Managing change of a rapidly growing startup’s corporate structure to enable long-term scalable growth

Business Report
(Managing change of a rapidly growing start-
up’s corporate structure to enable long-term
scalable growth)

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of the research....................................................................................................3
Research problem statement...................................................................................................3
Research aim, objectives and questions.................................................................................3
Rationale of the research........................................................................................................4
Outline of the research chapters.............................................................................................4
Summary of the findings........................................................................................................4
Definitions of key terms.........................................................................................................4
Assumptions, delimitations, and justification for the scope of research................................5
Conclusion..............................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Basic concept of workflow management and optimisation....................................................6
To identify the types of sales workflow management and optimisation that helps in improving
pre and post sales of Rowlinson Knitwear............................................................................7
To analyse the impact of workflow management and optimisation on pre-sale and post-sale
period of the Rowlinson knitwear. ........................................................................................8
To recommend the ways that would be used by Rowlinson Knitwear to manage their
workflow within the business organisation............................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Background of the research
Workflow management can be defined as the discipline of documenting, creating,
improving and monitoring upon the series of workflow or steps that is needed for completing the
particular task (Chalupa, Petříček and Ulrych, 2021). Whereas working optimisation is defined
as the improvement of the present workflow, by minimising operating costs, improving the
working efficiency, adding new functions to the present workflow. Sales workflow is the set of
different steps that sales team takes for turning prospects into potential customers (Foris and et.
al., 2020). The chosen organisation in the present research is Rowlinson Knitwear which is
established in 1935. The company deals in manufacturing and supplying high quality garments
for the customers such as corporate wear and school wear.
Research problem statement
The main problem identified in this research is that if the company do not follow a proper
workflow management and optimisation than the sales of the business will decrease. So it is
important for the business organisation to adopt workflow in an effective manner so that the pre
and post sales can improve.
Research aim, objectives and questions
Research aim
To identify the role of workflow management and optimisation in improving pre and post
sales within an organisation. A study on Rowlinson Knitwear
Research objectives
 To study the basic concept of workflow management and optimisation
 To identify the types of sales workflow management and optimisation that helps in
improving pre and post sales of Rowlinson Knitwear
 To analyse the impact of workflow management and optimisation on pre-sale and post-
sale period of the Rowlinson knitwear
 To recommend the ways that would be used by Rowlinson Knitwear to manage their
workflow within the business organisation
Research questions
 What is the basic concept of workflow management and optimisation

 What are the types of sales workflow management and optimisation that helps in
improving pre and post sales of Rowlinson Knitwear
 What is the impact of workflow management and optimisation on pre-sale and post-sale
period of the Rowlinson knitwear
 What are the ways that would be used by Rowlinson Knitwear to manage their workflow
within the business organisation
Rationale of the research
The main purpose of conducting this present research is workflow management which
helps in optimising the steps involved in the workflow to ensure that the given task is completed
efficiently, correctly and consistently (Ageron, Bentahar and Gunasekaran, 2020). The research
fulfils two objectives such as personal and professional. In terms of personal objective, the
researcher will gain knowledge for increasing growth in the career. While on the other hand, in
terms of professional objective, the researcher will attain skill and knowledge about the sales
workflow so that they gain benefit at the time of job.
Outline of the research chapters
The present research mainly outlines five chapters in which first chapter is about the
introduction about the topic, second chapter is about the summarised information that is literature
review, third chapter is research methodology which helps in knowing about the research
method. Fourth chapter is data analysis and finding, and fifth chapter is conclusion and
recommendation on the given topic.
Summary of the findings
The result obtained by using both primary and secondary data the researcher gain more
knowledge and detailed information about the topic and in defining different key variable in
different way.
Definitions of key terms
Workflow management helps in identification, coordination and organisation of a
specific set of work tasks that produce a particular outcome. Workflow optimisation can be
defined as use of tactics and strategies for increasing the efficiency of industrial, administrative
and different processes in an organisation.