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Managing Successful Business EXECUTIVE SUMMERY

   

Added on  2020-06-05

22 Pages5256 Words125 Views
Managing A SuccessfulBusiness

EXECUTIVE SUMMERYThis report discussed about managing successful business in which is based on theHARRODS company. This company deal at small scale and offer variety of products to itscustomers. Basically this report is discussed about the aim of research which is To effectivelyimplement digitalisation for transferring business activities. Digitalisation is one of the importantactivity for business organization in which company get various opportunities to enhance theirbusiness activities in another areas. In this assignment various methods and techniques are mentioned which used by themanager of the company to undertake an effective research to draw a valid conclusion. By thiscompany easily improve their performance level through implementing customers views andopinion within their activities.Apart from this, at the last of the project valid conclusion and recommendation is alsodiscussed which helps in enhancing the overall performance at market place. Further, companyuse questionnaire and select 20 respondents to evaluate their research and convert into analyticalstudy. By this firm easily enhance their profitability level by improving their performance level.Overall report is based on digitalisation which contribute in overall success of the company atmarket place.

Table of ContentsEXECUTIVE SUMMERY..............................................................................................................2INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Project aims and objectives...............................................................................................1P2 Project management plan..................................................................................................3P3 Work breakdown structure and a Gantt Chart...................................................................4TASK 2............................................................................................................................................7P4 Small scale research by applying qualitative and quantitative research methods.............7TASK 3............................................................................................................................................9P5 Research and data using appropriate tools and techniques...............................................9P6 Recommendations...........................................................................................................17TASK 4..........................................................................................................................................18P7 Reflection........................................................................................................................18CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................20

INTRODUCTIONIn current scenario, advancement of technologies has taken place and changed all thebusiness activities which help in maximizing the profitability level. It also provides opportunitiesto company to expand their operations. It also helps in managing as well as storing a largeamount of data for a long time period. Along with this, digital technologies provide platform inwhich company improves their performance by delivering high quality services to its customersand attain their higher satisfaction level (Introducing Research Methods, 2017). It also helpsmanager to take the best decision towards expanding business activities. One of the mainadvantages of using digital technologies is that it helps in promoting quality goods and servicesin the most effective manner which leads to generate higher profits. Present report is based onHARRODS, is a famous department store which sale luxury good and products to its customers.This company wants to expand their online business to serve a large number of customers. Forthis, quantitative and qualitative research methods are discussed in this assignment. Along withthis, project management plan is also mentioned which helps in attaining the business aim andobjectives. At last, conclusion and recommendations are also mentioned which are framed by themanager by using various tools.TASK 1P1 Project aims and objectivesAs per current scenario, business environment is dynamics so that needs and demand arerapidly change which directly impact on business activities. For attaining positive results it ismore important for company to serve quality services to its customers which leads in attainingtheir higher satisfaction. Along with this, introduction of new and innovative technologies is alsoimportant for business organization to improve their performance level at market place. With thehelp of this company easily provide quality services as per their demands. Traditional process ofthe company is replaced by digitalisation which provide number of opportunities to firm forenhance their productivity level by expanding their operational activities in new areas. One ofthe main advantage of advance technologies is that it provide positive path in which companyeasily service their quality products in order to get their higher satisfaction level. Further more,cloud technology is also play important role in providing better opportunities top company inwhich they easily share number of information with high security (Eckerson, 2010). In this1

context technologies also helps in communicating with number of customers under a one placewhich leads in increasing productivity level at market place. With the help of this HARRODS,eliminate all deviation within the operational activities of company. Along with this introductionof technology define various opportunities in which company rake strong place ad also formtheir customers base by delivering quality services (Crane and Matten, 2016). Thus technologiesare positively affect the overall business activities which enhance the profitability level at marketplace. Topic: To effectively implement digitalisation for transferring business activitiesBackground of project:Every business organization needs to make changes as per recant trends of marketbecause new as well as advanced technologies rapidly take place in current environment. In thistransformation of digital technology helps in improving overall performance level because itprovide various opportunities to company to improve their overall performance level in mosteffective manner. Along with this, account department do not required to transfer theirinformation by using Emails. It creates more chances of hacking. For this company use cloudtechnology to secure their information as well as data in order to improve their performancelevel. Furthermore, use of digitalisation helps in improving manufacturing process of thecompany in which they serve quality services to its customers as per their demands. By usingsocial media and mobile technology company easily connect with their customers an a globallevel (Smith, Binns and Tushman, 2010). Thus, it is important for business to set their aims andobjectives before starting new project. By this whole activities of the business work on blueprint.Aims: To effectively implement digitalisation for transferring business activities- A case studyon HARRODS.Objectives:To assess influence of implementation of digitalisation on business activities.To evaluate overall needs of the transformation of business operations.To examine effectiveness of using digital technology on business operations.Research questions:How implementation of digitalisation influence the business activities?How evaluate as well as examine business transformation needs?How assess the effectiveness of using digitalisation in business activities?2

P2 Project management planProject management plan is an important process for the business organization whichhelps in executing all activities in an appropriate manner. For attaining all the predeterminedgoals and objectives, formulating an effective plan is essential for HARRODS. Basically, itprovides an effective path and direction to manager in which they easily implement all activitieseffectually (Den Hertog, Van der Aa and De Jong, 2010). Main aim of preparing this plan is tomanage the project effectively which leads in improving the performance level of company inmarket place. It is important for company to develop as well as prepare an effective plan toexecute the business activities to attain its set targets. In absence of management plan, managerfaces various problems at the time of implementing an effective plan. It helps in completing allthe activities which helps in making a successful business project. With the help of this,company attains long term benefits in a systematic manner. It includes cost, risk quality andscope of the project which contributes in attaining set targets. In context of HARRODS, they wantto expand their online business in order to maximize their profitability level by servicing qualityservices. There are some major points which are important for making an effective managementplan which are as follows:Scope of project: It is an important component which makes a project effective. In this,scope of this project is high due to advancement of technologies. This is a reason behindchanging customers’ needs and demands. As per the current scenario, variousopportunities help in business organization to increase their profitability level in marketplace. By using this type of tool, management easily operates their activities in aneffective manner. Risk management: It is important for the business organization to manage risk factorbefore executing project activities in an appropriate way. Basically, management of riskin more important for the manager to improve their performance level which directlyaffects the overall profitability of company in market. In this, risk factors of HARRODS islow because they serve quality services to its customers as per their demand. By this, theyeasily enhance their productivity in customers mind and also capture a large market share(Chesbrough, 2010). With the help of determining risk, manager attains positive resultswhich contribute in high productivity. 3

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