Analysis of Tourism and Hospitality Industry

This assignment provides an analysis of the tourism and hospitality industry by examining various research papers and studies related to hotel management, sustainable tourism, and community participation in rural tourism. The papers discuss topics such as risk governance, knowledge management capabilities, and expenditure-based segmentation of tourist markets. Additionally, the assignment includes references to books and journals on hotel management, service quality, and communication device patents.

Managing
Accommodation
Services

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P .1 Identify the scale and size of accommodation services found within the hospitality
industry........................................................................................................................................1
PART 2............................................................................................................................................4
P2. The different forms of ownership available to accommodation services..............................4
PART 3............................................................................................................................................6
P 3. The role that, grading, classification systems and online review sites play when................6
PART 4............................................................................................................................................7
P 4. Organizations of front office functions within a variety of accommodation services..........7
PART 5............................................................................................................................................7
P 5. The key roles within the front office department for a selected organization......................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The hospitality industry is a wider field which involves event planning, lodging,
transportation, cruise line, travelling etc. It emphasis to satisfy the needs of consumers so that
their demands can be satisfy. It includes hotels and restaurants which mainly focuses to improve
the quality of service and try to improve the service delivery. For the better understanding
Crowne Plaza hotel has chosen which is a part of IGH group. In this report there are following
topics are covered such as : types of accommodation services available within the hostility
industry, role of front office department with accommodation service, key roles founded within
the housekeeping department.
PART 1
P .1 Identify the scale and size of accommodation services found within the hospitality industry
Table 1: Quantity of one, two, three, four and five star hotels in United Kingdom
Category of Hotels Quantity
1 star 7981
2 star 8382
3 star 10878
4 star 9369
5 star 8390
Total 45000
1 star
2 star
3 star
4 star
5 star
7981
8382
10878
9369
8390

Interpretation : As from the above chart it has observed that there are 7981 one star hotel, 8382
one star hotel, 10878 three star, 9369 four star and 8390 five star hotels. It shows that demand of
3 star hotel is more in United Kingdom (Mok and Kadampully, 2013).
Table 2: Number of hotels in the UK compared to other major countries.
Places Number of hotels
United Kingdom 45000
USA 7117
Malaysia 7351
Thailand 4219
Russia 5000
45000
7351
7117
5000
4219
UK
Malaysia
USA
Russia
Thailand
Interpretation : As from the above diagram it has been seen that there are 45000 hotels in
United Kingdom which is more than other countries such as : USA, Malaysia, Thailand and
Russia. There are 7117, 7351, 4219 and 5000 respectively. UK is tourist place and business hub
that's why it has more hotels other than any country.
Table 3: Quantity of hotels with more bedrooms
London Total
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number of Hotel is
around 24
Number of Rooms Number of Hotels
0-100 6
101-200 7
101-300 7
More than 300 4
6
7
7
4
0-100
101-200
101-300
More than 300
Interpretation : As from the above pie chart it has observed that there are 7 hotels which consist
of 101 to 200 rooms and it is more demanding as compare to other hotels. There are 6 small size
hotels which have up-to 100 rooms, 7 medium size hotels which consist of 101 to 300 rooms.
But for the development and more revenue generation hospitality industry is focuses to
maximize the number of hotels which consist of more rooms (Pinch, 2012).
Table 4: Number of hotels compared with number of B&Bs in United Kingdom
Particular Total number
Hotels in UK 45000
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B&Bs (Bed and
breakfast) 25000
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Number of hotels compared
with number of B&Bs in the
Hotels in UK
B&Bs (Bed and breakfast)
Interpretation : As from the above diagram it has been analysed that there are total 45000
hotels in United Kingdom from which 25000 hotels are providing the facility of Bed &
Breakfast. The demand is increasing day by day because consumers want both facilities which
are Bed & Breakfast.
PART 2
P2. The different forms of ownership available to accommodation services
Distinct types of ownership with advantages and disadvantages are describe below :
Types of ownership Description Advantages Disadvantages
Limited Company In these types of
organisations
shareholders have right
to provide valuable
suggestions and board of
The main advantage
for IHG group is that
it can raise funds
from the open market
in the form of shares
The main disadvantage
is that company have
to follow various rules,
regulations and
compliances and if
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directors plays the role of
decision making. IHG is
registered under limited
company and
management function has
divided on the basis of
specific department.
and debentures
(Porter, 2012).
these are not followed
than it have to pay
fines. Legal
procedures are also
complicated.
Sole Trader Under sole trader
business has controlled
by the individual who is
the owner of
organisation. All the
decisions are taken by the
individual persons
himself (Roesch-Marsh,
2012).
The main advantage
of this type of
business is that all
profits are belongs to
one persons and it
does not distribute to
other members.
Single person manage
the all operations and
make policies for the
growth of company.
If it needs funds than
individual can not
raise funds form the
open market through
issuing shares and all
losses have to bear by
a single person which
is the main
disadvantage of this
business.
There are various purchase option along with its advantage & disadvantage in context to IHG
group which are as describe below :
Method of Purchase Advantages Disadvantages
Bank Loan The main advantage is that
Inter Continental Hotel group
can expand its business with
the help of bank loan.
It creates the liability for the
company that it have to pay
interest and if it does not paid
than fine can be imposed by
the bank.
Joint Purchase with
friends/family/business
The main advantage is that
organisation has various
There are chances of disputes
which can arise among various
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associates sources through which it can
arrange funds which involves :
family, friends, business
associates etc.
persons who involve in the
business of corporation. The
reason can be profit
distribution and it is the main
disadvantage.
PART 3
P 3. The role that, grading, classification systems and online review sites play when
Now a days, it has seen that persons are very found to travelling so that they can explore
the things and for that purpose they visit various nations. People spend their holidays across
different countries so that they can enjoy their vacations and trip (McLean, 2015). For this
purpose they need a hotel so that they can take food and rest. Consumers search that premises
where they can get quality services so that their needs can be fulfilled. There are various online
websites which provide the all information about hotel address, types of services and foods,
facilities and reviews form the consumers so that consumers can choose best place. There are
various information which are most essential such as : price, facility, service delivery and quality
etc. It is required for the guest to know the details so that they can make arrangement on the basis
of it.
The Crowne Plaza is the famous hotel because of its quality food, services and other
facilities that's why guest attract towards it. It emphasis to satisfy the needs of consumers so that
their demand can be fulfilled. Organisation offers various services on the basis of requirements
of clients.
Essential : Some services are necessary so that demands of consumers can be satisfy as a
result they attract towards the organisation. Crowne Plaza provide various essential services such
as: quality food & beverage, better service delivery, guest room facility etc.
Basic : There are various services and facilities which are necessary to provide so that
desire of consumers can be satisfy. As an example, hotel provide healthy and safe premises,
quality products etc.
Nice to have : To attract the consumers it is required for the organisation to make them
happy while their visit. Hotel always emphasis to satisfy the demands of consumers. Crowne
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Plaza provide various facilities and services to their guest such as: laundry, free Wi-Fi, easy
check in out service, cleanliness etc (Lima and Kastenholz, 2012).
Luxury : Organisation emphasis to provide best quality of services so that consumers
feel happy while they visit the hotel. Crowne plaza provide various luxury facilities and services
such as: special dinner, lunch and breakfast facility, pool, spa facilities, indoor gaming etc. So it
charge high price for these superior facilities.
Hyper-luxury: There are those services which are beyond the expectations of
consumers it involves gym and bar facility etc. These services are provided by the Crowne Plaza
to their royal consumers who belongs to the higher income group.
PART 4
P 4. Organizations of front office functions within a variety of accommodation services
When consumers visit the hotel there are various queries which are running in their mind
so that there is a need of reception which provide the various information such as: food, facility,
price, quality etc. In Crowne Plaza hotel front desk is responsible to provide relevant information
to the persons who visit the hotel and try to satisfy the needs of guest. There are various things
which are required in front office which are as:
Telephone : In the hotel telephone facility is very essential so that required information
can be collect and transfer to the specific department. For example, manager of font office can
communicate the information of client to food and beverage department that in what time they
can get breakfast and what are the complimentary items (Idziak and Zmyślony, 2015).
Printer : In the Crowne Plaza, front office keep printer so that they can print the
documents of client such ID prove. Apart from this to print the bills it is also uses.
Computer : In front desk office it is required so that relevant information can be
provided to the consumers and for the management work also. In Crowne Plaza it is also use to
know that how many consumers book hotel online and how much payment they have made
while booking.
Master key : The front office of Crowne Plaza have master key so that in emergency
they can use and open the room.
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PART 5
P 5. The key roles within the front office department for a selected organization
According to the scenario, it is concluded that hotel Crown Plaza is facing the
issue of reducing the cost from one of its front office position. It is assumed that the position
within front office should be shifted to another person so that the cost can be cut. In case of
Crown Plaza, the front office of which, operations are stopped can be reservation clerk. This
designation is chosen because the work done by reservation clerk can also be done by another
clerk having same designation. This will not only cuts the cost of staff but also simplifies the
work load. In case of excess workload on reservation clerk, the work can be transferred to check
in desk clerk. To manage the work in future, the check in clerk should be aware of the software
through which the reservation is going to be done. This will reduce the risk of work at the time of
work load. When the work is distributed, hotel can easily contribute in cutting the cost of front
office. This designation of reservation clerk is not facing any type of work load. The work comes
in excess only in the peak season. Therefore company can hire another part time employee to
book reservation. This will surely help hotel Crown Plaza in reducing the cost of front office.
CONCLUSION
As from the above report, it has been concluded that hospitality industry is focuses to
improve the quality of service so that more numbers of consumers can attract towards the hotel.
It provide accommodation services to the guest so that their needs can be satisfy. The front office
department is responsible to solve the queries of persons so that they know essential things as per
its requirements. The housekeeping departments is responsible for the cleanliness in resort.
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REFERENCES
Books and journals
Bigby, C., 2012. Social inclusion and people with intellectual disability and challenging
behaviour: A systematic review. Journal of Intellectual and Developmental Disability.
37(4). pp.360-374.
Brown, L. and Osborne, S. P., 2013. Risk and innovation: Towards a framework for risk
governance in public services. Public Management Review. 15(2). pp.186-208.
Cohen, J. F. and Olsen, K., 2015. Knowledge management capabilities and firm performance: A
test of universalistic, contingency and complementarity perspectives. Expert Systems
with Applications. 42(3). pp.1178-1188.
Halkier, H. and Therkelsen, A., 2013. Exploring tourism destination path plasticity. Zeitschrift
für Wirtschaftsgeographie. 57(1-2). pp.39-51.
Idziak, W., Majewski, J. and Zmyślony, P., 2015. Community participation in sustainable rural
tourism experience creation: a long-term appraisal and lessons from a thematic villages
project in Poland. Journal of Sustainable Tourism. 23(8-9). pp.1341-1362.
Landauer, M., Pröbstl, U. and Haider, W., 2012. Managing cross-country skiing destinations
under the conditions of climate change–Scenarios for destinations in Austria and
Finland. Tourism Management. 33(4). pp.741-751.
Lima, J., Eusébio, C. and Kastenholz, E., 2012. Expenditure-based segmentation of a mountain
destination tourist market. Journal of Travel & Tourism Marketing. 29(7). pp.695-713.
Matsuhira, N., Fujitsu Ltd, 2013. Communication device having VPN accommodation function.
U.S. Patent 8,423,669.
McLean, S., 2015. Managing behaviour in child residential group care: unique tensions. Child &
Family social work. 20(3). pp.344-353.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.
Pinch, S., 2012. Cities and services: the geography of collective consumption. Routledge.
Porter, D. R., 2012. Managing growth in America's communities. Island Press.
Roesch-Marsh, A., 2012. ‘Out of control’: Making sense of the behaviour of young people
referred to secure accommodation. British Journal of Social Work. 44(2). pp.197-213.
Wajcman, J., 2013. Managing like a man: Women and men in corporate management. John
Wiley & Sons.
Online
Number of hotel and similar accommodation businesses in the United Kingdom (UK) from 2008-
2017. [Online] Available Through: <https://www.statista.com/statistics/558040/hotel-
number-of-enteprises-uk-united-kingdom>.
Hotel Comparison to B&Bs. 2017 . [Online] Available Through:
<http://www.bandbassociation.org/>
Hotel with number of room. 2017. [Online] Available Through:
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