Managing a Successful Business Project

hi, \nplease use as topic \nProject Name: "What types of strategies and initiatives does Nike put in place to build a diverse and inclusive workforce?"\nplease note you will start the work only from P4.5.6.7 M2, M3M4D1 D2 , (all what is including part 2 )

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives ................................................................................1
M2 Accuracy and reliability of different research methods applied .....................................5
D1 Evaluate the project management process and appropriate research methodologies applied
................................................................................................................................................6
P5 Research and data appropriate tools and techniques.........................................................6
P6 Appropriate recommendation..........................................................................................15
P7 Reflection........................................................................................................................16
M4 Value of the project management process and use of quality research to meet stated
objectives and support learning performance.......................................................................16
D2 Reflect on the project outcomes.....................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
.......................................................................................................................................................17

Title: What types of strategies and initiatives does Nike put in place to build a diverse and
inclusive workforce
INTRODUCTION
Employees are the important asset for business organisation as it help them in attaining
success at market place. In this regards, building a diverse and inclusive workforce is also crucial
as it help in improving employees performance at workplace. As inclusive workforce is
considered as a working environment that values workers and also hear abilities of every
employees. With the help of this, company can increase talent selection within their working
environment. Along with this, diverse workforce is refers to the similarities and difference
among employees on the basis of age, race, cultural background, gender and sexual orientation.
Thus, it is important for company to develop diverse and inclusive workforce to improve their
performance. Current report is based on Nike, is an American multinational company operate
their business in over the world and also engaged in the design, development, marketing and
sales of footwear, apparel, equipments, services and accessories. This project is going to
discusses about research methods in order to meet project aims and objectives in an effective
manner.
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives
Research methodology play a crucial role in carry out an effective study in which
researcher have various options or methods for developing their research more effective and
relevant. With the use of all these methods, investigator gather valid and reliable information that
help in obtaining true and authentic outcomes at the end of research (DeCenzo, Robbins and
Verhulst, 2016). In this regards, there are some main methods which used by investigator in
undertaking study. All these are as follows:
Primary research: It is consider as an in-depth investigation that is based on facts and
actual data collect by investigator through first hand data. It includes various sources such as
questionnaire, surveys, interviews and many more. All these are the way by which researcher
gather relevant data and information. In addition of this, primary research is time consuming and
at the same time also required more money for undertaking the research. This ca be effective and
also used in academic and business as well.
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Secondary research: This type of method is also effective for collecting data though past
and existing data. It can be gathered by different sources such as magazines, internet, public
libraries, newspaper, books and many more. It is less time consuming as compare to primary
method and also requires less money. By using this, researcher can easily gather relevant data on
the basis of research topic and area a as well.
For undertaking this research, investigator will use both methods. Primary method of data
collection used to prepare a questionnaire that consist various questions asked from selected 50
respondents. On the other side, secondary method help in collecting data from books, journals,
articles and many more. Both methods are easy to gather information and at the same time also
help in determining the actual nature of research. This will aid in attaining positive and reliable
outcomes at the end of the study.
Qualitative research: It is related to the market research method that support in
collecting the non numerical information. By using this, researcher understand the actual reason
and opinions of people (Honeyman and Jana, 2019). Mainly, it is based on human behaviour
towards a specified situation. It includes various methods to collect data such as observation,
group discussions and many more. Along with this, researcher asked open ended questions from
selected respondents in a semi structured manner that support in understanding their actual
behaviour.
Quantitative research: I is considered as a systematic way of gathering information in
statistical manner in which researcher gather numerical data towards the research topic. Mainly,
this type of method used when sample size is large (Wheeler, 2017). In this, data will be
collected through various methods such as correlation research, online surveys, sampling
methods, online polls and many more. Along with this, information is collected in highly
structures way to attain positive outcomes.
For undertaking current research, investigator will use qualitative research method as it is
based on the human perception towards the specified topic and area as well. One of the main
reason behind selecting this method is that it provide in-depth analysis which may aid in
attaining proper finding within the research and make it more successful.
Questionnaire: It is consider as an important aspect of research as it refers to the set of
questions that develop by investigator with the aim of collecting information from selected
respondents. This will aid in attaining reliable and valid data towards the research topic and area.
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For this research, 50 participates are selected which support in providing authentic data about the
research activities and topic as well.
Questionnaire
Name:
Age:
Gender:
Contact no.:
Email id.:
Q1) Do you have any idea about diverse and inclusive workforce?
a) Yes
b) No
Q2) Is diverse and inclusive workforce is important for company to improve their
performance?
a) Yes
b) No
Q3) What are the different strategies and initiatives used by Nike to build a diverse and
inclusive workplace?
a) Use inclusive language
b) Educate company leadership
c) Create a cultural events
d) Collect inclusion feedback regularly
Q4) Does diversity and inclusive workplace culture is interrelated with each other within
the company?
a) Yes
b) No
Q5) Does managing diversity and inclusiveness at workplace help Nike in motivating
workers?
a) Yes
b) No
Q6) What are the challenges faced by Nike in building diverse and inclusive workforce?
a) Ethnic and cultural differences
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b) Gender equality
c) Language and communication
Q7) What are the major initiatives requires to taken by Nike in building diverse and
inclusive workplace?
a) Listen to employees
b) Hold more effective meetings
c) Communicate Goals and Measure Progress
Q8) What are the opportunities present in front of organisation due to the acceptance of
diversified and inclusive workforce?
a) Less Employee turnover
b) High employee engagement
c) High performance working culture
Q9) Does usage of diversified and inclusive workforce help in creation of positive working
culture within Nike?
a) Yes
b) No
Q10) Recommended the ways by which Nike can easily build diverse and inclusive
workforce.
Data Sheet
Q1) Do you have any idea about diverse and inclusive workforce? Frequency
a) Yes 40
b) No 10
Q2) Is diverse and inclusive workforce is important for company to
improve their performance?
Frequency
a) Yes 30
b) No 20
Q3) What are the different strategies and initiatives used by Nike to
build a diverse and inclusive workplace?
Frequency
4

a) Use inclusive language 20
b) Educate company leadership 10
c) Create a cultural events 10
d) Collect inclusion feedback regularly 10
Q4) Does diversity and inclusive workplace culture is interrelated
with each other within the company?
Frequency
a) Yes 40
b) No 10
Q5) Does managing diversity and inclusiveness at workplace help
Nike in motivating workers?
Frequency
a) Yes 35
b) No 15
Q6) What are the challenges faced by Nike in building diverse and
inclusive workforce?
Frequency
a) Ethnic and cultural differences 30
b) Gender equality 10
c) Language and communication 10
Q7) What are the major initiatives requires to taken by Nike in
building diverse and inclusive workplace?
Frequency
a) Listen to employees 30
b) Hold more effective meetings 10
c) Communicate Goals and Measure Progress 10
Q8) What are the opportunities present in front of organisation due
to the acceptance of diversified and inclusive workforce?
Frequency
a) Less Employee turnover 20
b) High employee engagement 20
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c) High performance working culture 10
Q9) Does usage of diversified and inclusive workforce help in
creation of positive working culture within Nike?
Frequency
a) Yes 30
b) No 20
M2 Accuracy and reliability of different research methods applied
All the above mentioned research methods used in current research is appropriate and
also allow researcher in collecting relevant data and information. As it directly contributes in
attaining positive outcomes within the study in stipulated time frame (McDonnell, King and
Soule, 2015). In context of this, investigator develop better understanding about questionnaire
and also evaluate the actual behaviour of selected participants towards the research topic. With
the assistance of this researcher can undertake a successful investigation and at the same time
also draw a valid conclusion.
D1 Evaluate the project management process and appropriate research methodologies applied
Project management process is important in research as it includes various elements that
provide support and guidance to research in implementing of using all the required resources in
an effective way. This will aid in reducing the chances of arising issues while executing research
activities. In context of this, Gantt chart and WBS are important resources that used to dividing
all the research task in various sub sections. With the help of this, entire task and activities are
effectively manageable and also provide clear way to execute the same in effective manner.
Along with this, primary and secondary methods are also provide support and guidance to
accomplishing all the set aims and objectives in well structured manner (Brown, 2017). This will
directly contribute in attaining positive and reliable results at the end of the study in order to
make it more authentic and reliable as well.
P5 Research and data appropriate tools and techniques
Theme 1: Idea about diverse and inclusive workforce.
Q1) Do you have any idea about diverse and inclusive workforce? Frequency
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a) Yes 40
b) No 10
Interpretation: From the above mentioned graph it can be examined that diverse and inclusive
workforce play a crucial role in business organisation in enhancing the chances of attaining
higher growth. In this 40 out of 50 participants give their views that if company effective
manager diverse and inclusive workforce than company can easily improve their performance.
On the other side, 10 people are not aware about this theme.
Theme 2: Diverse and inclusive workforce is important for company to improve their
performance.
Q2) Is diverse and inclusive workforce is important for company to
improve their performance?
Frequency
a) Yes 30
b) No 20
7
40
10
a) Yes
b) No

Interpretation: As per above discussed graph it has been evaluated that 30 out of 50 people give
their views that diverse and inclusive workforce is crucial for company in enhancing overall
performance company. On the other side, rest of 20 participants are not agree with this theme.
Theme 3: Use inclusive language is an effective strategy and initiative used by Nike to build
a diverse and inclusive workplace.
Q3) What are the different strategies and initiatives used by Nike to
build a diverse and inclusive workplace?
Frequency
a) Use inclusive language 20
b) Educate company leadership 10
c) Create a cultural events 10
d) Collect inclusion feedback regularly 10
8
30
20
a) Yes
b) No

Interpretation: From the above mentioned graph it can be evaluated that different strategies and
initiatives are used by company in building or developing a diverse and inclusive workplace. As
it support in enhancing the chance of attaining success. In this, 20 people think that use inclusive
language is an effective strategy that can be used by company. 10 participants said that educate
company leadership is also an appropriate way to develop diverse and cultural events. Along
with this, 10 respondents give their views that create a cultural events is a way to build diverse
and inclusive workplace. On the other side, 10 people said that collect inclusion feedback
regularly is helpful in making diverse and inclusive workplace.
Theme 4: Diversity and inclusive workplace culture is interrelated with each other within
the company.
Q4) Does diversity and inclusive workplace culture is interrelated
with each other within the company?
Frequency
a) Yes 40
b) No 10
9
20
10
10
10
a) Use inclusive language
b) Educate company
leadership
c) Create a cultural events
d) Collect inclusion feedback
regularly

Interpretation: As per above mentioned graph it has been examined that both diversity and
inclusive workplace culture is related with each other because inclusion is refers to the pre-
requisite for the functioning of diverse workforce as it also includes appropriate integration of
diverse people in a working environment. This will improve positive employment experience
that help in attaining all the set objectives in stipulated time frame. In this regards, 40 out of 50
respondents are agree with this theme and rest of 10 people are not favour with this statement.
Theme 5: Managing diversity and inclusiveness at workplace help Nike in motivating
workers.
Q5) Does managing diversity and inclusiveness at workplace help
Nike in motivating workers?
Frequency
a) Yes 35
b) No 15
10
40
10
a) Yes
b) No

Interpretation: It is important for company to increase workers motivation at working area that
help in attaining all the set goals and objectives in effective manner. In this regards, 35 out of 50
participants give their views that managing diversity and inclusiveness at working area help in
motivating workers because it provide opportunities to share their views and opinion with each
other as improve positive relation and at the same time also motivate them. On the other side,
rest of 15 respondents are not agree with this statement.
Theme 6: Ethnic and cultural differences is a major challenge faced by Nike in building
diverse and inclusive workforce.
Q6) What are the challenges faced by Nike in building diverse and
inclusive workforce?
Frequency
a) Ethnic and cultural differences 30
b) Gender equality 10
c) Language and communication 10
11
35
15
a) Yes
b) No

Interpretation: While developing or building diverse and inclusive workforce within the
company arise various issues that may put negative impact on workers performance at
workplace. This will reduce overall performance of company at market place. In context of this,
30 out of 50 participants give their views that ethics and cultural differences is a major issue
faced by company in developing diverse and inclusive workforce. 10 people said that gender
equality is also consider as a challenge in-front of company. On the other side, rest of 10
respondents think that ineffective language and communication is a major issues while managing
or building diverse and inclusive workforce within the company.
Theme 7: Listen to employees is an effective initiative requires to taken by Nike in building
diverse and inclusive workplace.
Q7) What are the major initiatives requires to taken by Nike in
building diverse and inclusive workplace?
Frequency
a) Listen to employees 30
b) Hold more effective meetings 10
c) Communicate Goals and Measure Progress 10
12
30 10
10
a) Ethnic and cultural
differences
b) Gender equality
c) Language and
communication

Interpretation: It is important for business organisation to take necessary initiatives in building
diverse and inclusive workplace wherein employees do their best to attain their targets in
stipulated time frame. In this regards, 30 out of 50 people think that listen to employees is an
effective initiative that is important for company to take in building an effective diverse and
inclusive workplace. Along with this, 10 participants give their views that hole more effective
meetings is appropriate in developing diverse workplace within the company. Whereas, 10
respondents said that communicate goals and measure progress is also an best initiate that help in
keeping inclusive workforce within the company.
Theme 8: Opportunities present in front of organisation due to the acceptance of
diversified and inclusive workforce.
Q8) What are the opportunities present in front of organisation due
to the acceptance of diversified and inclusive workforce?
Frequency
a) Less Employee turnover 20
b) High employee engagement 20
c) High performance working culture 10
13
30 10
10
a) Listen to employees
b) Hold more effective
meetings
c) Communicate Goals and
Measure Progress

Interpretation: With the business organisation, diversified and inclusive workforce play a
significant role as it support in making positive working environment. This can be effective for
company in making employees able to perform their task effectively and attain the same in
stipulated time frame. In this 20 out of 50 participants think that it help in reducing the employee
turnover, 20 people give their views that it may help in increasing workers engagement at
workplace. On the other side, rest of 10 respondents said that it may support in enhancing high
performance working culture that assist organisation in attaining higher success.
Theme 9: Usage of diversified and inclusive workforce help in creation of positive working
culture within Nike.
Q9) Does usage of diversified and inclusive workforce help in creation
of positive working culture within Nike?
Frequency
a) Yes 30
b) No 20
14
20
20
10
a) Less Employee turnover
b) High employee engagement
c) High performance working
culture

Interpretation: From the above mentioned graph it has been examined that usage of diversified
and inclusive workforce is one of the effective for company as it help in developing positive
working culture that directly contribute in attaining higher growth. In this context, 30 out of 50
participants are agree with this statement and said that both diversified and inclusive workforce
support in improving working culture within the company. On the other side, rest of 20 people
are not agree with this theme.
P6 Appropriate recommendation
As per overall analysis data analysis section, it has been recommended that manager of
Nike is responsible for managing their diverse and inclusive workforce so that they can easily
maintain positive relation among all the employees and also make them motivates. In this
context, company needs to take initiatives like listen to employees that make them aware what
workers actually feel at workplace. This can be effective for developing positive working
environment. Furthermore, company should use various strategies like Use inclusive language,
Educate company leadership, Create a cultural events to build a diverse and inclusive workforce.
15
30
20
a) Yes
b) No

With the assistance of this company can easily retain workers for longer period of time and at the
same time also accomplished their higher success at market place.
P7 Reflection
By undertaking this research, I developed my overall experience on the basis of inclusive
and diverse workforce and various strategies that can be apply by company to build the same. In
this regards, some of experience were good and at the same time I also learnt various things. In
this, I also used questionnaire for collecting research but as a alternative method I will use
interview method that help me in obtaining more relevant and reliable outcomes in an effective
manner.
M4 Value of the project management process and use of quality research to meet stated
objectives and support learning performance
While undertaking research, I get various opportunities to learn various aspects about
project management process as it is one of the important part of research. It help in making
whole investigation more successful. In addition of this, I also grab lots of information about
topic to effectively implement all the activities and at the same time also attain positive outcomes
in quicker manner. Apart from this I also face effective knowledge about cost and resources that
support in managing entire research activities in systematic manner.
D2 Reflect on the project outcomes
At the time undertaking research, as a researcher I have analysed that Nike focus on
building inclusive and diverse workforce to accomplished their targets. As it also helped me in
improving my skills and knowledge towards the inclusive and diverse workforce as it also
support in my career growth. By undertaking this research, I got chances of know about
necessary improvement that assist in me taking right decision within future research activities.
CONCLUSION
From the above mentioned report it can be concluded that diversified and inclusive
workforce play a crucial in business organisation as it help in developing positive and healthy
working environment wherein employees perform their activities in an effective manner. In this
regards, company also use various initiatives and strategy with the aim of building an effective
diverse and inclusive workforce which directly contribute in attaining higher success. Along with
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this, various methods of research is also used to gather proper information about the research
topic.
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REFERENCES
Books and journals
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Management, Binder Ready Version. John Wiley & Sons.
Honeyman, R. and Jana, T., 2019. The B Corp Handbook: How You Can Use Business as a
Force for Good. Berrett-Koehler Publishers.
Wheeler, A., 2017. Designing brand identity: an essential guide for the whole branding team.
John Wiley & Sons.
Nankervis, A. R., Baird, M., Coffey, J. and Shields, J., 2016. Human resource management:
strategy and practice. Cengage AU.
McDonnell, M. H., King, B. G. and Soule, S. A., 2015. A dynamic process model of private
politics: Activist targeting and corporate receptivity to social challenges. American
Sociological Review. 80(3). pp.654-678.
Brown, J., 2017. Inclusion: Diversity, the New Workplace & the Will to Change by Jennifer
Brown. Publish Your Purpose Press.
Bailey, C., Mankin, D., Kelliher, C. and Garavan, T., 2018. Strategic human resource
management. Oxford University Press.
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from a step-counting campaign in the workplace. In Proceedings of the 19th ACM
Conference on Computer-Supported Cooperative Work & Social Computing (pp. 148-
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Waller, N., 2016. How men and women see the workplace differently. The Wall Street Journal.
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Baumann-Pauly, D. and et. al., 2017. Industry-specific multi-stakeholder initiatives that govern
corporate human rights standards: Legitimacy assessments of the Fair Labor
Association and the Global Network Initiative. Journal of Business Ethics. 143(4).
pp.771-787.
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