Managing a Successful Business Project Structure

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................4
P1: Background of the project along with its aim and objectives...............................................4
P2: Project management plan covering different aspects including cost, scope, time etc..........6
P3: Work breakdown structure and a Gantt chart to provide time frames and stages................8
TASK 2..........................................................................................................................................11
P4: Small-scale research by application of qualitative and quantitative research methods......11
TASK 3..........................................................................................................................................14
P5: Research and data using an appropriate data tools and techniques....................................14
P6: Covered in PPT...................................................................................................................19
TASK 4..........................................................................................................................................19
P7: Performance review and role of research in achieving stated objectives...........................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

INTRODUCTION
Globalisation refers to the process by which businesses or other organisation develop
international influence or start operation at international level with having some objectives and
goals. For this, it requires equal support from every business function such as marketing,
accounting, HR etc. to perform its roles and responsibilities in desired way. It increases the
competition at global market which indirectly support the targeted customers in buying quality
products and services at an affordable prices. The present assignment report is based on British
Telecom which deals in providing telecommunication services throughout the United Kingdom.
It was established in the year 1969 and from then to now, it has been operated in more than 180
nations and becomes the largest provider of fixed line, broadband and mobile services. It has
generated approx. 24,082 million GBP pound as net revenue in the year 2017. The company
always tried to expand its global image through an expansion of its operations to different
nations. The project includes background of the project along with its aims and objectives,
project management plan, small scale research, data collection along with its interpretation, an
appropriate recommendation and performance review of project.
P1: Background of the project along with its aim and objectives
The present project is overall about globalisation along with its positive economic,
cultural and ethical impact on different business functions of an organisation. In the present
report, British Telecom is undertaken as an organisation who is looking forward to expand its
business operations at global level so as to increase its global brand image and achieve huge
profitability. For this, the management must determine first to understand the positive impact of
globalisation in the context with businesses in UK which are further discussed as under:
Economic impact: Expansion of business creates lots of employment opportunities
which increases standard of living of people that makes positive impact on growth of an
economy. Due to this, the particular nation invites foreign companies to invest in their home
country so that maximum contribution can be gained towards development of economy (Boyle,
2017).
Cultural impact: Business can be successfully expanded in particular nation if their
culture can be easily analysed and understand. There are large number of people which are
having different culture which makes huge impact on their buying behaviour at the time of
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purchasing products and services. Thus, understanding their culture will help BT to identify their
actual preferences and needs and attained position to fulfil them in more satisfactory manner. It
increases their existing customer base..
Ethical impact: The government of different nations frames certain rules and regulations
to direct organisations operated in their nation to perform business functions more ethically so
that the interest and living of people should not harmed. This will maximise the brand loyalty
and reputation of an organisation (Brady and Davies, 2014). There are certain positive impact of
globalisation on ethical aspect such as it drives other business organisations to follow ethical
principles and guidelines so as to run business in more ethical way.
To expand business at global level, British Telecom should motivate its various business
functions to provide them an adequate support through performing its roles and responsibilities
in desired way. Here are the discussion about the impact of globalisation on different business
functions which are briefly explained as under:
Operations: British Telecom is increasing its global scale which requires to deal with
different clients to achieve huge sustainability. For this, operation unit is responsible to enhance
the efficiency and effectiveness of network operations so as to serve millions of people with best
effective telecommunication services. It makes coordination among various departments which
reduces the chances of duplication of work (Crane and Matten, 2016).
Marketing: Expansion of business can be successful if the company can influence the
buying behaviour of targeted customers in favourable manner. It all depends on marketing
division who is responsible to prepare an effective market budget consisting of all marketing
activities that to be executed properly to attract new customers and meet their needs in an
effective and efficient manner.
HR: Globalising business requires support from workforce to assist them through giving
their maximum efforts and contribution. It can be done through performing HR function in order
to recruit and select candidates of different cultures and backgrounds so that people of new
nation can be served more effectively.
Accounting: It is the function who is liable to record every transaction made during
globalising of business at one place so that it can be properly analysed and enable management
to identify whether expansion bring profitable outcome to company or not. For example, record
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of every expenses enable management to focus on recovering invested amount in near future and
if failed then further expansion should be stopped.
Aims of the Project
“To analyse the positive economic, cultural and ethical impacts of globalisation on
various business departments operating within organisation”- A case study on British Telecoms.
Objectives:
 To understand concept of dealing business at globalise level.
 To determine positive economic, cultural and ethical impact of operating business at
globalise level. To access role of different departments such as HR, Marketing of British Telecom in
dealing at international level.
Questions
 Do you have education about dealing at globalise level?
 What are the positive economic, cultural and ethical impact of operating business at
globalise level?
 What is the role of different departments such as HR, Marketing of British Telecom in
dealing at international level?
P2: Project management plan covering different aspects including cost, scope, time etc.
Project management is an application of knowledge, skills, tools and techniques to a wide
ranger of activities with an objective of meeting the requirements of the particular project. For
this, the management of British Telecoms should prepare project plan in which different aspects
such as cost, scope, time, quality, communication etc. are considered properly as the success of
project is very much depend on these aspects. These aspects are further briefly discussed as
under:
Cost: Expansion of business requires to perform several functions such as recruitment
and selection, marketing activities, using of accounting systems etc. so as to achieve success in
new nations within shorter time period. It all requires cost to incur due to which the management
should ensure their different departments about having sufficient availability of funds. It can be
possible through raising funds after estimating the total cost of project. The management of
British Telecoms is estimated 8,00,000 pound to execute the decision of expansion of business.
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On the other side, researcher has estimated approx. 60000 pound as total expenses incurred to
carry out an effective research activity (Fageha and Aibinu, 2013).
Scope: Scope is not appropriate in both case. This will be required to be explain in
context of what are the new benefits that are achieved by organisation with the help of
globalisation of their business and how this will have positive impact upon their business
operations It is related with the possibilities regarding achieving benefits by BT after further
expansion of business at global level. BT is currently achieving huge brand image at global level
with having support of large customer strengths thus the company can easily get skilled and
knowledgeable candidates during recruitment process which help them in understanding culture
of operated nation. It maximises the efficiency level in business operations which in results
increasing profits of company. On the other hand, researcher has also wider scope to carry out an
effective research activities as there are lots of people who are having sufficient knowledge about
the services of BT due to which they can easily shows their willingness to provide their views
and suggestions to the researcher.
Time: It is an important aspect which either drives business organisation to achieve
competitive advantage or bring them backward among their rivals at global market. Therefore,
the management should set time frames for each activities so that the employees feels motivated
and give their best efforts in execution of decision regarding expansion of business. To increase
their global scale, the management of British Telecoms has set time period of 6 months. On the
other side, researcher has expected to complete research work within 2 months of allotted
research work (Furlong, 2013).
Quality: Customers easily attracts towards quality due to which the company need not to
make extra efforts in influencing their buying behaviour towards their products and services if
they serve quality services in the market. It requires employees to be more skilled to serve
customers in more effective manner so that their loyalty towards company can be retained for
longer period of time. On the other side, researcher need to use qualitative method while
collecting data through using questionnaire, personal interviews etc. which gives reliable and
accurate data about the research topic. It makes easy for researcher to draw a valid conclusion at
the end of research.
Communication: Maintaining a better relations with the loyal customers can be possible
if the company put their efforts in communicating with them on regular basis so as to identify
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