Managing a Successful Business Project - ASOS Assignment

Managing a Successful
Business Project

Table of Contents
1. Introduction about topic...........................................................................................................3
2. Aims and objectives.................................................................................................................3
3. Scope and limitations of project..............................................................................................4
4. Cost and resources...................................................................................................................4
5. Gantt chart to provide time frames and stages for wind-up.....................................................4
6. Risk register covering main risks with proposed research.......................................................6
CHAPTER 1- Introduction..............................................................................................................7
CHAPTER 2- Literature Review.....................................................................................................9
Different modes of entering into international market................................................................9
Risk related with joint business venture......................................................................................9
Benefits and advantage of joint business venture for ASOS as enter into Australian market...10
Recommendations as to overcome risk of joint business venture.............................................10
CHAPTER 3 - Methodology.........................................................................................................11
CHAPTER 4- RESULTS.................................................................................................................1
CHAPTER 5- Conclusion and Recommendations..........................................................................9
CHAPTER 6- REFLECTION..........................................................................................................1
REFERENCES................................................................................................................................2
Questionnaire...................................................................................................................................1
Log Book.........................................................................................................................................3

Topic: To identify the risks and benefits of a joint business venture to enter international
markets.
1. Introduction about topic
Joint venture is the business arrangement or agreement between two or more companies
in which both parties agree to pool its resources for the intention of accomplishing the particular
task and increase profitability and productivity. It represented as contractual agreement between
two companies that aims is to undertaken business. ASOS is British cosmetic retailer and online
fashion company (Perkins, Morck and Yeung, 2014). They want to enter into new international
market for example Australian market with the help of joint business venture. In other words, JV
is business entity made by two organizations, usually characterized by shared returns and risks,
shared ownership and governance. In this process there are many methods include in it which
help to entered into new market successful and associated with range of risks and benefits that
impact on overall businesses financial performance and other activities.
The main reason behind choosing this topic is to measure the modes of entering into
international market and also define the benefits and risks connected with JV that might be
influence business and its capital expansion process.
2. Aims and objectives
Aim-
To identify risks and benefits of a joint business venture to enter Australia: A study on
ASOS Plc joint business ventures with Camilla and Marc.
Objectives-
 To analyse the various modes of entry into international market.
 To determine the risks of joint business venture.
 To evaluate the benefits of joint business venture to enter into international markets
 To recommend ways to overcome the risk associated with joint venture
Research questions-
 What are the different modes of entering into international market?
 What are the risk related with joint business venture?
 What is the benefits and advantageous of joint business venture for ASOS enter
Australian market?
 Recommendations as to overcome or reduce risk of joint business venture.

3. Scope and limitations of project
The project cover all the risks and benefits of joint business venture that provide way to
company as they want to enter within international markets or Australia.
Limitations-
Inappropriate data analysis, lack of data collection, wrong interpretation and less number
of participants.
4. Cost and resources
Cost-
Cost is calculated within project for required resources based on pay rates, totals for cost
and fixed costs that is assigned to tasks.
Resources-
Resources is required and essential to carry out the project and accomplish tasks. It can
be, people, funding or anything else capable to needed for completing the project actions.
Resources Cost
Equipment 100
Skilled labour 120
Research 80
Technology 100
Total Cost 400
5. Gantt chart to provide time frames and stages for wind-up
Activity 5th
Feb
2019
3. to
4
Week
5 to
6
Week
7 to 8
Week
9 to
10
Week
11 to
12
Week
13 to
14
Week
15 to
16
Week
17 to
18
Week
1st
May
2019
Identify
research topic
Review of
Literature

Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analysing data
and
interpretation
Discussion and
Conclusion
Submitting

6. Risk register covering main risks with proposed research
Risk Register is the best tool for documenting project risks and activity to manage each
and every risks. It is very important to successful company and its management of risk because it
helps to identify risks or causes logged on register and actions against risk taken to reduce it. It is
the tool in which project management and risk management of ASOS company mention previous
risk and identify the better action as taken to respond them. Strategic risk, operational risk,
financial risk, compliance risk and other risks are included in risk register that help to prevent
them in the future.

CHAPTER 1- Introduction
Joint venture, the commercial organization undertaken together by two or more firms
which otherwise hold its distinct identities (Hitt and Xu, 2016). It defined as two basic purpose
for example, ongoing purpose and singular propose. In Joint business Venture companies
transfer their assets, resources and equity to make it business more successful and progressive.
Sometimes, business companies come together and establish new entity altogether for their Joint
venture. It is the legal procedure followed by companies for example ASOS to enter into
Australian market via joint business venture with Camilla and Marc, it is an Australian
women's fashion label. JV is quite different from the merger in sense that there is no conveyance
of ownership in business deal. It is the partnership in informal sense of word, take on legal
structure. Partnerships, corporations and limited liability organizations used to form Joint
venture. Production is the main purpose of JV, it can also form for continuing specific purpose. It
is the best way to combine smaller and large firms together to take on several big or deals, little
and projects (Thompson, Strickland and Gamble, 2015). JV agreements sets out all the business
partners obligations and rights. Initial contribution of joint business venture, rights to profits, day
to day operations and responsibility for losses within entity of JV is all set out in this legal
document. The most common use of Joint venture procedure is to partner up with local company
within Australia to enter in the foreign market.
Limited co-operation, business partnerships and separate joint venture business are the
three types of Joint venture that is beneficial for company enter into international market. It's up
to management what kinds of JV they want to chose as suitable for them. Business expansion,
moving into new markets and development of new goods or services are the main reasons behind
forming the JV. Joint venture is usually non transferable and cannot include creation or
innovation of the new company unless one is filed for such as the LLC. The company
relationship in JV typically last anywhere in world form 5 to 7 years. Profit at low cost, start up
push, shared expenses, risk and benefits and flexible nature are the advantages of Joint venture
(Pukall and Calabrò, 2014). But there are many disadvantages of JV such as Restricted
flexibility, rapport formation, assets and claims and equal involvement in profit is impossible.
Joint venture provide many benefits to company or specific industry associated with risks that
affect overall expansion procedure as well as financial performance of entity. It helps
organizations project grow faster, generate additional revenue and profits and also increase

productivity than previous. To expand existing business in new market any firms must pay taxes
which is important for them as to enter into international market. The portion of their profit is
claimed on that person's individual tax returns, partners pay taxes for business progress.

CHAPTER 2- Literature Review
Different modes of entering into international market
As per the view of Dybå and Dingsøyr, (2015) there are many ways to enter into the
international market such as Franchising and Licensing this strategy allows the another person or
the business thought the risk on behalf of the company. In these agreements business based on
overseas pays the royalty or commission for using the name of brand, process of manufacturing
the product, trademark or another intellectual property. At the same Licensee and franchise
assumes the associated risk and bear the losses and share the some proportion of revenue and
profits. It givers the passive source of income having the low investment in international market.
Joint venture also provides the good platform and it is one of the most preferred way for the
business to enter in international market suitable for those who did not mind in sharing their
brand, knowledge and expertise. Company who wants to explore in overseas can form the joint
venture with the local business in the international location and these both the parties share the
risk and rewards that is associated with the joint venture. In fact in joint venture political risk is
low as there is having the presence of local partner and that partner possesses the knowledge of
local and business environment. As per the opinion of Dutta and Bose, (2015) Foreign Direct
Investment is considered as one of the great mode to enter in overseas market by doing the
substantial investment in international countries. This strategy involves the merger and
acquisition, green field investment etc. this strategy is feasible at the time when the demand,
potential growth and the size of the market justify the investment. This will leverage the labour
at low cost with the cheap material and many other things that reduce the cost of manufacturing
and gains the competitive advantage from the competitors.
Risk related with joint business venture
As per the opinion of Polonsky and Waller, (2018) every business is having their own benefits at
the same risks are also associated with the business. In joint venture the major risk involved are
there is lacking in the clarity related to the obligations and the responsibility for each partner.
Partners are having the different levels of expertise, investments and assets into the venture.
There is always having the chances of clashes in the management style as both the partners are
having the different style of management and the techniques they used in their business this will

lead to the frequent conflict. They also have the conflict of interest in the matter of imbalance the
capital and the resources that is being invested by the partners this factor may lead to the conflict
among the partners. Difference in the culture of management styles leads to the poor integration
and cooperation among the partners. If the conflicts were not resolved than it ultimately impact
negative on the joint Venture. Unrealistic expectation ensures about the role players and they are
on the same platform when it comes about the success of Venture. There must be having the
clear indication regarding the chances in winning the tender and profits were made after the
tender awarded, so all the parties are having the unrealistic expectations regarding the expected
profits. Risk of finance always associated with the business and inn the joint venture if any of the
party is struggling for the financial issues than it will lead to the downfall as the reason behind is
simple that the struggling partner drain out the venture and these were the risks that is associated
with the venture.
Benefits and advantage of joint business venture for ASOS as enter into Australian market
As per the view point of Killing, (2017), it is stated that Joint venture helps to increase
the capacity of the business. It helps to share the risks and costs as two firms becomes
responsible after doing joint venture, Thus, the costs and risks is distributed between the equally.
According to the Nippaand Reuer, (2019), it is stated that through doing joint venture the
company can combine access the resources in greater way. The productivity of firm can enhance
by distributing the resources. They are now able to access the finance and technology of the
another firm with which they decided to do Joint venture.
As per the view point of Dussauge, Arslanand Wassmer, (2015), it is stated that Joint
forces can go purchasing and do research of the products and services easily as now they have
enough funds. Together the partners can also brings expertise people in the firm
According to the Dussauge, Arslanand Wassmer, (2015), it is sated that Joint venture
creates synergy together the firms can achieve desired results easily. They can also able to cope
up with the economics of scale (Merna, Vlcek and Michl, 2016). Joint venture partnerships can
bring innovation in the market and can take competitive advantage easily.
Recommendations as to overcome risk of joint business venture
The risks of Joint venture business can be minimized by ASOS before entering into
Australian Market in following ways -
 They need to plan carefully in order to minimize the risk efficiently.

 They should communicate with the other partner whom which they are thinking to do
Joint Venture, Through adopting this, the agreements can be done in clear form between
two parties.
 They also need to build trust with one another as to go long with their partner in this
business.
 Performance should monitor on regular basis for making further improvements in the
area in which they are lacking.
 The need to be flexible in order to cope up with the unfortunate situations.
CHAPTER 3 - Methodology
Research Type
Research can be defined as the systematic study of the topic in which it determines the
solution to the problem. There are four types of research namely, descriptive, experimental,
quasi-experimental and correlational. The investigator will use descriptive research because it
provides detail information of a particular subject of the research.
Research approach
It consists of projected plan and procedures that define elaborate method of collection.
This is further divided into two broad categories namely, data collection and reasoning. This
approach is of three types such as abductive, deductive and Inductive. The Deductive research
consists of hypothesis. In this a hypothesis is being determined and on the basis of it further
evidences for investigation has being collected (Kranc, Elmore, and Radhakrishnan, 2019). In
Inductive research it is defined by general laws through its inference. In abductive research it
starts with the surprising facts. Hence, for analysing the various modes of entering into
international market ASOS investigator will choose Inductive research (Merna, Vlcek and Michl,
2016). As they are not known of what major modes they need to take in order to enter into
international market, the Inductive research is best for them. It provides conclusion with logical
reasoning.
Research Design
It refers to the procedures and use of various methods through which the problem of
research can easily be identified. It is a type of systematic study in which outcomes are evaluated
in scientific way. There are four types of research design. First one is Exploratory research, in
this the answer for the study is determined by investigating a lot and questions are conquered in

how and what manner (Research Design – Types of Research Design, 2019). Second one is
descriptive, in this the researcher can identified the depth information about the topic of research.
Third one is explanatory research, in this the researcher seeks for explanation to the problem.
Lastly in evaluation the investigator measures out the study effectively. Therefore, to determine
the risks of joint business venture of ASOS, researcher will opt descriptive research design as it
provide information in detail.
Research Philosophy
This refers to a belief in which data can easily be gathered about the phenomenon. The
research philosophy can be defined in three categories such as Positivism, Pragmatism and
Interpretivism. In positivism the viewpoint of researcher is to take scientific measures for getting
answer to the problem (Merna, Vlcek and Michl, 2016). In Pragmatism the practical approach is
taken. In Interpretivism philosophy there is involvement of human interest into the study. Thus,
for evaluating the benefits of joint venture the investigator will choose Interpretivism research
philosophy as it gives coherent outlook to the study.
Data Collection
It can be defined as collection of insights to the study by procedure of measurement and
analysing the data. There are two ways of data collection Primary and Secondary. In primary
data collection method the information is collected by the investigator itself. It is collected
through questionnaire and data analysis method whereas in secondary data collection method the
researcher relay on some other data sources such as books, articles and newspapers. The Primary
data collection method is time consuming but it provides accuracy to the study. The investigator
adds its own facts and figurers into the research. Thus, the Primary data source will be preferable
as it original and accurate and it is collected through making questionnaire.
Sampling
It refers to the process in which data is gather by taking random number of observations
into the study. The sampling can be classified into following categories such as Simple random,
stratified and cluster sampling. In Stratified sampling population is divided into seperate groups.
In Custer sampling the sample is selected on the basis of the size. There are two types of method
Probabilistic and Non-Probabilistic Thus, the Simple random sampling will be done through
using Probabilistic method. In which 30 respondents will be taken as the employees of ASOS.

The reason for choosing the Probabilistic method is that it gives equal chance to the respondents
to being selected.
Data Analysis
It refers to the process of transforming, evolutionary and examining the data in order to
identify the answer to the research problem. The two approaches are used while conducting the
Data analysis namely, qualitative and quantitative. In Qualitative research the Data is collected
by making questionnaire with the help of thematic approach whereas in the Quantitative the data
is gather by using the SPSS in which it is relatively and specific (Merna, Vlcek and Michl,
2016). Thus, the investigator will use qualitative data analysis method to determine the risks of
joint venture business by using thematic approach as it provides connectivity and it is integrated
with the theme.
Ethical Consideration
It is crucial to maintain ethics in the research. Hence, the researcher will follow basic
principles of the research. In order to minimize the risk during research process, the investigator
will take concern of the authority before disclosing any information. The researcher will adhere
the principle of justice and accountability. They will maintain the principle of autonomy. The
investor will protect the obscurity and confidentiality during the research.

CHAPTER 4- RESULTS
Theme 1: Readiness of business for joint venture with Camilla and Marc.
Question 1: Is your business ready for joint venture with Camilla and Marc?
Options Respondents
Yes 18
No 12
Interpretation: Interpretation from the above graph demonstrates that 30 out of 18 respondents
agrees that their organization is ready for joint venture with Camilla and Marc whereas other 12
respondents do not agree with it. So, from the above interpretation it can be said that ASOS Plc
is ready for this joint venture with Camilla and Marc which will help them to enter into
Australian market.
Theme 2: Other ways through which organization can enter into international market.
18
12
Yes
No
Illustration 1

Question 2: What are the other ways through which your organization can enter into
international market?

Options Respondents
Partnering 10
Franchising 4
Licensing 2
Only Joint venture 14
Interpretation: Interpretation from the above graph demonstrates that 30 out of 10 respondents
says that partnering with other organizations is the best way to enter into a new business, 4 of
them says that franchising is the best option, 2 of them agrees with licensing and last 14
participants sticks to joint venture only and says that it is the best way to enter into a new market.
So, from the above interpretation it can be said that only joint venture or partnering are the
beneficial way for ASOS Plc which will help them to enter into the new Australian market.
Theme 3: Joint venture beneficial for organization to enter into Australian market.
Question 3: Is this joint venture beneficial for your organization to enter into Australian market?
10
4
2
14 Partnering
Franchising
Licensing
Only Joint venture
Illustration 2

Options Respondents
Yes 20
No 10
Interpretation: Interpretation from the above graph demonstrates that 30 out of 20 respondent
says that Joint venture beneficial for organization to enter into Australian market whereas other
10 participants do not agree to it and says that joint venture is not at all beneficial for the
business to enter into a new market. So, from the above interpretation it can be said that this joint
venture beneficial for ASOS Plc to enter into Australian market.
Theme 4: Benefits of this joint venture for organization to enter into international market.
Question 4: What will be the benefits of this joint venture for your organization to enter into
international market?
Options Respondents
Access to the new market 18
20
10
Yes
No
Illustration 3

Shared risk and costs 5
Access to greater resources 6
Increased capacity 2
Interpretation: Interpretation from the above graph demonstrates that 30 out of 18 participants
says that one of the main benefit of joint venture for organization is that it provides access to the
new market, other 5 says that shared risk and cost is the main benefit, 6 of them says that due to
this joint venture they get access to greater resources but last 2 believes that the main benefit of
joint venture is their increased capacity. So, from the above interpretation it can be said that the
main benefit of this joint venture for ASOS Plc with Camilla and Marc is that they will get an
access of new Australian market.
Theme 5: Risk that business will be facing because of this joint venture.
Question 5: What are the risk that your business will be facing because of this joint venture?
Options Respondents
Objectives of the venture are not clear 4
18
5
6
2
Access to the new market
Shared risk and costs
Access to greater resources
Increased capacity
Illustration 4

Objectives of both the organizations are
completely differently
5
Poor integration and cooperation 4
Less support provided by the other
organization
2
None of the above 15
Interpretation: Interpretation from the above graph does not demonstrate clear results as 30 out
of 4 says that the main risk of joint venture is that the objectives of ventures are not clear while
other 5 says that the main risk of joint venture is that objective of both the organizations is
completely different, whereas 4 believes poor integration and cooperation is the main risk and 2
says that less support provided by the other organization is the main risk and rest of the 15
respondents says that none of the mentioned factor is the main risk that would be faced by
business due to this joint venture. So, from the above responses it is not clear that what is the
main factor that would be one of the biggest for the organization that they will be facing due to
this joint venture.
4
5
4
2
15
Objectives of the venture
are not clear
Objectives of both the or-
ganizations are completely
differently
Poor integration and
cooperation
Less support provided by
the other organization
None of the above
Illustration 5

Theme 6: Camilla and Marc's objectives match with ASOS Plc.
Question 6: Does Camilla and Marc's objectives match with your company?
Options Respondents
Yes 23
No 5
No idea 2
Interpretation: Interpretation from the above graph demonstrates that 30 out of 23 participants
says that Camilla and Marc's objectives does match with ASOS Plc but 5 of them completely
disagrees to it and rest 2 of them do not have any idea that whether objectives of Camilla and
Marc's match with ASOS Plc or not. So it has been analysed that Camilla and Marc's objectives
does match with ASOS Plc which will be beneficial for for them due to this joint venture. So,
from the above interpretation it can be said that objectives of both the organization i.e. Camilla
23
5
2
Yes
No
No idea
Illustration 6

and Marc, and ASOS Plc match with each others objectives which will eventually help them to
gain all the benefits of joint venture which also help them to sustain into new Australian market.
Theme 7: Type of joint venture will be chosen by ASOS Plc.
Question 7: What type of joint venture will be chosen by your organization?
Options Respondents
Separate joint venture business 7
Business partnership 17
Limited cooperation 6
Interpretation: Interpretation from the above graph demonstrates that 30 out of 7 respondents
says that separate joint venture business will be a perfect type of joint venture for ASOS Plc to
enter into Australian market, 17 of them says that business partnership will be the best type of
joint venture for ASOS Plc which will helps them to successfully enter into the new market and
rest 6 respondents says that limited cooperation will be the best type of joint venture for ASOS
7
17
6
Separate joint venture
business
Business partnership
Limited cooperation
Illustration 7

Plc. So, from the above interpretation it can be said that the type of Joint venture type chosen by
ASOS Plc is business partnership joint venture.
Theme 8: Legal complications that will be faced by ASOS plc due to this joint venture.
Question 8: What will be the legal complications that will be faced by your business due to this
joint venture?
Options Respondents
Liquidation causes 3
Taxation 4
Employment laws 1
None of the above 22
Interpretation: Interpretation from the above graph demonstrates that majority of employees i.e.
22 of them says that they do not have any idea about the type of legal complication that their
organization will be facing due to this joint venture whereas 3 of them says that liquidation
causes are the main legal complications that will be faced by the organization due to joint
3
4
1
22
Liquidation causes
Taxation
Employment laws
None of the above
Illustration 8

venture, 4 of them says that taxation system is one of the biggest legal complication that will be
faced by the business and only one of them says that employment law will be the main
complication that will be faced by ASOS Plc due to this joint venture in order to enter into the
Australian market. So, from the above interpretation it can be said that it is not clear that what
kind of legal complications will be faced by the ASOS Plc organization if they want to enter into
New Australian market through Joint venture with Camilla and Marc.

CHAPTER 5- Conclusion and Recommendations
Recommendations-
Licensing and franchising is Recommended to ASOS as enter international market, it is
one of the best and other modes which help them to take entry within Australian market.
Licensing is related to grant of the official licence, it is the faster and profitable way for
company to grow its business and expand into new country than by licensing trademarks,
designs, patents, copyrights and other intellectual property to others (Sui and Baum, 2014). Fess
of licensing usually amount too few percentages of sales price which need to be paid by
company as they want to enter into new market smoothly.
On the other hand franchising is another recommend method that is also beneficial as to
expand business with different marketplace (Merchant, 2014). Both are the legal procedure,
entity must adopt franchising technique based on legal agreement that trade services or products
legally without any barriers.
Conclusion-
From above it has been summarized, that Joint venture drive one company towards
success and connect two or more nations together based on commercialization. JV is legal
agreement that help to expand business in new market and also support to reduce gab between
two or more nations. With the help of Joint venture it is easy for entity to increase profitability
and large customers base. If company plan carefully, build trust and monitor performance in
context of enter into Australian market via joint business venture, they can be able to make the
JV successful. It can be defined as strategic plan in which one entity share their returns, benefits
and risks with other company within new market. It supports to achieve particular firm business
objectives or goals that is very beneficial as for growth and success of them. The most essential
thing which need to consider by ASOS is to provide better quality to target market because it set
their position and reputation in Australian market and also work as to attract people more
towards them for purchasing goods or services. It has been concluded that JV provide many
benefits to textile industry and companies operating under them. But on the other hand there are
several organizational causes associated with Joint business venture that directly affect
operational efficiency, financial budgets as well as profit margin. By taking legal advice any
business help to identify the best option and way to set up its JV that impact how they run it and

how profit is taxed and shared. If the venture goes wrong or inappropriate it directly influences
liability of business which is not beneficial for them as to enter global market.
It has been concluded that researcher will use deductive research belong of hypothesis
which help to give better outcomes. Descriptive research design support to gather information
based on chosen topic. Researcher use interpretivism research philosophy that contribute to
evaluate advantages of JV in context of company as it provide rational outcomes to report.
Researcher also use primary data collection method to gather more data about JV and determine
its benefits and affect on ASOS and its business expansion strategy in Australia. They chose
simple random sampling method that is better for interpretate data and chose right respondents.
At last it has been discussed in this project as recommendation that licensing and franchising is
another way for company as to enter international market and enlarge their business all over the
world by following legal trade procedure. Research will follow all the ethics or norms while
making this project that help to accomplish effectively and successfully.

CHAPTER 6- REFLECTION
This business project has helped me to learn various things such as I was able to learn
about different ways through which an organization can enter into a new market, their risks or
benefits for organization to enter into the new market. I got to know about different types of joint
ventures and the ways these joint ventures can help an organization in establishing them selves in
to a new market like ASOS Plc is try to enter into Australian market by joint venturing with
Camilla and Marc. I also learned about the ways products and services of an organization can
help them to establish themselves.
Other than this I also got to know about different types of research methods through
which research can be conducted. I got to know that there are various kinds of methods which
help the researcher to collect data from different sources, analyse the data in order to extract
results from the raw data. I also learned that there are various kinds of ethical consecrations that
should be adhered by the research if he/she wants to complete the research ethically. All these
things helped me to complete this research paper properly with less number of limitations. Due
to this it became easy for me to collect both primary and secondary in order to be analysed. I was
also able to understand the authenticity of the data and the source though which it was collected.

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Questionnaire
 Is your business ready for joint venture with Camilla and Marc?
◦ Yes
◦ No
 What are the other ways through which your organization can enter into international
market?
◦ Partnering
◦ Franchising
◦ Licensing
◦ Only Joint venture
 Is this joint venture beneficial for your organization to enter into Australian market?
◦ Yes
◦ No
 What will be the benefits of this joint venture for your organization to enter into
international market?
◦ Access to the new market
◦ Shared risk and costs
◦ Access to greater resources
◦ Increased capacity
 What are the risk that your business will be facing because of this joint venture?
◦ Objectives of the venture are not clear
◦ Objectives of both the organizations are completely differently
◦ Poor integration and cooperation
◦ Less support provided by the other organization
◦ None of the above
 Does Camilla and Marc's objectives match with your company?
◦ Yes