Managing a Successful Business Project

P6: Communicating research findings

INTRODUCTION
• The way in which companies conduct business
has been revolutionized due to use of business
technology
• In order to develop competitive advantage in the
economic market place the businesses make use
of computers, servers, websites and personal
digital products.
• In the planning process the owners of small
business should consider implementing
technology.

Background
• Within marketing sales business unit of major
firm nowadays CRM is widely accepted.
• Against the competitors on the growing
competitive global economy most of the forms
are trying to focus on delivering between
customer value.
• In the world of e- business CRM can help firms
to succeed as a strategy to optimise lifetime value
of customers

Aims and Objective
Aims
– “To implement Customer- Relationship
Management in the company Nisa”