Managing a Successful Business Project Assignment | Qatar Airways
Added on 2021-02-19
23 Pages6594 Words55 Views
Managing a SuccessfulBusiness Project1
Table of ContentsCHAPTER 1: INTRODUCTION..................................................................................................................3Background of the study...................................................................................................................3Aim and Objectives...........................................................................................................................3CHAPTER 2: LITERATURE REVIEW..........................................................................................................4CHAPTER 3 : RESEARCH METHODOLOGY...............................................................................................7CHAPTER 4 : DATA ANALYSIS.................................................................................................................9CHAPTER 5: CONCLUSION AND RECOMMENDATION..........................................................................13CHAPTER 6: REFLECTION......................................................................................................................15REFERENCES ........................................................................................................................................17APPENDIX............................................................................................................................................202
Title- “The risk and benefits of a joint business venture to enter international market- A casestudy on Qatar Airways”CHAPTER 1: INTRODUCTIONBackground of the studyThe company wants to make global presence in various international; markets which in turn results in increase in expansion of the business (Yan and Luo, 2016). The company wants to raise their market into various international border with the help of corporate restructuring which in turn leads to higher growth and profitability. Qatar Airways company was founded in the year 1993 which is headquartered inDoha, Qatar. Qatar Airways fly to over 172 destinations and has around 45,633 peopleworking as an employee in the company. The company wants to grow its business to effectively enter into international marketswith the help of joint ventures. Joint venture is an effective approach which helps two ormore business entities to come together in order to accomplish desired task. Aim and ObjectivesAim“ To examine the risk and benefits of a joint business venture to enter international market -A case study on Qatar Airways”BA extended a hand to Oneworld carrier Qatar Airways, to create a combinednetwork of 70 destinations. In a similar way to people double-barrelling their surnames, nowthey are code share (BA/QR) on services around the world.Objectives:To understand the concept of Joint venture.To identify the risk and challenges involved in joint business venture in the context ofQatar Airways.To determine the benefits of using joint business venture to enter international market.To recommended other alternative market entry mode option to Qatar Airways.Cost: Production at low costQuality: meet the quality standards defined by standards organizations. 3
RationaleThe research of this study has opted for this topic because globalization is a wideconcept, as every firm wants to make its presence in various international markets. This willhelp researcher to enhance their knowledge and gain wider prospects on the particular subjectmatter. This study will also be very beneficial for the scholar which in turn helps in filling thegaps on the particular area of study. This study is conducted for academic interest whichhelps the scholar to gain insights on the joint venture in order to identify the risk and benefitsassociated with it. Furthermore, this study will be beneficial for scholar to gain insight aboutthe various new market entry methods. This study is going to be beneficial for various newmarket entry methods. This study will be beneficial for other researcher to further carry outthe research on the particular subject matter. Significance and scope of the studyThe scope of this study is very wide which helps in gaining knowledge about theglobalization and how it leads to expansion and growth of the business. This study will helpcompany to identify the various factors which in turn helps in assessing various challenges. Ithelps in identifying how joint venture helps in examining the various method to enter intonew market and identifying the most effective method which helps in faster and less costlyentry to the international markets. CHAPTER 2: LITERATURE REVIEW(Harrigan, 2017) established the fact that, joint venture is an effective approach wheretwo or more business entities agree to pool their resources together in order to accomplishdesired goals and objectives. Joint venture can also be referred to as co- ventures where toparties come together to accomplish the desired project. In joint venture, the partnershipcomes to an end after the completion of the particular task or project. Joint venture is aneffective approach which helps two or more business entities to come together in order toaccomplish desired task. Every business party of the company is liable to profits and lossesassociated with the specific share or on the basis of pre- agreed terms and conditions.(Killing, 2017) argued that, Joint venture is useful as it helps in combining various resourcesand expertise to attain better results and outcomes. Joint venture helps in combining variouslarge and small business entities in order to perform task in an efficient and significantmanner. By using joint venture method forms will be able to get access top various advanced4
technology, techniques, marketing, etc. in order to improve the overall quality and cost of theQatar Airways. Joint venture helps in getting access to the new geographical markets in alegal and cost effective manner. Joint venture is very useful as it helps in sharing theownership, profit, expenses, governance, etc. This helps in gaining positive synergy whichhelps in expansion of the company to various international borders. (Hwang and et.al., 2016) sought to analyse that, the major risk and challenge involvedin joint business venture in the context of Qatar Airways is that partners have different set ofgoals and objectives, cultural and management styles which in turn results in poorcooperation and integration. Joint venture take time and efforts to build strong and rightrelationship. (Carr, Hawkins, and Westberg, 2017) argued that, the major disadvantage is thatthe joint venture is formed for a stipulated limited time period. Cultural difference, conflict ofinterest, belief and knowledge is a major challenge for the Qatar Airways while establishingbusiness in an international market with the help of joint venture. Joint venture leads toincreased risk and liability for all parties.(Hébert and Beamish, 2017) strived to establish that, Joint venture helps in enteringinto new foreign market in order to expand the market share to various different markets. It isalso very useful in reducing the major challenge of heavy business investment in order toestablish business to internation markets. This method is also very useful in gainingeconomies of scale by reducing cost and increasing profit. It is very beneficial in attainingsynergy in order to get higher results. Joint venture is useful in optimum utilization ofresources by synchronizing the resources of different entities which in turn leads to higheroperational growth. (Krishnan, and Das, 2015) argued that, joint venture helps in accessing tonew markets which leads to increased market share and capacity. It is very beneficial as ithelps in earning profits at a lower cost because it leads to shared expenses, risk, cost andbenefits. Joint venture is very easy to set up and is very flexible which eventually helps ingaining access to various international markets. (Park, Vertinsky and Becerra, 2015)established the fact that, joint venture helps in additional tax benefits for Limited liabilitypartnership (LLP's) and Limited liability company (LLC's). Joint venture is beneficial as italso helps in establishing professional and talented employees without investing any hugeexpenses. It also has greater ability to capability to get access to technology and it is alsouseful in leveraging to patents. It is also very useful in establishing effective distributionchannels to reach higher customer base and market share. It also helps in effective research5
and development with the help of expertise professional and employees which in turn resultsin higher operational growth and efficiency. (Cuypers, and et.al., 2017) sought to analyse that, joint venture helps in producinggoods at a lower price because resource, capital and personnel of the two companiessynchronize in order to attain better results and outcomes. It also leads to lower productioncost and attainment of economies of scale by effectively utilizing the resources. Joint ventureof BA and One- world carrier Qatar Airways in turn leads to higher market share andcustomer base by reaching more destination in various international markets. It helps inlowering the cost because liability, risk, benefits gets distributed between various businessentities. (Tsang, 2016) said that, the joint venture of BA and One- world carrier Qatar Airwayshelps in delivering the best quality services to the customers by setting set standards for theorganization. They will focus on meeting quality standards by optimally utilizing theresources and using effective advance technology in order to reach grater heights. Jointventure helps in integrating specialized technology, finances, resources which helps indelivering the best quality goods and services. (Dhir,2017) said that, joint venture helps in getting mutual competitive advantagewhich leads to higher operational growth and efficiency. It is a very flexible approach and isvery easy to form by making relationship with business entities who are desired to performtask with synergy and synchronized manner. (Lu Jin, Zhou, and Wang, 2016) strived toestablish that, there is no separate legal entity and governing body which in turn leads tosmooth function of the business and attainment of higher operational growth and efficiency.It is also very useful in upgrading and innovating the products and services in a cost efficientmanner in order to serve large customers and gain higher profits. It is also very useful increating a distinctive brand image and goodwill for the company. 6
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
The Risk and Benefits of a Joint Business Venture to Enter International Marketlg...
|9
|1036
|324
Managing a Successful Business Project - ASOS Assignmentlg...
|29
|4029
|29
Benefits and risks faced when entering international market as joint venturelg...
|34
|6452
|420
Managing a Successful Business Project Scope and limitationlg...
|36
|8553
|52
Effects of Joint Venture for Morrison While Expanding their Business in Chinalg...
|27
|8007
|282
The concept of Joint Venturelg...
|24
|6007
|295