Managing Business Culture

This document discusses the importance of understanding and managing national culture in an organization. It explores the benefits of knowing the existing culture and how it contributes to the success of international trade. The document also provides insights on cross-cultural management and its impact on achieving common goals.

Managing
Business
Culture

Table of Contents
Introduction:.....................................................................................................................................1
Task 1:..............................................................................................................................................1
Explain the meaning of national culture in the context of organisation:................................1
Why it is important for a management in the international trade to understand the existing
culture of the people?.............................................................................................................3
What benefits the company will get if the management knows the existing culture:............4
What challenges the organisation will face if national culture is not acknowledged:............6
TASK 2:...........................................................................................................................................8
Explain the meaning of global virtual teams:.........................................................................8
Advantages and disadvantages of virtual teams for the manager:.........................................8
Conclusion:....................................................................................................................................10
References:.....................................................................................................................................11

Introduction:
Managing the cross culture is consider as a global team that includes the people from
the different cultures and having different background. The study is related is to cross culture
that focus on the crucial activities such as training and development that encourages them to
solve the conflict of the diverse culture at the work place and have effective management that
focus on achieving the common goals and objectives of the organisation in the present and
coming years. The main fundamental objective is to create the achievable management
structure and have effective component in the organisation culture. It is important for the
organisation to have a effective cross –culture environment in their management team as this
helps in managing the employees in certain way so that pre-determine goals can be accomplished
in the long period and employees are also able to share their point of view and understand the
ideas of another employees, under the report there will be discuses on the organisational culture
of the Sainsbury which is a supermarket stores for grocers items and various another things such
as home wares and electric devices to its international customer. Further this report will examine
the organisation culture theory to have effective outcomes in the long run. (Crona, 2017)
Task 1:
Explain the meaning of national culture in the context of organisation:
The organisational culture is very important for the company as it shows the efficiency
of its employees at the work related places. Cross-culture management happens when manager
have employees from the different countries and have to manage them so that objectives of the
organisation can be achieved in time and in the most productivity manner. Company have
office in various locations which having different backgrounds employees and manager have to
balance them in such way so that goals of the company are accomplished at the end of the task.
The cultural of the company tells lot of things about the organisation and its employees and how
effective they are at their work is can be noted by the people in the market places.The
organisation culture provided the ways who company must performances it activities so that
goals and objectives can be accomplished within the specified time period. The Handy’s model
is used by the various organisation to study behaviour of the its employees at the work and see
how the organisation culture gets effected by the different roles and powers given to ist
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employees in the company. The organisation can follows the handy’s model to understand and
manage the culture in their work environment (Zein,, 2015)
Power culture: under such type of organisational culture, the power is hand of the senior
manager who gives direction to its sub-ordinates to perform the task in the most effectives ways
and in the most profitable ways. The top level management makes rules and regulation which
are to be followed by the another member of the team so that activities are performed in the
most profitable ways and within the set time frame. The sub-ordinates have to follow the set
producers which are set by the senior manager to that there is systematic approach to complete
the task in the effectives ways. Here the importance decision are made by the top manager in the
organisation which helps in performing better in the market(Wellin, 2016)
Under this culture, the power are in the hands of the top-levels of management which divides the
task in small steps which will be disturbed to its sub-ordinates which will helps the members of
the organisation achieve their goals and objectives within the time period.
Role culture: here, all the member of the organisation knows their roles and
responsibilities so that task can be finished in the most profitable ways. Power in the role culture
is show by the person position in the company and according the roles are assigned to them so
that all the activities are performed in the successful ways. This type of culture are considered as
highly controlled as roles of every in the management are known to them so task can be
completed in time and profits can be earned in the long run. Here the power is given according
to the roles and responsible given to them to completed the task in the most effective and
profitable manners. The organisation having such culture helps the manager and leaders to
achieve the objectives in the most productivity manners and are able to build their strong brand
image in the target markets places.
Task culture: under this culture, the team is formed who will perform the specific task
or the solve the problem in the most effective ways. The team is formed by the senior manager
and have to follow the set process to address the specific problem in the management levels.
The focus here in on the solving the problems of the project in the most suitable manner so that
organisation are able to achieve objectives in the profitable manner. The organisation form the
team who have specific skills to solve and dissolve the conflicts in the most effective manners
so that particular task can be completed within the set time period.
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Person culture: here, the employees of the organisation gives themselves more
importance then the organisation. The goals of the employees are essential part of the
organisation rather then the companies objectives. The employees gives more importance to their
personal goals instead of the companies standards . this type of culture delay the organisation
objectives as employees are not focused about the company goals. Here the members of the
organisation gives more importance’s to their personal goals rather than the objectives of the
organisation. ‘(Bititci, 2016)
Why it is important for a management in the international trade to understand the existing culture
of the people?
International trade refer to an activity of selling and purchasing goods and services at
global level. Basically, it can be the exchange of capital, goods and services cross wise
international borders o territories. When a company like Sainsbury’s operate is business in
different nations of the world in term of fulfilling the needs of people of offering its services and
products that is known as international business and trade. This kind of business is crucial for the
company because it help in making development in the business in term of increasing revenue,
minimising competition, maximising customer base and improving profit or productivity of the
venture.
Apart from, it is also crucial for organisation that the firm have effective understanding
about the culture of the nation as well as people because it highly contributes in success and
development of the firm. For example, Sainsbury is a large supermarket which offer different
product like grocery, home appliances etc. So it is necessary to the management that firm should
consider culture of nation and customers. If the administration of the venture produced goods
and products as per the culture, beliefs and values then it will help in developing the customer
base and improving the profitability of enterprise. Sainsbury’s operate in retail sector and it
offers its products online and offline way globally with the help of mobile application and
company websites. In term of offline way, the goods are available through its number of outlets
and store in different countries. The management of firm consider the culture of target audiences
in this term like in UK or British nation’s people prefer online shopping due to the culture of
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nation cause of working population. So the administration offers company website and mobile
application where people can buy goods and do the pay. (Kivenzor, , 2015. )
Moreover, in Asian nation, online shopping is not population due to the culture of nation and
individual because they are trusting online purchasing. So the firm also provide goods and
services on its stores and outlets so that people can easily buy them and fulfil their needs. It will
help in fulfilling the needs of customers by providing them, the ways through which they like to
buy as per their culture. It is beneficial for the company because when a firm offer its services
and commodities as per consumer’s needs and by considering value and culture then it help in
retaining target audiences till long term and enhancing productivity and increasing profitability
of the firm. It is beneficial for the respective company because by offering services as per culture
of people, it can operate and run its business competitive environment at global level. It is also
essential for the management of organisation that by offering products and services as per culture
of individual, an enterprise can make improvement in its brand image and sustain or survive in
international market till long term period in form of fulfilling the needs of its loyal and potential
clients. (Zellweger, 2017)
What benefits the company will get if the management knows the existing culture:
The organisation get the benefits if employees of the organisation knows culture of the
company as they are able to understand the goals and objectives of the company. The work
environment is very important for the organisation as they show how their how employees will
perform in the given task and how effective their work will in given task and activities. If the
employees of the organisation knows how to perform their task and what set procedure needs to
be followed in the management so that objectives can be achieved in the most profitable
manners. It become easy for the employees to work properly in the management team so that
goals can be achieved in the most effective manners. The task can be performed better by the
employees if they understand the who work is performed and how effective the employees is in
the team. The company are able to achieve their desire levels of outcomes if its employees
knows what steps are to be taken care while forming the strategies for the organisation to achieve
their goals and wants in the most effective manners. The company tries to explain the work
environment to its employees so that it is easy for the employees to perform their duties in the
most profitable manners and in the most effective ways and the organisation are able to
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understand the their mission and vision in the very clears terms to its worker so that they all work
for the common objectives and can survive in the most competitive market. if the employees
knows the culture of their organisation then it become easier for the worker to perform better
in management operations activities. All the team members of the company has main focus on
enhance their market share in the market and increase their profits in the long run and building
the good brand image in the target market places. The strong manager is responsible for creating
good work environment for its employees so that task can be completed in the effective ways.
The organisation are able to achieve their goals and objectives in the most productivity manner
if they have good culture and working conditions in the work places as it motivates the
employees to perform good their task and which will lead to accomplished the goals of the
company in the long run. Cross-culture manager are able to identifies any issues that comes up
in their management and develop the strategies to overcomes such conflict in the organisation
and achieve the goals in the time. Effective cross-culture management contributes to the overall
success of the organisation(Merkin, 2017)
It is duty of the good manager to manage the team and have a strong bond among the team
member so that common goals can be achieved in the organisation and build the good brand
image in the target market places. The manager and leaders are responsible for having the most
effective team for its organisation so that gaols and vision of the organisation can be
accomplished within the set time period. The cross culture helps employees in knowing each
other and creating good understanding among the team and focus is on the accomplishing the
objectives in the long period of time. The company have a diverse staff which also provide a
way to achieve the set standard in the productivity ways. The cross cultural management team
are able create a structure which is necessary for the success of any organisation in the target
market places. The company are able to design the structure of the task so that all the
employees know about their part in the task and can performance according to the needs and
wants of the organisation. The company also get to know the team difference and solve them as
soon as they come up in the management levels. The steps which are need to execute the cross
cultural management in the organisation are stated as below: (Yalkin, 2017)
 Better understanding: it is very essential part of the cross- culture management within
the company . the manager needs to have good communication with its employees to
make work places more effective in its approaches. The better understanding can be
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created by the manager by having the interacted session in the organisation so that all the
members of the organisation are understand the vision of the company and work for the
common goals which are be achieved by the employees in the profitable manners.
 Set transparent benchmarks: the company have to set transparent producers in the
work environment so that employees are aware about what the ultimate goals of the
organisation. The organisation needs to have a clear and transparent in their methods
which are to be followed by the employees so that goals and objectives can be achieved
within the set time period and in coming years they are able to increase their market
share in the target market places.,
(Wellin,., 2016)
 Enhancing individual connection: to overcome the clashes in the organisation ,
individual connection must be given importance so that every member of the team should
each other in the effective manner. This will also lead in enhancing the productivity of
the employees at the work related places, the employees know each other so that
communication and connectivity is good in the management levels which will lead to
betterment of the organisation in the long run. Here all the members of the organisation
able to working for the common goals and objectives which are for the benefits for the
organisation. All the members of the organisation has to create the connection with each
other so that they is little understanding among the team to achieve the goals in the most
effective manners.
What challenges the organisation will face if national culture is not acknowledged:
Communication is one of the major barrier between the different culture in the
organisation and this can be in the form of language barrier where the team is not understanding
the language in which organisation is conducting its business operation. It take longer time to
communicate the objective of the company to its employees under cross culture work
environment. The organisation operates its activities from the different work environment which
sometimes lead to misunderstanding among the team members and with the leaders and
managers so all the task can be performed with the effectiveness another wise it will lead to
conflicts in the management levels. The workers of the organisation needs to have a effective
and clear communication among the term members so that task and all the activities are
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performed in the most effective and productivity manner where all the employees are to be
performed according to the set procedure which are set by the senior manager and leader who
focus on achieving the common goals and objectives of the organisation within the set time
period. The communication is one of the barriers to accomplished of the desire levels of
outcomes if they are not transfer effectively in the management team and among the members of
the team. sometimes leaders and manager are not able to communicated the important
information with the team members which create problems for the organisation to achieve their
goals and objectives in the effective and profitable manners. The Communication barriers can
be in relation with the style of communication such as western culture may value the direct and
to the point speech whereas the eastern culture uses more indirect speech in their organisation.
(Rühle,and Wagner,, 2017)
When the organisation focus on expanding their business at the international levels to become
multicultural company they faces challenges as its employees belong to different cultural
backgrounds. When the employees from more then one culture have interaction on the regular
biases then its result in the multiculturalism. If the employees enter into another nation then they
have adjust their leadership style and communication skills to fit in style of host nation. The
some of the barriers to the culture adaptation are stated as below:
Parochialism: the international expanding of business operations of the organisation have
a different social system from the country in which organisation is based. The employees have
different social culture which can be difficult for the organisation to manage in the proper
manner.
Individualism: under this condition, employees gives more importance to their personnel
goals and welfare instead of the organization objectives.
Ethnocentrism: under this situation, people are predisposed to believe that their
homeland environment are best and it is known as self reference. (McLelland, , 2018)
Culture distance: it refers to the difference between two the social system among the
countries which can range from the minimal to the larger scale. The employees of the
organisation examine the working condition from their home country and see the difference in
the organisation culture.
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Culture shock: when the employees enter into new nation they feel the different culture
which is teamed as culture shock for the employees as they don’t know to how react to the
difference condition in the work place. some of the reason for the shocks are as follows:
 Various types of management philosophies.
 Different language.
 Variety of food, dress and different types of goods and services.
 Variance in the work attitude and productivity/
TASK 2:
Explain the meaning of global virtual teams:
The managing the global virtual team involves activities such as organising and
coordinating work and resources and having effective communication among the team
members that are working at the international levels. In the another words, it can be consider as
team made up of people working in the different physical locations are on the demand in the
market. Nowadays, the organisation are thinking to expand their business at new
geographically area having shared offices spaces and private homes. Employees can manage
their work and personal life more easily and have more options to interact with another around
the world. this type of term helps in achieving the goals in the most effective ways it all the
members of the organisation are working for the betterment of the organisation by expanding
their business at the international levels. The organisation are able to achieve their objectives by
having creative employees , managing the group of worker in the most suitable manners so that
international goals of the organisation can be accomplished in the most effective manners. it is
emergence of the internet , multimedia and collaboration of software environment has comes up
with new opportunities for the organisation to form the global virtual teams to work on the
project that are important for the organisation. (Bititci, ., 2016)
Advantages and disadvantages of virtual teams for the manager:
ADVANTAGES : some of the advantages of the virtual teams are as follows:
 Cost saving: the manager are able to save the cost for the organisation by forming the
virtual teams as they can save on expenses related to the real estate, office space and
utilities bills like electricity bills and water and many more. The organisation are able to
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reduce their cost in the process of production and distribution of the various things in
the target markets places. The organisation are able to save their time as well and
considers this as a opportunities to expand their business to the international levels.
 Leverage global talent: under this suit ion, the manager with the help of virtual teams are
able to form team beyond their origin of country. This helps in bring together the
experts and specialist from all over the world on the project so that effective results can
be achieved. The organisation are able to make a team of people who have good skills
and capabilities to perform their duties in the most effective and productive manners so
that task can be completed in the most profitable manners. The organisation needs to
have a worker who holds good and effective skills to perform the task in the most
productivity manners.
 Increased productivity : the virtual team have a high focus on task which will increase the
productivity at the work places. This type of team helps the organisation to achieve the
set target in the most effective and productivity manner . these teams helps the company
to expand the their business at the international levels for that they needs good team
which can do work in the most creative ways.
 Newer opportunities: the virtual team helps the organisation to create the new
opportunities for its followers so that they can increase their work force in the
organisation so that all the task can be completed within the set time period and in the
effective manners. The teams includes most skilled and productivity employees whoc
have high IQ in the team and can handle the task in the most profitable manners for the
londger period of time. it helps in creating more opportunities for the employees to show
their skills and knowledge(Yalkin, 2018)
DISADANATGES:
 Cost of technology used: with the success of virtual team their is support of the efficient
use of the communication technology such as messaging, email and having video call
make increase in the expenses for the organisation. The organisation also needs to bears
the cost of advance technology which they have to install in their operation management
 Conflicts and lack of trust: there is difference between the member of the virtual teams as
they belong to different culture which raise to conflict among the team members. Under
such type of team , the employees lack the trust of each other and can raise the conflicts
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among the team members which delay the performance of the organisation in the long
run. The members of the team are not able to trust each other in the organisation which
delays the performances at the target market and losses the market shares in the market.
 Social isolation: many of discussion are based on the task oriented and lack the social
interaction among the team members which lead to isolation among the employees.
Sometimes employees feels the isolated among the teams which lead to not sharing the
good ideas and opinions in the management levels. All the members of the team
sometimes lack the sense of belongingness in the team which ultimate affects the
performances of the employees in the organisation.
Conclusion:
According to above discussion, it can be observed that managing the organisation culture is very
important for the organisation so that lead to success in the market place. the effective
organisation culture helps in achieving the pre-determine goals and objectives within the time
frame. The main focus is to enhance the productivity of the organisation at the international
levels having managing the employees belonging to different culture and location. (Calub, ,
2015.)
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