Strategies for a Diverse and Inclusive Workforce: A Case Study on Adidas

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
RESEARCH AIM............................................................................................................................1
RESEARCH OBJECTIVE..............................................................................................................1
RESEARCH QUESTION................................................................................................................1
LITEREATURE REVIEW..............................................................................................................2
RESEARCH METHODOLOGIES.................................................................................................3
Findings, Analysis and Discussion..................................................................................................6
Recommendation ..........................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

Topic:
“What kind of strategies and initiatives the organisations can implement to make a diverse
and inclusive workforce”? A case study on Adidas
INTRODUCTION
Every organization can achieve huge growth and success in competitive market world if
their workforce contribute their maximum efforts using their skills and knowledge. Therefore, it
is important for an organization to motivate their workforce which can be possible through
maintaining equality and diversity at workplace. Every employees should get equal treatment
irrespective of their different job position, religion, gender etc. The present assignment is based
on Adidas.
RESEARCH AIM
To analyse and examine the kind of strategies and initiatives that the organisations
implement to bring about a diverse and inclusive workforce: A case study on Adidas
RESEARCH OBJECTIVE
· To investigate the company’s official website about the strategies and initiatives on D&I
in Adidas.
· To reach out to the HR function of Adidas and identify the kind of strategies and
initiatives on D&I.
· To collect the views from the organization’s staff on implemented strategies and
initiatives on D&I.
RESEARCH QUESTION
· Explanation about the company’s official website about the strategies and initiatives on
D&I in Adidas.
· What are the function of HR in Adidas and also identify the kind of strategies and
initiatives on D&I?
· What are the views of the organization’s staff on implemented strategies and initiatives
on D&I?
1

LITEREATURE REVIEW
Adidas strategies and initiatives
According to Rachel Montgomery, 2017, Adidas has adopted some effective strategies
and initiatives in order to make proper working environment in the workplace. In this aspect, they
have give emphasis on being inclusive and diverse in their activities related to recruit, train,
develop and promote the employees. Also, Adidas has developed a group who are identically
aware on the concept of inclusion and diversity (Making diversity and inclusion a way of life at
adidas group, 2017). It is famed as dive-in team as dive is made by diversity and in is formed by
inclusion. Moreover, in aspect to attain and sustain a diverse team they give their focus on
creating an inclusive respectful culture in order to maintain proper parity and equality within the
organisation. In regard to maintain proper equal treatment among all the employees management
of Adidas have taken under consideration is gender-balanced leadership so that proper control
and monitor can be established. For making proper equality within the organisation they are
providing equal opportunities to all employees regardless of age, disabilities, ethnicity, race etc.
These all the strategies greatly help them in maintaining proper diversity and equality which
helps them in getting higher support of employees in achieving the organisational goals and
objectives (Thamhain, 2013).
Equality
According to Zach Lazzari, 2019, Equality is refers to the different perceptions of
employees towards equality. Equality in context of the organisation refers that they needs to
provide equal job opportunities and promotions regardless of race, gender, colour and other
aspects (Definition of equality, 2019). This will help them in getting the advantage of best
employees within the firm which enables them to achieve higher success and development in the
business as well as marketplace. As by maintaining proper equality among all the employees an
organisation can create healthy working environment within their organisation which will enables
them in attaining higher efforts of employees, their higher motivation towards achieving
business goals and objectives. Along with this, it helps them in retaining their talented employees
for a longer duration which give them results as higher productivity and profitability. So that they
will be able to attain higher competitive advantage from the market place which will results
higher brand value of the organisation in marketplace.
Diversity
2