Conducting Research on Globalisation

The given document is a performance review and reflection on conducting research related to globalisation. The student has used a questionnaire as their basic process but notes that an interview method would have been more effective for gathering specific knowledge. They discuss how they felt during the task, what they learned about themselves, and how this learning will apply in the future. The assignment also touches upon project management, including setting priorities, collecting data, and evaluating project outcomes.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
P1 Project Aims and Objectives.............................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and a Gantt chart....................................................................4
ACTIVITY 2....................................................................................................................................5
P4 Small-scale research by applying qualitative and quantitative research methods............5
P5 Research and data using appropriate tools and techniques..............................................9
P6 Conclusion and Recommendation...................................................................................16
ACTIVITY 3..................................................................................................................................16
P7 Reflection........................................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

Topic: “To determine the positive economic, cultural and ethical impacts of globalisation on
marketing”. A Case study on Barclays Bank.
INTRODUCTION
In simple terms, globalisation is related to the interconnection of different countries
through trade or cultural exchange (Scarborough, 2016). Globalisation has contributed
substantially in the growth of economy of the nation and along with this they have played a great
role in raising the living standards of the lives of people living in the society. Barclays Bank, is
one of the renowned organisation and a multinational investment bank and financial service
institution in United Kingdom that provides funds to companies and for other activities as well.
Present assignment will help in determining an impact of globalisation on marketing department
of Barclays Bank. For this, aims and objectives were developed on the basis of which project
management plan will be formulated which will be based on chosen theme. Thus, with the help
of this, small scale research will be carried out in which data and information will be collected
that will further support the report. Lastly, on the basis of this, conclusion and recommendation
will be included that which will support performance of the company.
ACTIVITY 1
P1 Project Aims and Objectives
Background of the Project
Globalisation has in-acted as a major source for companies in order to gain maximum
benefits. This has made the process of trading of goods and services easier because of which firm
can get their raw material at cheaper cost (Crane and Matten, 2016). The major positive impact
of globalisation is that it has enabled company in expanding its business in different parts of the
world. Along with this, international trade and finance has improved the competition between
firms because of the spreading of technology, aggregate productivity etc., According to the case
scenario, Barclays Bank, which is one of the leading financial institutions in United Kingdom,
has hired a consultancy firm which will conduct the research on the behalf of the company so as
to provide details related to the marketing function of the organisation. Barclays Bank, performs
four basic core business operations i.e. personal banking, corporate banking, wealth management
and investment management.
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Henceforth, with the help of this assignment Barclays Bank, will get to know about the
field where they have to perform effectively in order to give proper services and facilities to its
customers.
Aims
“To determine the positive economic, cultural and ethical impact of globalisation on
marketing function of an organisation. A case study on Barclays Bank ”.
Objectives
 To evaluate the concept of globalisation.
 To determine the impact of globalisation on the marketing function of Barclays Bank
 To evaluate the relationship between globalisation with positive economic, cultural and
ethical impact on the department of marketing of Barclays Bank.
Research Questions
 What do you understand by the concept of globalisation?
 How globalisation has put its impact on the marketing function of Barclays Bank?
 What is the relationship between globalisation with positive economic, cultural and
ethical impact on the department of marketing of Barclays Bank?
P2 Project management plan
A project management plan is a formal document that constitutes major elements in order
to formulate an effective plan. In this all the activities that are required by a company is
mentioned. Thus, A project management plan can be considered as an base document which can
be further reviewed or taken as references for clarifying uncleared areas (Slawsky and Zafar,
2017). Therefore, while conducting this research, researcher has considered some of the points
that are mentioned below for better understanding:
Cost: This is an important factor which is to be determined so that plans can be executed
in an effective manner. In relation to cost which will be required for conducting this research is
approximately £30000. This will include human capital needed, field work, hiring cost and many
more.
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Cost Budget:
Particulars Amount
Initial investment 30000
Expenditures:
Human capital 15800
Field work 5000
Hiring cost 2500
Consultancy cost 2100
Miscellaneous expenses 560
Total expenses 23860
Profit 6140
Scope: Every company conduct research in order to get a better outcomes related to the
scope such as where company can expand its business or what strategies they can adopt so as to
gain success. For Barclays Bank, scope will assist organisation in knowing the needs and
requirements of customers so that they can give effective services to its clients. Therefore,
conducting this research, researcher will get to know the different activities that are being
performed by the marketing department and any other sectors as well (Spender, 2014).
Time: If a task is completed right on time than its better outcomes can be gained. Thus,
while conducting this research on the behalf of Barclays Bank, researcher will take around 6-7
months. In this a mini research will be conducted on the basis of which conclusion and
recommendation will be evaluated.
Risk: While conducting a research there are many risk which can be faced by the
researcher for instance: shortage of time and funds, this can further create issue in executing the
task in an effective manner. Other than this, leak of valuable data collected from the respondents
is the major risk that should be considered by investigator.
Resources: Without appropriate resources research cannot be conducted in an effective
manner because it assist investigator in executing the plan in a better manner. For instance: while
doing this research, respondents are the major resources as on the basis of their responses the
entire research will be dependent.
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Therefore, consultancy firm while conducting the research is determining all the factors
that are mentioned above and it is enabling company in evaluating effective results (Sikdar and
Payyazhi, 2014).
P3 Work breakdown structure and a Gantt chart
Work Breakdown Structure: This is a structure that visibly defines the scope of the
project into manageable segments which assist project team in understanding the process in an
effective manner. Furthermore, these segments are categorised into chunks which are explained
in details related to the task which is to be performed. A work breakdown structure includes
certain elements such as product, data, services or combination of all three. Therefore, it can said
that WBS provides a proper guidance for executing the task in an effective manner without any
complications (Pekuri and et. al., 2014).
Gantt Chart: This is a tool which is used by a company in order to have a proper
knowledge about the task and time taken for accomplishing the work in a better manner. Gantt
Chart includes a step-by-step procedure and it is represented into horizontal axis that shows time
to be taken and vertical axis that represents activities. This shows the relationship between
activities that are to be performed and time that will be taken.
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ACTIVITY 2
P4 Small-scale research by applying qualitative and quantitative research methods
There are various methodologies that are present in the market area which can be further
used by investigator in order to collect data and information in an effective manner.
Globalisation for all almost all the company has played a crucial role as it has opened doors for
them so that these firms can expand their business in different areas (Matos and Silvestre, 2013).
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In relation with Barclays Bank, the organisation is well known for its effective services but it has
impacted the marketing function of the company. For example: in order to connect with
maximum number of people organisation is using various tools and technologies such as social
media sites, websites etc., therefore, they are using this, for letting their customers know about
the schemes and various activities done by the firm. Henceforth, so as to know the impact of
globalisation researcher has used some of the methodologies that are explained below for better
understanding.
Qualitative Research: It is considered as a scientific method of observation in which
information are gathered without any numerical data. This mainly includes meaning,, symbols
etc., Therefore, it can be said that qualitative research mainly focuses on the concept of “why”
instead of “what” of social phenomena. In this, researcher has formulated 10 questions that are
mostly open ended and along with this their options are also given and respondents can select
one of the option according to their choices (Qualitative approach, 2018).
Quantitative Research: This is an another methodology which can be adopted by
researcher in order to gather information from the respondents. But it is majorly preferred when
it is a requirement of numerical data because with the help of this representation of gathered
information is easier (Quantitative research, 2018). Quantitative research stated as a systematic
empirical investigation.
Methods of Data Collection:
Primary Method: When a researcher wants that the research which is being done should
be unique in nature than investigator use primary method of data collection. Because in this data
that are collected are taken for the first time which has not been used by any other investigator.
But it has some implication as this most of the researcher does not prefer this because of its time
and cost consuming factor.
Secondary Method: This is determined as one of the method which is used in order to
enhance the knowledge for a particular topic. In this, for collecting information is collected
through books, magazines, journals etc., as a result, it will aid investigator in evaluating a better
conclusion which can be further used for recommendations.
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Therefore, in order to conduct the research researcher has used qualitative research in
which 10 questions were formulated for options were given which can be selected according to
the choices and preferences.
Questionnaire
Q1) According to you is globalisation is giving a wider area to firms in order to expand
their business in various locations at national and international level?
a) Yes
b) No
Q2) According to you can globalisation be linked with culture and ethical factor?
a) Agree
b) Neutral
c) Disagree
Q3) As per your concern, is globalisation has puts its impacted on Barclays Bank and
company's marketing functions?
a) Agree
b) Neutral
c) Disagree
Q4) What ratings you want to give to the productivity of Barclays Bank due to
globalisation?
a) Very Productive
b) Above average
c) Average
d) Below Average
e) Not very productive
Q5) According to you, is Barclays bank is using appropriate marketing strategies in order
to influence its customers?
a) Agree
b) Neutral
c) Disagree
Q6) According to you what are the basic resources that are needed while executing the
plans for marketing functions?
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a) Appropriate technical resource
b) Latest tools and technologies
c) Appropriate financial resource
Q7) What are the challenges which can be faced by Barclays Bank and its marketing
department in global business environment?
a) Increase in competition
b) Impact of environment
c) uncertainty in the market area.
Q8) Any recommendations that you want to give to the company for further development
in business operations?
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P5 Research and data using appropriate tools and techniques
Theme 1: Globalisation is providing wider area to companies
Q1) According to you is globalisation is giving a wider area to
firms in order to expand their business in various locations at
national and international?
Frequency
a) Yes 35
b) No 5
Interpretation: Globalisation has came up as a revolution according to the current
market scenario, as it has provided greater opportunities to companies so as to perform their
business activities in an effective manner. Therefore, with the help of the above mentioned graph
it has been evaluated that according to the 35 respondents out of 40 they are saying “Yes”, which
means as per their view point globalisation provides a greater areas and perspective in order to
expand their business. Whereas, as per 5 respondents as they have chosen the option “No”,
which means according to them globalisation has not provided much opportunities instead it has
made richer more richer and poorer more poorer.
9
a) Yes b) No
0
5
10
15
20
25
30
35
40
Column B

Theme 2: Globalisation be linked with culture and ethical factor
Q2) According to you can globalisation be linked with culture
and ethical factor?
Frequency
a) Agree 22
b) Neutral 15
c) Disagree 3
Interpretation: Globalisation have a greater impact on cultural and ethical impact thus,
with the help of the above mentioned pie chart it can be evaluated that as per 22 respondents out
of 40 they are agreeing with the fact that yes, globalisation has put an impact on culture and
ethics because people are much aware about the things living in any parts of the country.
Whereas, 15 of them are neutral which shows that they are confused because globalisation has
both positive as well as negative impact. Rest 3 of them are disagreeing with the fact as
according to them because of globalisation people have now forgotten their roots and becoming
more modernised in nature.
10
a) Agree
b) Neutral
c) Disagree

Theme 3: Globalisation and its impact on business and marketing functions
Q3) As per your concern is globalisation has its impacted on
Barclays Bank and its marketing functions?
Frequency
a) Agree 25
b) Neutral 10
c) Disagree 5
Interpretation: According to the pie chart mentioned above it can be evaluated that as
per 25 respondents marking function has been impacted and due to globalisation it has enabled
company in connecting with large number of people in quick time. Whereas 10 out of 40 as they
are neutral which shows that as per their concern activity of marketing function has increased but
because of competition it has created problem for the companies as well. Rest 5 of them are
disagreeing with the fact and saying that whatever marketing function company is using it is not
providing any kinds of benefits to the organisation.
11
a) Agree
b) Neutral
c) Disagree

Theme 4: Rate of productivity because of globalisation.
Q4) What ratings you want to give to the productivity of
Barclays Bank due to globalisation?
Frequency
a) Very Productive 15
b) Above average 7
c) Average 11
d) Below Average 4
e) Not very productive 3
Interpretation: Ratings show the capability and position of an organisation in an
effective area. Therefore, with the help of the above mentioned graph it can be evaluated that 15
out of 40 respondents as according to them Barclays Bank are very productivity and giving
effective services and facilities to its customers. Whereas, 11 of them have chosen the option
average and other 3 are saying that Barclays Bank is not at all productive as they have not been
able to increase its customer base.
12
a) Very Productive
b) Above average
c) Average
d) Below Average
e) Not very productive
0
2
4
6
8
10
12
14
16
Column B

Theme 5: Marketing strategies that can be used by Barclays Bank
Q5) According to you, is Barclays Bank is using appropriate
marketing strategies in order to influence its customers?
Frequency
a) Agree 24
b) Neutral 10
c) Disagree 6
Interpretation: From the above mentioned pie chart it can be evaluated that 24
respondents out of 40 according to them they are agreeing with the fact and saying that whatever
marketing strategies they are using it is effective in order to pulling attention of maximum
number of people. Whereas 10 of them are neutral in this context and rest, 6 of them are
disagreeing with fact and saying that marketing strategies that is being used by company is not
appropriate because Barclay Bank is not being able to influence large number of clients towards
their organisation.
13
a) Agree
b) Neutral
c) Disagree

Theme 6: Basic resources required
Q6) According to you what are the basic resources that are
needed while executing the plans for marketing functions?
Frequency
a) Appropriate technical resource 22
b) Latest tools and technologies 10
c) Appropriate financial resource 8
Interpretation: With the help of the pie chart mentioned above it can be evaluate that
according to 22 respondents for marketing function of Barclays Bank, company needs
appropriate technical resources. Whereas, 10 out of 40 respondents believe that organisation
requires latest tools and technologies in order to execute the plans and action in an effective
manner. Rest 8 of them are saying that as per their concern finance is the major resource which is
required in order to accomplish the task in a better manner.
14
a) Appropriate technical
resource
b) Latest tools and
technologies
c) Appropriate financial
resource

Theme 7: Major challenges faced by Barclays Bank
Q7) What are the challenges which can be faced by Barclays
Bank and its marketing department in global business
environment?
Frequency
a) Increase in competition 30
b) Impact of environment 5
c) Uncertainty in the market area 5
Interpretation: With the coming of globalisation there are many challenges that are
being faced by companies and according to 30 respondents out of 40, they are saying that
increase in competition is one of the major challenges. Whereas, 5 thinks that impact of
environment plays a crucial role. Rest 5 believes that uncertainty in the market areas is the
biggest reason which can hamper the business activities of an organisation.
15
a) Increase in competition
b) Impact of environment
c) Uncertainty in the
market area

P6 Conclusion and Recommendation
With the help of this research, investigator gets to know about the impact of globalisation
on the marketing function of Barclays Bank. According to the most of the people they are
agreeing with the fact and saying that in order to connect with most of its clients and to increase
its customer base company is using effective marketing strategies (Ali and Amin, 2014). In
addition to this, it can be recommended that because of the changing environment of market
areas Barclays Bank should make modification in their policies and strategies so that better
outcomes can be given to its clients. Along with this as with the help of the questionnaire it has
been analysed that organisation should make appropriate marketing strategies so that they can
influence other people as well who were disagreeing with the fact that Barclays Bank is not using
effective marketing strategies for customers and their clients. In addition to this, while making
strategies organisation must also make sure that cultural and ethical factors are taken care off so
that sentiments of an individual are not hurt.
ACTIVITY 3
P7 Reflection
In order to do this research there were many positive and negative outcomes which can
be faced by investigator. Therefore, in relation with this research, Barclays Bank has enhanced
its business activities because of which an increase in their rate of productivity has been seen due
to which customers are preferring to Barclays Bank for their financial activities. But with this, I
have also noticed that company has faced some drawbacks as because of highly competitive
world organisation has to make changes in their policies which can ultimately increase the
turnover of the company that can further resultant in increase in revenue consumption. Other
than this, while conducting this research I faced issue with limited resources such as revenues
and time this confined me for doing my research in an effective manner. In terms of research
outcomes with the help of this research my concept of globalisation has been cleared as I get to
know that it is not confined with only business purpose but it has to with culture and ethics as
well. Apart from this, globalisation also puts an impact on the marketing function of the
organisation as company had to made changes in the policies and its strategies so as to attract
more and more clients towards their organisation.
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CONCLUSION
From the above report it has been concluded that globalisation plays an important role as
if all activities goes in favour than it can put a positive impact and if it is not than it can have a
negative impact. Therefore, it can be said that while operating business it is crucial that company
consider this factor and make effective strategies so that better results can be gained which can
enable company in sustaining a better position at market area. With the help of aims and
objectives researcher gets to know about the impact of globalisation in the marketing function of
an organisation which was further supported by a questionnaire. Different methodologies were
used in order to conduct this research. Thus, with the help of questionannire answers of
respondents were marked which further assisted in evaluating a valid conclusion.
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REFERENCES
Books and Journals
Scarborough, N. M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Slawsky, J. and Zafar, S., 2017. Developing and managing a successful payment cards business.
Routledge.
Spender, J. C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise.
Oxford University Press.
Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change during
business process redesign. Business Process Management Journal. 20(6). pp.971-998.
Pekuri, A. and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-
51.
Matos, S. and Silvestre, B. S., 2013. Managing stakeholder relations when developing
sustainable business models: the case of the Brazilian energy sector. Journal of Cleaner
Production. 45. pp.61-73.
Ali, F. and Amin, M., 2014. The influence of physical environment on emotions, customer
satisfaction and behavioural intentions in Chinese resort hotel industry. Journal for
Global Business Advancement. 7(3). pp.249-266.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Daim, T. U. and et. al., 2012. Exploring the communication breakdown in global virtual teams.
International Journal of Project Management. 30(2). pp.199-212.
Ferraro, G. P. and Briody, E. K., 2013. The cultural dimension of global business. Upper Saddle
River: Pearson.
Khilji, S. E., 2012. Editor's perspective: does South Asia matter? Rethinking South Asia as
relevant in international business research. South Asian Journal of Global Business
Research. 1(1). pp.8-21.
Kim, M., Suresh, N. C. and Kocabasoglu-Hillmer, C., 2013. An impact of manufacturing
flexibility and technological dimensions of manufacturing strategy on improving supply
chain responsiveness: Business environment perspective. International Journal of
Production Research. 51(18). pp.5597-5611.
Voegtlin, C., Patzer, M. and Scherer, A. G., 2012. Responsible leadership in global business: A
new approach to leadership and its multi-level outcomes. Journal of Business Ethics.
105(1). pp.1-16.
Wetherly, P., 2014. The business environment: themes and issues in a globalizing world. Oxford
University Press.
Online
Qualitiatve approach. 2018. [Online]. Available Through:
<http://libguides.usc.edu/writingguide/qualitative>.
Quantitative research. 2018. [Online]. Available Through:
<https://www.sisinternational.com/what-is-quantitative-research/>.
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Project Logbook
Name:
Project title: “To determine the positive economic, cultural and ethical impacts of
globalisation on marketing”. A Case study on Barclays Bank.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
This file was based on globalisation and its impact on marketing department of Barclays
Bank
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Every researcher face some or the other issues and while conducting this researcher I
faced problem in interacting with respondents as some of them were not willing to give
answers or cooperating with me.
Did you identify any additional risks/issues that have an impact on the project
management plan?
No
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Problems encountered
Points to consider:
What
barriers did
you face?
How did
you
overcome
them?
While
doing this
research
main
barrier
which was
faced by
me was
limited
time and
cost which
further
confined
me from
executing
the task in
an
effective
manner.
Further I
took help
from my
mentor as
a result, it
helped me
on
accomplish
ing the
task in a
better
manner.
20

New ideas and change of project direction
Questionnaire was my basic process but using interview method would have been
more effective as it might have increase my knowledge regarding specific topic.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete
the tasks?
While conducting this research I was little bit confused because the area of globalisation
is very vast and doing research is somewhat difficult. But this helped me in having a
proper understanding about globalisation and its impact on business activities so as to
gain better growth.
How well have I performed? What did I contribute? What can I improve on next week?
It was satisfactory and for the next week I can improve my interacting skills so that
maximum people can be influenced by the same.
How might this learning apply in the future?
This will be helpful in executing the plan and conducting the research in an effective
manner.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collecting data and information
Have you set aside sufficient time for completion?
Yes
21

Project plan status to date (on, ahead, behind)
going on
Supervisor comments to address
22

Performance Review Template
Performance Review
• What was the project supposed to accomplish?
• This project will be helpful in knowing the impact of marketing function of globalisation and
its impact whether it is having positive or negative impact on business activities.
• Did the project succeed in its aims? How do you know? Specifically, please outline
any evaluation and assessment undertaken.
Yes, as all my aims and objectives were meeting. In order to do this research,
questionnaire was being used which assisted me in evaluating a valid conclusion.
• What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
Information was improved and along with this, Gantt Chart and WBS tool were included.
As a result, in aided in conducting the research in an systematic manner.
• What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Cost and time was the biggest problem and in order to get out from this my tutor helped
me out.
• What did you learn from undertaking the project?
Globalisation puts a huge impact on business operations as it can increase sales and
profitability of the organisation.
• How would you rate your performance as project manager?
7.5 out of 10
• What strengths and weaknesses of your performance did you identify?
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Strength: interpretation and evaluating conclusions
weaknesses
communicating with respondents.
• How will this inform and support your continuous professional development?
• With the help of this assignment I will get to know about the business activities and factors
that are required to be followed in order to operate business in an effective manner. Along
with this it will improve my knowledge related to how to conduct a research project in a
better way.
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