Managing a Successful Business Project

This document provides insights on managing a successful business project, with a focus on globalisation and its impact on business success. It includes a case study of Marks & Spencer and covers topics such as research aims, project management plans, literature reviews, data interpretation, and recommendations.

Managing a
successful
business project

Table of Contents
Topic of the research is to “To analyse ways by which globalisation can drive business success”.
A case study of Marks Spencer. ......................................................................................................3
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Research aim ....................................................................................................................3
Research objective .................................................................................................................3
Research question ..................................................................................................................3
Rationale of the research.......................................................................................................3
P2 Project management plan:.................................................................................................4
P3 Gantt chart and WBS ........................................................................................................4
TASK 2............................................................................................................................................7
LITERATURE REVIEW ..............................................................................................................7
P4 Research methodology .....................................................................................................8
TASK 3............................................................................................................................................9
P5 DATA INTERPRETATION ............................................................................................9
TASK 4..........................................................................................................................................16
P6 RECOMMENDATION..................................................................................................16
P7 REFLECTION ...............................................................................................................16
CONCLUSION..............................................................................................................................17
REFERNCES.................................................................................................................................18

Topic of the research is to “To analyse ways by which globalisation can drive
business success”. A case study of Marks Spencer.
INTRODUCTION
Globalisation is a process which is related with the growing interdependence of
economies in world. This is related with population, culture which is undertaken because if trade
flourishing of exchange of goods & services across borders. This report is based on M&S , which
is successfully operating in five continents ad they are willing to expand themselves by
launching of a new products which is tortilla chips which is a new innovation brought by this
company (Wright, 2016). No other similar company has brought this type of innovation in their
products. This report is based on various aspects such as aims and objectives of globalisation,
literature review, research methodology and further primary & secondary method of collecting
data is used by the researcher in this research work.
TASK 1
P1 Research aim
“ To analyse ways by which globalisation can drive business success in terms of completion of
the product launch in limited time frame ” .
Research objective
 To understand the importance of globalisation
 To analyse different marketing strategies used by organisations in global markets
 To evaluate different challenges faced by the company while working at global level
Research question
 What do you understand by the importance of globalisation ?
 What are the different marketing strategies used by organisations in global markets ?
 What are the different challenges faced by the company while working at global level ?
Rationale of the research
Main purpose of research is to collect information which is related with the objective of
research in this report researcher has a aim to understand the importance of globalisation for
M&S. Further there is a need to understand what are various marketing strategies which can be
used by organisation in global markets. Part from that the last topic which has to be understood

by researcher is what are various challenges which are being faced by a company which is
having its operation's at global level. Such type of analysis is very helpful in understanding of
globalisation as a part of strategy of increasing revenue and profits by a organisation.
P2 Project management plan:
Cost: This is related with the overall cost which is incurred by the research in collecting
of data. Every function in research involves a particular cost which is incurred by the
organisation and that has to be taken care that all the cost is incurred in the provided budget by
the organisation. Cost budgeting is a tool to estimate the costs or necessary efforts
for projects, work packages or activities in project management. Cost budgeting includes the
estimation of costs, setting a fixed budget, and managing and controlling the actual costs. The
cost estimated for launching this product in market is 60,000.
Scope: This is related with the objectives and aims associated with the project in which it
is duty of the researcher to describe the overall scope of research. In present context of research
of M&S there is huge scope as researcher is aware of their responsibility in context with various
opportunities which is their with the researcher.
Time: This is related with the time which is required for conducting various activities in
the whole research project. A specific time is given to the researcher for conducting and
completing the research (Potrafke, 2015). In the present research there is a time period of 66
days has been given to researcher.
Quality: This is associated with maintaining quality of whole project. This is related with
researcher collecting information from various sources which can help in improvement of the
quality of research.
Communication: If there is good communication skills of researcher then it helps in
achievement of objectives laid down in the research in a more effective manner. There are
various methods of communication such as emails, conferences which can be used by
Risk: Risk is associated with every investigation which is in terms if confidentiality of
information of respondents. This may have a effect on the overall quality of research and also on
not having adequate information. This may posses a barrier on smooth conducting of research.
Market risk is the possibility of an investor experiencing losses due to factors that affect the
overall performance of the financial markets in which he or she is involved. Financial risk is a
term that can apply to businesses, government entities, the financial market as a whole, and the

individual. This risk is the danger or possibility that shareholders, investors, or other financial
stakeholders will lose money.
Resources: There are many resources which are required by the searcher in the present
research work of M&S. Such as capital, land, labour which is very necessary for initiating of
research and achievement of various laid down objectives of research.
Material: There has to be adequate consideration which has to be provide by the
researcher in which there is detail description of what are various types of raw materials and
spices which there be required in production of Tortilla chips by M & S.
P3 Gantt chart and WBS
Work Break Down Structure: This is a process which is used by various investigators
& researchers so that they can divide their task into smaller work. This is very helpful in
increasing the effectiveness in operations and functions of the whole organisation. There is
duration of 66 days for completion of this project. This is related with breaking down of work
into manageable tasks, the work break down structure is discussed below:

Gantt Chart: This is a graphical representation of various activities and task which are
performed in a project this is also related with breaking down of activities in different tasks so
that there is a visual presentation of different activities which are part of project. There are two
axis such as horizontal and vertical axis (Kollman, 2016). All companies must make attempt of
updating their activities of project and according to various tasks.

TASK 2
Meaning of globalisation
Globalisation is a process which is enabling various firms to have specialization and
increase the process of Research and development. This is a process which has actually played a
very crucial role in raising income of various households, helped economies in developing new
opportunities. This is a process which has helped in improving the way management is being
done in various firms and working environment of people. This has helped in improvement of

the living standards of people of various countries this is a process which has lead to exchange if
culture between various countries if world and this further helps in learning from cross culture
integration of countries. This has also lead to establishment of world as one and not as different
countries or continents. This has also helped in production of goods with adequate
standardisation. There has been a convergence in the economic thinking & technique which has
lead to this process of globalisation take place without any barriers. This is harmonization which
has helped organisations in contributing towards economic development of countries. Usage of
skilled employees because of migration across borders has also helped in utilisation of best
human labour by multinational companies. This procedure has helped a lot in countries
development taking place in various countries. Technological development taking place across
the world has also helped in overall development of Globalisation. In present scenario, there has
been a new product launch which is being done by M&S which is Tortilla chips so that they are
able to expand their market share. This is used as a tool of strategic implementation so that
present sales and profit ratio can be expanded by M&S in specified time period.
Marketing strategies used by organisations in launch of a new product in global markets
Globalisation is a process which is helping Companies in forming of their marketing
strategies so that they are able to adapt to culture and condition of other countries. Global
marketing is more complex as compared to marketing in the domestic country. The major reason
behind this is that it is difficult to understand the culture prevailing in different country and then
understand people of other country. There are many issues which are faced by companies in
terms of Marketing strategies of different countries. It is not easy for a company that they are
able to evolve themselves with the marketing strategy of a organisation. In context of M&S it is
the responsibility of that they have to form their strategies according to culture of the country in
which they are planning to launch their new product that is “Tortilla chips” . Such as there is a
need for using the established brand name as the most effective strategy for companies and they
must use synchronized pricing Methods which can help in acting as promotional tool for their
new product.
Challenges faced by the company while launching a new product at global level
There are many challenges which is faced by companies which are operating at the
global level or willing to expand themselves across world. Most difficult challenge is that the

cultural difference which is faced by companies while they are expanding to other countries.
Every country has a different culture, mindset of people and this has to be adopted properly by
any new organisation which is entering the new country. This is the most crucial factor which
has to be taken care by them so that they are adapting to culture of another country in which they
are going to introduce their new launch. There is a need for understanding of behaviour of
individuals and their customers which is further help in formation of various marketing strategies
by M&S. Apart from this there are other challenges also which can be faced by companies while
they are adopting globalisation as a strategy such as increased cost in form of tariff or export fees
which can lead to increase in cost of companies.
P4 Research methodology
Quantitative: This is a method which is related with researcher in which numerical form
so that data is being collected by the researcher (Wunderlich, 2016). This data leads to more
accuracy in the research. This is also helping in achievement of research outcomes in a more
effective manner by the researcher and there is a structured analysis which is being conducted by
the researcher.
Qualitative: This is a method which is related with a method in which researcher will be
using a non numeric form of data so that research can be completed and outcomes can be drawn
in a more effective way. This is a method which is helping in studying of human behaviour
according to different situations.
In this research both qualitative and quantitative data is used by researcher (Perraton,
2019). In quantitative form questionnaire is being used for collecting the data and there are 30
respondent which are selected randomly by researcher for collecting information.
Primary Research: This is related with the primary research which is all about
collecting data in which investigator is willing to collects data for the first time. This is first hand
information and there are various sources from which primary data can be extracted by a
investigator such as Interview, survey, questionnaire, personal interview, telephonic interview
etc. all these are methods which can help in collection of primary data by researcher.
Secondary Data: This is also a method which is used by researcher in which data is not
collected for the first time but is used from a already existing source. This is a method in which
data is extracted from a source such as journals, newspapers, online sites, various magazines and
many such type of sources (Sarti, 2016)(Jetnikoff, 2015). This is a more cost effective method

and method which is consuming less time in comparison with primary method of collecting data.
This method has a disadvantage that it is not that reliable as compared to primary method as in
that source is more authentic & reliable.
In this research we have used both primary and secondary method of collecting data.
TASK 3
P5 DATA INTERPRETATION
Questionnaire
Frequency
Q 1) Do you know what is globalisation?
a) Yes 26
b) No 4
Q 2) According to you, what are the major reasons for globalisation of
organisations?
a) Technological advancement 13
b) Innovation in product 9
c) Business expansion 8
Q 3) As per your views, what are the benefits that Marks and Spencer will
have after offering their new product that is Tortilla chips across global
market?
a) Increasing customer base 12
b) Increase in profitability 10
c) Enhancing global business opportunities 8
Q 4) According to you, is the price for the product of M&S, affordable?
a) Agree 25
b) Disagree 5

Q 5) According to your viewpoint, is M&S will be able to increase profits
with help of this new product which they are launching ?
a) Yes 27
b) No 3
Q 6) Which is the barrier that affects launch of new product by M&S at global
level?
a) Cultural barrier 8
b) Language barrier 6
c) Hiring new staff 15
Q 7) According to you, does launch of new product will be beneficial for
operational efficiency of the company?
M&S increasing
a) Agree 26
b) Disagree 4
Q 8) Provide some recommendation to Marks and Spencer by which its
profitability can be enhanced.

Data interpretation
Q 1) Do you know what is globalisation?
a) Yes 26
b) No 4
Interpretation - Globalisation is defined as the best opportunity for business to increase the
market share and customer base. This is a trendy factor which is adopted by different companies
in order to gain recognition in international market. According to the above pie chart, it is
concluded that out of the 30 respondents, only 4 respondents were not aware about the concept
of globalisation (Mazur, 2018). Mostly all respondents know what is the meaning of
globalisation.
26
4
a) Yes
b) No

Q 2) According to you, what are the major reasons for globalisation of
organisations?
a) Technological advancement 13
b) Innovation in product 9
c) Business expansion 8
Interpretation - Globalisation is a factor which enables companies to make more profits. Some
of the factors which forces an organisation to work in international level are technological
advancement, innovation in product or service and business expansion (Opie, 2019). The above
pie chart explains that from the 30 selected respondents, there are 13 respondents who think
reason for globalisation is technological advancement, 9 respondents think reason is innovation
of products and remaining 8 respondents think that reason for globalisation is business
expansion.
Q 3) As per your views, what are the benefits that Marks and Spencer will
have after offering their new product that is Tortilla chips across global
13
9
8
a) Technological
advancement
b) Innovation in product
c) Business expansion

market?
a) Increasing customer base 12
b) Increase in profitability 10
c) Enhancing global business opportunities 8
Interpretation - There are various benefits that Marks and Spencer will have after offering their
new product that is Tortilla chips across global market. These includes increase in customer base,
increase in profitability and enhancing global opportunities. The above pie chart reflects that
most of the respondents think that best benefit for M&S will be increase in customer base.
Q 4) According to you, is the price for the product of M&S, affordable?
a) Agree 25
b) Disagree 5
12
10
8
a) Increasing customer
base
b) Increase in profitability
c) Enhancing global
business opportunities

Interpretation – From the above pie chart, its is concluded that out of the 30 respondents, 25
people think that price given by Marks and Spencer are affordable by them (Luton, 2015)
(Rahman, 2017). On the other hand, there are 5 respondents who think that prices of M&S
products are high.
Q 5) According to your viewpoint, is M&S will be able to increase profits
with help of this new product which they are launching ?
a) Yes 27
b) No 3
25
5
a) Agree
b) Disagree
27
3
a) Yes
b) No

Interpretation – From the above pie chart, is is analysed that organisations can make huge
profits by expanding their new product launch in international markets. Out of the 30
respondents, it is seen that 27 respondents are in favour of this statement. On the other hand,
remaining 3 respondents think that there is no increase in profits due to expansion in global
markets.
Q 6) Which is the barrier that affects launch of new product by M&S at global
level?
a) Cultural barrier 8
b) Language barrier 6
c) Hiring new staff 15
Interpretation – It can be stated from above mentioned graph that when it was asked to
respondent about barriers which can pose a impact on the barriers which is having a impact on
M&S because of new product which M&S is willing to launch are identified by the respondents
(Creswell, and Poth, 2016). Such as 8 respondents has a view that cultural barriers will be
acting as a barrier, 15 respondents felt that hiring of new employees will be also a barrier and
8
6
15
a) Cultural barrier
b) Language barrier
c) Hiring new staff

then remaining 6 respondents were of the vie that language will also be a barrier for such
organisation.
Q 7) According to you, does launch of new product will be beneficial for
operational efficiency of the company?
M&S increasing
a) Agree 26
b) Disagree 4
Interpretation – From above mentioned graph it can be stated that when it was questioned to
various respondent about is launching of new category of chips is beneficial for a increasing the
operational efficiency of a company it was seen that 26 respondent agreed to this view and other
remaining 4 respondents disagreed to this view point.
26
4
a) Agree
b) Disagree

TASK 4
P6 RECOMMENDATION
 From the above research analysis, it is recommended for Marks and Spencer that it must
launch new product in local as well as international markets as this will help in making
more profits (Bernard, 2017). This company will be able to earn more money while
working at global markets.
 Strong and effective business and marketing strategies are used by managers of M&S for
making profits and money. There is a need for usage of techniques based on market
research which will help in expansion of market by Marks & Spencer.
 It is also recommended that adequate analysis of target market is very necessary for
launching of new product in the market. This is related with what are the preferences for
customers according to their requirement and taste changes have to be made in their
products.
 There is also a need for considering the time factor by M&S as there is already a very
high competition which is prevailing in the market and for achievement of a competitive
position it becomes very necessary to continuously monitor the actions and products
which competitors are launching in market.
P7 REFLECTION
When I was doing this research, it was a challenging work. I got various opportunities
for developing my skills and abilities for doing research. I am a positive person and this nature of
mine helped me to tackle all project activities effectively. I have done this research whole
heartedly and have given my full energy and potential for achieving the project aim and
objectives. It is important for me as the investigator of the research to ensure that all respondents
are happy and satisfied, they do not think that I am not a good person. So I talked to them
politely and gently. My communication skills wee enhanced while talking to respondents and
other people involved within the research. These were some of the needs which I felt while I was
working on this particular report that I have to work on improvement of my present level oh
skills. Various outcomes have to be achieved in given time frame and that has to be with high

level of accuracy. Hence, it is requirement that adequate measures have to be taken such that
there are not mistakes
CONCLUSION
From above report it can be said that Globalisation is a process which has lead to
integration of companies across borders. This has created a situation which is related with how
companies are able to survive in this situation of intense competition which is posing a impact on
the overall functioning a multinational organisation. Research is a method which is used by such
companies so that they are able to use primary and secondary sources for collecting of
information and then using it for the purpose of attainment of various research outcomes. This is
very helpful in conducting various business operations in a more effective manner. Various
sources of collecting data is used by researcher which is helping in achievement of laid aims of
the research.

REFERNCES
Books & Journal
Wright, S., 2016. Language policy and language planning: From nationalism to globalisation.
Springer.
Potrafke, N., 2015. The evidence on globalisation. The World Economy, 38(3), pp.509-552.
Kollman, K., 2016. Same-sex unions: the globalisation of an idea. In The same-sex unions
revolution in western democracies. Manchester University Press.
Hanson, D., and ET. AL 2016. Strategic management: Competitiveness and globalisation.
Cengage AU.
Wunderlich, J.U., 2016. Regionalism, globalisation and international order: Europe and
Southeast Asia. Routledge.
Perraton, J., 2019. The scope and implications of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Sarti, R., 2016. The globalisation of domestic service–An historical perspective. In Migration
and domestic work (pp. 89-110). Routledge.
Jetnikoff, A., 2015. Design based research methodology for teaching with technology in
English. English in Australia, 50(3), pp.56-60.
Mazur, E., Hover Energy LLC and Regenedyne LLC, 2018. System and methodology for a wind
turbine. U.S. Patent 9,856,858.
Opie, C., 2019. Research approaches. Getting Started in Your Educational Research: Design,
Data Production and Analysis, p.137.
Luton, L.S., 2015. Qualitative research approaches for public administration. Routledge.
Rahman, M.S., 2017. The Advantages and Disadvantages of Using Qualitative and Quantitative
Approaches and Methods in Language" Testing and Assessment" Research: A Literature
Review. Journal of Education and Learning, 6(1), pp.102-112.
Creswell, J.W. and Poth, C.N., 2016. Qualitative inquiry and research design: Choosing among
five approaches. Sage publications.
Bernard, H.R., 2017. Research methods in anthropology: Qualitative and quantitative
approaches. Rowman & Littlefield.