Managing a Successful Business Project: The Impact of Digital Technologies on Morrisons

MANAGING A SUCCESFULL BUSINESS PROJECT
1

Table of Contents
Introduction...................................................................................................................... 3
LO1.................................................................................................................................. 4
LO2.................................................................................................................................. 8
LO3................................................................................................................................ 12
LO4................................................................................................................................ 20
Reference List................................................................................................................ 21
2

Introduction
Digital technologies are essential factors for the development of leading business
organization. They help the organizations in gaining competitive edges by enhancing
the efficiency of their business activity. Most of the business organizations are inclined
towards incorporating the latest technologies in order to enhance their productivity and
market performance. Morrisons is a popular retailer of UK that provides their consumers
with excellent customer services and tries to satisfy their requirements and needs. The
company keeps updating and modifying their technologies so that they are able to
enhance the shopping experience of their consumers. This report will evaluate about
the impact and role of digital technologies on the different business activities of
Morrisons. Technologies assist the company in reducing their chances of manual errors
while helping the management in enhancing the operational activities of the
organization.
3

LO1
Devise project aims and objectives for a chosen scenario [P1]
Project overview
Morrisons is a popular retailer of UK having their headquarters located at Bradford,
West Yorkshire, England (Groceries.morrisons.com, 2018). They provide their
consumers with products such as groceries, books, clothing, drinks, DVDs, Magazines
and more. The company was founded in 1899 and provides employment to around
132,000 people. In the year 2017, the company generated revenue of about GB£16,317
million. This study focuses on the significance of digital technologies such as Artificial
Intelligence, Cloud Computing, and Internet of a Thing, Social Media, Mobile application
and more on the different business activity of Morrisons. Detail analysis regarding the
role of these technologies in enhancing the business of the company will be discussed.
Aim
This study is aimed at analyzing the impact and effectiveness of the technological
advancements on the various business activities of Morrisons.
Objective
 To recognize the digital advancements used by Morrisons
 To understand the effectiveness of digital advancements on the functional and
operational activities of Morrisons
 To identify the challenges and problems faced by the management of Morrisons
while incorporating the technologies
 To provide accurate recommendations that will be beneficial in eliminating the
challenges and issues faced by the management.
Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk and resources [P2]
Project plan
The researcher will be conducting a survey with the employees of Morrisons to gain
information regarding the effectiveness of technologies in their organization. In order to
cover aspects such as communication, time, cost, scope, quality, resources and risk the
researcher has implemented a project management plan. It is evident that the
technologies are advancing and modifying at a rapid rate. The leading firm are required
to update and incorporate latest digital advancements in order to sustain in the
increasing competitive market. The management of Morrisons make use of advanced
technologies for their production, administration, storage, operational and distribution
departments. Digital technologies help the company in increasing its customer’s base
and allow them to enhance their brand image and value in the existing market (Ford,
2014).
4

Performance, Quality, Cost and Time objectives
Activities Cost Time
(Hours)
Cost/hour
(£)
Total Cost
(£)
Cost is essential for analyzing regarding the
latest technologies
12 9 108
Qualitative and quantitative methods will be
used for collecting the data
74 8 592
Analyzing the study data 24 7 168
Drafting final report 46 11 506
Total 1374
Table1: Performance, Quality, Cost and Time objectives
(Source: Created by the learner)
Risk: The researcher identified some risks during the research project. As a student
conducted this project, there was a lack of financial funds. Due to short deadline, that
research could not analyze the data in a detailed manner. In depth, study of data or
secondary research was not conducted in order to meet the deadline.
Smart objective
Specific To achieve all the objectives and aims of
this project, it will assist to improve the
results of the study.
Measurable Accurate data collection will help in
acquiring all the objectives of the study
within the stated deadline.
Achievable The objectives and aim of this study is
achievable a all the required data will be
collected with the help of genuine
resources.
Realistic Aligning the stated objectives and
timeframe of the study
Time Around 3 months
Table 2: SMART objectives
5

(Source: Created by the learner)
Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion [P3]
Work breakdown structure
Tasks Name Durati
on
Start Finish
Effectiveness of technologies on the functional
activities of Morrisons
77 1-08-
2018
16-10-
2018
1 Initiating the research project 22 1-08-
2018
22-08-
2018
1.
1
Identifying the appropriate study topic 1 1-08-
2018
1-08-
2018
1.
2
Developing major objectives and aims of the study 4 2-08-
2018
5-08-
2018
1.
3
Determining the scope of the study 7 6-08-
2018
12-08-
2018
1.
4
Framing the timeframe 5 13-08-
2018
17-08-
2018
1.
5
Identifying the resource requirements 5 18-08-
2018
22-08-
2018
2 Conducting the research 21 23-08-
2018
12-09-
2018
2.
1
Recognizing the research methodology 2 23-08-
2018
24-08-
2018
2.
2
Identifying the research processes 4 25-08-
2018
28-08-
2018
2.
3
Compilation of resources data 3 29-08-
2018
31-08-
2018
2.
4
Preparing survey questionnaires and interview
questions
2 1-09-
2018
02-09-
2018
2.
5
Taking interview 1 03-09-
2018
03-09-
2018
2.
6
Collecting the study data 2 04-09-
2018
05-09-
2018
2.
7
Conducting qualitative research 4 06-09-
2018
09-09-
2018
2.
8
Response collection 3 10-09-
2018
12-09-
2018
3 Findings and Analysis of the research 19 13-08-
2018
1-10-
2018
3.
1
Gathered quantitative responses 5 13-09-
2018
17-09-
2018
3. Analysing the qualitative data 4 18-09- 21-09-
6