Managing Accommodation Services - Presentation

This presentation provides an overview of managing accommodation services, including different types of accommodation services, forms of ownership, hotel rating systems, and the role of the front office department. It highlights the impact of globalization on the hospitality industry and the importance of customer satisfaction. The presentation also discusses the functions and roles of the front office department in ensuring a positive guest experience. References are provided for further reading.

MANAGING ACCOMMODATION
SERVICES
UNIT 4
PRESENTATION BY (Name, Surname & ID):

TABLE OF CONTENT
• INTRODUCTION
• TYPES OF ACCOMODATION SERVICES
• DIFFERENT FORMS OF OWNERSHIP APPLICABLE TO ACCOMODATION
SERVICES
• TYPES OF HOTEL RATING SYSTEM
• FUNCTION AND ROLE OF FRONT OFFICE DEPARTMENT

INTRODUCTION
• Globalisation has increased the demands of customers across the borders and it has
increases the productivity of hospitality industry.
• Due to rapid changes in the tourism globally it has increased the growth of hospitality
industry positively.
• This has helps to support the economic growth of the country effectively.

Types of Accommodation Services
• There are many accommodation services available in the hospitality industries
due to increase in the demand of tourists
Hotels
• Hotels are high customer services accommodation services which help the
customers to increase their experiences and satisfaction level.
• Hotel provides personal rooms to guests and breakfast with the price paid.
Self Service
• These services are available to customers which do not want to spend too much
in a hotel and also want to enjoy their travel without any interference.

CONTINUE…
Guest Houses
• Guest houses are services which are offered to customers in a house with other faculties.
• The services quality did good as compared to self services and also provide better and
friendly environment.
Hostels
• Hostels are the accommodation services which are commonly used by large group of
young travellers.
• Hostels provide large rooms with many beds to reduce the cost with less services as
compared to a hotel.

DIFFERENT FORMS OF OWNERSHIP
APPLICABLE TO ACCOMMODATION SERVICES
Independently owned properties
• Independently owned properties are the hotels which are
operated by single owner which have the power to make his
decision in increasing the efficiency of hotel activities in
increasing brand value and customer satisfaction effectively.
Chain Hotels
• Chain hotel is the part of series of other hotel which are
owned by one person or a single group in different market.

CONTINUE…
Management Contracts
• In this type of ownership the existing hotel in the market allows more
prestigious hotel to take over the operation of the existing hotel in order to
increase the potential in the market.
Franchises
• Franchisee ownership is using the brand name of the chain of hotel to
increase the potential of the hotel.
• Franchisee hotel are those which are dependent on the brand value of the
chain of hotel to earn more profits effectively.

Types of Hotel Rating System
• Hotel rating system is used to differentiate the hotel by their quality of services
provided to customers. This helps to increase the potential of the hotel to gain
better profit margins according to their ratings as it directly impact their brand
value
Star Rating System
• Hotel has developed this rating system which helps to define the quality of services
in a hotel with all the activities and products provided to customers during the stay.
Diamond Rating System
• This rating system is followed by USA, Canada, Mexico and other countries.

FUNCTION AND ROLE OF FRONT OFFICE DEPARTMENT
Functions
• Reservations- From office departments has the function to register the guests in hotel by checking their reservation. Front office department in guest house
just take the information and work as a receptionist for the guests.
• Reception- Front office also have the function to receive guests in the accommodation services with warm welcome tom make them satisfied. Guest
Services- The function of front office department is to provide all the services which are asked by guest to increase their satisfaction and make them
motivated to visit gain in the hotel or guest house effectively.
• Night Audit- This is responsible for accounting and financial function of the hotel to ensure all the transaction are maintained according to receivables.
This also helps business to maintain the financial books effectively.
• Concierge- Concierge are responsible for attending all the bell services which the customer requested in their room to increase their satisfaction effectively.

CONTINUE…
Roles
• To increase the satisfaction of customers by providing adequate needs and wants
of the customers.
• Front office is having the role to communicate all the information about the
guest activities to all the departments to increase transparency in the hotel
effectively.
• To gather information from the market to develop effective marketing strategies
and increase customers engagement in the accommodation services effectively.

CONCLUSION
• This presentation concludes that is very essential to ascertain the different
accommodation service which is available in the market.
• Presentation discussed the different types of accommodation services and the rating
system which are followed by them in different countries effectively.
• This presentation also highlighted types of ownership in accommodation sector which
impact the growth opportunities of owners of the business.
• There were many factors which also impacted the decision of customers to choose from
different services in the market to increase their satisfaction level effectively.

REFERENCES
• De Pelsmacker, P and et.al., 2018. Digital marketing strategies, online reviews and hotel
performance. International Journal of Hospitality Management. 72. pp.47-55.
• Geetha, M., Singha, P. and Sinha, S., 2017. Relationship between customer sentiment and
online customer ratings for hotels-An empirical analysis. Tourism Management. 61. pp.43-
54.
• Ho, V., 2017. Giving offense and making amends: How hotel management attempts to
manage rapport with dissatisfied customers. Journal of Pragmatics. 109. pp.1-11.

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