Managing Accommodation Services in the Hospitality Industry

This presentation discusses the scale, size, ownership, and role of online review sites in managing accommodation services in the hospitality industry. It also provides insights into commercial and non-commercial businesses in hospitality. The presentation covers the contribution of the hospitality sector to the UK economy, different forms of ownership available to accommodation services, and trends in accommodation services.

Managing
accommodation services

Table of contents
 Introduction
 Scale and size of accommodation services found within the hospitality industry
 Commercial and non-commercial businesses in hospitality
 Different forms of ownership available to accommodation services
 Role that online review sites and grading classification systems play when guests
look for and book accommodation
 Conclusion
 References

Introduction
The hospitality industry is the biggest field of
business in which one of the most important
business sectors is accommodation.
Accommodation is referred to as the lodging,
room or shelter which provide a satisfactory
place for the customers to stay and live. In
this presentation major concepts are discussed
in context to an hospitality organisation of
UK.

Scale and size of accommodation services found within the
hospitality industry
 This sector makes contribution of around £59.3 billion in the
Gross Value Added in the economic growth which accounts
for 3% of total economic output of UK which is representing
6.9% of total employment.
 The hospitality sector accounts for 9955 total number of
hotels in UK in the year 2020 providing luxury and mediocre
accommodation and other services to a range of individuals.

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Accommodation services are very important as they
contribute to GDP by increasing the level of profit,
Mandarin Oriental Hyde Park is a large size hotel with
181 guest rooms and 589 employees
 Luxury service
 Mid-range services
 Budget service

Commercial and non-commercial
businesses in hospitality
Commercial hospitality businesses Non-commercial hospitality businesses
It refers to the sector which provides services for the
purpose of wealth and earning economic profits and it
includes large number of operations regarding provision
of services of accommodation and food and beverage.
it refers to the organisations which mainly deals in
services of food and beverage products and their primary
objective is serving social purposes for non-profit
reasons. They cater to requirements of individuals
through providing them with a secondary support
service.
These organisations are determined at earning high
profits by strategically performing production and
charging high for their services.
Such organisations are only focused at covering their
costs instead of earning profit margins.

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Commercial hospitality business Non-commercial hospitality businesses
Such businesses are mostly privately owned and they
may be independent legal entities and franchises etc.
Such organisations are contracted to operate non-
commercial activities while their chains might conduct
operations in larger non-commercial food courts.
Examples includes; fine dining restaurants, luxury hotels,
catering companies, bars, pubs etc.
Examples includes; institutional food services such as
hospitals, educational institutions and corporate staff
cafes, clubs, groups in membership-based organisations
etc.

Different forms of ownership available to
accommodation services
Ownership is defines as the state of fact or the legal
possession and control over the property of the
business organisation, this can be related to the
assets, which further can be tangible or intangible.
There are various forms of ownership are available
to accommodation services and are as follows:
 Independently owned properties
 Chain hotel management:

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 Mandarin Oriental Hyde Park, London is a privately owned hotel and is a five star hotel providing luxury
services to individuals. Other examples of privately owned hotels includes the great western hotel, the
Nare hotel and Lusty Glaze beach etc.

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 Examples of independent hotels includes bull
hotel, Henwick house, The White Lion Hotel
and so on.
 Examples of Chain hotels includes Premier Inn
which is one of the most prominent British
hospitality group.

Role that online review sites and grading classification
The Mandarin Oriental Hyde Park, London maintains its
effective online presence on its official website where
individuals can access a great deal of information relevant to
the activities and major facilities of the hotel.

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The online site that the company maintains through google,
Instagram, Facebook helps the consumers in availing its services with
great ease and convenience. It allows individuals to check
availability, prices and ambience and consumers can make booking
via its online website. Through online platforms, it interacts with its
consumers and answer their queries as well as share their posts and
experiences through posting pictures of individuals visits.

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There are different types of accommodation classification
systems that differentiate the organisation based on their levels
of the quality services, such as the star grading, letter grading
and online review system
 Online review sites- A review site is the web page at which
reviews are posted by the customers about business,
products or services. In context to the hotel, it helps
consumers in gaining insights of experiences of individuals
and more knowledge regarding their facilities.

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Trends in accommodation services
 Themed and concept hotels
 Digital trend
Impact of digital technology
 Increased level of loyalty
 Real-time guest insights

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Conclusion
From the above PPT, it is concluded that it is important for hotels to provide effective
accommodation service to their customers as it helps them to gain higher growth and to
gain the loyalty of customers for a longer period.

References
 Lee, W.H. and Cheng, C.C., 2018. Less is more: A new insight for measuring service quality of green hotels.
International Journal of Hospitality Management, 68, pp.32-40.
 Penin, L., 2018. An introduction to service design: designing the invisible. Bloomsbury Publishing.
 Gemar, G., Soler, I.P. and Guzman-Parra, V.F., 2019. Predicting bankruptcy in resort hotels: a survival analysis.
International Journal of Contemporary Hospitality Management.
 Lee, W.H. and Cheng, C.C., 2018. Less is more: A new insight for measuring service quality of green hotels.
International Journal of Hospitality Management, 68, pp.32-40.