Benefits and Drawbacks of Strategies for Entering the Bulgarian Retail Industry: A Study on Asda

MANAGING AND
SUCCESSFUL BUSINESS

Table of Contents
MAIN BODY...................................................................................................................................3
Aims and Objectives...................................................................................................................3
Rationale ....................................................................................................................................3
Project Management Plan...........................................................................................................3
REFERENCES................................................................................................................................5

MAIN BODY
Topic: To investigate benefits and drawbacks of the strategies enhanced by company to enter
into Bulgaria in context of retail industry: A study based on Asda.
Aims and Objectives
Aim
To ascertain benefits and drawbacks of the strategies enhanced by company for exploring
business operations in Bulgaria.
Objectives:
• To analyse the trend of globalization with regards to exploring operations in Bulgaria.
• To assess benefits associated with regards to business expansion internationally .
• To identify risk associated with regards to entering into Bulgaria .
• To recommend the best mode to organization for entering into Bulgaria market.
Rationale
In today's world almost all the organization is making efforts to enter into the Bulgaria
but all the organization is not able to understand the best strategy to enter into the Bulgaria. The
biggest reason for the same is that all the strategy are suitable for the different sort of the
situation (Marquis and Raynard, 2015). In respect of entering the business in Bulgaria, the
planning is initiated in respect of carrying the older ancient monuments or natural beauty. The
population of the Bulgaria is also very high thus it is interesting to enter the business into such
countries. Asda is also getting it difficulties to understand the best strategy available, this report
will help the organization in understanding the same as it will put light on the different strategy
available for the organization and what are the benefits and drawback associated with the same.
Project Management Plan
In respect of project management plan, it indicates the starting procedure of every
project. Thus, in respect of conducting the research, various aspects are to be undertaken as the
ASDA company is planning to expand the business into Bulgaria which is one of the most
natural beauty carrying wider range of business. As this is the most demanding place for tourist
thus ASDA engaged the business to get more profits.
Scope: Scope of the study can be understood by the relevancy of the study topic. The main scope
of the research is to find out the best available outcome by achieving the Aim and Objective.