Managing and Planning an Event

This presentation provides insights into managing and planning an event. It covers the resources and logistics required, key management skills, and methods for monitoring and evaluating the success of an event. The presentation is based on The Event Company in the UK.

MANAGING AND PLANNING AN
EVENT

TABLE OF CONTENTS
PART B
Introduction
Manage resources and logistics to ensure events are delivered
in line with event plan.
Monitor and evaluate to ensures customer and business
requirement
CONCLUSION
REFERENCES

INTRODUCTION
Managing and planning of an event is interchangeable to each other but
has some difference too as these are two different functions that is that
collectively helps to get satisfied the need and demand of the
customers. This report is based on The event company that is based on
UK and are proud to work with large corporations, charities and
growing micro ventures of all the different shapes and sizes. This report
includes the different resources that are required to deliver an effective
event, key management skills, different approaches to manage different
types of event, different management model, monitoring and evaluation
of events to ensure customers and business requirement.

MANAGE RESOURCES AND LOGISTICS TO ENSURE
EVENTS ARE DELIVERED IN LINE WITH EVENT
PLAN.
There are different resources that are required to deliver an effective
event that is as defined below as:
 Set objectives: It is the form in which The event company set the
objective of the particular event that has been achieved in an effective
manner.
 Format and content design: In this the budget will be developed as
per the requirements and the demand of the client and then manager
create a team who further works for that event.

CONTINUE…
 Event planning: It contains the logistics, marketing and
content and it includes he detail planning of the financial status
that is required to accomplish the target in a successful manner.
 Venue: It conserves the largest cost of the overall budget that is
equipped in the particular event. The venue has been decided
as per the requirement and demand of the event and as it is that
a lot of issues will be generated while selecting the venue as
related to the time and space. Thus it is the one that is fixed a
month ago that imparts more easiness in the business.

CONTINUE…
 Catering: It is the service to provide the foods and
beverages to the people and includes the meal as like
vegetarian or non-vegetarian that depends as per the demand
of the crowd or as per the assigned budget.
 Logistics: It includes the furniture, flooring, crowd barriers,
flowers, audio visuals, health and safety, stewards and many
other things that must signed as per the contract with the
suppliers.

CONTINUE…
 Marketing, PR and communication: It has been performed
in order to promote the event that attracts the large number
of buyer as that enhances the ticket booking. As for the large
scale events for the public the connection with the media is
also necessary that generate more opportunity in the market.
 People: It is the most important asset of the event that
delivers and manages the event even more smoothness.

CONTINUE…
 Delivering your event: It is the master plan of the company
that includes the caterers, security, suppliers, venue and
other applicable parties as well.
 Follow up an evaluation: It is the process in which event
will be successfully managed that helps The event company
to capitalise to goodwill.

CONTINUE…
 There are some key management skills that are required to
manage the effective events through the pre-event and it is
as described below as:
 People skills: It includes the vendors, co-workers,
customers, suppliers, supervisors, staff, government officials
etc. To successfully conduct the event they all the very
much important factor of the event.

CONTINUE…
 Listening: It is the ability of an individual to understand the
requirement of the other party and it helps to make an
effective communication that helps to develop more benefit
outcomes in specified period of time.
 Organised: It includes the smooth flow of all the different
factors that are connected to each other. It includes the
flawless execution of the event within the timely manner.

MONITOR AND EVALUATE TO ENSURES
CUSTOMER AND BUSINESS REQUIREMENT
ARE MET
There are different methods through which The event
company monitors and controls the success of an event
that is as defined below as:
 Attendee satisfaction: It is the biggest feedback that is
collected from the gathering of the peoples. It could be
find out by conducting the survey and through email
communication as well in reflects the number of
people that attend the event.

CONTINUE…
 Monetary outcomes: It is the return of the total amount of money
that is invested by The event company in the form of revenue. It
is the strategy of the company through which the allocated budget
will be assigned and then company further compares that with the
revenue generation to measure the profit ratio.
 Registration numbers: It is the comparison of the actual number
of people that check-in in the event that helps to measure the
result of the performance of the marketing strategy that is applied
by the company.

CONTINUE…
 Media and press hits: It defines the success of the event as
much the event coverage will be covered by the company
that much profit has been gained by the company in terms
of brand value and market image.
 Social media mentions: It reflects the reaction of the
targeted market as The event company performs the pre
event contest and gave the lucky draw that attracts the large
number of public.

CONTINUE…
The variance of the success of the company will be measured by
analysing the gathered data of the centralised database. Then
variance report will be measured by compare it with the lowest
to the highest data points then the evaluation of the variance
will be performed that provide the success ratio of the event.

CONCLUSION
It has been concluded from the above report that there are different
sources that are required to deliver the effective event to the public
and the analysis of different key management skills that is required
to manage the event through pre-event briefing and delegating.
Furthermore, concludes the methods for monitoring and evaluating
the success of an event.

REFERENCES
Kim, W., 2019. Managing Big Data in the Meetings and Events Industry: A
Qualitative Study. 관관관관관관 , 31(7), pp.415-429.
Shaw, V. and Kodaypak, R.P., AT&T Intellectual Property I LP,
2018. Network functions virtualization leveraging unified traffic
management and real-world event planning. U.S. Patent 10,091,113.
Paul, S., 2018, December. A MATHEMATICAL RECOVERY MODEL
FOR MANAGING SUDDEN RISK IN SUPPLY CHAIN. In The 48th
International Conference on Computers and Industrial Engineering.
Handel, D., 2020. Planning and Managing a Digital Collections Project.