Managing a Successful Business Project - British Telecom
Added on 2020-12-29
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Managing a SuccessfulBusiness Project
Table of ContentsINTRODUCTION...........................................................................................................................1Positive impact of Globalisation in general to the business in the UK..................................1Background of the Research...................................................................................................2Work Breakdown Structure for the Project............................................................................6Research Methodology and Data collection...........................................................................8Recommendation on findings...............................................................................................18Conclusion to the research....................................................................................................19REFERENCES..............................................................................................................................20APPENDIX....................................................................................................................................21
INTRODUCTIONGlobalisation means trading a business across worldwide which makes better relationsamong others nations. Every organisation irrespective of the sector whether engaged in banking,automotive or retail are always tried to expand its business operations at global level which canmake hugely impact on their business functions. It may quite difficult in expansion of businessdue to having huge competition which drives an organisation to bring something innovative tocompete with them in more effective way. It requires supports from different business functionssuch as operations, marketing, HR and accounting. The present assignment report is based onBritish Telecom which is engaged in providing communication services whose headquartered islocated in London, UK. The project includes aims and objectives on the basis of which researchhas been conducted. In addition with this, suitable project management plan, qualitative andquantitative methods of research, data analysis and an appropriate recommendation are brieflydiscussed under this report. Positive impact of Globalisation in general to the business in the UKEconomic impact: Globalisation increases competition in market which brings hugeimpact on the economy of the operated nation in terms of generation of employmentopportunities, payment of taxes to the government etc. It directs makes positive impact on thestandard of living of people which support growth in an economy of a nation (Boserup, Tan andToulmin, 2013). Cultural impact: Different nations have different cultures which need to understand byan organisation who decides to expand its business. It can be possible through taking support ofemployees who have sufficient knowledge about particular culture so that the needs andrequirements of people of new market can easily fulfilled. It supports in expansion of business inmore successful manner.Ethical impact: There are specific norms, beliefs and rules which are made fororganisations with the purpose of directing them to perform in an ethical manner. It is easiestway of achieving good reputation at global level. Therefore, different business functions need tobe directed to perform in right and ethical way (Crane and Matten, 2016).1
Background of the ResearchBritish Telecom is UK-based multinational organisation which is engaged in providingtelecommunication services in more than 180 nations. It serves approx. 18 million customers inGreat Britain due to which the company has recorded around 12.5 billion pound as net revenuein the year 2016. The company now looking forward to expand its business operations at globallevel in order to increase their existing customer base and revenues. Such decision makes hugeimpact on their business functions due to requiring huge support from them in further expansionof business. Therefore, it is important to understand first the impact of globalisation on differentbusiness functions which are determined as under:Operations: This is the department which is responsible to create synchronisation indifferent departments working for British Telecom. It minimises the chances of duplication ofactivities which drives an organisation to execute its decision of expansion within a specifiedbudget. For this, proper communication is required to transmit information to all departments inan effective way (Doherty, Ashurst and Peppard, 2012).Marketing: It is another important business function which promote the brand identity ofcompany at global level.For this, marketing manager need to make suitable marketing plans inorder to capture the attention of customers in new market and drive company to achieve hugesustainability within shorter period of time.Human resource: HR is a department who is a liable to recruit and retain employees inan organisation for longer duration. Every nation has its own culture and geographicalbackgrounds therefore, it is important for such department to recruit candidates from operatednations who have knowledge about specific culture. It makes easy for company to identify andmeet customers’ requirements of new nation in more effective way.Accounting: Expansion of business requires lots of transactions which need to berecorded by an organisation to analyse the total cost incurred in expansion of business at globallevel. It directs an organisation to set their pricing strategies. Apart from this, an organisationmust required to understand the accounting policies of different nations so as to record dataaccordingly. This will help stakeholders of company to get accurate knowledge about the actualfinancial position of company (Florén and Frishammar, 2012).Aims of the Project: “To determine the positive economic, cultural and ethical impactof globalisation on various functions of an organisation”- A case study on British Telecom.2
Objectives:To acquire knowledge about the concept of globalisation. To determine the impact of globalisation on various business functions in BritishTelecom.To identify the challenges faced by British Telecom while expansion of business.Research PlanProject Title“What are the positive economic, cultural, and ethicalimpacts of globalisation on distinct business functionswithin an organisation”. A case study on BritishTelecom .Project PlanCompany Name:British Telecom CostCost is the concept which need to be determine first byBritish as all the activities executed in businessexpansion requires particular amount of funds. Itincludes installation charges, machinery maintenancecost, labour cost etc. Apart from this, conductingmarketing research also required cost to be incur.According to the researcher, the cost of conductingresearch is around 50000 pound whereas themanagement of British Telecom has estimated cost ofexecuting desired activities is approx. 560,000 pound.ScopeScope of globalisation is always wider due to bringingmaximum possible result to company in near future. Forthis, British Telecom need to follow trade policies ofoperated nation in order to achieve strong brand image atglobal level. Due to engaging in telecommunicationsector, British Telecom faces huge competition due towhich expansion of business increases their revenue and3
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