
huge investment and is time consuming. Thus, as per the over all analysis there are few
recommendations which can be made to manage digital disruption in hotels business. The
suggestion are as follows:

 Implementing digital tools is an essential part of hotel business because it will assist the
firm in easy management of guest services (Kenney, Rouvinen and Zysman, 2015).
Therefore, it is important or the hotel to be comfortable with trials and errors of
technological tools. The learning is the only technique which can assist the management
in attaining perfection.
 It is important for the Marriott hotel to measure success after implementing technology
which will help in managing loopholes and disruption which can occur due to mis
management or lack of knowledge (Karimi and Walter, 2015).
 Creating digital partnership is the plans which should be followed by hoteliers in order to
maintain effectiveness of technological tools.
 Nurturing digital mind set is another plan which needs to be considered by Marriott
hotels in order to manage successful transformation of services and to minimize chances
of digital disruption (.Čiutienė and Thattakath, 2014).
LO 4
P7 Reflection to take value regarding learning and performances
In accordance to managing successful business project I have learned about various
aspect of research which needs to be considered in order to manage effectiveness in change
management. From the study learned about different digital tools and their disruption in
hospitality services of Marriott Hotels. In addition, it was interesting for me to learn about
methodological tools such as research approaches, data collection, data analysis, sampling etc. It
helped me in boosting my knowledge which will assist me in future plans of research projects.
However, I feel researching on one topic is the best way to boost knowledge. In this study, the
best part of data collection from both sources that is primary and secondary.
Apart from this, I was conscious for collecting primary data but interaction with
respondents help me in boosting my knowledge and confidence which I feel it was the best part
of study. It is the most effective approach that helps the person in exploring learning via different
sources. In addition, I feel extracting information from different sources and summarizing in
simpler form which helps the person in developing learning via different available sources.
Further, I feel researching is the best ways to enhance own basic knowledge of interacting,
extracting, reading, synthesizing and summarizing. It is the source which focuses one exploring

of every possible aspects which can make study viable and reliable. Hence, I would like to
conclude by stating that leading about digital disruption and transformation in Marriott hotel
assisted me in learning about various concepts of digital tools and its challenges.

REFERENCES
Books and Journals
Majchrzak, A., Markus, M.L. and Wareham, J., 2016. Designing for digital transformation:
Lessons for information systems research from the study of ICT and societal challenges.
MIS Quarterly, 40(2), pp.267-277.
Damodaran, L. and Burrows, H., 2017. Digital skills across the lifetime: existing provisions and
future challenges.
Rasli, R.M., Zulkefli, N.A.M and Basir, N., 2018. A review on teacher training's drawbacks,
barriers and challenges: conventional to digital technology transition. Journal of
Fundamental and Applied Sciences, 10(6S), pp.495-511.
Saunders, M.N. and Bezzina, F., 2015. Reflections on conceptions of research methodology
among management academics. European management journal, 33(5), pp.297-304.
Nakata, Y., 2015. Insider–outsider perspective: revisiting the conceptual framework of research
methodology in language teacher education. International Journal of Research &
Method in Education, 38(2), pp.166-183.
DeTombe, D. and Weber, G.W., 2015. Emerging field in operational research: methodology of
societal complexity-with a note on operational research for development. Проблемы
нелинейного анализа в инженерных системах, 21(1), pp.36-48.
Lee, K.J., 2016. Sense of calling and career satisfaction of hotel frontline employees: mediation
through knowledge sharing with organizational members. International Journal of
Contemporary Hospitality Management, 28(2), pp.346-365.
van der Rest, J.P.I. and Schwartz, Z., 2016. Connecting search marketing to hotel revenue
management: conjoint analysis as a methodology to evaluate the optimal online travel
agency commission fee. Service Science, 8(2), pp.169-183.
Jung, H.S. and Yoon, H.H., 2015. Understanding pay satisfaction: The impacts of pay
satisfaction on employees’ job engagement and withdrawal in deluxe hotel.
International Journal of Hospitality Kenney, M., Rouvinen, P. and Zysman, J.,
2015Karimi, J. and Walter, Z., 2015.Čiutienė, R. and Thattakath, E.W.,
2014.Management, 48, pp.22-26.
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