Research Methods for Meeting Project Objectives and Objectives

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aims and Objectives of Project........................................................................................1
P2: Project Management Plan................................................................................................2
P3: Project Stages...................................................................................................................3
TASK 2............................................................................................................................................6
P4: Qualitative and quantitative research methods for meeting project aims and objectives 6
P5: Analysis of research and data by using appropriate tools and techniques ....................7
P6: Recommendations-.........................................................................................................14
P7: Reflection.......................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................6
.........................................................................................................................................................7

INTRODUCTION
Globalisation is a process to interact and integrate among various individuals,
organisations, and government across borders. It is a movement of goods and services worldwide
which helps companies in global trade. Hennes & Mauritz (H&M) is a Swedish based retail
multinational company of clothing which is popular for its trending fashion. It deals with attire
for men, women and and children(Bogers and et. al 2017). This organisation operates in 62
countries and have around 4500 stores globally. H&M is launching its new collection of summer
shoes in London fashion week which is an opportunity for it to increase its market share. This
project focuses on aims and objectives of this enterprise and produce an effective project
management plan which will cover aspects of cost, time, scope, resources, risk, communication
and quality. It also covers all methods appropriate for meeting objectives of project and analyse
research and data using appropriate tools. This report focuses on reflection on value of research
to meet objectives of an organisation and improvement in overall performance of the enterprise.
TASK 1
P1: Aims and Objectives of Project
Globalisation plays an vital role in giving companies an opportunity to expand its
business all over the world. It is a process of purchasing and selling of goods and services in
terms of money across borders. H&M is an well known Swedish based brand which is popular
for its trending clothes and operates in around 62 countries(Charter and Polonsky, 2017 ). This
project is based on launching new collection of summers shoes in London fashion week in order
to expand its market share. For the first time H&M is expanding in shoe segment that is different
from clothes segment. There are various aims and objectives behind this which can be seen
below-
Aim:
The aim of this project report is ,'' To study the concept of new product development at
global level and a case study on H&M.”
Objectives:
 To study the concept of new product development at international level.

 To identify the benefits of globalisation for H&M. To determine the strategies that could be employ by H&M to launch its new product
global level.
Questions
 What is the concept of new product development at international level ?
 What are the benefits of globalisation for H&M ?
 What are the strategies that could be employ by H&M to launch its new product global
level ?
P2: Project Management Plan
It is a document which is used to describe each phase of a project and defines how project
is executed, implemented, controlled and monitored. This plan is usually maintained to explain
the approach of project management team(Doppelt, 2017). It is a plan through which objectives
of an organisation is achieved as it determines each and every activity of a project. It provides a
guideline about the time taken to complete each task regarding correct time to start and finish a
it. H&M is launching its new shoe collection in London fashion week and for this a project
management plan is made as follows- Cost- It is an amount which is needed by project manager for implementing particular
task. It is a budget set by the project manager in order to achieve objective of an
organisation. Here, objective of H&M is to launch new collection of shoes in London
Fashion weak. For this, Investigator expects 150 pounds as total expense and cost of
completing project is 200 pounds. Time- It is an important aspect of each project which implies time consumed in
completing a particular task. Here, for launching new shoes collection , time taken by
researcher is 1 month. Quality- It differentiate company's product from competitive market and helps in
building brand image of a company(Dougherty, 2018.). When quality is good,
customers are more attracted to products. This is the reason H&M focuses on quality
and its target is to provide best standard products in London fashion week. Risk- It is potential of losses faced while marketing of particular product or service.
Whenever, a company launches new product it increases risk associated with it. Here,
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given organisation is launching its latest collection which is risky. But researcher will
focus on it by keeping in mind consumer preferences and develop product accordingly. Communication- It is an exchange of information between mangers and its employees
and plays a key role executing project management plan(Fonagy, 2018). Without proper
communication project will not executed successfully. H&M will properly communicate
ideas and information to its workers and they will work accordingly.
 Scope- It covers all set of activities that is needed to completed in order to properly
execute a project. It includes a proper plan and requirements to achieve target. This
company covers all scope in order to achieve goals of an organisation. It will help the
organisation to gain competitive advantage by satisfying customers. This will increase
the overall productivity of the organisation and increase in market share.
P3: Project Stages
WBS Structure-
Work Breakdown Structure is a main report deliverable which organises work of a
particular team into managerial actions. It breaks the scope into managerial chunks which can be
understood by project team. It helps to define and organize project work. It plays an vital role in
allocating top levels of work breakdown structure and on this basis budgets of departments can
be calculated .WBS is also helpful in identifying project cost performance and issues or
problems areas in department(Foss and Saebi, 2017 ). It serves in finding out potential risk
associated in project. When a WBS has a branch which is well defined than it shows scope
definition risk. These risks need to be tracked and than it should be reviewed by executes of
project. H&M uses this structure for smooth functioning of its managerial actions.
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Gantt Chart -
It is a tool that is invented by Henry Gantt for controlling production. It helps in
illustrating project schedule and shows the relationship between current status and activities. On
its left, there are activities listed and on the top there is suitable time scale. It plays an vital role
in ensuring that work is completed on time that leads to effective management. It provides a
percentage of task that is done which helps in getting timely status of work(Henry, Hill and
Leitch, 2017). Gantt chart also helps in sequencing events and reduction of potential of
overburdening of team members. It plays an vital role in updating work in progress and task that
is pending. This structure is used by H&M for controlling production.
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