Managing Change in Woolworths with ADKAR Model

Running head: MANAGING CHANGE
Managing Change
[Woolworths]
Name of the student:
Name of the university:
Author note:

1MANAGING CHANGE
Executive summary
This report is mainly aimed at implementing the change process and measuring its progress in
Woolworths. It serves the purpose in different ways. First and foremost it develops corrective
actions. This is being dine in this report with the help of ADKAR model. With the ADKAR
model, the change is being implemented in two distinct stages. These are “Current” and
“Transition”. Under the “Current” element, awareness and desire related to the change is created.
Once this is successfully commenced, it is followed by “Transition”. Under this element, the
change is implemented. It may take a longer period of time depending on the kind of a change,
which is into the process. At the end, the report measures the progress of the change
management. In the last stage, top managers and leaders are empowered with skills needed to be
adaptable to the change and let others follow the similar thing.

2MANAGING CHANGE
Table of Contents
A brief summary..............................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Develop corrective actions (interventions) using ADKAR model........................................3
1.2 Guide change management....................................................................................................9
1.3 Measuring progress..............................................................................................................12
References......................................................................................................................................14
Task 2.............................................................................................................................................16
2.1 Reflection on the change management experience..............................................................16

3MANAGING CHANGE
A brief summary
This report is mainly concerned with developing interventions to carry out and implement
the change in Woolworths. This is a continuation of the previous assignment, which mainly had
identified the need for the change in the chosen company. Therefore, this report will investigate
the ways to conduct and implement the change at the operations level of Woolworths. It was
identified in the previous assignment that Woolworths seems to be losing its pricing competency
these days. The reasons causing Woolworths to suffer include the low satisfaction level in
employees and changing consumer behaviour. The organisational culture is not up to the
standard. Employee morale is also o an average side. Attrition is also significantly high.
Customers are now looking more to the value of money in everything that they purchase
(Stouten, Rousseau & De Cremer, 2018).
Task 1
1.1 Develop corrective actions (interventions) using ADKAR model
Prosci ADKAR model was developed and introduced two decades ago. Since then it has
been used in thousands of change management cases. The model has proved to most of these
changes in past an effective tool. This can be said based on the project outcomes of these
changes. The model encourages a structural movement towards the change. It covers the very
basic and critical elements. This is what makes this model a very easy and effective tool to be
used in change management cases. The model can be used for a multipurpose. This means the
model is beneficial for both an organization and individuals. It helps an organization overseeing
the entire change management process. It helps individuals in feeling and realizing the change
that has happened (Dana, Mukaj & Vishkurti, 2016). Hence, it appears as if the model has