Optimizing Information and Knowledge Management for Google UK
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Essay
AI Summary
This assignment discusses the importance of information collection, formatting, and dissemination for Google UK. It highlights the need for Google to analyze its information needs, design a system, improve capacity, share information through intranet, introduce content management systems, use online dashboards, and improve reporting systems. The report concludes that effective data collection, formatting, storage, and dissemination are crucial for Google's decision-making process and overall efficiency.
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Range of decisions taken by the Google management for expansion in UK .......................1
1.2 Information and knowledge needed to ensure effective decision making............................2
1.3 Internal and external sources of information .......................................................................3
1.4 Justify your recommendations for improvement.................................................................3
TASK 2............................................................................................................................................4
2.1 Identify stakeholders for this special event...........................................................................4
2.2 Contacting with the stakeholders.........................................................................................4
2.3 Involvement of stakeholders in the decision-making process of Google.............................5
2.4 Strategies to make the event interesting and memorable for all stakeholders......................5
TASK 3............................................................................................................................................5
TASK 4............................................................................................................................................5
4.1................................................................................................................................................5
4.2 The changes to improve collection, formatting, storage and dissemination of information
and knowledge............................................................................................................................5
4.3 Improve the access of information system and data collection.............................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Range of decisions taken by the Google management for expansion in UK .......................1
1.2 Information and knowledge needed to ensure effective decision making............................2
1.3 Internal and external sources of information .......................................................................3
1.4 Justify your recommendations for improvement.................................................................3
TASK 2............................................................................................................................................4
2.1 Identify stakeholders for this special event...........................................................................4
2.2 Contacting with the stakeholders.........................................................................................4
2.3 Involvement of stakeholders in the decision-making process of Google.............................5
2.4 Strategies to make the event interesting and memorable for all stakeholders......................5
TASK 3............................................................................................................................................5
TASK 4............................................................................................................................................5
4.1................................................................................................................................................5
4.2 The changes to improve collection, formatting, storage and dissemination of information
and knowledge............................................................................................................................5
4.3 Improve the access of information system and data collection.............................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2
INTRODUCTION
Knowledge and information has been gaining its importance as the business environment
is getting more complex. These are considered important during strategy formation and decision
making process. Many organisations have developed framework which provides direction and
help in the management of communication, information and knowledge related resources (Von
Krogh, 2012). The report analyses the communication and information system in Google.
Furthermore, the need and value of personal networking in the organisation has also been
included. Google is an American multinational company which is popular for its search engine
and internet related services (Google company, 2016). It has been in the business for more than
17 years and it has become a global technology leader. It has also won many awards for the best
company.
TASK 1
1.1 Range of decisions taken by the Google management for expansion in UK
Google has been growing at a rapid pace and for further expansion in UK it has to
formulate new strategies. The decisions making process is different when compared to other
companies. There are several teams who take part in solving the problem and gather real life data
to support the decisions (Steps to improve your decision making, 2015). So it is not a company
where the decisions are taken by the top management and then delegated downwards. Expansion
in UK is a huge decision and lot of things have to be kept in mind before execution:
Strategic plan: Google has to form a strategy for the expansion. This will be helpful in
guiding the company to establish its business in UK. Initially, they have to identify the sources of
finance and location for expanding their business. The policies and plan have to be implemented
and everything should be done step by step (Borghoff and Pareschi, 2013). The senior
management has to play a major role in strategy formation and execution.
Source of finance: The funds for expansion have to be generated. Google can make use
of loans, retained earnings, debentures or equity (Dalkir, 2013). It would be better for the
company to take loan in UK itself. This will reduce the risk of currency fluctuation and will help
in expansion.
Location: Company has to ensure that they target bigger cities first. After setting
business in those cities the business could be expanded to smaller cities as well. Google can
expand their business from cities like Durham, Derby, Stoke, Lincoln, Liverpool and Coventry.
Knowledge and information has been gaining its importance as the business environment
is getting more complex. These are considered important during strategy formation and decision
making process. Many organisations have developed framework which provides direction and
help in the management of communication, information and knowledge related resources (Von
Krogh, 2012). The report analyses the communication and information system in Google.
Furthermore, the need and value of personal networking in the organisation has also been
included. Google is an American multinational company which is popular for its search engine
and internet related services (Google company, 2016). It has been in the business for more than
17 years and it has become a global technology leader. It has also won many awards for the best
company.
TASK 1
1.1 Range of decisions taken by the Google management for expansion in UK
Google has been growing at a rapid pace and for further expansion in UK it has to
formulate new strategies. The decisions making process is different when compared to other
companies. There are several teams who take part in solving the problem and gather real life data
to support the decisions (Steps to improve your decision making, 2015). So it is not a company
where the decisions are taken by the top management and then delegated downwards. Expansion
in UK is a huge decision and lot of things have to be kept in mind before execution:
Strategic plan: Google has to form a strategy for the expansion. This will be helpful in
guiding the company to establish its business in UK. Initially, they have to identify the sources of
finance and location for expanding their business. The policies and plan have to be implemented
and everything should be done step by step (Borghoff and Pareschi, 2013). The senior
management has to play a major role in strategy formation and execution.
Source of finance: The funds for expansion have to be generated. Google can make use
of loans, retained earnings, debentures or equity (Dalkir, 2013). It would be better for the
company to take loan in UK itself. This will reduce the risk of currency fluctuation and will help
in expansion.
Location: Company has to ensure that they target bigger cities first. After setting
business in those cities the business could be expanded to smaller cities as well. Google can
expand their business from cities like Durham, Derby, Stoke, Lincoln, Liverpool and Coventry.
UK business laws: The laws and regulations of UK have to be carefully studied. The
laws are different in America and UK. So Google has to incorporate relevant changes so that all
the rules are complied. The important laws of UK are Companies Act, Corporate Governance
Act, European Union Directories, UK labour laws and Listing directories (Coombs, 2014).
Selection, recruitment and personnel development: The selection and recruitment
process of Google is quite challenging. They have to ensure that the same procedure is adopted
in UK as well. It will ensure that only highly competent and skilful workers are appointed
(Bloom and et.al., 2014). The employees have to be developed and trained so that their skills can
be improved and the same level can be maintained in all the countries.
1.2 Information and knowledge needed to ensure effective decision making
The expansion strategy requires different types of information and knowledge. Google
has to ensure that their information system is based on UK only otherwise the entire plan would
not be successful. There are three levels of information that Google has to evaluate:
Strategic Level: These decisions are taken by the top level and senior management of the
company. Google has to decide the market and area of expansion. So the information and
knowledge required at this level are often detailed and consumes lot of time (Staab and Studer,
2013). The source of finance, size of the company, competition, training programmes, laws and
regulations all have to be carefully studied.
Tactical Level: At this level, small and quantitative type of information is required.
These are required by the middle level of management (Steps to improve your decision making,
2015). For making the expansion successful the middle level managers of Google have to ensure
that the workflow is maintained, structures are determined and all the resources are in alignment
with the objectives of the company.
Operational Level: The operational level requires information regarding sales,
inventory, accounting and other details which have impact on the performance. Google needs
data for the daily operations of the company at this level.
Managers also include knowledge related activities in their decision making. The two
types of knowledge which are required by Google are tacit and explicit. The explicit knowledge
can be easily transmitted to others and stored. So all the information regarding procedures,
process, products and human skills are needed (Reed and Knight, 2013). While tacit knowledge
should be based on UK and it includes body language, intuition, language, culture, leadership
2
laws are different in America and UK. So Google has to incorporate relevant changes so that all
the rules are complied. The important laws of UK are Companies Act, Corporate Governance
Act, European Union Directories, UK labour laws and Listing directories (Coombs, 2014).
Selection, recruitment and personnel development: The selection and recruitment
process of Google is quite challenging. They have to ensure that the same procedure is adopted
in UK as well. It will ensure that only highly competent and skilful workers are appointed
(Bloom and et.al., 2014). The employees have to be developed and trained so that their skills can
be improved and the same level can be maintained in all the countries.
1.2 Information and knowledge needed to ensure effective decision making
The expansion strategy requires different types of information and knowledge. Google
has to ensure that their information system is based on UK only otherwise the entire plan would
not be successful. There are three levels of information that Google has to evaluate:
Strategic Level: These decisions are taken by the top level and senior management of the
company. Google has to decide the market and area of expansion. So the information and
knowledge required at this level are often detailed and consumes lot of time (Staab and Studer,
2013). The source of finance, size of the company, competition, training programmes, laws and
regulations all have to be carefully studied.
Tactical Level: At this level, small and quantitative type of information is required.
These are required by the middle level of management (Steps to improve your decision making,
2015). For making the expansion successful the middle level managers of Google have to ensure
that the workflow is maintained, structures are determined and all the resources are in alignment
with the objectives of the company.
Operational Level: The operational level requires information regarding sales,
inventory, accounting and other details which have impact on the performance. Google needs
data for the daily operations of the company at this level.
Managers also include knowledge related activities in their decision making. The two
types of knowledge which are required by Google are tacit and explicit. The explicit knowledge
can be easily transmitted to others and stored. So all the information regarding procedures,
process, products and human skills are needed (Reed and Knight, 2013). While tacit knowledge
should be based on UK and it includes body language, intuition, language, culture, leadership
2
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and innovation. It is important for Google to mould its strategies according to the business
environment in UK. But they have to ensure that the main objectives and goals of the company
have not been compromised.
1.3 Internal and external sources of information
Internal sources: The internal sources of information are needed for decision making
within the organisation. The sources to gather such data are sales figures, customer records,
financial statements, personnel records and suppliers. The management and employees in Google
UK has to consider the data which affect the working of the company (Von Krogh, 2012). This
data would help them to implement the changes in the organisation. The working environment is
different in UK and as a result Google UK has to access their internal sources to implement the
changes. It will be beneficial for the human resource as well. This will give them opportunities to
understand the working in their company and tailor-made CPDs can be formed for them.
External sources: The external sources of data are newspapers, magazines, journals,
social media, government data, researches and competitors. The external data also has to be
considered while decision making (Sources of Information, 2014). This will allow Google to
adapt with the changing environment. The workforce in UK would also understand the
procedures of working in a global company. This will improve their competencies, efficiency,
effectiveness and skills.
1.4 Justify your recommendations for improvement
The Google UK cannot work like an American company. They have to incorporate the
changes that are happening in UK as well. The condition and cultures of UK needs to be
evaluated and tailor made CPD (Continuing Professional Development) for the employees
should be introduced. The employees have to be informed about the culture of the organisation
ans what standards have been set up by the management (Google company, 2016). Furthermore,
by assessing the mind set of British people will help Google to train and develop their workforce
accordingly. This will also give them benefit in improving the customer service relations as well.
The entire workforce would work for the common goal of the organisation. This will in turn
make the expansion effective and the growth of the company would speed up. The employees
would also get the benefit of this as they will be given more opportunities to become a part of
decision-making process (Siemens, 2014).
3
environment in UK. But they have to ensure that the main objectives and goals of the company
have not been compromised.
1.3 Internal and external sources of information
Internal sources: The internal sources of information are needed for decision making
within the organisation. The sources to gather such data are sales figures, customer records,
financial statements, personnel records and suppliers. The management and employees in Google
UK has to consider the data which affect the working of the company (Von Krogh, 2012). This
data would help them to implement the changes in the organisation. The working environment is
different in UK and as a result Google UK has to access their internal sources to implement the
changes. It will be beneficial for the human resource as well. This will give them opportunities to
understand the working in their company and tailor-made CPDs can be formed for them.
External sources: The external sources of data are newspapers, magazines, journals,
social media, government data, researches and competitors. The external data also has to be
considered while decision making (Sources of Information, 2014). This will allow Google to
adapt with the changing environment. The workforce in UK would also understand the
procedures of working in a global company. This will improve their competencies, efficiency,
effectiveness and skills.
1.4 Justify your recommendations for improvement
The Google UK cannot work like an American company. They have to incorporate the
changes that are happening in UK as well. The condition and cultures of UK needs to be
evaluated and tailor made CPD (Continuing Professional Development) for the employees
should be introduced. The employees have to be informed about the culture of the organisation
ans what standards have been set up by the management (Google company, 2016). Furthermore,
by assessing the mind set of British people will help Google to train and develop their workforce
accordingly. This will also give them benefit in improving the customer service relations as well.
The entire workforce would work for the common goal of the organisation. This will in turn
make the expansion effective and the growth of the company would speed up. The employees
would also get the benefit of this as they will be given more opportunities to become a part of
decision-making process (Siemens, 2014).
3
M1
The basis of audit it on internal and external sources of information used by Google. The
analysis is as follows. Internal sources used by Google such and sales figures, customer records,
financial statements, personnel records and supplier have helped the company to understand the
working of their employees. it has further made firm aware about the figure related to sales,
profit as well as employee turnover. In the same way, external sources have been useful for
Google to adapt with the changing environment..
Both the sources of information are useful for Google UK. This will not only help the company
to survive in UK but it will also ensure that the employees are competent. This gives them the
opportunity to completely understand the environment in which they are working.
TASK 2
2.1 Identify stakeholders for this special event
Stakeholders are the individuals or groups who have interest in the company and its
operations. Google is about to expand its business in UK and this is a big event for the
stakeholders. It is important for the company to involve them in the decision making. The
stakeholders who will be affected by this decision are employees, banks, media, management,
customers, government, investors and community (Gillespie and et.al., 2014). Google has to
communicate their plans and should do in-depth analysis to to handle them. It is essential to see
the level of involvement of each stakeholder during the expansion as it can effect the decision
making in the organisation. The company can use different methods of media like TV,
newspapers and telephones to communicate this prospect of the business (Kearney-Nunnery,
2015). Furthermore, all the stakeholders should be informed about the benefits of the project for
the company as well to them. Even if any person has indirect influence of the decision his
interest should not be compromised. There should be balance between the needs of all the
stakeholders and the company should communicate it to them.
2.2 Contacting with the stakeholders
The expansion strategy of Google would be incomplete if the stakeholders are not
involved in it. There can be many individuals or groups who are associated with the company.
As such it is the responsibility of the company to communicate it to them. There are many ways
like letters, newspaper, fax, emails, television, telephone, face to face communication and social
4
The basis of audit it on internal and external sources of information used by Google. The
analysis is as follows. Internal sources used by Google such and sales figures, customer records,
financial statements, personnel records and supplier have helped the company to understand the
working of their employees. it has further made firm aware about the figure related to sales,
profit as well as employee turnover. In the same way, external sources have been useful for
Google to adapt with the changing environment..
Both the sources of information are useful for Google UK. This will not only help the company
to survive in UK but it will also ensure that the employees are competent. This gives them the
opportunity to completely understand the environment in which they are working.
TASK 2
2.1 Identify stakeholders for this special event
Stakeholders are the individuals or groups who have interest in the company and its
operations. Google is about to expand its business in UK and this is a big event for the
stakeholders. It is important for the company to involve them in the decision making. The
stakeholders who will be affected by this decision are employees, banks, media, management,
customers, government, investors and community (Gillespie and et.al., 2014). Google has to
communicate their plans and should do in-depth analysis to to handle them. It is essential to see
the level of involvement of each stakeholder during the expansion as it can effect the decision
making in the organisation. The company can use different methods of media like TV,
newspapers and telephones to communicate this prospect of the business (Kearney-Nunnery,
2015). Furthermore, all the stakeholders should be informed about the benefits of the project for
the company as well to them. Even if any person has indirect influence of the decision his
interest should not be compromised. There should be balance between the needs of all the
stakeholders and the company should communicate it to them.
2.2 Contacting with the stakeholders
The expansion strategy of Google would be incomplete if the stakeholders are not
involved in it. There can be many individuals or groups who are associated with the company.
As such it is the responsibility of the company to communicate it to them. There are many ways
like letters, newspaper, fax, emails, television, telephone, face to face communication and social
4
media like Facebook, Twitter etc to spread the information (Laybats and Tredinnick, 2016).
Google is already a market leader of internet services as such this task would not be difficult for
them to accomplish. They can even use their search engine, Gmail and Google plus to gathers
essential feedbacks and responses of different people. So contacting with the stakeholders is
something which the company can do in relatively lesser time (Leonardi, 2015). The employees
and the government have to be informed in a different way. The control and dominance in
internet related services has given them the opportunity to effectively undertake this aspect of
expansion strategy. This will be helpful in communication, building relationship and gathering
stakeholders feedbacks.
2.3 Involvement of stakeholders in the decision-making process of Google
Google needs to find different ways to incorporate the opinions of stakeholders in their
expansion strategy. It is essential to find out the needs and expectations of the key stakeholders.
Furthermore, the balance should be maintained which will ensure that all are benefited from the
project (Limaj and et.al., 2015). The expectations of different stakeholders from the organisation
are:
Employees: The employees need job security and recognition. The existing employees
who are satisfied with their jobs have to be informed about the benefits of expansion. They
should be given opportunities to become a part of the decisions (Lohikoski and et.al., 2015).
Google has several teams who gather data and take part in the decision-making process.
Government: The government wants that all the companies should comply with the rules
and work for the benefit of the society. Google has been doing it for many years but they have to
make sure that UK government is also in favour of the project.
Customers: They have to be contacted and their feedbacks have to be taken .This will
make them satisfied and it will also accommodate the decision making process.
Investors: Investors have to be ensured that their money has been invested in a profitable
project and the benefits should be communicated to them.
Management: Management should also support the project and they should be given a
chance to put forward their view in front of senior management.
2.4 Strategies to make the event interesting and memorable for all stakeholders
M2
5
Google is already a market leader of internet services as such this task would not be difficult for
them to accomplish. They can even use their search engine, Gmail and Google plus to gathers
essential feedbacks and responses of different people. So contacting with the stakeholders is
something which the company can do in relatively lesser time (Leonardi, 2015). The employees
and the government have to be informed in a different way. The control and dominance in
internet related services has given them the opportunity to effectively undertake this aspect of
expansion strategy. This will be helpful in communication, building relationship and gathering
stakeholders feedbacks.
2.3 Involvement of stakeholders in the decision-making process of Google
Google needs to find different ways to incorporate the opinions of stakeholders in their
expansion strategy. It is essential to find out the needs and expectations of the key stakeholders.
Furthermore, the balance should be maintained which will ensure that all are benefited from the
project (Limaj and et.al., 2015). The expectations of different stakeholders from the organisation
are:
Employees: The employees need job security and recognition. The existing employees
who are satisfied with their jobs have to be informed about the benefits of expansion. They
should be given opportunities to become a part of the decisions (Lohikoski and et.al., 2015).
Google has several teams who gather data and take part in the decision-making process.
Government: The government wants that all the companies should comply with the rules
and work for the benefit of the society. Google has been doing it for many years but they have to
make sure that UK government is also in favour of the project.
Customers: They have to be contacted and their feedbacks have to be taken .This will
make them satisfied and it will also accommodate the decision making process.
Investors: Investors have to be ensured that their money has been invested in a profitable
project and the benefits should be communicated to them.
Management: Management should also support the project and they should be given a
chance to put forward their view in front of senior management.
2.4 Strategies to make the event interesting and memorable for all stakeholders
M2
5
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The opening up of shop in Kent is a big event for Google. It has to be memorable for the
stakeholders. In order to accomplish this they can formulate a pre event agenda which will have
all the list of activities to be carried out in the event. Google can give free subscription of its all
paid services to the stakeholders present in the event. It can also use this platform to introduction
their self driving cars. In order to accomplish this they have to get all the resources together and
mention it in the agenda. Google will be needing lot of tablets and laptops so as to tell people
about their services. These gadgets can be used to provide stakeholders with free subscription
and apps . People should be given a chance to use these services and many activities can be
designed around it like competitions, contests and lucky draws. This event can be organised a
public place so as to gather lot of people in the promotion. These strategies will help Google to
promote their services in the area. The pre agenda should include the place of event, resources
required like computers, android devices etc and the target people.
The post event agenda should include new ways to organise the event and make it more
effective. It can use the self driving cars to promote Google maps and Google Earth. The
activities to involve people should be increased.
TASK 3
Presentation has been attached
M3
The main strengths as a customer service manager are:
Good presentation skills
Effective Communication
Convincing power
Good knowledge about the subject matter
Effective interaction of the people.
Areas of improvement:
Improvement in the involvement of people
Increasing the interest of others
Better interaction with uninterested people
Personal development Plan:
Areas to improve Time Resources to be used
6
stakeholders. In order to accomplish this they can formulate a pre event agenda which will have
all the list of activities to be carried out in the event. Google can give free subscription of its all
paid services to the stakeholders present in the event. It can also use this platform to introduction
their self driving cars. In order to accomplish this they have to get all the resources together and
mention it in the agenda. Google will be needing lot of tablets and laptops so as to tell people
about their services. These gadgets can be used to provide stakeholders with free subscription
and apps . People should be given a chance to use these services and many activities can be
designed around it like competitions, contests and lucky draws. This event can be organised a
public place so as to gather lot of people in the promotion. These strategies will help Google to
promote their services in the area. The pre agenda should include the place of event, resources
required like computers, android devices etc and the target people.
The post event agenda should include new ways to organise the event and make it more
effective. It can use the self driving cars to promote Google maps and Google Earth. The
activities to involve people should be increased.
TASK 3
Presentation has been attached
M3
The main strengths as a customer service manager are:
Good presentation skills
Effective Communication
Convincing power
Good knowledge about the subject matter
Effective interaction of the people.
Areas of improvement:
Improvement in the involvement of people
Increasing the interest of others
Better interaction with uninterested people
Personal development Plan:
Areas to improve Time Resources to be used
6
Involvement of people 1 Week Use of diagrams,
pictures ,videos and graphs
Increasing knowledge of
subject matter
2 days Study and researching about
the subject
Communication skills 2 Weeks Training and workshops to
improve communication
TASK 4
4.1
Presentation has been attached
4.2 The changes to improve collection, formatting, storage and dissemination of
information and knowledge
In order to improve the collection, formatting, storage and disseminating of
information a systematic process has to be adopted. The data should be stored in
content oriented format as well as problem oriented format. Google should ensure
that the information is easily accessible to all the employees. There customer
feedback system has been their weakness and they need to work on it. It is
important for them to store all such information and use it while formation of
decisions and strategies. The company can use both traditional and innovative ways
to store the data. But it important that the data is easy to retrieve during need. There
should be back up system as well which will make sure that no information is lost.
The systems like electronic database, MIS (Management Information System),
digital library and web sites can be used. When the information is needed all such
sources where they are saved should be assessed. In order to ensure that the
community and customers gets the information a proper system should be
implemented. The customer service department has to be included in it. Google ha
been criticized before in the past for their lack of customer engagement. They have
to improve on this part and incorporate it in their plans. In the organisation as well
7
pictures ,videos and graphs
Increasing knowledge of
subject matter
2 days Study and researching about
the subject
Communication skills 2 Weeks Training and workshops to
improve communication
TASK 4
4.1
Presentation has been attached
4.2 The changes to improve collection, formatting, storage and dissemination of
information and knowledge
In order to improve the collection, formatting, storage and disseminating of
information a systematic process has to be adopted. The data should be stored in
content oriented format as well as problem oriented format. Google should ensure
that the information is easily accessible to all the employees. There customer
feedback system has been their weakness and they need to work on it. It is
important for them to store all such information and use it while formation of
decisions and strategies. The company can use both traditional and innovative ways
to store the data. But it important that the data is easy to retrieve during need. There
should be back up system as well which will make sure that no information is lost.
The systems like electronic database, MIS (Management Information System),
digital library and web sites can be used. When the information is needed all such
sources where they are saved should be assessed. In order to ensure that the
community and customers gets the information a proper system should be
implemented. The customer service department has to be included in it. Google ha
been criticized before in the past for their lack of customer engagement. They have
to improve on this part and incorporate it in their plans. In the organisation as well
7
they have to establish more interpersonal communication because it is essential for
them.
4.3 Improve the access of information system and data collection
Google has been one of the best in gathering the information. But they have failed to
effectively use it in the organisation. They have to lay more stress on gathering information from
the customers and using it in the business. The best strategy for this would be to incorporate
customer service department in the decision making. They are the ones who are close to the
customers and knows the requirement in the market. All the problems regarding their service has
to be taken seriously. All this can be done only if they use the data that has been collected.
Google has lot of data but it is essential for them to format in a way which can be beneficial for
the organisation. The site in UK also has to make sure that their data is relevant and is associated
exclusively with the people of Britain. This will enable them to provide customised service to the
entire population and this will also give them the opportunity to grow in UK. Some of the steps
that Google can implement in their entire process are:
Analyse the need of information and knowledge
Design a system
Improve the capacity as per organisation's need
Share information through Intranet
Introduce CMS (Content Management System)
Use online dashboards
improve the reporting system
All these steps can improve the information and knowledge management system of Google UK
and it will strengthen their position in the market as well.
Methods of data collection are researches, newspapers, census, competitors analysis, internal
analysis etc. Use of software and DBMS system for formatting the data. Cloud, database and
offline storage for storing the information. Using emails, soft wares and telephones to disburse
the information.
CONCLUSION
It can be concluded from the report that information collection and communication play
an important role to the business. Google has been collecting in the information by various
methods but it has not been able to properly utilise it. It is recommended that the company
8
them.
4.3 Improve the access of information system and data collection
Google has been one of the best in gathering the information. But they have failed to
effectively use it in the organisation. They have to lay more stress on gathering information from
the customers and using it in the business. The best strategy for this would be to incorporate
customer service department in the decision making. They are the ones who are close to the
customers and knows the requirement in the market. All the problems regarding their service has
to be taken seriously. All this can be done only if they use the data that has been collected.
Google has lot of data but it is essential for them to format in a way which can be beneficial for
the organisation. The site in UK also has to make sure that their data is relevant and is associated
exclusively with the people of Britain. This will enable them to provide customised service to the
entire population and this will also give them the opportunity to grow in UK. Some of the steps
that Google can implement in their entire process are:
Analyse the need of information and knowledge
Design a system
Improve the capacity as per organisation's need
Share information through Intranet
Introduce CMS (Content Management System)
Use online dashboards
improve the reporting system
All these steps can improve the information and knowledge management system of Google UK
and it will strengthen their position in the market as well.
Methods of data collection are researches, newspapers, census, competitors analysis, internal
analysis etc. Use of software and DBMS system for formatting the data. Cloud, database and
offline storage for storing the information. Using emails, soft wares and telephones to disburse
the information.
CONCLUSION
It can be concluded from the report that information collection and communication play
an important role to the business. Google has been collecting in the information by various
methods but it has not been able to properly utilise it. It is recommended that the company
8
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should include the information into their decision-making and in strategy formulation which will
benefit them in the long run. It will also give the opportunity to stakeholders to take part in the
decision making process of the organisation. So data collection, its formatting, storage and
dissemination is useful for Google and it improves the overall efficieny.
9
benefit them in the long run. It will also give the opportunity to stakeholders to take part in the
decision making process of the organisation. So data collection, its formatting, storage and
dissemination is useful for Google and it improves the overall efficieny.
9
REFERENCES
Books and journals
Bloom, N. and et.al., 2014. The distinct effects of information technology and communication
technology on firm organization. Management Science. 60(12). pp.2859-2885.
Borghoff, U.M. and Pareschi, R., 2013. Information technology for knowledge management.
Springer Science & Business Media.
Coombs, W.T., 2014. Ongoing Crisis Communication: Planning, Managing, and Responding:
Planning, Managing, and Responding. Sage Publications.
Dalkir, K., 2013. Knowledge management in theory and practice. Routledge.
Gillespie, T. and et.al., 2014. Media technologies: Essays on communication, materiality, and
society. MIT Press.
Kearney-Nunnery, R., 2015. Advancing Your Career Concepts in Professional Nursing. FA
Davis.
Laybats, C. and Tredinnick, L., 2016. Editorial Business Information Review–March. Business
Information Review. 33(1). pp.6-8.
Leonardi, P.M., 2015. Ambient Awareness and Knowledge Acquisition: Using Social Media to
Learn" Who Knows What" and" Who Knows Whom". Mis Quarterly. 39(4). pp.747-762.
Limaj, E. and et.al., 2015. The Impact of Social Information System Governance, Utilization and
Capabilities on Absorptive Capacity and Innovation: A Case of Austrian
SMEs. Information & Management.
Lohikoski, P. and et.al., 2015. Enhancing Communication Practices in Virtual New Product
Development Projects. International Journal of Innovation in the Digital Economy (IJIDE).
6(4). pp.16-36.
Luo, Y. and Bu, J., 2016. How valuable is information and communication technology? A study
of emerging economy enterprises. Journal of World Business. 51(2). pp.200-211.
Reed, A.H. and Knight, L.V., 2013. Exploring the role of communication media in the informing
science model: an information technology project management perspective. Informing
Science: The International Journal of an Emerging Transdiscipline. 16.
Siemens, G., 2014. Connectivism: A learning theory for the digital age.
Staab, S. and Studer, R., 2013. Handbook on ontologies. Springer Science & Business Media.
10
Books and journals
Bloom, N. and et.al., 2014. The distinct effects of information technology and communication
technology on firm organization. Management Science. 60(12). pp.2859-2885.
Borghoff, U.M. and Pareschi, R., 2013. Information technology for knowledge management.
Springer Science & Business Media.
Coombs, W.T., 2014. Ongoing Crisis Communication: Planning, Managing, and Responding:
Planning, Managing, and Responding. Sage Publications.
Dalkir, K., 2013. Knowledge management in theory and practice. Routledge.
Gillespie, T. and et.al., 2014. Media technologies: Essays on communication, materiality, and
society. MIT Press.
Kearney-Nunnery, R., 2015. Advancing Your Career Concepts in Professional Nursing. FA
Davis.
Laybats, C. and Tredinnick, L., 2016. Editorial Business Information Review–March. Business
Information Review. 33(1). pp.6-8.
Leonardi, P.M., 2015. Ambient Awareness and Knowledge Acquisition: Using Social Media to
Learn" Who Knows What" and" Who Knows Whom". Mis Quarterly. 39(4). pp.747-762.
Limaj, E. and et.al., 2015. The Impact of Social Information System Governance, Utilization and
Capabilities on Absorptive Capacity and Innovation: A Case of Austrian
SMEs. Information & Management.
Lohikoski, P. and et.al., 2015. Enhancing Communication Practices in Virtual New Product
Development Projects. International Journal of Innovation in the Digital Economy (IJIDE).
6(4). pp.16-36.
Luo, Y. and Bu, J., 2016. How valuable is information and communication technology? A study
of emerging economy enterprises. Journal of World Business. 51(2). pp.200-211.
Reed, A.H. and Knight, L.V., 2013. Exploring the role of communication media in the informing
science model: an information technology project management perspective. Informing
Science: The International Journal of an Emerging Transdiscipline. 16.
Siemens, G., 2014. Connectivism: A learning theory for the digital age.
Staab, S. and Studer, R., 2013. Handbook on ontologies. Springer Science & Business Media.
10
Von Krogh, G., 2012. How does social software change knowledge management? Toward a
strategic research agenda. The Journal of Strategic Information Systems. 21(2). pp.154-164.
Online
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<http://www.workplace-communication.com/four-types-communication.html>. [Accessed
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Google company. 2016. [Online] Available through:
<https://www.google.co.uk/about/company/>. [Accessed on 7th April 2016].
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<http://www.bbc.co.uk/bitesize/higher/business_management/business_enterprise/
business_information_ict/revision/1/>. [Accessed on 7th April 2016].
Steps to improve your decision making. 2015. [Online] Available through:
<http://www.forbes.com/sites/alexmcclafferty/2015/02/05/decision-making/
#4930926f1409>. [Accessed on 7th April 2016].
11
strategic research agenda. The Journal of Strategic Information Systems. 21(2). pp.154-164.
Online
Four Types of Communication in the Workplace. 2016. [Online] Available through:
<http://www.workplace-communication.com/four-types-communication.html>. [Accessed
on 7th April 2016].
Google company. 2016. [Online] Available through:
<https://www.google.co.uk/about/company/>. [Accessed on 7th April 2016].
Sources of Information. 2014. [Online] Available through:
<http://www.bbc.co.uk/bitesize/higher/business_management/business_enterprise/
business_information_ict/revision/1/>. [Accessed on 7th April 2016].
Steps to improve your decision making. 2015. [Online] Available through:
<http://www.forbes.com/sites/alexmcclafferty/2015/02/05/decision-making/
#4930926f1409>. [Accessed on 7th April 2016].
11
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