E-Business and E-Commerce: Their Roles in Today's Business World

Running Head: Managing Across Borders
Managing Across
Borders
[Type the document subtitle]
Laptop04011
[Pick the date]

Managing Across Borders 1
“What is your opinion of e-business and e-commerce and their roles in today’s world of
business? Analyse a case study to support your ideas”
Electronic business commonly known as e-business is a kind of business that initiates
commercial transactions across internet. In the e-business industry, the commerce activities
implemented online that means the products and services are sold by companies to customers
through online platform. Further, e-commerce refers to the process of buying and selling of
products by electronic means like mobile applications and internet. It should be noted that e-
commerce and e-business are new trends present in the environment that initiate sales through
online means. Introduction of this type of technology has provided help to people to purchase
products while sitting at their home. E-commerce has significantly changed the environment and
converted the physical market to online market (Huang, et. al., 2017).
Although both the terms e-business and e-commerce are used interchangeably but they have
different meaning in the industrial environment. E-business refers to the activity conducted by
business online by using internet and digital media technologies. E-commerce is a part of e-
business where goods and services are sold and received. This has initiated circulation of income
in the business environment. All companies have shifted their focus from brick and mortar to
online business to as to initiate sales through two ways. The e-business plays the key role in
shaping the global economy, as the learning, commerce, backing etc. industries have also shifted
towards electronic mode. Company in the global environment work to satisfy the customers
through the products and services that they offer, thus it can be said that e-business is also a
process that increases the satisfaction of customers due to which companies have started
adopting it (Choshin, and Ghaffari 2017).
E-business and e-commerce are trending in the environment because they have started to reduce
the fixed cost of the company and provide comparatively more market base to target. Companies
nowadays do not need to rent a flat or purchase furniture to initiate business activities in the
environment. The e-business activities make use of IT skills and techniques in the environment
that significantly make the people make use of technology as well. Social media tools and
platforms are used by the organization to promote the business function in the market and
advertisement of social media is comparatively feasible for a firm than an advertisement on
hoardings (Wang, Jia, Schoenherr, and Gong 2018). Companies like Walmart, Alibaba.com,