Managing a Successful Business Project

Managing a
successful
business project

Table of Contents
Topic of the research is to “To analyse ways by which globalisation can drive business success”.
A case study of Marks Spencer. ......................................................................................................3
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Research aim ....................................................................................................................3
Research objective .................................................................................................................3
Research question ..................................................................................................................3
Rationale of the research.......................................................................................................3
P2 Project management plan:.................................................................................................4
P3 Gantt chart and WBS ........................................................................................................4
TASK 2............................................................................................................................................7
LITERATURE REVIEW ..............................................................................................................7
P4 Research methodology .....................................................................................................8
TASK 3............................................................................................................................................9
P5 DATA INTERPRETATION ............................................................................................9
TASK 4..........................................................................................................................................16
P6 RECOMMENDATION..................................................................................................16
P7 REFLECTION ...............................................................................................................16
CONCLUSION..............................................................................................................................17
REFERNCES.................................................................................................................................18

Topic of the research is to “To analyse ways by which globalisation can drive
business success”. A case study of Marks Spencer.
INTRODUCTION
Globalisation is a process which is related with the growing interdependence of
economies in world. This is related with population, culture which is undertaken because if trade
flourishing of exchange of goods & services across borders. This report is based on M&S , which
is successfully operating in five continents ad they are willing to expand themselves by
launching of a new products which is tortilla chips which is a new innovation brought by this
company (Wright, 2016). No other similar company has brought this type of innovation in their
products. This report is based on various aspects such as aims and objectives of globalisation,
literature review, research methodology and further primary & secondary method of collecting
data is used by the researcher in this research work.
TASK 1
P1 Research aim
“ To analyse ways by which globalisation can drive business success in terms of completion of
the product launch in limited time frame ” .
Research objective
 To understand the importance of globalisation
 To analyse different marketing strategies used by organisations in global markets
 To evaluate different challenges faced by the company while working at global level
Research question
 What do you understand by the importance of globalisation ?
 What are the different marketing strategies used by organisations in global markets ?
 What are the different challenges faced by the company while working at global level ?
Rationale of the research
Main purpose of research is to collect information which is related with the objective of
research in this report researcher has a aim to understand the importance of globalisation for
M&S. Further there is a need to understand what are various marketing strategies which can be
used by organisation in global markets. Part from that the last topic which has to be understood

by researcher is what are various challenges which are being faced by a company which is
having its operation's at global level. Such type of analysis is very helpful in understanding of
globalisation as a part of strategy of increasing revenue and profits by a organisation.
P2 Project management plan:
Cost: This is related with the overall cost which is incurred by the research in collecting
of data. Every function in research involves a particular cost which is incurred by the
organisation and that has to be taken care that all the cost is incurred in the provided budget by
the organisation. Cost budgeting is a tool to estimate the costs or necessary efforts
for projects, work packages or activities in project management. Cost budgeting includes the
estimation of costs, setting a fixed budget, and managing and controlling the actual costs. The
cost estimated for launching this product in market is 60,000.
Scope: This is related with the objectives and aims associated with the project in which it
is duty of the researcher to describe the overall scope of research. In present context of research
of M&S there is huge scope as researcher is aware of their responsibility in context with various
opportunities which is their with the researcher.
Time: This is related with the time which is required for conducting various activities in
the whole research project. A specific time is given to the researcher for conducting and
completing the research (Potrafke, 2015). In the present research there is a time period of 66
days has been given to researcher.
Quality: This is associated with maintaining quality of whole project. This is related with
researcher collecting information from various sources which can help in improvement of the
quality of research.
Communication: If there is good communication skills of researcher then it helps in
achievement of objectives laid down in the research in a more effective manner. There are
various methods of communication such as emails, conferences which can be used by
Risk: Risk is associated with every investigation which is in terms if confidentiality of
information of respondents. This may have a effect on the overall quality of research and also on
not having adequate information. This may posses a barrier on smooth conducting of research.
Market risk is the possibility of an investor experiencing losses due to factors that affect the
overall performance of the financial markets in which he or she is involved. Financial risk is a
term that can apply to businesses, government entities, the financial market as a whole, and the