This report explains event policies and procedures along with marketing mix factors and chosen budget which enables companies to construct their successful models.
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Managing and Planning an Event
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TABLE OF CONTENT INTRODUCTION.......................................................................................................................................3 MAIN BODY..............................................................................................................................................3 PI Sources of market and customer research to inform plans..................................................................3 P2 Principles of developing and agreeing event plans in line with customer and Business requirements3 M1 Approaches to research and developing for successful events..........................................................4 D1 Appraise research approaches and recommendations for successful events.......................................4 LO2.............................................................................................................................................................5 P3 Policies and procedures of various events and their implementation..................................................5 P4 Policies and procedures for Dealers meet and steps for maximizing effectiveness.............................5 M2 Policies and procedures in dealers meet for maximizing effectiveness.............................................6 D2 Recommendations for effective implementation................................................................................6 LO3.............................................................................................................................................................7 P5 Resources required to deliver an effective event................................................................................7 P6 Key management skills required to manage effective events.............................................................7 M3 Approaches behind different types of events.....................................................................................8 D3 Management models for successful events........................................................................................8 CONCLUSION...........................................................................................................................................9 REFERENCES............................................................................................................................................9
INTRODUCTION Managing and Planning an Event is performed by various factors andparameterswhichcompaniesfocusonforestablishingsuccessful events, whose promotional scale and resources put in are structured with strong planning. This report explains event policies and procedures along with marketing mix factors and chosen budget which enables companies to construct their successful models.This report also evaluates event evaluationstrategiesbyreachingthesetbenchmarksofcustomer’s preferences and customization which enables companies in high upgrade performance standards. MAIN BODY LO1 PI Sources of market and customer research to inform plans Customer metrics: For launching a new product in company which is highly important event on which long term success and diversification of company functions are based on a high percentage factor. The various financial funds needs to be procured for getting cost effective resources which are an integral part for planning the formal structure of event procedure. Customer research enables event managers of companies to plot out all resources which will be required for successful customization and determining the vital scenarios for productively implementing successful events.Sources of market and customers research are highly correlated with each other where companies lays high focus for delivering high quality standards and legacy of benchmarks (King, McGettigan and Seery, 2019).
P2 Principles of developing and agreeing event plans in line with customer and Business requirements Principle of flexibility:Event planners need to hold the working attitude of dynamic standards where the flexibility factor plays immense importance and is relatively important to bring strong working efficiency.Business requirements and customer preferences are connected with each other on various parameters where company leverages its focus and maintains structure effective standards for gaining high composition of market share. Principles of flexibility and functioning are correlated with high relativity factors for presenting out successful launch of new product by company which is not only important promotional event, but also significantly brings out difference of event management on various paradigms (Antchak, Ziakas,. and Getz, 2019). Principle of time management: Time management on various departmental duties is very important to inculcate within event planners for successfully hosting of any cooperate events. Principles of time management and agreeing event plans criteria’s in line with customer and business requirements for companies to establish successful image in industry and reach the set production targets with high efficiency. The financial procurement for getting all production and technology factors which are important factors in successful launching of new product launch by company helps in aligning business requirements and customer preferences. There is large focus given on cost effective uses of resources by researching the best optimum funds, creativity and innovation for establishing a niche market against all other companies and brands in event industry. M1 Approaches to research and developing for successful events Data triangulation is one of the most innovative research formulation method through which valid information on various scenarios which involves different samples of data collection and functionallatest figures of preferencesamong customers. Through data triangulation approach companies which plan to launch their new product in market share can gather the latest technology quality standards, leverage determinants ofgoodwill among consumers and gain long term productivity in field of event management. D1 Appraise research approaches and recommendations for successful events Research approach adopted by company for implementing launching events and p0lans strategies must be done by relevant data from authentic sources through innovative technology,
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productive equipmentsfor reaching large scale population around world. These appraisal techniques will enable companies to implement innovative research approaches for long term effectiveness in market share. LO2 P3 Policies and procedures of various events and their implementation Conference meetings of stakeholders , shareholders and various clients who are the prospective important people whom company shares the various expansion and digitalization decisions is a major event held by company top management every year.Procedure of conference meeting and the policies which rule functional structure formulation of company , by vitally segregating resources to be used and the marketing factors to reach large population instantly. Policies of company in successfully hosting conference meetings are to reach the set benchmarks among shareholders and bringing put their concern areas among meetings which enable company to gain long term goodwill. Large focus is given on productivity factor of efficiencywithin allprocedures of company while conductingconferencecallswhich is coordinated within various resource usage factors and data is righteously programmed (Malik, and Yaussy, Uber Technologies Inc, 2019). Trade fairs is another important mega event which companies undertake for enlargement of their infrastructure and management operations with diversification factors. The procedures and policies behind successful hosting of trade fair can be analyzed by the way resources of marketing, research and promotions are programmed.Planning of hosting successful trade fair involves huge procurement of various human resources, technology and latest machinery functioning through which large goodwill and brand value is created. Trade fair is one of the most crucial event which is hosted by any company through which creativity and diversity factors can be injected in their productive criteria P4 Policies and procedures for Dealers meet and steps for maximizing effectiveness Dealers meet is an important event hosted by companies to address queries and problems of clients, announcing new launches and ensuring the delivery of message to the market share, and also impacts in reaching put to new segments of customers and prospective clients.
Companies to successfully host dealers meet need to formulate a plan which will ideally help in resource planning and distribution of responsibilities within all hierarchies. New step is to program out all visiual tools and promotional activities through digital media and networking of various websites, which will help company in working towards innovative parameters with large diversity of workforce and creativity enfoldment.Next step is engaging audience and clients in meeting by solving their issues, structuring out the mission statements along with accordance to company set goals (Park and Olson, 2020). The various recommendations for maximizing effectiveness of dealers meet in any company for enabling large customers satisfaction and future revenue enlargement with strong financial records and high profitability factors along with goodwill can be analyzed as follows: ï‚·Dealers meet planning models must be integrated with latest technology and data analysis structure to gain detailed information on concerns of public, shareholders which will help company in focusing on customers satisfaction services. Dealers can be contacted instantly through various media sources where company vital technology usage will be an important paradigm to built creativity and innovation in future performance. ï‚·While conducting the dealers meeting event must be fully In accordance with vision of company forces, goals on which production is targeted and the various new launches through new brands and services can be launched. These steps will have large positive impact on goodwill among people, high market share and shareholders satisfaction. M2 Policies and procedures in dealers meet for maximizing effectiveness. Dealers meet must be undertaken by companies through providing valuable information, data and latest technology trends which help companies in performing with high ethical standards, reach out to clients feedback services and goodwill enhancement. There should be use of latest technology and metrics to figure out the vital areas of concerns which needs to be addressed in dealers meet by top management for establishing high end benchmarks. D2 Recommendations for effective implementation The management teams must hold advance skills and efficiency levels along with dynamic potentialities of working under various scenarios and plan out cost effective dealers meet. The final discussion points by the meeting shall be brought under evaluation, through
productive discussions and media surfaces expansion will enable large scale distribution of company goals and profitability within revenue margins (Thomas and Weiss,EntIT Software, 2019). LO3 P5 Resources required to deliver an effective event There are various resources which are used by companies for delivering effective successful events and reaching the set goals, benchmarks of quality performance and gain strong productivity in future parameters. Foremost financial budgets of costing for all resources are analyzed by company, which helps in structuring all effective planning of varied responsibility distributionamongemployeesandgatheringtheproduction,technologyandmarketing equipmentstoreachlargescalepublicaroundworld.Workforcerecruitedbehindevent completion must be highly skilled and talented , with dynamic leadership qualities to leverage high goodwill among consumers while event hosting.Another and one of the most important resource is technology used for productivity enhancement while conducting successful events such as product launch, conference meetings and dealers meet which are most important events hosted by any company. The resources allocation will help in further profitability assimilation of management and diversification strategies. P6 Key management skills required to manage effective events Passion and determination to get optimum results in given time frames of bringing successful event and hosting large scale public by targeting the achievable goals through creativity and dynamic functionality is the foremost skills to manage effective events. Another skill is Direction of command within team members, and employees working under the leader which has strong impact on cost effective use of resources and the capital formulation along with high profitability margins (Goel, Mannan and Datta, 2019).Time management skills is also an important skill where the leader plays an integrate role to take quick decisions under contingent time frames and significantly distribute the varied jobs within all employees. These skills are highly important to be inculcated within company top management and leaders who are hosting events, large efficiency can be targeted and large audience can be segmented worldwide. Mangers need to be adaptive with latest trends and technology factors through which new legacy
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and goodwill among customers market share can be developed. There should be use of analytical tools and metrics to gain string reliable information on all corners of operations. M3 Approaches behind different types of events Strategic approach and cost effective approach are the most undertaken approaches by companies while indulging in event planning strategies for hosting various trade fairs, corporate events and product launching. There are various parameters on which these 2 approaches can be compared and contrasted with each other: ï‚·Strategic approach:This approach largely focuses on working towards latest technological methods and strategic formulation of duties among all teams and employees, which helps company management in keenly achieving large goodwill standards. The strategic approach enables company to achieve high standards of quality efficiency, large productive usage of all resources and the vital functionality within all sectors of event management (Islam,Majumder and Islam, 2019). ï‚·Cost effective approach:Whereas cost effective approach focuses on using resourcesto their best utilization efforts by training employees with dynamic working capabilities and potentially making them largely active through leadership. This approach highly focuses in skills of employeesand their relativity with the given resources and there is less integrationof technology, machinery where this approach lacks its effective stretch among people. D3 Management models for successful events There are various management models which imply successful hosting of events for companies for gaining long profitability and high revenue margins within customer market share. ï‚·Lewins change model explains the various innovative and creative changes which can be implemented within company performance standards for reaching new segments of customers and large successful hosting of corporate events in various companies. Unfreezing, freezing and refreezing are the three steps of this model which explains scenarios of cultivating innovation and determining various parameters of future growth. ï‚·Kotters 8 step change model explains the emergence of urgency, powerful vision formulation and communication of change among employees to anchor changes in corporate culture. The theory focuses on gaining smaller wins within the process of implementing change as it helps
company employees for connecting on new innovative synergy, highly working towards promotional goals (Nos and SAP , 2020). CONCLUSION Thisreportcanbeconcludedonvariousparameterswhicharestrongfactorsof successful hosting in event management process, corporate events and functional operations varying on promotion and sales enhancement. The report concludes large activities and business models of creativity which companies in dynamic business world undertake for gaining strong market share. It concludes efficient management skills needed by company employees, leaders for gaining theories and functional efficiency.
REFERENCES Books and journals Antchak, V., Ziakas, V. and Getz, D., 2019.Event portfolio management: theory and methods for event management and tourism. Goodfellow. Goel, P., Mannan, M. S. and Datta, A., 2019. A data-driven alarm and event management framework.Journal of Loss Prevention in the Process Industries,62, p.103959. Islam, S., Majumder, R., and Islam, R., 2019, September. Toward a Generic Event Management System for Academia. In2019 5th International Conference on Advances in Electrical Engineering (ICAEE)(pp. 706-711). IEEE. King, J., McGettigan, S. and Seery, V., 2019. Treatment Adherence and Proactive Adverse Event Management for Adjuvant Targeted Therapy in Patients with Resected Stage III Melanoma.Journal of Oncology Navigation & Survivorship,10(11). Malik, D. W., Robinson, L. and Yaussy, L., Uber Technologies Inc, 2019.Event management system. U.S. Patent 10,454,854. Nos, K., SAP SE, 2020.Alerts based on entities in security information and event management products. U.S. Patent 10,534,908. Park, H. and Olson, E., 2020. Event Sponsorship: The Case of International Front Runners. Thomas, J. D. and Weiss, J. L., EntIT Software LLC, 2019.Automated event management. U.S. Patent 10,404,551.