Cross-Cultural Management and International Business Strategies

The provided assignment is about cross-cultural management and international business strategies. It involves analyzing a real-world scenario where Barbie's marketing strategy was successful in Madrid, Spain. The assignment requires the application of cultural intelligence principles to understand how Barbie adapted its marketing approach to cater to European customers. Students are expected to demonstrate their knowledge of cultural differences affecting decision-making styles and how they impact global expansion strategies. The assignment also touches on corporate social responsibility and cross-cultural project customer engagement.