Managing Change Assignment - Microsoft

Managing Change
in
Microsoft Inc. by Satya Nadella
Essay
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Table of Contents
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Planning.......................................................................................................................................3
Diagnosis......................................................................................................................................5
Implementation............................................................................................................................9
Conclusion.....................................................................................................................................11
Reference Lists..............................................................................................................................14
Introduction
Organizational change often necessary in nature but entails risks by undertaking challenges that
organization can achieve (Hayes, 2014). Change might sometimes be deemed as successful
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while at other point in time might fail in totality. Change can be incorporated in strategy, tactics
or operational outcome. Almost every change management follows some or the other processes
with application of relevant models. Though change might be deemed by employees or other
internal stakeholders of the organization as being radical, it might help create opportunities. It
can allow the company sustain its momentum in the marketplace. Change can often be
reorganizing requiring execution and vision that can represent possibilities. One of the most
inspiring change in history of technological giants is CEO Satya Nadella’s reorganizing of
Microsoft. Microsoft Corporation is an American multinational technology company that
develops, licenses, manufactures, supports and sells computer electronics, computer software,
personal computers and services. Its famous software product Microsoft Windows is one of the
most well-known products. It caters to worldwide operational bases. The scope of this essay
analyses the way change management was handled across the organisation. Then a possible
evaluation of its success or failure is also analysed taking into consideration process of change
adopted. Every change process is triggered and coordinated by a change management leader, in
this case it was Satya Nadella, who created and applied the idea.
Analysis
Planning
Change is the only thing constant as has been rightly said by Heraclitus. There are multiple
implications for the process of change management, sometimes it encompasses restructuring,
sometimes downsizing often upsizing or accommodating any other perspective that might be
deemed as necessary for the company (Easter, 2017). Microsoft had been a market leader in
the domain of software, hardware technologies and various other services. It can be understood
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that its prolonged existence and continuous innovativeness had led to its stakeholder’s both
internal and external in nature consider that it could continue doing so. Microsoft had been
adopting smart technology and its employees within team of the organisation had been striving
continually to deliver achievements. Satya Nadella joined Microsoft in the year 2014 and as Bill
Gates comments that he was responsible for creating a market share of USD 250 billion for
Microsoft. Primary reasons behind Microsoft’s restructuring was that the huge Company was
experiencing stagnancy in its growth. The Company functioned with several small business
units, which were individually responsible for generation of new product ideas or service
innovations. Post Microsoft’s launch, there were barely any innovativeness within the Company
that had been responsible for creation of market share growth. Business units within the
Corporation that were responsible for achievement or coming up with new ideas barely struggled
to do so, competing amongst themselves. Rather than acting as team members, they functioned
as competitors envying each move that the other made. Business units concept within the
Corporation was not successful in nature as they did not partner with one another in the
development or innovative processes. They were rigid units which harbored toxic environment
of innovativeness. Microsoft unlike other technology companies emerging during 2014
dependent on refresh cycles of Office and Windows rather than thinking something fresh or out
of the box.
With rise of globalisation and technological advent, such attitude of Microsoft made no positive
contribution towards the organization rather it harmed it (Troyani, Retrieved on 8th January
2018). Competitors as Google, Facebook, Apple on the other hand were continually coming up
with innovative ideas, which created their dominance in a short span of time, in spite of
genuineness of Microsoft. Google emerged as a dominant player on the internet while Apple in
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