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Managing a Successful Business Project

   

Added on  2020-06-04

21 Pages4433 Words292 Views
Managing aSuccessful BusinessProject

Table of ContentsINTRODUCTION...........................................................................................................................1P1 :Background , Aims, Objective,Rationale of project .......................................................1P2: Cost , Scope, time, quality, communication, risk and resources......................................2P3: Work break down structure and Gantt chart ..................................................................7P4: Conducting Research ...................................................................................................10P5: Data analysis .................................................................................................................12P6: Communicating the findings:PPT .................................................................................18P7: Findings .........................................................................................................................18CONCLUSION..............................................................................................................................18REFERENCES .............................................................................................................................19

INTRODUCTIONThe way in which companies conduct business has been revolutionized due to use ofbusiness technology (Jung and Jung, 2016.). In order to develop competitive advantage in theeconomic market place the businesses make use of computers, servers, websites and personaldigital products. In the planning process the owners of small business should considerimplementing technology. This will help the owners to create operations by making use of thebest technology that is available.Nisa is a small-scale retail sector in UK. A new digital technology that is customerrelationship management will implement in this company that will help the business to developstrong customer relationship and manage all the relevant information of customer and data.P1 :Background , Aims, Objective,Rationale of project Background – Within marketing sales business unit of major firm nowadays CRM is widelyaccepted. Against the competitors on the growing competitive global economy most of theforms are trying to focus on delivering between customer value. In the world of e- business CRMcan help firms to succeed as a strategy to optimise lifetime value of customers (Larsson andViitaoja, 2017). At a faster speed the firms are expected to grow that have adopted CRM ascorporate strategy in comparison with firms who have not adopted CRM. In order to discover acompetitive advantage on which to base prospects of business of longevity SME's areincreasingly seeking to implement CRM.Aims – “To implement Customer- Relationship Management in the company Nisa”Objective To implement CRM in the company NisaTo focus on customer retentionTo provide more satisfaction among customers and discover new customers To implement this new technology in the company till the end of December 2018Rationale – The implementation of CRM is important for the company as in the businesswhether small or large scale digital technology is being used in order to gain competitiveadvantage from rival companies and also to expand their business. This implementation of CRMwill help the company to provide better serves to customers and also the procedures andprocesses will be highlighted by CRM for understanding a customer (Rehman and Hassan,2016)1.

P2: Cost , Scope, time, quality, communication, risk and resourcesCost - Cost to implement a CRM ManpowerConsultants Total price Selection $2,770 $1$2,771Implementing $1,100$4000$51000Training to employees $500$3000$3,500Dependency ofbusiness $2400$2400$4800Selection – The man hours is also been spent on the process of selecting a customermanagement system. In order to select the system the companies often spent years and thousandof man hours. It is been estimated that a minimum of 94 hours of internal manpower for a teamto 11 to 20 users.Implementation- This cost will need 38 hours of internal manpower and about $4,000 inconsulting fees.Training – To the current staff that is working the training need to be given in order to makethem aware about this new software.Scope- The implementation of this new technology in the business will be useful as it will behelp the business to improve relations with existing customers and also discover newcustomers .For the retail business, the customers are very important as the sales of the companydepends mainly on them. The customer service will be enhanced due to CRM implementation.In identifying potential customers CRM system are useful. The track of existing client are beenkept by them and to determine the people to target for maximum client return it can be used bythem (Shaw and Hamilton, 2016). Also in the company Nisa the better and effectivecommunication channel will developed by implementing CRM system. In the organizationtechnological integration such as websites and interactive voice response system can make workeasier. The various ways of communication will be provided to the customers. An effective2.

communication in the company will also be build as customer data can be shared in differentdepartments remotely.This new technology will be implemented in the company Nisa till the end of December2018.All the resources that will be needed for its implementation that is labor, train to staff,hardware , software and other equipment etc will be given. The purpose of this project is toprovide customer with better serves and also to enhance the customer loyalty.Time – The time period that is been given estimated for this project is till the end of December2018.Till this time the training will be given to staff at regular basis. Also the hardware andsoftware requirements that will be needed for this project will be set up and the appropriatevendors will also be selected for the implementation of CRM.Quality – In order to determine the quality of project all the processes and activities areneeded .As per the need of customers the project need to be implemented. In order to deliver thehigh quality project the three key quality management concepts are there they are as follows-:Customer – satisfaction – In project's quality customer satisfaction is a key measure. If the needsif the customer are not fulfilled in context with the project then the quality of project isconsidered as poor. So, the implementation of CRM in the company need to be of high-qualitykeeping in mind the needs and requirements of customers. In order to make the projectsuccessful the expectation of customers also need to be managed (Zhang, van Doorn andLeeflang, 2014.).Prevention over inspection – In order to neglect failures and money that is spent or after theproject the cost of quality included money that is sent during project. In the cost of conformancecomes prevention cost such as training, documents process, equipment etc and in cost of nonconformance comes internal failure cost such as network, scrap etc.Continuous improvement - In order to enhance the product , services or processes over timecontinuous improvement is a ongoing effort. This is been used to neglect the repetition of thesame issues in another projects.Communication – The communication methods and polices are been used in accordance of thiscompany by the project team. The communication of stakeholders, the technologies that isavailable and the polices and standards of the organization is needed. By the company a sharepoint platform will be maintained in which all he updates, and communication related to this3.

project will be done. At any period the stakeholders , senior manager can have access to data andcommunication of project(Bhat and Darz, 2016).Type ofcommunication Communicationobjective Medium FrequencyAudience Owner Deliverable Format Meetings Theinteractionbetweenprojectandprojectteam takesplace.Theobjectiveand aimsof projectisdiscussed Themedium isface toface Once itshould bedone Stakeholders,projectsponsors Projectmanager Minutemeetings The softcopy isthere onshare pointTeammeetings The statusof projectis reviews Inconferencehall orface toface it canbe done On a weekbasis it isdone Projectteam Projectmanager Meetingschedule Soft copyis there onshare pointProjectsstatusreport Issues,cost etcare beendiscussed E-mail isthe modeofcommunicMonthly Stakeholders,projectteam Projectmanger Schedulefor projectstatusreport Soft copyis there onshare point4.

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