Expanding Eggfree Cake Box Ltd in Croatia and Germany

Managing a
Successful Business
Project

Content
 Introduction
 Products and Services
 Appropriate markets
 Countries/regions
 Critical analysis and evaluation
 Market entry strategies
 Strategy that can be used
 Marketing Mix
 Reasoning and Justification
 Conclusion
 References

In order to grow and expand in market so that more number of
customers can be attracted and the opportunities that are
present in market can be captured Eggfree Cake Box Ltd
which is a UK based company that makes delicious cakes
without eggs can expand in markets like Croatia and
Germany. In this report the analysis of its expansion in an EU
and a non-EU country is discussed.
Introduction

Products/services
Eggfree cake Box Ltd was established in 2008 in London,
UK and it makes delicious fresh cream based cakes
without using eggs and also without compromising on the
taste and texture of the cakes.