Managing a Successful Business Project - ASOS Assignment

Managing a Successful
Business Project

Table of Contents
1. Introduction about topic...........................................................................................................3
2. Aims and objectives.................................................................................................................3
3. Scope and limitations of project..............................................................................................4
4. Cost and resources...................................................................................................................4
5. Gantt chart to provide time frames and stages for wind-up.....................................................4
6. Risk register covering main risks with proposed research.......................................................6
CHAPTER 1- Introduction..............................................................................................................7
CHAPTER 2- Literature Review.....................................................................................................9
Different modes of entering into international market................................................................9
Risk related with joint business venture......................................................................................9
Benefits and advantage of joint business venture for ASOS as enter into Australian market...10
Recommendations as to overcome risk of joint business venture.............................................10
CHAPTER 3 - Methodology.........................................................................................................11
CHAPTER 4- RESULTS.................................................................................................................1
CHAPTER 5- Conclusion and Recommendations..........................................................................9
CHAPTER 6- REFLECTION..........................................................................................................1
REFERENCES................................................................................................................................2
Questionnaire...................................................................................................................................1
Log Book.........................................................................................................................................3

Topic: To identify the risks and benefits of a joint business venture to enter international
markets.
1. Introduction about topic
Joint venture is the business arrangement or agreement between two or more companies
in which both parties agree to pool its resources for the intention of accomplishing the particular
task and increase profitability and productivity. It represented as contractual agreement between
two companies that aims is to undertaken business. ASOS is British cosmetic retailer and online
fashion company (Perkins, Morck and Yeung, 2014). They want to enter into new international
market for example Australian market with the help of joint business venture. In other words, JV
is business entity made by two organizations, usually characterized by shared returns and risks,
shared ownership and governance. In this process there are many methods include in it which
help to entered into new market successful and associated with range of risks and benefits that
impact on overall businesses financial performance and other activities.
The main reason behind choosing this topic is to measure the modes of entering into
international market and also define the benefits and risks connected with JV that might be
influence business and its capital expansion process.
2. Aims and objectives
Aim-
To identify risks and benefits of a joint business venture to enter Australia: A study on
ASOS Plc joint business ventures with Camilla and Marc.
Objectives-
 To analyse the various modes of entry into international market.
 To determine the risks of joint business venture.
 To evaluate the benefits of joint business venture to enter into international markets
 To recommend ways to overcome the risk associated with joint venture
Research questions-
 What are the different modes of entering into international market?
 What are the risk related with joint business venture?
 What is the benefits and advantageous of joint business venture for ASOS enter
Australian market?
 Recommendations as to overcome or reduce risk of joint business venture.

3. Scope and limitations of project
The project cover all the risks and benefits of joint business venture that provide way to
company as they want to enter within international markets or Australia.
Limitations-
Inappropriate data analysis, lack of data collection, wrong interpretation and less number
of participants.
4. Cost and resources
Cost-
Cost is calculated within project for required resources based on pay rates, totals for cost
and fixed costs that is assigned to tasks.
Resources-
Resources is required and essential to carry out the project and accomplish tasks. It can
be, people, funding or anything else capable to needed for completing the project actions.
Resources Cost
Equipment 100
Skilled labour 120
Research 80
Technology 100
Total Cost 400
5. Gantt chart to provide time frames and stages for wind-up
Activity 5th
Feb
2019
3. to
4
Week
5 to
6
Week
7 to 8
Week
9 to
10
Week
11 to
12
Week
13 to
14
Week
15 to
16
Week
17 to
18
Week
1st
May
2019
Identify
research topic
Review of
Literature

Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analysing data
and
interpretation
Discussion and
Conclusion
Submitting

6. Risk register covering main risks with proposed research
Risk Register is the best tool for documenting project risks and activity to manage each
and every risks. It is very important to successful company and its management of risk because it
helps to identify risks or causes logged on register and actions against risk taken to reduce it. It is
the tool in which project management and risk management of ASOS company mention previous
risk and identify the better action as taken to respond them. Strategic risk, operational risk,
financial risk, compliance risk and other risks are included in risk register that help to prevent
them in the future.