Managing Across Borders: Cultural Profile and Dimension Description
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This article discusses the cultural profile and dimension description of China, Chile, Australia, and Norway. It also provides recommendations for managing across borders, including addressing language barriers, understanding business culture, and exploring the legal environment.
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Managing Across Borders Cultural ProfileManaging across borders is an exercise that requires a proper understanding of the existing cultural differences of the target market in the particular countries of interest(Ghoshal & Bartlett, 2012) ChinaCulture is defined as shared and learned behaviour of a community(Deresky & Christopher, 2008). The country uses a system of behaviour and ethics calledConfucianism that is based on the responsibilities of individuals towards one another on the basis of their relationship. China uses a collective culture where people are willing to sacrifice personal pursuits for the good of the group(Rea & Volland, 2015). ChileIt is located in Southern South America on the border of South Pacific Ocean. Usually social status is drawn along financial lines. The culture of the people is based on individualism. AustraliaThe people are completely cynical of individuals with too much wealth or in power, respecting the ordinary person. The cultural black hole is evident in Australia. NorwayPower in Norway is decentralized and control is discouraged. It consists of an individualistic society where personal opinions are valued and expressed(March, 2008). It is also considered to be a feminine society that tries to value the softer aspects of culture(Gesteland, 2012). 2
Managing Across Borders Cultural Dimension DescriptionSimilarities and Differences Power Distance;It is defined as the acceptance level by a society of unequal power distribution in institutions(Mooij, 2014). China/ Australia Similarities -people with power enjoy privilege and greater status -have shown efforts to reinforce a cooperative interaction across levels of power -Communication is done in a formal manner Differences -The relationship between subordinates and superiors is polarized in China while in Australia Superiors are China/ Chile Similarities -Use social status to underline differences in power -Have a hierarchical social structure -Privileges are meant for the powerful Differences -China has a high degree of delegation compared to Chile -China exercise informational control while Chile doesn’t -China people aspirations do not go beyond their ranks China/ Norway Similarities -Both encourage independence -Communication is formal -Have a hierarchical social structure Differences -In China, superiors are inaccessible unlike in Norway -Power is centralized in China and decentralized in Norway -Control is discouraged in Norway and practiced 3
Managing Across Borders accessible always -Communication is direct and participative in Australian Organizations while in China it is indirect and bureaucratic -Society in China believes in inequalities unlike Australia unlike Chilein China Uncertainty Avoidance;It seeks to describe the extent to which individuals in a society fell threatened by situations considered ambiguous. Similarities -Adherence to laws -Pragmatism is evident -Comfortable with ambiguity Differences -Chinese are entrepreneurial and adaptable unlike the Australian society Similarities -Show a strong need for rules -Exercise ambiguity -Have great dependence on experts and authorities Differences -Chile shows low corruptions indices Similarities -Believe in the rule of law -Ambiguity in language -Pragmatism is present Differences -China’s score is 30 unlike Norway’s 50 on uncertainty 4
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Managing Across Borders -China has low score on uncertainty avoidance than Australia -China’s society is meditative which is uncommon among Australians compared to China -Chile has dependence on non- managerial employees unlike China -China has low score of 30 and Chile high score of 86 on uncertainty avoidance avoidance -China presents a low degree of acceptance than Norway -Norway has greater tolerance for beliefs than China Individualism/ Collectivism;It describes the relationship existing between the immediate community and the individual (Malachowski, 2001). It is usually formed on the basis of an individual’s ranking in the society. Similarities -Personal relationships prevail over company and work -Practice preferential treatment -Hiring based on merit Differences -Individualism in Australia and collectivism in China Similarities -Individualism is discouraged -Provision of equal opportunities in life -Individuals in pursuit of autonomy Differences -Highly collective culture in China than in Chile -Poor in-group cooperation in Chile Similarities -Nepotism is Discouraged -High job mobility -Practice in-group considerations Differences -Individualism in Norway and collectivism in China -Explicit communication in Norway unlike in 5
Managing Across Borders -In-group relationships more competitive in China than Australia -Australia has a loosely-knit society unlike China compared to China -Chile’s society is more polarized than Chinas’ China -Differentiated private life and work in Norway unlike China Masculinity/ Feminist;It describes the responsibility share between men and women coupled with the inequalities between the two genders. Similarities -Masculine societies -Behaviour based on shared values -Strive for success valued Differences -Conflicts resolved at individual level in Australia unlike China -Limited role of women in China compared to Australia -China is far from Similarities -Embrace the sense of belonging -Advocate for striving -Encourage interpersonal links Differences -Conflicts resolved by compromise and negotiation in Chile unlike China -Majority of men in power in China than in Chile -Chile value equality Similarities -Embrace societal solidarity -Value interaction through dialog -Have masculine societies Differences -Norway embrace the softer aspects of culture unlike China -Strive is not much regarded in Norway -China focus on status more than Norway 6
Managing Across Borders setting up men- women parity and solidarity more than China Long/ Short Term Orientation;It specifies the extent to which a culture is committed or not committed to “traditional forward thinking values” (Ajami & Goddard, 2006). High or short term orientation incline nations to accept or resist change. Similarities -Exhibit respect for traditions - Practice propensity to save -Focus on attaining prompt results Differences -Australia has normative culture and China pragmatic -China scores 36 and Australia 21 on this dimension -China has long term and Australia short term Similarities -Exhibit respect for traditions -Practice propensity to save -Believe in establishing truth Differences -Chile has small propensity to save than China -China has pragmatic culture and Chile normative -China believe in perseverance in achieving results unlike Chile Similarities -Concerned in establishing truth -Show respect for traditions -Focus on getting quick results Differences -Norway’s culture is normative and China’s pragmatic -Norway has relatively small propensity to save than China -China has long term and Norway short term orientation Recommendations 7
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Managing Across Borders 1.There is the need to address the language barrier considering that Chile and Norway speak different languages which is spoken by majority of their citizens. It is important for the senior management to hire people who can carry out the responsibility of interpreting as an effective translator to communicate with the locals. Therefore, adequate funds should be allocated for this exercise together with promoting the interpreters with all the relevant information for them to effectively execute their tasks in regard to venturing these new markets. It is also advisable for the company to create sufficient time to discuss with the hired interpreters the set out objectives before each of the planned meetings to avert any negotiations. 2.There is the need to create balance in investing in those countries by understanding their business culture. This move will contribute to doing business with the three countries in the long run. For instance, they have shown adherence to the rule of law and portrayed hierarchical societal structure even in their local organizations. It will assist the company understand how the market operate in these nations. Looking at Chile, Norway and Australia, there is similarity in the way the workforce operate hence making it easy to venture in these markets. The company therefore needs to capitalize on this part for the investment to proceed immediately. 3.There is the need to explore the legal environment by familiarizing with these countries market laws. Therefore, interacting with the locals will facilitate a better understanding of the said nations’ business culture and law which is useful for conducting business. It would be important to partner with local companies to assist in the process of registration and negotiation with the relevant authorities of these nations. 8
Managing Across Borders References Ajami, R. A. & Goddard, J. G., 2006.International business : theory and practice.2 ed. Armonk, N.Y: M.E. Sharpe. Deresky, H. & Christopher, E. M., 2008.International management : managing across borders and cultures.Frenchs Forest, N.S.W: Pearson Education Australia. Gesteland, R. R., 2012.Cross-cultural business behavior : a guide for global management.5 ed. Copenhagen: Copenhagen Business School Press. Ghoshal, S. & Bartlett, A. C., 2012.Managing Across Borders.2 ed. London: Cornerstone Digital. 9
Managing Across Borders Malachowski, A. R., 2001.Business Ethics: Critical Perspectives on Business and Management.s.l.:Taylor & Francis. March, L. D., 2008.Norway.London : Kuperard. Mooij, M. K. d., 2014.Global marketing and advertising : understanding cultural paradoxes.4 ed. Thousand Oaks, Calif.: SAGE. Rea, C. G. & Volland, N., 2015.The business of culture : cultural entrepreneurs in China and Southeast Asia.Vancouver: UBC Press. 10