Capacity Management: Planning and Allocating Resources

Capacity management involves planning and allocating resources for effective business activities. This article discusses the functions of capacity management, factors behind resource planning, and tools and techniques for resource planning. It also explores the concept of customer relationship management and the stage model of internationalization.

PART-2Capacity management
Capacity management can be defined as planning of
available resources with the business in such a manner that all
objectives and aims related to busines activity can be gained
effectively within timeframe (Bose and Bristy, 2016). There are
various functions of capacity management that they play in the
businesses which are formerly dependent on resource planning and
implication of available resources for the numerous functional
activities of the business.
Planning and allocating resources
Resource planning is the process of analyzing the requirements
of available company’s resources for the different functional and
operational activities. All resources require to assess then allocate them
as per the need of the company. Resources are one of the most
important tools that permits company to gain all different type
objectives and goals behind the business activities. In most of the cases,
planning resources are previously dependent on planning associated
with financial resources of the business. There is an example of Marry’s
Milk Bar wherein resource planning is not only bounded to planning of
it’s financial resources but also expanded various resources like
equipment resources, human resources, technologies and other different
resources which are available in the company (Lombardi, Makhni and
Lombardi, 2019). As know planning of resources contains various
aspects such as overall work for the business, functional responsibility
and other perspectives.
Factors behind resource planning
Factors can be defined as the all such prospects that works
productively behind planning the resources of the business.
Generally, resources planning contains various currently available
resources in the company that support to fulfil future requirements of
the business.
Financial potential
Financial potential is the primary factor of the company that support
resource planning. Marry’s Milk Bar has good financial potential
that helps in order to gain framed objectives within timeframe.
Financial potential factors are not only supported to expand it’s
business in multiple countries but also improved it’s funding
income. However, financial potential is considered one of the
important factors that related with resource planning such as it offers
the scope for the financial planning of the business.
Financial goals
Financial goal is one of the major factors that involves in the
financial planning of the business. Generally, financial goals set by
organization in order to available resources. It comprises various
factors such as sales targets, growth targets, profitability targets and
other financial resources on the basis of target company that has set
for recent financial year. However, resource planning is properly
dependent on the financial aims of the business.
Operational requirements
It is an integral part of the resource planning that are conducted at organizational level. Organizational hierarchy of Marry’s Milk Bar
company is isolated into various functional activities such as marketing, logistics, financial and others. Individual functional department allocates
different resources based on the operational requirements in order to gain high profitability. Every functional activity requires a dominating
resource then they can plan and allocate available resources effectively. Whole resource planning is organized in the company on the basis of
operational requirements.

Customer Relationship Management
CRM is the concept that is based on building long-term relationship
with the financially potential customers of the business (Nyadzayo and
Khajehzadeh, 2016). It is an application software that is practiced by
lots of companies in order to fulfil needs and expectation of the
customers. To reach financially strong customers of the company in the
systematic manner this software application is proposed and applied.
Previously, whenever organization try to attract potential customer in
term of buying it’s product and services in that state it have to marked
such people and converts them into permanent customers. But over the
constant period organization try to reach such customers who are
always interested to buy company’s product (Peters and et.al., 2018).
Later on, company start to keep own record of such people who are
always interested to buy Marry’s Milk Bar products. Such application is
known as customer relationship management (CRM) that plays
effective role in the organization such as it helps to achieve all objective
behind the business functions. It also supports organization in
increasing sales potential of the company.
Tools and techniques for resource planning
Ganttic
It is a technique that use to execute resource planning. It is a
systematic process to conduct resources associated planning in the
business. On the basis of operational needs company plan and
allocates resources so that it enables to deliver different resources for
the functional activities in the business. This tool is proposed to
execute resource planning only. With this tool company enable to
align all resources effectively in order to fulfil needs of operation.
This technique is also used to conduct risk analysis before covering
all aspects related to resource planning in the business.
Teamdeck
It is another important tool to execute resource planning. Teamdeck is
another effective tool that is based on the team performance in the
company. In the case of Marry’s Milk Bar company, all operations are
segregated among operational teams. This software is majorly proposed
to supervise the team performance in the company. Every team needs
resource to conduct different functional activity effectively. With this
software company enable to keep an eye on individual’s performance
based on the task achievements. It allows organization to determine key
areas of team that requires to be developed in order to gain high
profitability in the business.
Future investment in resources
In the case of small business, financial resources are very
limited, so it is essential for the small-scale business to plan
available resource in such way that it can fulfil it’s current goals and
objectives as well as cope with future needs of the business.
Potential financial requirement is crucial factor that promotes whole
resource planning. However, company requires to secure the
resources to fulfil it’s future requirements.
Stage Model of Internationalisation
It contains different stages such as demotic market
establishment, planning, initial export sales, export research, investment
abroad and expansion of international sales. These all stages permit
organization in order to gain all objectives and goals behind the
business operations.
Domestic market establishment
It is the first step that involves in stage model of internationalisation.
It supports to build strong presence in the domestic market. Every
organization starts it’s business with very small market share.
Marry’s Milk Bar is small scale business that offers wide variety
products to the customer. When a small-scale business establishes
strong presence then it can easily expand it’s business at
international level.

Planning and allocating resources
However, resource planning considers professional practices which leads organization towards gaining all framed objectives behind the business activities that are
undertaken by company precisely. Resource allocation is basically dependent on resource planning that is conducted by company effectively. Resources are
planned by company in order to gain framed objectives behind the functional activity but often company re-allocate resources accordingly needs of different
departments and functional activities which are conducted in the company. Human resources are those resources that are directly allocated by human resource
department on the basis of academics and capabilities of applicants. Beside of human resource, there are various type of resources that are planned and allocated
accordingly different functional departments in the business. However, resources are considered like wings that applies towards gaining overall objectives behind
the business operations. Available resources offer ease and makes the function productive and more accessible for the business.
Float
It is another important tool that is applied to conduct resource planning in the company. It is another effective software tool that is applied to conduct planning
associated with resources that are available in the company. This resource emphasis on planning for the resources as well as offers professional approach in order
to use available resources effectively. It is essential for the organization to use allocated resource in optimized ways so that desirable outcomes can be achieved.
This software application permits organization to focus on such areas which requires to be developed for applying available resources within company ( Turner and
Endres, 2017).
CRM
approach assists company to establish a sustainable relationship with it’s targeted customers which automatically enhance loyal customer base. This application
also supports Marry’s Milk Bar in order to increase brand value of the company in it’s business market. Marry’s Milk Bar company can stimulate growth of the
business by following guidance of the application.
Stage Model of Internationalisation
Export research and planning
Export research and planning is another stage that involves in internationalization of the business. The whole research is based on export options that are available
in the company. Generally, research plays effective role in business expansion. Planning for exporting products in multiple countries will permit organization to
reach number of potential buyers that are available in the market.
Initial export sale
It is third step involves in internationalization model. It is considered one of the essential part of business expansion and allows organization to achieve all farmed
objectives by exporting products and services on different locations around the world. In the initial stage organization have to face various different challenges
related to export.
Expansion of international sales
It is fourth stage of internationalization model that practices when company initiates to export sales then this stage supports to expand the sale capabilities of the
company. In this stage, organization become professional along with exporting products to different locations ( Soltani and et.al., 2018). This research method
requires good market research then organization can achieve over competitive edge.
Investment abroad
Internationalization also needs to invest funds in abroad that is considered one of the effective steps that involves in internalization. Marry’s Milk Bar company
requires to invest more funds in abroad then it can expand the growth of the business at international level ( Steingold and Steingold, 2019). However, Investment
abroad is involved in the supply chain management system. It is another effective aspect that involves in investment abroad. With this stage company enables to
stimulate growth rate of business.
REFERENCES
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