MANAGING COMMUNICATION.

MANAGING COMMUNICATION

INTRODUCTION
 Communication is a process through which 2 or more
people interact with each other.
 Exchange of ideas, thoughts and views takes place by
assistance of effective communication.
 It plays important role in every organisation in conveying
important message and information to employees

CURRENT METHOD
 Costa Coffee has effective systems and techniques to store & retrieve data
on time.
 They use Micros, a Microsoft Dynamics NAV agent by the help of which,
they came in touch with SQL perform.
 By this, their efficiency of various departments is increased. For collecting
data, customer reports and enquiries on goods and services are used by firm.

SUITABLE CHANGE
 Business knowledge and information is managed in Costa Coffee with
effective procedures and tools. But, some of practices and activities are
marked for enhancements.
 For gathering information, firm may use advance techniques or tools
which can convert the information automatically into usable structure so
that, efforts of workforce can be decreased on information collection.

CONTINUE…
 The formatting of data can be improved with adequate software which can
ascertain the integrity and consistency during formatting in databases.
 Storage is quicker and useful but proper security and permission can be
enforced to store information.
 It can be categorized according to sources and use so that time of retrieval
can be decreased.

IMPLEMENTATION
 Knowledge and information in Costa Coffee UK must require to
be categorized first as per the source of information to utilize so
that target customers can be determined.
 Later, this knowledge and information can be sub divided for
decent storage & access process as it can be separated according
to preference of various groups of workforce.

CONCLUSION
 As per the above mentioned report, it has been concluded
that in today's competitive market, there is high necessity
of managing communication, knowledge and information
for organisation.

REFERENCES
 Coombs, W. T., 2014. Ongoing crisis communication:
Planning, managing, and responding. Sage Publications.
 Gallous, M. A. and et. al., 2012. Managing communication
network capacity. U.S. Patent 8,135,388.

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