To evaluate equality and diversity (gender pay gap) issues and strategies to respond to this problem in workplace: A study on Aston Martin Lagonda

This document is a study on Aston Martin Lagonda to evaluate equality and diversity (gender pay gap) issues and strategies to respond to this problem in workplace. It includes aims, objectives, formulation of PMP, Gantt Chart, qualitative and quantitative methods, and data analysis.

Managing a Successful
Business Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
P1) Setting aims and objectives..............................................................................................1
P2) Formulation of PMP by indulging scope, quality, resource, communication, time, risk and
cost..........................................................................................................................................1
P3) Prepare Gantt Chart and Work Break Down Structure....................................................2
LO 2.................................................................................................................................................4
P4) Deep evaluation of qualitative and quantitative method in order to meet projects aims and
objectives................................................................................................................................4
LO 3.................................................................................................................................................5
P5) Explaining the collected data and information by adopting appropriate tools and
techniques...............................................................................................................................5
P6) Recommendation for the explained data by using appropriate tools and techniques......5
LO 4.................................................................................................................................................5
P7) Study the values undertaken by research to accomplish stated set standards and individual
learning and performance.......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2
.........................................................................................................................................................7
.........................................................................................................................................................7

TITLE:
“To evaluate equality and diversity (gender pay gap) issues and strategies to respond to
this problem in workplace: A study on Aston Martin Lagonda”
INTRODUCTION
Aston Martin is the manufacturer in Britain which deals ion sport cars, which has produced an
expensive car which gained popularity with many of the cars which came in fictional
characteristic like James bond which gave a popularity to the brand. Company's sports car are
British cultural icons (Lazear, 2018). They have Royal warrant of delivering cars for prince of
Wales since 1982. They have a dealership of 150 cars in 50 different country. Aston Martin is a
global automotive brand. Aston Martin has traded at London Stock Exchange.
LO 1
P1) Setting aims and objectives
Background
Aston Martin after the third quarter has enjoyed a long popularity which has enjoyed long period
of success and stability which has gained a huge popularity over UK. Equality is essential to be
given to all workers so that they work better and feel confident to work in the business unit
(Sobering, 2019).
Aims:
To evaluate equality and diversity (gender pay gap) issues and strategies to respond to
this problem in workplace: A study on Aston Martin Lagonda”
Objectives:
 To explain extent to which gender pay gap affect business performance
 To determine various strategies that can help in resolving gender pay gap issue in Aston
martin Lagonda
 To evaluate relationship between equality issues and responses of employees
Questions:
 How gender pay gap affect business performance?
 What are the various strategies that can help in resolving gender pay gap issue in Aston
martin Lagonda?
 What is the relationship between equality issues and responses of employees?
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P2) Formulation of PMP by indulging scope, quality, resource, communication, time, risk and
cost.
Project Management Plan can be defined as tool or process that helps in scheduling work
properly to manage project well. (Rubery and Koukiadaki, 2018).
Scope: In UK market there is huge scope to expand the business of Aston Martin. By
doing so firm is able to capture huge market ratio as well as goodwill is raised in the cut throat
competitive world. To figure out growth opportunities in the market research is conducted on
continuous basis.
Resources: Workers of Aston Martin are trained to use the resources properly. It aids the
firm to use the precious resources effectively and efficiently to achieve the desire results. Also,
human assets are provided proper training to enhance their skills
Communication: Aston Martin adopts free flow of communication channel so that staff
can easily convey their issues easily and best solution can be attained. Barriers in communication
decrease the productivity level as well as sales volume in the market place. However, potential
workers turn out ratio also raises at a tremendous scale because of ineffective communication
channel adopted (Milner, Demilly and Pochic, 2019).
Quality: In order to work on this project researcher has to ensure quality. They have to
gather details from correct sources so that right information can be used to answer research
questions.
Cost: the entire cost of this research project is 80000 as scholar had to invest in stationary
and have to travel to gather detail.
Risk: Researcher can face risk such as technological, human resource and financial risk.
All these risk may affect final outcome. To manage financial risk scholar needs to use resources
well, individual has to adopt new techniques and have to learn about it. To manage HR risk
researcher will have to ensure that all people are well aware with topic and they feel secure. By
this way they will share their views properly (Marasi, Wall and Bennett, 2018).
Time: This will be completed in 10 weeks (Grant, 2016).
P3) Prepare Gantt Chart and Work Break Down Structure
Gantt Chart: this is the tool which is used by researcher while working on any project.
This is the method of sub dividing the task and ensure that all divisions are done in such manner
2

so that work can be managed on time. There should be close monitoring over it. This is used to
schedule task and it reflects relationship between every activity so that project can be completed
on time. (Mohajan, 2018)
Break Down Structure: This is the tool of making task simple by dividing into section.
This is the way that make the work more easier and become easy for scholar to finish the task on
time. (Ørngreen and Levinsen, 2017).
3

LO 2
P4) Deep evaluation of qualitative and quantitative method in order to meet projects aims and
objectives
Qualitative method: This is the application or approach that describes the research or
conduct research by using theories. Scholar conducts investigation in theoretical manner as no
facts and data are used to answer the research questions. Individual always ensure to involve
human being those who can answer the research questions. This is easy approach of completing
any investigation in effective manner. As human resource gives accurate and current information
about topic which make it easy for scholar to get desired outcome (Kumar, 2019).
Quantitative method: This is another method of research in which scholar uses
mathematical figures to reach to end results. Individual does not use any kind of theory only
numerical data is used that gives more authentic answers about research area.
In order to analyses the impact on inequality of pay discrimination researcher has used
qualitative method,. This is most suitable firm of research because by using this method
individual can avoid complex calculations and use of theories will help in gaining insight detail
about topic which makes scholar able to answers research questions significantly. Qualitative
method Here, a sample size of 60 is taken for questionnaire conducted in the open market place
(Mohajan, 2018).
4

Research philosophy- Research philosophy deals with various sources which are understood by
nature, scope and development of Knowledge carried out by the deep thinking methodologies.
It is the analysation of the collected data which can be used to evaluate the resources based on
deep thinking methodologies which can help in generation of key result which can help in the
development of the Aston Martin. The data collected which aims for the growth and
development of Aston Martin which can be helpful for the generation of the future techniques
and to build positivism around the Firm (Ørngreen and Levinsen, 2017).
Research approach- Research approach chosen for the development of Aston Martin which can
helps in the development and growth is carried through deductive research which can help in the
development of Aston Martin, deductive approach is carried out which can implement in the
development of the Aston Martin. Deductive approach works on the hypothesis carried out on
the base of the theory which are implemented on the data. Observation and test is carried out in
the data to evaluate the key result which helps to generate the end result which can either be
fruitful or can be rejected (Marasi, Wall and Bennett, 2018).
Data collection-Secondary data collection is carried out for the evaluation of the techniques
which are beneficial for the development of the firm. The data collected on the secondary basis
form various journals, articles, newspapers and online content which helps us to evaluate the data
and interpret, attaining the best results.
Data Analyses- Data collected on Aston Martin is analysed on the data carried out on qualitative
and quantitative basis which can help in the interpretation of the data and evaluate the result. The
data analysed on the basis of key result generation for the development of the Aston Martin.
Various mathematical figures are evaluated to attain the profitable result which helps in the
generation of the data which can help in the evaluating the profit generation of the firm
(Mohajan, 2018).
Ethical consideration- while research analysis there are few considerations which must be kept in
mind which helps in the collection of data. Ensured that the evaluation of data carried out
elaborates the key generation of the data. No legal information of Aston martin is disclosed in
public and the evaluation is carried out on the data collected which has helped in the
identification of techniques for the growth and development of the Aston Martin (Kumar, 2019).
5

LO 3
P5) Explaining the collected data and information by adopting appropriate tools and techniques.
Theme 1: Working length in company
Less than one year 2
Between 2-5 year 11
Between 3-5 year 3
More than 5 year 4
Interpretation-
It has been seen that there are very few of the members which are dedicated to the
company which shows the keen interest in the organization. There are very few workers who
works for the development of the organization. Many of the workers work for not more than two
to five years which means the organization does not values its precipitous workers with the
inflow of new talents. The working atmosphere provided by the organization is not appropriate
for female workers and engineers.
Theme 2: Is there gender pay equality in Aston Martin Lagonda?
Yes 16
NO 4
Interpretation- it has been evaluated that there is a gender pay gap in Aston Martin which has
decreased the efficiency of the workplace. There are almost majorities of the members who are
6
Less than one year
Between 2-5 year
Between 3-5 year
More than 5 year
0
2
4
6
8
10
12
2
11
3
4 Series1

in favour of the gender pay gap there is a lack of work efficiency with the gender pay gap
difference which puts a diverse effect on the efficiency of the workers. Few of the workers does
not think that there is a difference in the gender pay gap at Aston Martin.
Theme 3 : Is there more male candidates as compare to female.
Yes 16
No 4
Interpretation-It has been observed that the there is are more male candidates which are working
for Aston Martin, which creates a gender inequality in the firm. There are less number of female
workers which can reduces the working efficiency of the workers there are many of the workers
which are more in numbers which can reduce the working capacity.
Theme 4: Do you agree people fail to do their job well if company has gender inequality?
Strongly agree 8
Agree 6
Disagree 4
Strongly disagree 2
Interpretation- It has been seen that if the organization which work with gender pay gap has
affected the performance of the firm many of the workers strongly agree that there are many of
the workers which has seen the affect of the gender pay gap. There are 6 people who agrees on
the effect of the gender pay gap has affected Aston Martin. Fewer does not agree to the point that
there are failures in the work criteria due to which people have a gender equality at the
workplace. There are many cases of gender inequality which can be seen.
Theme 5: Does Aston Martin Lagonda gives low pay at the time of recruitment to women
as compare to men.
Yes 12
No 6
Not sure 2
Interpretation- At the time of recruitment it has been seen that there are many of the workers who
agrees that there is a difference in paying wages to the workers there is a discrimination of pay
between male and female workers. Some of the workers are not sure that female workers are
7

paid less as compared to men. And some does not think that there is a pay gap between the
workers. With the data it has been observed that there is a low pay wage with the women at
Aston Martin.
Theme 6: Is there different criteria to evaluate the performance of person in men and
women in Aston Martin Lagonda
To some extent 7
To great extent 11
No 2
Interpretation- it has been seen that by the evaluation of the objectives there is an evaluation of
the performance which are biased as for the performance of men and women which follow
different criteria for the evaluation of the performance. It is evaluated that to some extent there
are many people which can help in the evaluation of the performance used different scale for the
work performance of both male and female. Majority of the workers thinks that the evaluation
carried out at Aston Martin is different for both male and female workers. Fewer of them does
not think that the is a difference in evaluation of the performance criteria in men and women
workers at Aston Martin.
Theme 7: Do you think that inequality creates problem in long term sustainability of
business
Yes 12
No 8
Interpretation- It has been seen that inequality creates a problem in a long term sustainability at
Aston Martin. Many of the workers at Aston Martin strongly believes that there is an inequality
at the Aston Martin which creates an unhealthy environment at Aston Martin which creates a
long term sustainability in the firm. Some of them does not think that there is an effect of the
inequality at the long term sustainability of business.
Theme 8: What are the best way through which Aston Martin Lagonda can minimise issue
of gender pay equality
Transparency in salary 5
Effective performance management 7
8

Effective HR policies 7
Better training 1
Interpretation- it has been evaluated that with the viewpoint of some of the workers
transparency in salary there is a change which can create an improved result in the gender pay
equality. Some think that there is an effective performance management which can help in
minimisation of the risk of gender pay equality. Some think that with the introduction of various
HR policies there is a change in the working conditions and minimisation of gender pay gap of
the workers which can provide a better performance for the workers. Fewer thinks that there
must be better training facility to provide the change of gender pay gap.
P6) Recommendation for the explained data by using appropriate tools and techniques
With the interpretation carried out with the above data it can be recommended that to
decrease the gender pay there are many of the workers which can think that there is a difference
in the gender pay gap which affects Aston Martin which helps the growth of the firm by the
gender pay gap difference between male and female workers which has affected the working
criteria of Aston Martin. There are many of the work carried out which has affected the sales and
growth of the firm. With the gender pay gap there are many drawbacks for the company many of
the valuable talents are unwilling to work with luxury sports brand which have drastically
affected the repo rate of Aston Martin. Improvement measures are evaluated to increase the
performance record for the firm. It is seen that the workers are not satisfied with the work and
the policies carried out which can help in the development of the firm.
LO 4
P7) Study the values undertaken by research to accomplish stated set standards and individual
learning and performance.
While conducting the research work numerous skills where used in distinguished
phase of the task Some skills where quite good which helped me to accomplish the task in
the due time period while in some aspect I lacked behind. Here are the explanation of the
weak skills are discussed as follows:
Particulars Methods to upgrade the
weak skills.
Understanding why there is
necessity to improve the
9

skills and how it will be
welfare for the company.
Decision making skills I lack behind in decision
making skills for which I am
working on it to improve it
(Grant, 2016). I am spending
quality time with the top level
management to examine how
they take the best decision in
very situation. Also, taking
part in debate competition to
increase my decision making
skills.
As my decision making skills
improves with the phase of
time I will be able to take the
best decision in context of both
employees and employer
benefits. It will help to
accomplish set goals and
objectives in the global
market.
Communication skills Communication skills are
weak due to which I am unable
to convey my view point to
others. In order to raise
communication skills I am
attending personality classes.
As well as other watching
other persons gestures and way
of communicating style.
By enhancement in
communication skills I will be
able to convey information
easily without any kind of mis-
understanding. It will help to
create positive working
environment for employees
(Milner, Demilly and Pochic,
2019).
Research skills While carrying out the
research work I examined that
I lack in research skills due to
which task was not properly
completed. In order to improve
this particular skills I am
watching online video in
context of research work
As my skills will be upgraded I
will be able to provide
authentic and accurate
information to the readers.
This act will assist me to bind
loyal customers for longer
tome duration.
10

(Sobering, 2019).
CONCLUSION
From the above assignment it has been summarized that in order to prepare PMP it is
important to develop and calculate scope, risk, communication, cost, time, resources and quality.
It has been analysed that framing realistic objectives and goals can help an organization to gain
competitive advantage as it helps them in encouraging and motivating their staff members or
employees to achieve their desired objective and complete task assigned to them in a proper
manner. In order to complete an assigned task within a defined time period it is important for
organizations to develop a work break down structure as well. Other than this, it has also been
analysed that, quantitative or qualitative methods that are adopted by administration is quite
helpful for the researchers to carry out the research on the evaluation of the data which can help
in the development of the plan for Aston Martin.
11

REFERENCES
Books and Journals
Rubery, J. and Koukiadaki, A., 2018. Institutional Interactions in Gender Pay Equity: A Call for
Inclusive, Equal and Transparent Labour Markets. U. Oxford Hum. Rts. Hub J. 1. p.115.
Lazear, E. P., 2018. Compensation and Incentives in the Workplace. Journal of Economic
Perspectives. 32(3). pp.195-214.
Sobering, K., 2019. The relational production of workplace equality: The case of worker-
recuperated businesses in Argentina. Qualitative Sociology. 42(4). pp.543-565.
Milner, S., Demilly, H. and Pochic, S., 2019. Bargained Equality: The Strengths and Weaknesses
of Workplace Gender Equality Agreements and Plans in France. British Journal of
Industrial Relations. 57(2). pp.275-301.
Marasi, S., Wall, A. and Bennett, R.J., 2018. Pay openness movement: Is it merited? Does it
influence more desirable employee outcomes than pay secrecy?. Organization Management
Journal. 15(2). pp.58-77.
Grant, R., 2016. Japanese Workplace Harassment Against Women and the Subsequent Rise of
Activist Movements: Combatting Four Forms of Hara to Create a More Gender Equal
Workplace (Doctoral dissertation, University of Oregon).
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People. 7(1). pp.23-48.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic
Journal of E-learning. 15(1). pp.70-81.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.

APPENDIX
Questionnaire
Name
Gender
1.Since how long you are working in organisation?
 Less than one year
 Between 2-3 years
 Between 3-5 years
 More than 5 years
2.Is there gender pay equality in Aston Martin Lagonda?
 Yes
 No
3.Is there more male candidates as compare to female?
 Yes
 No
4.Do you agree people fail to do their job well if company has gender inequality?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
5.Does Aston Martin Lagonda gives low pay at the time of recruitment to women as compare to
men?
 Yes
 No
 Not sure
6.Is there different criteria to evaluate the performance of person in men and women in Aston
Martin Lagonda?
 To some extent
 To great extent
 No
7.Do you think that inequality creates problem in long term sustainability of business?

 Yes
 No
8.What are the best way through which Aston Martin Lagonda can minimise issue of gender pay
equality?
 Transparency in salary
 Effective performance management
 Effective HR policies
 Better training

4

5

6

7