Managing a Successful Business Project

MANAGING A SUCCESSFUL BUSINESS PROJECT

Contents
Introduction................................................................................................................3
Part 1..........................................................................................................................3
Aims of digital technology on business activity........................................................3
Objectives of digital marketing.................................................................................3
Cost project management plan on digital business....................................................4
Produce a project management plan..........................................................................4
Produce work breakdown structure...........................................................................6
Part 2: Evidence: Project Log Book..........................................................................8
Part 3: Performance review.....................................................................................16
Conclusion...............................................................................................................19
References................................................................................................................20

Introduction
Digital technology has changed the working style by one step levelling up in the market.
It develops the small businesses through the digital and competing in the marketplace by
economically and socially. This type of business understands the technology to planning for
future goal. Digital technology is the most effective process for inside and outside the business.
With the help of this assignment one can able to bring the way by which digital technology helps
in the process of improving the key business activities. The digital market manages the plan
which includes costs, time, quality, communication, risk, resource of digital market and scope
management plan. It is the opportunity to achieve future goals with profit. The impact of digital
technology on business activity has transformed in the various ways like operations, accounting,
human resource and marketing.
Part 1
Aims of digital technology on business activity
The aims of digital business are empowering the small businesses activities to the level of large
businesses by using digital technology. This list of business activities of an organisation includes
improving the business operation, marketing activities along with minimising product’s cost and
workforce management.
Aim: To explore the impact of digital technologies on marketing as a vital business operation in
the food industry of UK – A study of McDonald
Objectives:
 To understand the importance of digital technologies
 To analyse the effectiveness of digital technologies on business operations of Mcdonald
within 6 months
 To evaluate the impact of digital technologies on business operations of Mcdonald within
9 months
 To recommend strategies to improve of digital technologies within 12 months for
Literature review
According to the view of author it is identified that digital technologies play significance
role in present time. There are many companies who have adopted digital technologies so that

they can easily make improvement in their way of working. There are wide range of services
which are provided to customers and with the help of digital technology it will become easy.
Author stated benefits of using digital technologies such as use of customer relationship
management system can help in making strong relationship with customers. Along with this, use
of social networking sites company can easily grab attention of large number of customers.
Problem statement
With an expansion of opponent’s organizations executing the utilization of present day
advanced Technology Mcdonald company should keep up or far better be in front of their
opposition blueprints. The steady change and development in advanced innovation puts a strain
and keeps Mcdonald company under consistent strain to enhance their utilization of
computerized advances all through their business. This undertaking will help in inspecting,
recognizing and dissecting how advanced innovation has affected Mcdonald company
association
Mcdonald company higher administration need to see how the utilization of
computerized innovation affects their business and how it can help them in being effective with a
specific end goal to comprehend what advancements they have to execute all through their
business. Technology has an imperative part to play in Mcdonald company accomplishing their
general hierarchical targets and with their general achievement in the market, this report will
decide how it can be executed all through their business to guarantee this is done as such. Has
the execution of self-benefit advanced stands put a scratch in Mcdonald company accounts or has
it helped in enhancing productivity levels and benefit, and will it keep on aiding in them making
a benefit. Patterns have a solid impact over Mcdonald company execution of utilizing certain
kinds of innovation, what sorts of patterns have had the greatest effect in the course of the most
recent two years and what future patterns will they need to stay aware of keeping in mind the end
goal to look after progress.
(P2) - Project management plan
Project scope: The following statements assist in outlining and specifying the projects all
included and excluded scope.
Included scope:
Project manager will only be a stakeholder who will liaise with high level of management and it
will report recipients.
qualitative strategies will be adopted for present research

Questionnaire will be send to 25 members of Mcdonald company
Money
lecturer
and respondents
Excluded scope
Customers, team leader.
For the present project no training will be provided to clients
Further not focus group interview will be carried out
In project plan changes can be only be made my project participants and project managers
Only project manager can monitor all the project deliverables
Project schedule and timeframes
Cost of overall project £2000