Digitalisation Role in Business Organisation
Added on 2020-06-04
26 Pages4216 Words30 Views
Managing a SuccessfulBusiness Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims an objectives of research..............................................................................................1P2 Project management plan.......................................................................................................2P3 Work breakdown structure and a Gantt chart........................................................................4TASK 2............................................................................................................................................6P4 Small scale research by applying qualitative and quantitative research ...............................6TASK 3............................................................................................................................................8P5 Appropriate tools and techniques...........................................................................................8P6 Appropriate recommendations.............................................................................................15P7 Reflective.............................................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONAs per today's business environment, number of digital technologies taking placeBasically, development in technologies define various opportunities in which company enhancestheir growth level at market place by providing better services to its customers. In this,digitalisation helps in improving the performance level at market place by gathering relevantdata and information (Barak, 2016). By this, manager of company easily take right decision andimprove their efficiency level. Present report is based on River Island Company which is aLondon headquartered high street fashion brand. They expand their business in various areas byusing digital technologies. Along with this, various research methods and techniques arementioned in this project to draw a valid conclusion. Project management plan is also discussedwith its main aim and objectives which help in attaining the set goals and objectives of company.TASK 1P1 Aims an objectives of researchIn current scenario, customers needs and demands are continuously changed so that it isimportant for company to use new and advanced technologies. By this, firm easily producefeatures products and services as per customers requirements. Along with this, development intechnologies also provide various opportunities in which company create their strong customersbase by attain their higher satisfaction level (Wellin, 2016). In addition of this, cloudtechnologies also play important role in business to manage as well as share number ofinformation for another place in effective time frame with more security. Along with this, it alsohelp at the time of communicating with customers so that they effectively serve heir services asper customers demand. In this, number of people are use various tools and media tocommunicating which help company to easily reach number of customers.Topic: “How digital technology impact on business activities”- Case study on River Island.Background of project: Digitalisation play important role in every business organization because it taking placein its activities. So that it is important for company to adopt new and advanced technologieswhich may leads in increasing profitability level at market place (Bucero and Englund, 2015).Basically the concept of digitalization helps in providing number of opportunities in which1
company easily enhance their growth level by maintaining their product quality. Along with this,changes in technologies define their positive impact in which manager serve quality products andservices in most effective manner which leads in satisfying their needs. Effective implementationof advance technologies helps in reducing the chances of any kind of risk factors and protectrelevant information from hacking and another aspects (Burns, 2016). Along with this, it is alsoimportant for manager to set aims and objectives before execution of final project which mayleads in improving the performance level. Aims: “To examine impact of digital technology on business activities”- Case study on RiverIsland.Objectives: To evaluate the effectiveness of the digitalisation on business operations.To effectively analysis implementation of digitalisation on entire business activities. To assess business transformation needs on business activities. P2 Project management planProject management plan is a formal document which helps in determine that how aproject execute and monitor. Basically is define overall summary which include entire detailed ofresearch and its activities in order to evaluate the positive outcomes(Chih and Zwikael, 2015).By using this manager make an effective and successful project. It includes scope, quality, cost,risk and resources. All these elements are considers by manager before taking right decisiontowards the final project.Scope of project: It is an important element of project management plan which definesthe entire scope of project. As per today's environment, various opportunities are there inwhich company enhances their growth level. Under this, development in technologieshelps in providing variety of products and services to its customers (Coombs, 2015).Along with this, digitalisation also helps company at the time of expanding its businessactivities in which overall scope of project is very high. In this, company wants to selltheir products online to enhance their productivity level in market place.Risk management: It is essential for the manager to manage risk factors in their businessbecause now a days, every project is having some kind of risk. Thus, manager has toevaluate it effectively before executing the business activities. In context of River Island,2
it is a famous enterprise in market place In which risk is very low. With the help of this,manager easily attains maximum profitability by assessing all risk factors effectively. Quality control: It is also an important element in which manager is responsible formaintaining quality of the products offered by company to its customers. In context ofRiver Island, they serve their unique and variety of products and services to all types ofcustomers which assist them in enhancing their profitability level in market. Cost: It plays a vital role in whole project because the cost is very high as companyinvests a huge amount for using better tools and equipment (Verzuh, 2015). Along withthis, it is important for company to keep enough funds to operate their business activitiesin an effective manner.Time: It is important for the manager to set time for every activity included in project. Bythis, all the activities will be done in set time period. In addition to this, timelyimplementation helps in reducing the cost and unnecessary expenditure. With the help ofthis, company increases profitability level in the most effective manner. Communication: Effective communication is important for all the departments ofcompany which helps in attaining set goals and objectives. Proper commination will helpin building better coordination among all functions (Duffield and Whitty, 2015). With thehelp of this, company attains better outcomes.Hence, all these elements are important for manager to be considered at the time ofimplementing project management plan. With the help of this, company enhances their positivebrand image at market place. P3 Work breakdown structure and a Gantt chartResearch is an important activity for every business organization because it helps incollecting as well as gathering relevant information about company and its products fromnumber of respondents. By this activity, manager easily takes right decision and improve theirperformance level by implementing entire information within the project (Eriksson andKovalainen, 2015). In this, action plan also plays a vital role because it shows an effectivedirection to manager at the time of executing project activities. By this, manager of River Islandconducts a study to appropriately understand all the aspects to effectively deal with issues whichoccur at the time of implementing project activities. In this context, research includes various3
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