Managing Across Culture

MANAGING ACROSS
CULTURE

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories of Cross Culture:..........................................................................................................3
Problem occur in organisation due to cross culture....................................................................7
Strategies adopted by organisation to solve these issues ...........................................................8
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Globalisation is fastest raising concept in economy and due to this business activities
goes at international level (Boylan,2019). No country now a days operates with closed economy
or with restricted boundaries for trade. The term international business refers to a conduct of
business beyond national boundaries or with more than one country on order to attain company's
goals effectively and successfully. There are several forms of businesses that establishes their
branches and deals with different other firms that requires management from home country or by
themselves. Hence it is essential to to have management of cross culture in order to have smooth
and effective operations of business. Each nation possess their own culture that is different from
other in several forms which requires effective management so that it does not create a negative
impact influence upon workings and operations of business and maintains effective conduct
through human resource practices. This project report include study of TESCO which is a
multinational organisation established in UK in the year 1919. The company is providing
business in groceries and merchandise retailer. The company is established by Jack Cohen in
England UK. The present report discusses about globalisation, country's culture along with
virtual international teams within a company. The report comprises of several theories related to
culture and a framework known as EPRG. Immense emphasis is paid on several strategies in
order to resolve those issues though paying relevance to motivation, negotiations, decision
making, communication as well as leadership.
MAIN BODY
The organisational culture refers to belief's, ideologies and certain practices of a company
that differentiates itself from rival firms (Carayannopoulos, 2017). The culture also defines
behaviour pattern of employees within an organisation and how they are required to behave.
There are several theories of culture that assists organisation in knowing cross culture that helps
in effective workings of company.
Theories of Cross Culture:
There is a presence of several theories related to culture being considered by each
business firm in order to know cultural difference of each country along with certain concepts
(Cheng, 2017). Theories assists companies in understanding the culture that every nation implies

based on their requirements which they plans in order to have effective working of their
operations. The different theories of culture are explained below:
Hofstede theory of culture:
The theory was developed by Greey Hofstede by explaining several factors that are
related to regional as well as national major contributors towards culture of any company that
creates an influence on behaviour of its workforce within the boundaries of organisation
(CHENG, 2019). The theory suggests five different factors that creates an impact on culture at
workplace that are discussed below:
 Power Distance Index: The factor comprises of a variation between work power and
culture that is being allotted to company's employees. The different which exits here is
being accepted by company's employees in their organisation or is applied in its
hierarchy. This assists companies like TESCO in knowing the acceptance level of
company's powers by its employees that differs from rival firm possessing differences in
organisational culture.
 Individualism versus collectivism: The concept of individualism refers to achievement
of certain goals or objectives by an individual employee in a firm. On the other hand
collectivism denotes achievement of organisational goal by a team or specified group
(Cohen, and Varnum, 2016). Successful achievement of target objectives are being
awarded by managers of TESCO based on employees performance individually or
collectively such as in team. This encourages employees to achieve targets with more
involvement and efforts.
 Uncertainty Avoidance Index: The factor comprises of level in tolerating employees
relation that is with company or employer in different situation which is very
unpredictable. It enhances level of tolerance among employees in order to have healthy
and comfortable working environment which are highly undetermined. It also assist in
developing supportive environment in TESCO which focus on increasing performance.
 Femininity versus Masculinity: The factor comprises of hard versus tender features. It
helps in decision making by knowing taste and preferences of both males and females.
Masculinity includes decisions based upon aggressive nature of person whereas the
femininity has a basis of feelings or emotions after having some consultation or