Gender Pay Gap in the Workplace of Captify Company

This report focuses on the gender pay gap in the workplace of Captify company. It includes a proposal for the project, project management plan, research methodologies, and findings. The aim is to overcome the gender pay gap and create a supportive working environment.

Managing a successful
business

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
Proposal of the project ...........................................................................................................3
Project management plan (PMP)...........................................................................................5
Work breakdown structure (WBS) & Gantt chart .................................................................7
Research methodologies (RM).............................................................................................10
Data analysis & interpretation .............................................................................................12
Finding and recommendation...............................................................................................24
Reflection ............................................................................................................................25
CONCLUSION .............................................................................................................................25
REFERENCES..............................................................................................................................26

INTRODUCTION
Gender pay gap is the acknowledges that woman and man are not equal and that gender
affects on the person's living experience. These deviations comes from the differentiation in
biology , social norms and psychology.
This report will study about Gender pay gap in the workplace of Captify company. This
report will conduct research project on this report and it will conclude proposal of the task . This
report will also analysis the PMP ( project management plan ) and work breakdown structure in
this project. It will also conduct Research methodology on the research project and it will
conclude questionnaire, data analysis finding and recommendation and in the end reflection of
this project.
TASK
Proposal of the project
Background of research;
The Gender pay gap or gender earnings gap is the normal differences between the
earnings for the men and woman who are doing job in an organization. In many organization
female workers get fewer salaries as compare to the male workers.
Aim:
To overcome from the “gender pay gape: in the Captify company, so they can create
working environment in the company and increase productivity of the company. A examination
on Captify UK.
Objectives:
 To articulate the impact of “Gender pay gap” on workplace discrimination.
 To investigate the ways that aids to overcome workplace Gender pay gap and makes
supportive working situations.
 To find out the affect of “Gender pay gap” on workplace environment.
 To overcome from the Gender pay gap in the Captify organisation.
Research questions

 What are the ways to overcome from the “Gender pay gap”?
 How “Gender pay gap” affect the companies workplace and employees both ?
Research methodology
Research methodology is the perticular procedure and proper technique used to
determine, process, choice and analysis data about a topic (Wiek and Lang., 2016). In the
research paper, the methodology sections enable the student to critically assess a study's overall
validity and reliableness.
Research type: qualitative and quantitative
There are two types to researches, qualitative and quantitative. Qualitative research
methods focus on meaning and words while the quantitative method focus on the statistics and
numericals. This report will choose qualitative method to conduct this research project.
Research approach: Deductive and inductive
There are plans which helps to collect the data, analyse and interpretation of the data.
There are two kinds of concepts which are Deductive and inductive. Descriptive research gather
data without controlling any variables, while inductive approach concerned with the theories to
collect data and their aim is to generate new theory based data. This project will choose
inductive method.
Research Strategy: Descriptive
Research approaches are the overall plan for conducting the research project. A research
strategy guide the researchers for the plaining, monitoring, the methods of the researches
Data collection : primary and secondary
There are two type of information and data collection method which are used to run
research project. Primary and secondary. Primary researches are new and fresh research data
collected by the researcher while secondary data is already collected by the others researchers
use this data for this project as well.
Sampling : Random sampling- 30 employees
Sampling is the activity which is used in the statistical analyses in which a preset
numbers of observations are taken from the bigger universe or population. This report will use
random sampling method and select 30 employees to conduct this research project.
Literature review

The Gender pay gap or gender pay gap is the ordinary differences between the earnings
for the men and woman who are working in an organization. In many organization female
workers get fewer salaries as compare to the male workers.
Activity time scale:
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
week
10
week
Identify
research topic
Justification
on chosen
topic
Research
methodologie
s
Review of
Literature
Draft
finalization
Conclusion
Submission
Project management plan (PMP)
PMP
Project management plan is helpful to manage the task it included every element which
are needed to conduct the project (Adams and Berg., 2017). It is important for the researchers to
make the project management plan, so they can successfully conduct the researches on their

topic. This includes cost of the project, risk in the project, range of the projection, resources will
need to the researchers, times will take in the project and in the end quality of the project.
Cost
It is important for the researchers of this task should figure out the estimated cost of the
whole project. They will need money for the researches and make proper plaining for their
project. Without calculated estimated cost of the project researchers cannot be successful in their
project they show know where they will need money and how much (Auspurg, Hinz and Sauer.,
2017). this is also part of the research project and play necessary role. This project on the
Gender pay gap in the workplace of Captify company will need estimated cost of 40000 to do
this project successful.
Risk
There are some risk can be faced by the researchers during the collection of information
about their project. Information collected by the researchers can be wrong and manipulated
which can make their project unsuccessful and their data will not be correct. It is important for
the researchers to use proper sources of the data collection and it will be better they use face to
face interview to conduct their research so data collected by the researchers will be accurate.
Resources
It is important for the researchers to have proper team to make their project successful
because if they will have good team for the project management than they will have a successful
project. It also included the estimate activities resources- researchers should ensure the necessary
resources are available for the project or not, they should ensure the quality of each source to
conduct their research project successful, and they can achieve their project objectives and their
project goals. Manage team- the project team of the company is actively manages to ensure their
production is minimized, and they are satisfied.
Scope
This project will help the students to conduct the researches, and they will understand
how they can conduct the project prop0erly (Bishu and Alkadry., 2017). They will learn new
skills to make any successful research project. Scope of this project is to overcome from the
Gender gap in the Captify company and make their workplace more better and good so
employees can be motivated and give their best to achieve goals and objectives of the Captify

company. This will also increase the productivity of the company, and they can able ton show
their presence on the global level and increase their reputation.
Time
It is important for the researchers to calculate estimated time to complete their project, so
they can complete their project with the time management and solve their problem in proper
time. Times is important they should decide a particular time to conduct the project , time to
implement in the workplace and the final feedback of the project time. A mn0rm,al project need
time of 8 weeks in which this all is included so it should be finished within 8 weeks of time.
Quality
Quality is the one of treble constants of the time period, quality and cost. It is important
for the researchers to understand that if they need better quality project than they will need
proper time for their project and cost as well (Basias and Pollalis., 2018). Because of the inbuilt
nature of the quality of the project's production the quality level should be estimated when the
plaining of the project.
Work breakdown structure (WBS) & Gantt chart
A work breakdown structure is the transportation or the oriented hierarchical
decomposition of the activity to be executed by the companies project group to achieve their
project goals and objectives and make the needed deliverables. A WBS is the cornerstones of
the impressive project controlling, reporting , executing, supervising. This all contained within
the work breakdown structure is to be find out, scheduled and fund.
The work breakdown structure is used to make to establish to understand the scope of the
project. This is a Hierarchical form of the should be done to right-down the deliverable of the
project. Every downward level of the work breakdown structure represent an progressively
detailed statement of the task deliverables (Bennedsen and et.al.,2019). The first two level of the
work breakdown structure determine as a set of formed outcomes that jointly and entirely shows
up the hundred percent of the project range. At each subsequent level, the children of a parent
node jointly and exclusively shows up 100% of the scope of their genitor node. A well work
breakdown structure should have this quality -
Definable – it should be properly described and easy to understand by the project participants.
Manageable- A proper ad meaning full work in the work breakdown structure where pacifistic
responsibilities and employees authorization can be given to a most trustworthy individual.

Estimation- continuance can be estimated in the time needed to accomplished and cost can be
calculated according to the resources needed to complete the project proper and successfully.
Measurable—can be used to measuring progression; has start and culmination dates and
mensurable interim milestones.

Activity time scale:
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
week
10
week
Identify
research topic
Justification
on chosen
topic
Research
methodologie
s
Review of
Literature
Draft
finalization
Conclusion
Submission

Research methodologies (RM)
Research methodology
Research methodology is the proper way which helps researchers to conduct the
researches for their project. It shows the path through which researchers f the project formulate
their problems and their objectives of the project and present their result from the data collected
during the study period (Costa Dias, Joyce and Parodi., 2018). This methodology design also
shows how the research outcomes at the end will be obtained in line with the meeting the
objectives of the study. Research methodology included s research strategy which helps to know
researcher which strategy they should use, research types in which researchers have potion to
conduct their research qualitative and qualitative. Research approaches such as primary and
secondary. In the end data collection and sampling methods for the research.
Research type: qualitative and quantitative
project research types can be characterized as a proper and systematized technological
process of the data collection, and data interpretation. There are two types of methods for the
research which are qualitative and quantitative.
Quantitative- Qualitative researches can be defined infers and resolves problems using the
numbers in the research project. Emphasis is placed on the accumulation of the numeric data,
summery of the data collection drawn on the bases of the numerical data collected by the
researchers of the particular project.
Qualitative- This research types is totally based on the feelings, works and emotions and the
other non-numerical component. This has been write down that information is known qualitative
in their natures if it cannot be analysed by means of numerical methods. Researcher of this
project has used qualitative research method to conduct their research.
Research approach: Deductive and inductive
Research approaches are the program and proper process which belong with the steps of
broad assumptions to elaborateed methods of data accumulation (Cuervo‐Cazurra and
et.al.,2017). Analysis and interpretation. This is based on the nature of the researches problems
which being addresses approaches of data collection and approaches of the data analysis. There
are two types of methods which are deductive and inductive. This research project has use
inductive approach to make this project successful.

Deductive - this approaches conduct with the hypothetical and developing founded on the
existing theory and then designing a research strategy to the best the possibility which was
conduct by the researcher.
Inductive- Inductive approaches are concerned with the new theories which is made by the
researchers of this project. Researcher new theory emerge from the data and the aim.
Research Strategy: Descriptive
Research strategy is the proper plan of the research study which has conduct by the
researcher of this project. This help them, to execute, plan, and monitor the study. Research
methods helps researcher of this project to analyse and collect the data from the questionnaire.
Researcher makes proper questionnaire and conduct this report on the “ gender pay gap” inquiry
project. Researcher has use descriptive research method to conduct this research project
successful-
Descriptive- This research strategy help the researchers to briefly described the characteristics of
the population or the phenomenon which has been studied. (Fletcher., 2017) This research
strategy focus on the what of the research subject rather than the why of the research subject
For example- proper periodic table allow this project researcher to explain the question on the
“Gender pay gap” abut it does not describe what caused the situation of this subject.
Data collection : primary and secondary
Data collection is important method for the project, researcher has collect the data from
the primary researches. They conduct the survey and make the questionnaire on the basis on
“Gender pay gap” in the Captify company. Researcher use this method of data collection
because they get accurate information and new information about the research and also help to
make new strategy for the Captify company to overcome from the “Gender pay gap” problem in
their workplace.
Primary researches- primary researches was conducted by the researchers, and they get proper
and accurate information for their study which has provided them success I their project, and
they were able to achieve their objectives and goals of the project.
Secondary researches- secondary researches are conduct thorough the data which is already
available through the articles and other resources. It is easy and take less time for the researchers
to collect data through this method.
Sampling : Random sampling- 30 employees

Sampling is a the activity used in statistical analysis in which a preset number of
discoveries are taken from a large group. Researcher of this study has taken 30 employees to
conduct this researches (Graf, Brown and Patten., 2018). And they select employees randomly.
There were 30 employees who give their answer in the questionnaire, and they get positive and
negative both result from this study. Employees who participated in this study was randomly
selected and which was right method to get accurate information and the solution as well. This
makes this study successful and researcher able to achieve their objectives and their goals of this
research study.
Data analysis & interpretation
Questionnaire
1) does “ gender pay gap” within the captify company affecting the profitability of the
company.
 Yes
 No
 May Be
2) what issues captify company is facing due to “ gender pay gap” ?
 Employees are demotivated
 New groups are forming
 increasing conflicts
 decrease in productivity
3) what is ratio of male and female employees working in the company ?
A) 1;2
B) 2;1
C) 3;1
D) 2;2
4) Does woman work longer than the male employees at workplace ?

 Yes
 No
 May be
5)Does captify company negotiate pay with the individual members of staff
 yes
 No
6) which strategy can help captify company can use to overcome from this problem ?
A) Pay equally
B) communicate with employees
C) Include more woman employees
D) give higher responsibility to man and woman both
7)Does your organization have different divisions or sections of the workforce with different
terms and conditions for staff employed in them
 yes
 No
 May be
8) Recommendation for the company to make better environment at workplace.
 Give equal pay to both man and woman
 recruit more female employees
 motivate employees
 rewards

Theme 1-does “ gender pay gap” within the
captify company affecting the profitability
of the company.
frequency
Yes 25
No 4
May Be 1
total 30
Yes No May Be total
0
5
10
15
20
25
30
35
Interpretation
As per the theme 1 – it has been asked question to the employees that “ gender pay gap”
is affecting companies profitability or not then 25 employees say yes and less than 5 people say
no. it means it is affecting to the profitability so company should make strategies to overcome
from this problem.

Theme 2-what issues captify company is
facing due to “ gender pay gap” ?
frequency
Employees are demotivated 5
New groups are forming 8
increasing conflicts 15
decrease in productivity 2
total 30
Employees are demotivated
New groups are forming
increasing conflicts
decrease in productivity
total
0
5
10
15
20
25
30
35
Interpretation
On the bases of above theme employees have been provided answer to the question of
which was about issues faced by the company from the “ gender pay gap” than 5 employees say
it is demotivating employees (Kumar., 2019), 8 says its forming different different gapes in the
workplace,15 people say conflicts are increasing which is an big issue for this company. 2
employees say it is affecting on profitability.

Theme 3-what is ratio of male and female
employees working in the company ?
frequency
A) 1;2 2
B) 2;1 8
C) 3;1 15
D) 2;2 5
total 30

A) 1;2 B) 2;1 C) 3;1 D) 2;2 total
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Interpretation
Bases on the above graph questions have been asked the employees about the ration of
man and woman then 15 out of 30 people say its is 3;1 which means male workers are two time
more than the female workers (Madden., 2017). It is important for the company to recruit new
employees for company.
Theme-4-Does woman work longer than the
male employees at workplace ?
frequency
Yes 25
No 2
May be 3
total 30

Yes
No
May be
total
Interpretation
As per the theme-4 it has come to know that female workers are doing job in the
organization more than male workers which is man reason for the “ gender pay gap”. It
important for the company to look for this issue.
Theme 5-Does captify company negotiate
pay with the individual members of staff
frequency
yes 25
No 5
total 30

yes
No
total
0 5 10 15 20 25 30 35
Interpretation
On the bases of this above theme it has been analysed that Captify company used to
negotiate with the employees for their salary which create “ gender pay gap” problem (Miller
and Vagins., 2018). Some employees get less salary and some get higher salary in the workplace.
Theme 6- which strategy can help captify
company can use to overcome from this
problem ?
frequency
A) Pay equally 5
B) communicate with employees 10
C) Include more woman employees 3
D) give higher responsibility to man and
woman both
12
total 30

A) Pay equally
C) Include more woman employees
total
0
5
10
15
20
25
30
35
Interpretation
On the bases of next theme researcher of the project ask for the strategies to get
over from the “ gender pay gap” problem and option have been given to the employees out of 30
employees most of them says communicate and motivate employees and 12 employees say give
higher responsibility to the man and woman both.

Theme 7-Does your company have different
divisions or sections of the workforce with
different terms and conditions for staff
employed in them
frequency
yes 20
No 8
May Be 2
total 30
yes No May Be total
0
5
10
15
20
25
30
35
Interpretation
Next question was about different terms and conditions for the employees during the
selection in the context of “ gender pay gap” than 20 people say that yes they have different term
and condition for the employees on the bases of their gender. It is created problem of the “
gender pay gap” in the workplace of Captify company (O'Neill., 2019). this is essential for the
company make equal term and condition for the employees because they all are working equality
in the workplace, so they should get equal pay in the company.

Theme 8-Recommendation for the company
to make better environment at workplace.
frequency
Give equal pay to both man and woman 10
recruit more female employees 5
motivate employees 5
rewards 20
total 30
Give equal pay to both man and woman
motivate employees
total
0
5
10
15
20
25
30
35
frequency

Interpretation
In the last theme question has been asked to the 30 employees that how company can
make better environment in their workplace than 2 out of 30 employees say they need rewards
for their work which can create competitive environment in the workplace of Captify company,
and they can able to achieve their business objectives, and they can show their presence in the
market.
Finding and recommendation
Findings
Research project has done on the “ gender pay gap” by the individual, and they have
found that it is a major issue for this company and it is important for the company to overcome
from this. Through the survey researcher found that this problem it occurs because of the less
female employees in the workplace it can be solved by the recruitment of more female workers
in the workplace of the Captify company (Ørngreen and Levinsen., 2017). They are to equal the
ratio of the male and female employees at work, so they company can pay equally to the
employees there will be no discrimination between man and woman.
Another finding was it is also affecting on the companies profitability and employees are
demotivated, Because of demotivation in the workplace it is affecting on the productivity of the
company. Employees are not giving their best in the task. They also find the solution for this
through the survey. Employees have give suggestion to give equal rewards and equal pay to the
employees, so they can be financially strong and satisfy their financial needs and live their life
more better. Company should look for those finding from these researches, so they can
overcome from the problem of “ gender pay gap”
Recommendation
AS per this project Captify company is facing “ gender pay gap” issue at their workplace
and it is affecting their profitability so it is a important forb the company to take this issue
seriously and implement strategies in their workplace, I the researches and questionnaire there
were every less employees who suggest researcher for the equal pay to the employees which
was negative for the company (Quintana-Garcia and Elvira., 2017). Employees give importance
to the rewards and motivation more than equal pay. It is important for the company to look for
the pay equally which can affect the employees more than rewards.

Researcher can also use secondary methods to conduct the research which will be helpful
for them to compare the surveys conducted by them and others which will help them to provide
better result and Captify company can overcome from the problem of “ gender pay gap” and
they can improve their working environment and achieve their goals and objectives. They can
give higher position to the female staff in the company so flow of communication between the
male and female employees at workplace it will also affect on the company's productivity.
Reflection
The entire project was successful, I become able to meet research objectives successfully. I
have used different research methods and all these method s have supported me to gather insight
valid details and finding results in significant manner. Initially I was facing issue in managing
time and funds but I scheduled everything properly that has supported m,e t o complete this
project on time in efficient manner.
While working on this project my time management skills have been improved because i
realised the importance of time and how an individual should manage their time to finish the
project on deadline. Now I am able to manage it well. Apart from this, my researching skills
have been developed, now I can use effective methods to gain more details about subject areas.
But still my communication is not so strong, still I feel shy when i had to interact with unknown
personalities. But i am working on it and will improve it soon.
In my opinion it an big issue for the company because its create conflict situation in the
workplace of Captify company. Superiors of the company are responsible for this problem
because they are providing salaries to the employees who are working inn the Captify company.
They should apologize to the employees and provide them equal pay, so they can over come
from the issue of the “ gender pay gap” (Wiek and Lang., 2016). They cannot overcome only for
their apologize, but they can also provide rewards to the employees, so they can give their best to
achieve those rewards and it will affect on the companies production and company will able to
achieve their objectives and their goals. They can also provide training to the employees to
motivate them, and they will get chance to increase their skills. it can be solved by the selection
of more female employees in the workplace of the Captify company. They are to equal the ratio
of the male and female workers at work, so they company can pay equally to the employees
there will be no discrimination between man and woman, and they all will give their best to
achieve companies goals and their objectives.

CONCLUSION
As per the report has been conduct research project on the “ gender pay gap” which is
faced by the Captify company. This report has been concluded proposal of the project . This
report also has been analysis the PMP ( project management plan ) and work breakdown
structure in this research project. It also has been conduct Research methodology on the research
project and it has been concluded questionnaire, data analysis finding and recommendation and
in the end reflection of this project which helps this researcher to make this project successful
and overcome from this issue.

REFERENCES
Books and journal
Wiek, A. and Lang, D. J., 2016. Transformational sustainability research methodology.
In Sustainability science (pp. 31-41). Springer. Dordrecht.
Adams, A. and Berg, J., 2017. When home affects pay: An analysis of the gender pay gap among
crowdworkers. Available at SSRN 3048711.
Auspurg, K., Hinz, T. and Sauer, C., 2017. Why should women get less? Evidence on the gender
pay gap from multifactorial survey experiments. American Sociological Review.82(1).
pp.179-210.
Bishu, S. G. and Alkadry, M. G., 2017. A systematic review of the gender pay gap and factors
that predict it. Administration & Society.49(1). pp.65-104.
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology:
Justifying a suitable research methodology. Review of Integrative Business and Economics
Research.7. pp.91-105.
Bennedsen, M and et.al.,2019. Do firms respond to gender pay gap transparency? (No.
w25435). National Bureau of Economic Research.
Costa Dias, M., Joyce, R. and Parodi, F., 2018. The gender pay gap in the UK: children and
experience in work (No. W18/02). IFS Working Papers.
Cuervo‐Cazurra, A and et.al.,2017. Research methodology in global strategy research. Global
Strategy Journal.7(3). pp.233-240.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International journal of social research methodology.20(2). pp.181-194.
Graf, N., Brown, A. and Patten, E., 2018. The narrowing, but persistent, gender gap in pay. Pew
Research Center, April.9.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Madden, J. F., 2017. Pay Gap. The Wiley‐Blackwell Encyclopedia of Social Theory.pp.1-2.

Miller, K. and Vagins, D. J., 2018. The simple truth about the gender pay gap. American
Association of University Women.
O'Neill, S., 2019. Gender pay gap grows. New Scientist, 241(3223).p.45.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic
Journal of E-learning.15(1). pp.70-81.
Quintana-Garcia, C. and Elvira, M. M., 2017. The effect of the external labor market on the
gender pay gap among executives. Ilr Review.70(1). pp.132-159.
Wiek, A. and Lang, D.J., 2016. Transformational sustainability research methodology. In
Sustainability science (pp. 31-41). Springer, Dordrecht.