Product Launch at M&S: Quality Management, Stakeholder Management, and Conflict Management

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TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Project of product launch at M&S.....................................................................................................3
Background of case project...............................................................................................................3
Quality management plan..................................................................................................................4
Stakeholder management plan...........................................................................................................7
Conflict management plan.................................................................................................................8
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

INTRODUCTION
Business management enables us to analyze various aspects of functioning parameters
in company through which higher gaols and targets can be enhanced for long term within
business scenario. Quality management is one of the most integral part through which events
are planned in company for inviting shareholders, stakeholders who are working within are
an important part for long term successful establishment in business. Stakeholder plan is also
another important fundamental area under focus through which higher gaols can be targeted
within reaching high global benchmarks. The report discusses M&S company’s product
launching event where it analyses various departmental horizon activities and how quality
management plan focuses towards better performance levels. Report further brings
stakeholders management plan and conflict management plan which enhances overall
productivity among employees and other management departments which are highly
important part for long term profits (Prelovskaya and Semenov, 2019).
MAIN BODY
Project of product launch at M&S
M&S company being one of the biggest retailer brand in fashion and clothing industry
have high quality production standards which has maintained strong profitability goals on
which high preference is given for long term functional services. The project launch is one of
the most crucial business enhancement activity to expand business horizons into international
market horizons globally where customer market segments are highly varied. M&S company
has high end benchmarks targets among products and services delivery among customers
which developed overall working scenario globally. Product launch is one of the most
important project for company as major shareholders are invited within event launch, which
enhances overall functional ability among company goodwill within worldwide customers .
Background of case project
The new product launch organized by M&S is focused towards bringing out the new
organic beauty product chain under its diverse portfolio of products and services, to enhance
and strengthen the varied products range company offers to customers worldwide. The
business highly focuses towards successful launching of product under organic beauty

product which is not only luxurious for customers in quality standards but also has various
varieties to choose from (Simkin, Mozhaeva and Proskurin,2019). M&S company has
determined various parameters on which event will be planned as per the parameters set by
stakeholders , resources and capital funds which will be optimum put forward for high end
targets. The product launch is one of the most strategic planned event in company happened
within year where various skilled management teams are hired for successful launching of
event in business line. Product launch is one of the most highly crucial business function in
company as it serves the purpose of addressing shareholders concerns, enhancing goodwill
among various horizons under which further operations expansion are highly based. Product
launch is prestigious event of M&S under which all management teams are directly
connected with company business norms activities, promotion is based towards enhancing
organic beauty products categories.
Quality management plan
The quality management plan can be understood as an integral functional element in
establishing high end quality targets on which projects are based on long term profitability
margins, acceptable level of quality and how customers can be attracted for delivering high
end global parameters.
 Quality management ensues the products quality standards to meet upon company based
quality benchmarks and requirements through which high profits and goodwill can be
attained on long term (Gunasekaran, Subramanian and Ngai, 2019).
 Non qualitative goods are identified and appropriate management corrective actions are taken
for raising the higher goodwill benchmarks. M&S company with quality assurance
activities monitor and verify the procedures which will aid in management and create
further deliverables which are effective and followed for long term sustainable. Purpose
behind strategic composition of quality management plan is to elicit customer expectations
from new product chain in terms of quality and prepare proactive quality management plans
to meet rational parameters.
 The various team members which are involved under quality management plan for successful
launching of new product launch by M&S are project managers, teams of employees and
directive working production departments along with project sponsors and investors whose
mutual support and full contribution enables company to reach strong quality thresholds.